In this episode, I engage in an insightful conversation with Andrew DeBerry, exploring the multifaceted domains of artificial intelligence (AI) and its future societal implications. The discussion delves into AI use cases, second and third-order consequences of AI adoption, and the importance of value-centered technologies in various industries such as the military, advertising, and finance. DeBerry shares his journey from leveraging AI for military applications to advocating for responsible AI principles within Meta Ads and currently aiming to transform investment practices in finance. Addressing the challenges and opportunities in creating ethical AI solutions, the conversation moves towards discussing practical benchmarks for AI, regulatory landscapes, and the role of human values in shaping future technologies. Tune in to gain a comprehensive understanding of the critical dialogue around AI and ethical technology adoption.
00:29 Meet Andrew DeBerry: Background and Journey
03:20 The Future of AI: Second and Third Order Consequences
04:04 Creating Net New Value with AI
05:10 Frameworks for Evaluating AI Impact
07:58 Balancing Technology and Human Flourishing
12:25 Practical Approaches to AI Benchmarks
24:18 Regulations and Ethical Considerations in AI
Connect with Andrew:
https://www.linkedin.com/in/deberry/
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
Join me as we welcome Robert Mangold, head of partnerships at Proof Positioning, on a mission to make primary research accessible to small businesses. In this episode, we discuss a captivating AI report that explores how service-based agencies can enhance conversations about AI with clients. Learn about the importance of transparency, building trust units, and having a clear AI policy. Robert shares key insights on guiding clients through AI adoption, protecting competitive advantages, and maintaining effective communication. Don't miss out on practical advice for agencies and consultants aiming to differentiate themselves and foster lasting client partnerships.
00:24 Discussing AI Conversations
01:03 Insights from the AI Report
04:14 Transparency and Trust in AI
05:37 Practical AI Implementation
08:55 Guiding Clients on AI Usage
13:26 Key Takeaways and Final Thoughts
Connect with Robert:
• robert.manigold@proofpositioning.com
https://proofpositioning.com/
https://www.linkedin.com/in/robert-manigold/
https://www.ted.com/talks/robert_manigold_your_new_job_opportunity_scout_robert_manigold_tedxyouth_kc
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, I sit down with Eli Rubel, CEO of Profit Lab, an organization specializing in finance, strategic planning, and bookkeeping services for agencies. Eli discusses his journey from chasing the dream of taking a company public to prioritizing financial freedom and personal happiness, which he calls the 'tricycle lifestyle.' He talks about the importance of profit goals, the intricacies of running multiple companies, and strategies for achieving high profit margins in the agency world. Learn about the agency cycle of sadness, the significance of clear financial metrics, and Eli's playbook for growing agencies successfully. Stick around for insights into managing work-life balance, setting non-negotiables, and navigating the challenges of scaling a business. Connect with Eli on LinkedIn and subscribe to his newsletter 'The Profit Forecast' for more actionable strategies.
00:47 Eli's Motivation and the 'Tricycle Lifestyle'
03:35 Building and Growing Agencies
06:07 Challenges and Lessons Learned
09:06 Non-Negotiables and Personal Milestones
13:37 Financial Strategies and Profitability
25:33 Growth Playbook and Marketing Strategies
Connect with Eli:
• Folks can connect with me on Linkedin: Eli Rubel and subscribe to my free newsletter where I send actionable nuggets for agency owners every week.
Profit Labs: www.profit-labs.co - bookkeeping, accounting, and strategic finance for agency owners.
SurveyGate: www.surveygate.co collect client feedback automatically to reduce churn and increase retention.
Matter Made: www.mattermade.co paid media and performance marketing for B2B SaaS technology companies.
NoBoringDesign: www.noboringdesign.com marketing design subscriptions, web design, and brand for businesses who want to stand out.
Agency Resource https://docs.google.com/spreadsheets/d/1gQ303hecl1VjNAjJdTxI-WNTfECvEHUSBzJOfw87lPg/edit?gid=1651481327#gid=1651481327
Eli’s newsletter: https://www.newsletter-signup.com/the-profit-forecast/
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, Raul welcomes Stacy Brown Randall, an author, speaker, podcast host, and expert in generating referrals without asking for them. They discuss her new book, 'The Referable Client Experience,' and the significance of client experience in business growth. Stacy shares strategies on how to create a referable client experience, including understanding hot zones, identifying referral moments, and maintaining a balance between work output and relationship building. They also delve into Stacy's growth strategies and her plans for future books. Tune in to gain valuable insights on building a strong referral-based business.
00:35 Discussing the New Book
01:38 Foundational Strategies for Referrals
04:04 Client Experience and Relationship Building
08:05 Mapping Client Experience for Referrals
10:59 Practical Tips for Building Referrals
19:20 Growth Strategies and Future Plans
Connect with Stacey:
https://staceybrownrandall.com/
Grab her new book here:
https://referableclientexperience.com/
Podcast:
https://staceybrownrandall.com/podcast/
Connect with Raul:
• Work with Raul: https://dogoodwork.io
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode of the podcast, I welcome Robert Heath Sr., CEO of the Legacy Leadership Consulting Group, as he delves into empowering high-achieving professionals to overcome overwhelm and align their lives with purpose. Robert discusses the true definition of success, emphasizing the importance of aligning one's actions, thoughts, attitudes, and daily activities with their innate purpose. Through enlightening examples and practical advice, Robert sheds light on the crucial role of identity and mindset in achieving and maintaining true success. He also shares insights from his experiences in the Marine Corps and how these principles can be applied to both personal and professional life. For those looking to refine their life’s purpose and foster alignment, Robert offers a special self-reflection and self-discovery tool at the end of the episode.
00:27 Defining Success: What Does It Mean?
02:31 Aligning Actions with Identity
03:20 The Power of Mindset and Alignment
07:03 Practical Steps for Achieving Alignment
14:36 Setting Priorities and Mastering Time
17:05 Navigating Life's Path: Lessons from Pilots and Marines
18:02 The Importance of Alignment and Deep Knowing
20:29 The Role of Subconscious and Conscious Mind
24:15 Practical Exercises for Mindfulness and Awareness
28:25 Leadership Lessons from the Marine Corps
29:44 Thriving in Chaos and Making Decisions
34:29 Aligning Productivity with Purpose
36:53 Final Thoughts and Resources
Connect with Robert:
Linkedin: https://www.linkedin.com/in/robertheathsr007/
Email: support@tllcg.com
Free Resources for Podcast Listeners!
Loved what you heard from Robert Heath, Sr. on today’s episode? Take your leadership to the next level with two free tools designed to help you lead with greater clarity, confidence, and purpose.
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Connect with Raul:
• Work with Raul: https://dogoodwork.io
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode of the Do Good Work podcast, I welcome Ana, the founder and President of Ground Control Research. Ana shares her journey and expertise in helping brands and agencies replace assumptions with actionable insights to fuel marketing strategy. We discuss the importance of focusing on core market territories, effective ways to communicate and expand market offerings, and the use of interviews and research to validate business decisions. Ana emphasizes the importance of self-insight along with market insights and provides a practical framework for companies looking to expand strategically. Tune in to learn how to achieve market expansion while mitigating risks and ensuring strategic alignment.
00:17 Ana's Journey and Passion for Challenger Brands
00:51 Deciphering Marketing Strategies for Brands
02:07 Strategic Market Expansion and Offerings
03:47 The Importance of Foundational Market Understanding
05:55 Effective Use of Insights and Research
08:57 Practical Applications and Case Studies
14:14 Tools and Methodologies for Market Research
22:43 The Role of Self-Insight in Business Success
Connect with Anastassia:
•https://ana.bio/
Connect with Raul:
• Work with Raul: https://dogoodwork.io
• Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks about the benefits and challenges each strategy presents. Jason also touches on the importance of positioning strategy, risk management, and the impact of generative AI on marketing. Tune in for valuable advice on balancing short-term gains with long-term growth, and how to create focused yet versatile business offers.
00:28 The Importance of Niching Down
01:30 Generalist vs. Specialist Debate
03:02 Business Positioning Strategies
07:30 Balancing Risk and Growth
13:49 Adapting to Market Changes and AI
17:25 Future Vision for Brolik
Connect with Jason:
• LinkedIn: https://www.linkedin.com/in/jasonbrewerbrolik/
Website: http://brolik.com
Connect with Raul:
• Work with Raul: https://dogoodwork.io
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional PR agency to founding Tenuto in 2018, motivated by her experience as a new mother. She discusses how Tenuto empowers talented moms by offering flexible work schedules, allowing them to balance professional ambitions with family life. Regina also talks about redefining success, integrating work and family life, and the larger mission of making family-friendly careers more accessible. Tune in to hear about Regina's unique approach to team management, client relations, and her vision for the future of work and family integration.
00:07 Meet Regina Bethencourt: Visionary Behind Tenuto
00:37 The Mission to Transform Working Moms' Lives
01:07 Starting Tenuto: Regina's Journey
04:03 Balancing Work and Family Life
05:39 Team Management and Client Expectations
08:43 Redefining Success and Healthy Obsessions
16:11 Empowering Families and Future Generations
18:34 The Future of Work and Family Integration
Connect with Regina:
• LinkedIn https://www.linkedin.com/in/regina-bethencourt-1550a955/
Web www.tenutoconsulting.com
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approaches. Key topics include his experience as a business coach, the intricacies of buying and restructuring an agency, the importance of building strong client relationships, leveraging AI, and the significant cultural shifts within his team. Gledsley also touches on his plans for further specializing his agency and expanding services. Packed with insights and real-world examples, this episode is a must-listen for anyone interested in business development and digital marketing.
00:36 Journey into Agency Ownership
03:55 Transforming the Agency Model
07:44 Sales Training and Cultural Shift
13:47 Restructuring for Success
19:24 Challenging Existing Beliefs
21:03 Restructuring and Successes
23:00 Empowering Through AI
24:34 Embracing Failure for Growth
29:56 Future Plans and Niching Down
Connect with Gledsley:
• https://ca.linkedin.com/in/gledsleymuller
Connect with Raul:
• Work with Raul: https://dogoodwork.io
• Free Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a business focused on helping other companies design and align their pay strategies using AI. The discussion touches on the complexities of building an AI-driven company, especially in a highly regulated industry, and how Wellpay AI addresses these challenges. Richard brings his extensive AI expertise to the table, emphasizing the importance of security and continuous learning in their technology. They also explore the future of work, how AI is transforming traditional roles, and the essential skills needed in this evolving landscape. Tune in to learn about their innovative approach to compensation consulting and the role of AI in making strategic business decisions.
00:16 Cynthia's Journey to Founding Wellpay AI
01:54 Building an AI Company: Challenges and Strategies
03:13 AI in Compensation: Ethics and Compliance
03:56 Rich's Expertise in AI Development
05:35 Strategic Use of AI in Business
10:41 Business Model and Pricing Strategy
16:40 Quality Assurance in AI Systems
18:08 Communicating Value to Clients
18:37 Efficiency and Speed in Consultancy
20:38 The Future of Work and Technology
23:59 Leadership and AI
Connect with Cynthia and Rich:
• https://www.linkedin.com/in/cynthiawellpay/
• https://www.linkedin.com/in/datasciencedoc/
Connect with Raul:
• Work with Raul: https://dogoodwork.io
• Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how to reposition your offerings, attract the right clients, and significantly increase your pricing by aligning it with the value you provide. If you're ready to transform how you charge and what you deliver, this video is for you.
00:23 Understanding Value and Perception
00:45 The Importance of Belief in Sales
01:07 Examples of Perceived Value
02:14 Shifting Your Focus to Transformation
03:38 Five Steps to Audit Your Value
04:29 Aligning Price with Value
05:07 Packaging and Selling Your Process
05:55 The Impact of Proper Pricing
07:27 Communicating and Standing by Your Value
Connect with Raul:
• Work with Raul: https://dogoodwork.io/
• Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, Raul dives deep into a real-life conversation with a legendary entrepreneur struggling with a failing marketing funnel. Discover why starting from scratch is a mistake and learn how to effectively refresh your marketing efforts by tweaking your front-end elements like messaging, headlines, hooks, and visuals. Get actionable tips to identify and fix issues to ensure your proven processes continue to deliver results. Understand the importance of market perceptions and how varying opinions can impact your strategy. Tune in to optimize your marketing approach without unnecessary overhauls.
00:38 When Marketing Funnels Stop Working
01:09 The Importance of Refreshing Your Creative
02:02 Personal Stories and Market Perception
03:07 Diagnosing Front End vs. Back End Issues
04:07 Strategic Testing and Iteration
Connect with Raul:
• Work with Raul: https://dogoodwork.io/
• Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, Raul explores three strategic lenses to help you navigate market expansion and innovation. Whether you're entering a new market, launching a new offering, or capturing market share during disruptions, these steps will guide your journey. He dives into identifying historical context, analyzing future scenarios, and grounding decisions in unchanging principles. Learn how to qualify opportunities, assess potential risks and rewards, and make informed decisions to grow your business efficiently. Perfect for bootstrapped entrepreneurs and those using profits for expansion.
00:53 Understanding Historical Context and Qualification
02:23 Forecasting Future Scenarios
03:51 Grounding in Unchanging Principles
04:40 Formulating and Testing Hypotheses
Connect with Raul:
• Work with Raul: https://dogoodwork.io/
• Growth Resources: https://dogoodwork.io/resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, Raul discusses the effective implementation of AI across your business ecosystem without causing fear or job insecurity among team members. Learn about the key business areas—sales and marketing, product fulfillment, and operations—that can benefit from AI. Discover a framework to identify high-level tasks, map daily habits, and start embedding technology to amplify your team's potential. Understand the principles of AI integration without replacement and how to shift focus to enhance productivity and innovation.
00:12 Addressing Team Concerns About AI
00:31 Key Business Areas for AI Implementation
01:04 AI as an Amplifier, Not a Replacement
01:55 Framework for Identifying High-Level Tasks
02:08 Focusing on High-Impact Activities
03:28 Mapping Daily Habits and Processes
04:01 Embedding AI in Business Operations
04:57 Leveraging AI for Team Potential
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/free-growth-resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, Raul dives deep into the concept of predictability in revenue for service-based companies. Learn about the challenges of project-based work and how to transition towards recurring, predictable revenue streams. Discover tactical and strategic methods to offer clients ongoing value through subscriptions, milestone-based payments, and smaller initial projects. He explored the importance of building long-term client relationships, positioning yourself as a strategic partner, and crafting offers that ensure both client success and business sustainability. Implement these strategies to enjoy the benefits of predictable, compounded revenue over time.
00:57 Transitioning from Projects to Subscriptions
01:36 Crafting Offers for Long-Term Client Relationships
02:28 Maintaining vs. Creating New Opportunities
04:03 Selling Smaller Projects for Recurring Work
07:38 Positioning Yourself as a Strategic Partner
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/free-growth-resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, Raul explores why cold outreach never fails when done with the right mindset. The key? Building meaningful relationships. Rather than focusing on volume and quick wins, the focus should be on understanding the needs of the person you are reaching out to and how you can add value to their life or business. Raul shared real-life examples and strategies to illustrate how this approach leads to better opportunities and lasting connections. Learn how to reframe your outreach strategies to prioritize relationship-building and create more impactful engagements.
00:23 The Importance of Building Relationships
00:32 Learning from Past Outreach Mistakes
01:18 Understanding Your Prospect's Needs
01:58 Reframing Outreach Strategies
03:41 Empowering Your Prospect's Next Move
05:06 The Value of Asking for Advice
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/free-growth-resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
In this episode, Raul shares personal reflections gained from training for a half iron man, focusing on the importance of the quality of inputs in determining success. The discussion highlights two key factors: finding something you love about your tasks and maintaining a healthy obsession. He emphasizes that while physical exertion requires hard work, mental tasks benefit more from passion and healthy obsession. This approach is crucial for sustainable performance and achieving goals, especially in a challenging and remote work environment.
00:18 The Importance of Quality Inputs
00:53 Challenging the Notion of Trying Harder
01:14 Mental Work and the Flow State
02:29 Finding Joy in the Process
03:38 Embracing Healthy Obsession
05:11 Deliberate Focus and Personal Growth
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/free-growth-resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
Raul explores the misconceptions around AI taking over business functions and emphasizes the necessity of human involvement in the implementation process. He discusses practical approaches to applying AI for enhancing productivity and profitability in your business. The key focus is on two essential offers: teaching people to execute specific actions for tangible outcomes and providing done-for-you services that save clients time and effort. Learn how to strategically utilize AI and systems to improve your business operations and craft compelling offers that deliver high value to your clients.
00:00 The Misconception About AI's Role
00:34 Opportunities and Practical Applications of AI
01:01 The Importance of Action Over Information
01:16 Future of AI and Human Roles
01:35 Practical Approaches to Leverage AI in Business
01:54 The Concept of Time Collapsing Offers
03:27 The Value of Done-For-You Services
04:20 Strategic Sales Enablement and Value Creation
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/free-growth-resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
Leadership Coach Daniel Ludevig joins Raul Hernandez on the pod to discuss his unique journey from various industries to leadership coaching. Daniel elaborates on his approach to modern leadership, emphasizing the importance of instilling ownership mentality within teams and fostering leadership cultures in startups and scale-ups. He introduces his leadership program, 'The Modern Leader,' which combines rigorous training with sustained mentorship to help leaders thrive. Tune in to learn insightful techniques for leadership development, the significance of apprenticeship, and how founders can effectively prepare the next generation of leaders.
00:19 Daniel's Background and Journey
02:01 Modern Leadership and Team Development
04:06 Instilling Ownership Mentality in Teams
08:35 Apprenticeship and Leadership Training
14:53 Challenges and Crisis Management
24:04 The Modern Leader Program
Connect with Daniel:
• IG: @daniel.ludevig
• IG: @themodernleadercommunity
• FB: coachdanielludevig
• LI: Daniel Ludevig
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/free-growth-resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/
Raul Hernandez dives deep into how artificial intelligence can be leveraged for exponential growth in businesses. He discusses the importance of understanding frameworks, identifying appropriate applications of AI, and developing efficient workflows. Viewers will learn how to profitably integrate AI into marketing, sales, and operations, focusing on tasks such as data management, content creation, and streamlining processes. The episode emphasizes the need for experience and the ability to discern what 'good' looks like before automating tasks. Whether one is a business owner or a marketer, this episode provides valuable insights into using AI technology to enhance productivity and build meaningful relationships.
00:56 Understanding AI Frameworks
02:55 Where to Use AI Effectively
03:30 Implementing AI Workflows in Marketing and Sales
08:57 Streamlining Operations with AI
Connect with Raul:
• Work with Raul: https://dogoodwork.io/apply
• Free Growth Resources: https://dogoodwork.io/free-growth-resources
• Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/