You've been told since day one that "the customer is always right." But this 117-year-old advice from a retail store owner is exactly what's turning you into an order-taker instead of the expert your customers actually need. In this episode, I share how I became the fastest-growing magazine in my franchise by learning when to educate prospects (and when to let them go).  After listening to this episode, you'll know: Why agreeing with incorrect prospects undermines your credibility as an expert How "the customer is always right" reinforces people-pleasing (especially for women in sales) What you can do instead without being argumentative or dismissive **Free Email-to-Manager Template: Use this to start the conversation about bringing connection-first sales training to your whole team – Most sales podcasts give you more tactics. This one proves you don’t need them.  I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.  – Produced by SpeakEasy Productions.

You've been told that truly talented salespeople can sell anything - that the product doesn't matter if you're good enough. That advice is exactly what's causing your burnout and turns your prospects off before they even give you a chance.  In this episode, I share my experience with the "It's Just A ..." mentality, which opened my eyes to why belief in your product matters more than anything else. You'll hear: How selling something you don't believe in will always show up in your sales (no matter how talented you are) Why I couldn't sell magazine advertising until I understood the bigger story How to find your product's purpose (not its function) so you can stop selling with fake enthusiasm Why the best sales professionals wouldn't even want to sell "just anything" **Free Email-to-Manager Template: Use this to start the conversation about bringing connection-first sales training to your whole team – Most sales podcasts give you more tactics. This one proves you don’t need them.  I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.  – Produced by SpeakEasy Productions.

Your manager tells you to “just go make a friend,” or “get in front of anyone who will listen.” Because if you make enough asks, surely some of them will turn into a yes, right? In this episode, I share what happened when I followed this sales advice early in my career, and how everything changed when I stopped pitching to people who couldn't make decisions. You'll hear: Why "meet with anyone" advice undermines your authority (especially for women in sales) The real cost of presenting to people who can't make purchasing decisions What happened when I chose to reschedule instead of presenting to the wrong audience Why insisting on meeting with decision-makers is professional, not rude The mindset shift that helps you act like someone whose expertise is worth the right audience **Free Email-to-Manager Template: Use this to start the conversation about bringing connection-first sales training to your whole team! – Most sales podcasts give you more tactics. This one proves you don’t need them.  I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.  – Produced by SpeakEasy Productions.

Most new sales reps are told “never take no for an answer.” I used to believe that too, but it ALWAYS came back to bite me later. In this episode, I share two stories from my yearbook sales days that changed everything about how I handle objections. The first one cost me an entire year of work and taught me that steamrolling prospects doesn't just damage relationships, it damages your integrity. You'll hear: Why "never take no for an answer" makes you sound combative (even when you think you're being helpful) The real cost of ignoring your prospect's hesitation An example of what asking questions reveals (instead of pushing through) What collaborative selling actually sounds like (not a new script to memorize) Why giving someone permission to say no actually makes them trust you more This isn't about learning a new objection-handling technique. It's about understanding why you needed the technique in the first place, and what becomes possible when you stop trying to overcome your customer and start partnering with them instead. **Free Email-to-Manager Template: Use this to start the conversation about bringing connection-first sales training to your whole team! – Most sales podcasts give you more tactics. This one proves you don’t need them.  I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.  – Produced by SpeakEasy Productions.

Most sales podcasts give you more tactics. This one proves you don’t need them.  I’m Rebecca Kilday, and I believe being in sales shouldn’t make you feel icky or uncomfortable.  In each episode, I take a popular sales tactic from this male-dominated industry (the ones you’ve been told will make you successful) and show you how they’re secretly sabotaging your relationships with prospects. This is where you finally get permission to trust your instincts. Because sales doesn’t have to feel fake, and you don’t have to become someone you’re not to succeed. Don’t just sell. Sell INSPIRED.