Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In today’s episode of E-Coffee with Experts, Alex Zweydoff, CEO at ClearLead Digital, shares how he went from leasing homes to leading a fast-growing SEO agency, ClearLead Digital.
Alex breaks down the realities of bootstrapping an agency, wearing every hat, and leveraging industry knowledge to outperform generic SEO vendors. He reveals why niche positioning, client trust, and outcome-driven reporting allowed their agency to scale quickly.
We also dive into AI’s rapid evolution, hybrid content strategies, and what founders should expect as LLMs reshape search. Alex explains why traditional SEO foundations still matter, how to prepare for constant algorithm changes, and why agencies must avoid chasing shiny objects.
If you're a founder, marketer, or agency leader navigating SEO, AI, or niche positioning, this episode is packed with insights you can act on today.
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In this episode, we discuss:
00:00 - 00:26: Introduction to Alex Zweydoff
00:26 - 01:15: From Property Management to SEO
01:15 - 02:10: Starting ClearLead Digital at Midnight
02:10 - 03:07: Niching Down: Building an Agency for Property Managers
03:07 - 04:15: Early Struggles and Wearing Every Hat
04:15 - 05:05: A “Failure Is Not an Option” Mindset
05:05 - 06:13: How Industry Expertise Became Their Advantage
06:13 - 06:56: Leads, Deals, and Moving Beyond Vanity Metrics
06:56 - 07:45: Applying Real Estate Mindset to Agency Leadership
07:45 - 09:00: AI’s Impact on Search and Client Concerns
09:00 - 09:54: Adapting SEO in the Age of Constant Change
09:54 - 11:40: What Operator-Led SEO Really Means
11:40 - 12:30: Organic Wins vs. Paid Marketing Dependence
12:30 - 13:17: Predictions for AI + SEO in 2026
13:17 - 14:20: Advice for Young Founders & New Agency Owners
14:20 - 14:51: Final Thoughts
Connect with Alex Zweydoff
https://www.linkedin.com/in/alexzweydoff/
https://www.clearleaddigital.com/property-management-company-seo-services
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