In this Gear Change episode, we welcome back Anson Moniz, VP of Product at Keyloop, for a deeper dive into the strategies and insights from our main episode on supply and demand.

This time, we focus on retailer KPIs, lead conversion challenges, and the exciting innovations shaping automotive marketing.

They cover:

- Omnichannel retail strategies for modern consumers

- Using AI to nurture leads and improve conversion

- Why personalisation beats mass email marketing

- Insights from other verticals like travel and e-commerce

- The role of account areas in building long-term customer relationships

Drivetime is the global auto tech podcast helping you navigate the fast-moving world of automotive innovation.

Hosted on Acast. See acast.com/privacy for more information.