Most new sales reps are told “never take no for an answer.” I used to believe that too, but it ALWAYS came back to bite me later. In this episode, I share two stories from my yearbook sales days that changed everything about how I handle objections. The first one cost me an entire year of work and taught me that steamrolling prospects doesn't just damage relationships, it damages your integrity. You'll hear: Why "never take no for an answer" makes you sound combative (even when you think you're being helpful) The real cost of ignoring your prospect's hesitation An example of what asking questions reveals (instead of pushing through) What collaborative selling actually sounds like (not a new script to memorize) Why giving someone permission to say no actually makes them trust you more This isn't about learning a new objection-handling technique. It's about understanding why you needed the technique in the first place, and what becomes possible when you stop trying to overcome your customer and start partnering with them instead. **Free Email-to-Manager Template: Use this to start the conversation about bringing connection-first sales training to your whole team! – Most sales podcasts give you more tactics. This one proves you don’t need them.  I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.  – Produced by SpeakEasy Productions.