In this special Middle East-focused episode, Jacqui Barker sits down with Andy Barratt, former Chair of Ford UK and now a leading voice in Middle Eastern automotive trends.

Andy shares his unique journey from finance apprentice to CEO at Ford, as well as his current work across the Middle East, offering insights from his LinkedIn newsletter, Middle East Auto Insight.

The conversation explores the rapid evolution of the region’s automotive landscape, the rise of Chinese OEMs, the importance of strategic thinking, and the critical role of data and digital transformation.

Key topics include:

• The Middle East’s automotive boom and regional differences
• Strategic challenges for retailers and distributors in the region
• The importance of CRM, data, and digital tools in modern auto retail
• EV adoption trends and infrastructure challenges
• Commercial vehicle innovation and last-mile delivery
• The role of social media and TikTok in car sales
• Talent gaps and the need for fresh thinking in the Middle East auto sector

Drivetime is the global auto tech podcast designed to help you navigate the fast-moving world of automotive innovation.

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