In this episode of Dose of Social, we dive into all things production and filming: covering what brands and business owners need to know to create high-quality, engaging reels without a big budget or crew.
From lighting and audio to framing and editing, we break down what actually makes a difference when you're shooting content for Instagram, TikTok, and beyond. Whether you're DIY-ing your reels or managing a shoot with a team, this episode is packed with practical advice—and gear recs!—that you can start using right away.
Here’s what we’re diving into:
Tools mentioned in this episode:
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In this episode of Dose of Social, co-hosts we dive deep into the power of Instagram Reels and why short-form video content is non-negotiable in today’s digital landscape. With over 2 billion Reels played daily across Meta platforms, it's clear: Reels aren’t just a trend—they’re a must for growth and visibility.
We will go over how business owners, marketers, and creators can embrace Reels without feeling overwhelmed. From planning content with intention to using shot lists and batching strategies, they share real examples and tactical advice to help you simplify video production and stay ahead of the algorithm.
Here’s what we’re diving into:
Why Reels outperform static posts and carousels on Instagram
The psychology behind short-form video engagement (hint: it’s addictive!)
Easy Reels ideas for service providers and product-based brands
How to batch create Reels content efficiently for events and shoots
Why captions matter—and how to make Reels scroll-stopping
Tips for leveraging trending audio strategically, not just for the sake of it
The importance of hooks, shot lists, and quick turnaround for relevance
Whether you're a restaurant owner, content creator, or personal brand, this episode will leave you with the tools and confidence to start showing up on Reels—no dancing required.
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💬 Have a reel you're proud of? Tag us or DM us—we want to see it!
In this episode of Dose of Social, we sit down with Anna Tutckaia, VP of Growth Marketing at Manychat, to uncover how creators and brands are revolutionizing one‑on‑one engagement in an era where follower count alone isn’t king. Anna breaks down how Manychat’s chat automation tools help creators turn comments into meaningful DMs—and ultimately, into stronger relationships and revenue.
Anna walks us through her six‑to‑seven‑year journey at Manychat, where she’s helped evolve the platform from a Messenger‑only tool into a multi‑channel social engagement engine (including Instagram, WhatsApp, and soon TikTok). She shares how the rise of creator culture and AI‑driven content means authentic connection and community trust are now more important than ever.
Here’s what we’re diving into:
Anna’s growth journey at Manychat: what her role really entails
Why follower count is no longer the primary metric for success—engagement is
How creators use Manychat to transform comments and follows into real conversations
The concept of “authentic automation” and how to strike the balance between tech and human tone
Common automation mistakes to avoid (e.g.,: sounding too robotic, masking bots as humans)
Why small‑niche creators are winning in 2025—and how larger brands can learn from them
Predictions for the next two years in creator‑led social: AI content overload, private spaces, deeper community focus
Connect with Anna Tutckaia:
LinkedIn: https://www.linkedin.com/in/annatutckaia
Instagram: @annatutckaia
Website: manychat.com
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In this episode of Dose of Social, we dive deep with Madeline Walden, Digital Content & Community Manager at the Aquarium of the Pacific (Long Beach, CA). Madeline shares how a lifelong love of social media and local oceanic inspiration led her to build a powerhouse content strategy that drives engagement, education—and yes—millions of TikTok followers.
From her early days curating friends’ accounts to landing the aquarium’s first dedicated social role in 2016, Madeline has led the evolution of their digital presence. She walks us through how they transformed from sporadic posts to a full‑scale strategy, the virality of sea lions (yes, really) and how to balance family‑friendly fun with mission‑driven education.
Here’s what we’re diving into:
Connect with Madeline Walden:
Website (Aquarium of the Pacific): https://www.aquariumofpacific.org
LinkedIn: Madeline Joy Walden
Instagram: @aquariumofthepacific
Podcast: Aquarium of the Podcific
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💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!
In this episode of Dose of Social, we sit down with Mimi Banks, founder and CEO of MB Social, to unpack how her 15‑year career at L’Oréal paved the way for building a bold, full‐service social agency, and how that experience shapes the way we approach content, community and influencer strategy today.
From launching Instagram and Pinterest for luxury beauty brands in 2012 to leading a team of global talent supporting major brands and creator partnerships, Mimi shares what works, and what doesn’t, when it comes to storytelling, engagement and authenticity in the digital age.
Here’s what we’re diving into:
Key strategies for building an engaged community: show up, listen, connect online and offline.
How brands starting from scratch can create meaningful connections (not just followers): content, paid strategy and collaboration.
Scaling community engagement without losing authenticity: shifts, systems and team structure.
Defining your brand’s unique story for social: identifying your "why", content pillars, and how to translate brand into feed.
Influencer marketing insights: letting creators shine, avoiding over‑briefing, leveraging repeat collaboration, measuring beyond likes and follows.
Balancing aspirational vs relatable content, and why authenticity matters more than ever in an AI‑rich world.
Connect with Mimi Banks:
Website: https://mbsocial.com
Instagram: @mbsocial.agency
Instagram: @mimibanks
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💬 Want to be a guest or share a question? Reach out—we’d love to hear from you!
In this episode of Dose of Social, we chat with Shannon Grayce, a business coach and former luxury brand marketer turned sales & marketing mentor. Shannon shares how she transitioned from corporate sales training into guiding entrepreneurs to scale their brands — all by combining authenticity, strategy, and aligned sales skills.
She walks us through her signature frameworks and real-world client wins, and gives listeners a practical “homework” they can use right away to improve their marketing and lead nurturing.
Here’s what we’re diving into:
How Shannon pivoted from luxury brand marketing to full-time business coaching
The Know → Like → Trust method for turning cold leads into paying clients
The difference between consulting and coaching — and why she prefers hands-on execution
Shannon’s Stoplight Theory for reading sales signals (green, yellow, red)
The most underrated channels for small businesses right now: TikTok, LinkedIn & YouTube
Connect with Shannon Grayce:
Website: https://globalpathcoaching.org
Instagram: @shannongrayce
Business Instagram: @globalpathcoaching
Email: grayce.shannon@gmail.com
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In this episode of Dose of Social, we sit down with Dave Delaney, founder and CEO of Futureforth, to talk all things communication: from managing internal culture to growing your business through content. Dave is also the host of the ADHD Wise Squirrels podcast and author of New Business Networking, a guide to building better relationships both online and offline.
With two decades of experience in leadership development, digital strategy, and content marketing, Dave shares his human-first approach to improving both internal and external communication, especially for small businesses trying to retain talent and stand out online.
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In this episode of Dose of Social, we sit down with Lizzie Curtis, celebrity stylist, mom of three, and the creative force behind Society Nautique, a handmade jewelry brand known for its timeless pieces and personal storytelling.
Lizzie walks us through her early days of stringing beads as a middle schooler, working in boutiques, and how her love for design and business eventually evolved into two flourishing careers: styling for major campaigns and building her jewelry business from the ground up. Her journey is a masterclass in staying true to your creative instincts—while still being savvy about marketing, audience-building, and storytelling online.
Whether she’s in “maker mode” or “manager mode,” Lizzie shares how she uses organic and paid social to connect authentically with her audience—and how content doesn’t need to be polished to convert.
Here’s what we’re diving into:
Connect with Lizzie Curtis:
Website: https://www.lizziecurtis.com
Jewelry Brand: https://www.societynautique.com
Instagram: @lizziecurtis
Jewelry Instagram: @societynautique
YouTube: @societynautique
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In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Pearlstein welcome Len Silverman and Bob Harms of Up to 11 Marketing. With decades of experience in advertising, branding, and leadership, Len and Bob share how their strategic-first approach helps service-based businesses grow sustainably, especially for entrepreneurs feeling stuck or overwhelmed.
Here’s what we’re diving into:
Connect with Len & Bob
Website: https://uptoelevenmarketing.com/
LinkedIn: Up to 11 Marketing
Bob Harms: https://www.linkedin.com/in/robert-harms-uptoelevenmarketing/
Len Silverman: https://www.linkedin.com/in/up-to-eleven-len/
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In this heartfelt episode of Dose of Social, Lindsay and Kayla sit down with Karri Morgan, Executive Director of the Scott Hamilton CARES Foundation, to explore how authentic storytelling and values-driven content can power a nonprofit’s mission across social media.
Karri shares her inspiring journey from working with Olympian and cancer survivor Scott Hamilton to leading a national foundation focused on immunotherapy and patient-centered cancer research. From managing over 30 events a year to building high-impact content strategies, she opens up about the balance between education, fundraising, and community engagement online.
Whether you run a nonprofit or just want to lead with heart on social, this episode is filled with practical takeaways and meaningful moments—including viral posts, behind-the-scenes strategies, and why one emotional radio story unexpectedly moved donors in 30+ states.
Here’s what we’re diving into:
Connect with the Scott Hamilton CARES Foundation:
Website: https://scottcares.org
Instagram: @teamscottcares
Facebook: Team Scott Cares
LinkedIn: Scott Hamilton CARES Foundation
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In this episode of Dose of Social, hosts Lindsay Mauch and Kayla Perlstein welcome Jess Kaplan, Social Strategy Manager at Orange 142. Jess shares her journey from studying journalism in California to leading social media for tourism clients across Tennessee: most notably Pigeon Forge. With her expertise in storytelling through reels, influencer collaborations, and user-generated content, Jess uncovers how to craft a social media strategy that captures the magic of a destination.
Here’s what we’re diving into:
Connect with Jess Kaplan:
Instagram: @itsjesskap
LinkedIn: Jessica Kaplan
Orange 142: Find them on Instagram, LinkedIn, and Facebook
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In this episode of Dose of Social, we’re diving into the pros, cons, and “meh” moments of using social media scheduling tools. From efficiency wins to awkward “oops” moments (looking at you, McDonald’s placeholder post), we break down when scheduling makes sense and when it’s better to post natively.
Whether you’re managing one brand or a full roster of clients, this episode gives you the practical, behind-the-scenes perspective to decide if scheduling tools are worth your budget - or if Google Sheets and native tools have you covered.
Here’s what we’re diving into:
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In this special Lindsay & Kayla episode of Dose of Social, we’re diving into a platform that’s been shaping online video for the last 20 years—YouTube. From Flip Cam nostalgia to how we’re using YouTube Shorts today, we’re breaking down everything brands, creators, and entrepreneurs need to know about showing up on YouTube in 2025.
We’re sharing real-life stories, strategy tips, and exactly how we repurpose content our clients are already creating for Instagram Reels and TikTok - so you can make YouTube work for you, too.
Here’s what we’re diving into:
The history of YouTube and why it’s still so relevant after 20 years
How we use YouTube Shorts to repurpose content and expand reach
What makes YouTube different from other platforms (hello, search power!)
How to upload Shorts with the right music, keywords, and cover photos
Why YouTube has a totally different audience you might be missing
Our go-to tips for optimizing your channel and video descriptions
How we’re using Shorts inside Performance Max campaigns for clients
Why it’s okay to start with just one video (just start!)
If you’ve been on the fence about YouTube or wondering how to make it work without adding more to your plate, this episode is for you.
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💬 Questions about YouTube? DM us—we’d love to hear what you’re working on!
In this episode of Dose of Social, we’re joined by the hilarious and heartfelt Julia Fowler—actress, screenwriter, and the creator behind the Southern Women Channel. From Broadway dreams to unexpected YouTube fame, Julia walks us through how one viral video in 2012 led to a full-blown brand celebrating Southern women, traditions, and sayings (all with a good dose of lipstick and laughter).
What started as a homesick creative experiment turned into a cultural movement—highlighting southern identity with charm, wit, and respect. Julia shares how her entertainment background helps her manage the chaos of producing high-quality sketch comedy online while balancing acting, screenwriting, and real life. Whether you’re a content creator, Southern girl at heart, or just love to laugh, this episode is a masterclass in authenticity, creative joy, and niche audience connection.
Here’s what we’re diving into:
Southern Women Channel
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In this episode of Dose of Social, we catch up with Kylie Wade, founder and co-CEO of Organizing for Life, to talk about what it really takes to build a service-based business from the ground up. From her early days as a spin instructor and social media creator to working at Netflix and ultimately launching her own professional organizing company, Kylie shares how her corporate background helped her scale, systematize, and differentiate her brand.
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Connect with Kylie Wade:
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The conversation covers everything from social media strategy and content pillars to pricing, positioning, and how she manages the vulnerability of working in people’s homes. If you’re growing a service business and trying to stand out on social, this episode is full of tactical insights and honest perspective.
💬 Want to be a guest or ask us a question? Reach out—we’d love to hear from you!
In this episode of Dose of Social, we dive into the “unsexy but essential” side of running a business—bookkeeping and financial strategy—with Stacey Hunt, founder of Lockstep Consulting. After 30 years in corporate sales, Stacey transitioned into entrepreneurship to empower creatives and service providers to understand and manage their numbers with confidence.
From the difference between bookkeepers and accountants to tools for streamlining your finances, Stacey breaks down exactly what every entrepreneur should know. Whether you're DIY-ing your books or thinking about hiring help, this episode is packed with insights on building a financially sound business that can actually grow.
Here’s what we’re diving into:
Connect with Stacey Hunt:
Website: https://lockstep-consulting.com/
Email: stacey@lockstep-consulting.com
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In this continuation of a previous episode, Lindsay and Kayla are joined once again by Emily Raiber of Emily Raiber Media for part two of their deep dive into social commerce. This time, the conversation centers on ShopMy, a fast-growing affiliate marketing and influencer platform making waves for both brands and creators.
Emily explains why ShopMy is a game-changer in the world of influencer marketing, how it compares to older affiliate tools, and what every business owner needs to know before joining. If you’re a small business or content creator looking to monetize your product recommendations or partner more effectively with influencers, this episode is packed with practical tips.
Here’s what we’re diving into:
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In this episode of Dose of Social, we sit down with web designer and WordPress expert Henderson Lafond, founder of Madison Reid Creative, to talk all things small business websites. Henderson shares her journey from corporate life to solopreneurship, how an embroidery side hustle led to a thriving web design business, and why WordPress remains her platform of choice.
Whether you're building your first site or refreshing an existing one, this conversation covers what really matters—user experience, SEO, security, and telling your brand story with clarity.
What You’ll Learn in This Episode:
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In this episode of Dose of Social, we break down the continued rise of LinkedIn in 2025 and why it remains one of the most valuable platforms for professionals and business owners. We share firsthand strategies for optimizing content, growing authentic connections, and avoiding common engagement mistakes.
From carousel tips and caption strategy to connection etiquette and company page hacks, this episode is packed with actionable insights for anyone looking to elevate their brand or business on LinkedIn.
What You’ll Learn in This Episode:
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In this episode of Dose of Social, Lindsay and Kayla catch up with longtime friend and sustainability advocate Derek Sabori, founder of The Underswell.
With a career that started in action sports and evolved into sustainability consulting, education, and now podcasting, Derek shares the story behind launching a purpose-driven brand, why storytelling is essential for both business and career growth, and how podcasting can be a powerful tool for building a modern personal brand.
If you’re navigating a career shift, this conversation is a must-listen.Connect with Derek:Website: theunderswell.comLinkedIn: Derek SaboriInstagram: @theunderswellHere’s what we’re diving into:
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