Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, host Austin Willman chats with Jordan Brannon, President at Coalition Technologies, about how AI and evolving search platforms are reshaping SEO, PPC, and ecommerce marketing.
Jordan explains why SEO is getting harder, how AI search and tools like ChatGPT are influencing ecommerce discovery, and why reviews, user-generated content, and social proof matter more than ever. He also shares practical ways brands can turn customer feedback into scalable SEO assets.
The conversation wraps with insights on agency leadership, hiring in an AI-driven world, and why aligned incentives, transparency, and flat team structures help agencies scale.
This episode is a must-listen for founders, marketers, and agency leaders navigating the future of search and digital marketing.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:05: Introduction
01:05 - 03:00: What makes Coalition different today
03:00 - 05:10: Why SEO is getting harder
05:10 - 07:20: Is PPC becoming the safe option
07:20 - 10:00: AI search and ecommerce explained
10:00 - 12:20: Reviews and social proof in AI rankings
12:20 - 14:40: Turning reviews into SEO assets
14:40 - 17:00: Visual content, video, and AI tools
17:00 - 18:40: SEO now works across many platforms
18:40 - 21:10: Hiring in a modern agency
21:10 - 23:30: Testing skills without overusing AI
23:30 - 25:10: Avoiding bottlenecks as a leader
25:10 - 27:40: Incentives, transparency, and culture
27:40 - 28:44: Final thoughts
Connect with Jordan Brannon
https://www.linkedin.com/in/jordanbrannon/
https://coalitiontechnologies.com/
https://www.youtube.com/playlist?list=PLRnfbzCvjWQ_ECi09dTlYtLtncBSLI_mX
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin sits down with Daniel Schotland, Chief Operating Officer at Linqia, to unpack how influencer marketing has evolved into a full-funnel, ROI-driven growth channel trusted by Fortune 500 brands and CMOs.
Daniel explains how modern brands are using creators to drive real business outcomes, from demand generation and conversions to long-term brand trust, while influencer content continues to outperform traditional branded creative.
We explore how AI is reshaping influencer discovery and attribution, why smaller creators often outperform celebrity influencers when it comes to action and conversion, and how influencer marketing now fits into broader SEO, paid media, and digital PR strategies.
We also covers the rise of long-term creator partnerships, “always-on” ambassador models, faster responses to cultural moments, and what the future holds for AI, authenticity, and the creator economy.
If you’re a founder, CMO, marketer, or agency leader looking to understand where influencer marketing fits into your growth strategy, and how to do it right, this episode delivers clarity and practical insight.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:15: Introduction
01:15 - 03:40: What Linqia is and how the company helps brands
03:40 - 06:00: Why influencer marketing is growing fast again
06:00 - 08:55: Influencers as content creators vs media channels
08:55 - 12:00: Big influencers vs small influencers explained
12:00 - 14:45: How influencer marketing fits the full funnel
14:45 - 17:20: Using influencer content across ads and websites
17:20 - 19:40: Long-term creator partnerships and ambassadors
19:40 - 22:30: Using trends and cultural moments the right way
22:30 - 25:10: Team values, speed, and decision making at Linqia
25:10 - 28:10: AI, trust, and the future of influencers
28:10 - 29:24: Final thoughts
Connect with Daniel Schotland
https://www.linkedin.com/in/dschotland/
http://linqia.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay sits down with Robbie Puddick, Content & SEO Lead at Second Nature, to break down how expert-led content, AI tools, and a “help-first” mindset are reshaping modern SEO.
Robbie shares his journey from registered nutritionist to leading SEO strategy inside a fast-growing health tech startup, working closely with the NHS. We dive into what actually works in SEO today, why chasing rankings can hurt long-term growth, and how Google’s recent updates are rewarding genuine expertise over shortcuts.
You’ll also learn how Robbie uses AI tools like Claude and Perplexity to dramatically speed up research, publishing, and content workflows, without sacrificing accuracy or trust.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:45: Introduction
00:45 - 02:20: Robbie’s journey from nutritionist to SEO lead
02:20 - 03:30: What Second Nature does and who they help
03:30 - 05:00: Managing multiple roles in a startup
05:00 - 06:30: How to manage time and set priorities
06:30 - 08:10: Using AI to publish content faster
08:10 - 09:50: AI for research and content creation
09:50 - 11:10: SEO challenges in health and nutrition
11:10 - 12:30: Helpful content vs ranking-focused SEO
12:30 - 14:00: Ranking in AI search and Google overviews
14:00 - 15:30: Why subject-matter expertise matters
15:30 - 17:10: The future of SEO with AI
17:10 - 18:20: One key SEO tip for health brands
18:20 - 18:53: Final Thoughts
Connect with Robbie Puddick
http://linkedin.com/in/robert-puddick
https://www.secondnature.io/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of eCoffee with Experts, Austin Willman sits down with Angie Nwandu, CEO/ Founder at The Shade Room Media Company, to unpack how media, culture, and trust are evolving in a post-AI, social-first world.
Angie shares how launching The Shade Room during a major media disruption shaped her mindset as a founder and why every new wave of change presents opportunity for leaders who stay adaptable.
From AI-generated news and declining trust in traditional media to the rise of streamers, TikTok creators, and niche communities, this conversation dives deep into the future of media and marketing.
You’ll hear how The Shade Room uses social listening to build one of the most loyal online communities, why brand perception now matters more than impressions, and how authenticity is becoming the biggest differentiator as AI content floods the internet.
Angie also explains what she looks for when hiring, how intuition and psychology drive virality, and why niche communities outperform mass audiences.
This episode is a must-watch for founders, marketers, media executives, and creators navigating AI, content strategy, digital PR, and modern brand building.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:00: Introduction
01:00 – 03:00: How media shifted from websites to social feeds
03:00 – 05:00: Why disruption creates new opportunities
05:00 – 06:40: Why bad news gets clicks but isn’t shared
06:40 – 07:45: How social media changes content behavior
07:45 – 09:00: What success metrics matter today
09:00 – 10:20: Why brand trust beats impressions
10:20 – 12:00: How AI is changing and confusing media
12:00 – 13:30: Why people trust The Shade Room
13:30 – 15:10: How community shapes content decisions
15:10 – 17:30: How Angie hires for intuition and taste
17:30 – 19:00: Why psychology matters more than analytics
19:00 – 21:00: How social listening built The Shade Room
21:00 – 22:30: Why naming the community increased loyalty
22:30 – 24:00: Why niche communities are the future
24:00 – 25:30: New ways brands partner with media
25:30 – 27:10: Why small creators drive bigger impact
27:10 – 28:40: TikTok Shop and creator trust
28:40 – 29:41: Final thoughts
Connect with Angelica Nwandu
https://www.linkedin.com/in/angelica-nwandu-2a866753/
http://theshaderoom.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay sits down with Eric Lynch, Principal & Director of Operations at build/create studios, to unpack what actually drives growth in complex B2B sales environments.
Eric shares his journey of bootstrapping an agency from a folding table in his basement to building a focused B2B content and digital strategy firm serving manufacturing and technology companies.
With over a decade of experience, he breaks down why great websites fail without strategy, how long B2B sales cycles really work, and what content keeps prospects engaged for months, even years.
You’ll learn:
- How to build trust before sales conversations even begin
- Why traffic is a misleading metric in the age of AI summaries
- The role of authority content, case studies, and brand perception
- How to market to engineers, executives, and stakeholders simultaneously
- Why focusing on conversions beats chasing clicks
If you sell high-consideration B2B services or products, this conversation will change how you think about growth.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:41: Introduction
00:41 - 02:20: Eric’s Journey Into Web Development & Optimization
02:20 - 03:55: Bootstrapping BuildCreate From a Basement
03:55 - 05:55: Early Challenges: First Clients & Cash Flow
05:55 - 07:45: Identifying the Right B2B Client Fit
07:45 - 09:30: Niching Down Into Manufacturing & B2B Tech
09:30 - 11:15: Systems for Predictable Project Delivery
11:15 - 12:40: Why B2B Sales Cycles Take So Long
12:40 - 14:30: Content That Keeps Long Deals Alive
14:30 - 16:00: Marketing to Multiple B2B Stakeholders
16:00 - 18:05: AI Search, Reduced Traffic & Visibility Shifts
18:05 - 19:20: Why Traffic Is a Vanity Metric
19:20 - 21:10: Client Story That Led to Acquisitions
21:10 - 22:41: Final Thoughts
Connect with Eric Lynch
https://www.linkedin.com/in/eric-lynch-87233728/
https://buildcreate.com/services/digital-marketing/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay chats with Arthur Cotton, Founder and CEO at Cassiopea, reveals how he built his digital agency Cassiopeia during the challenges of 2020 and scaled it using SEO, digital marketplaces, strong partnerships, and smart client qualification.
Arthur breaks down his three-part SEO and AI-readiness audit checklist, covering website technology, content quality, authority building, performance optimisation, and how agencies should prepare for AI-driven search in 2026.
He also shares insights on the French-Canadian SEO landscape, what makes a high-quality client, how to filter out bad fits, and the marketing channels that consistently generate warm leads for his agency.
If you're a founder, agency owner, SEO strategist, digital marketer, or leader, this episode delivers practical steps for improving digital presence, building trust with clients, and navigating the evolving AI-powered search ecosystem.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:45: Introduction
00:45 – 01:55: How Cassiopeia started during the pandemic
01:55 – 03:05: Early challenges of running an agency alone
03:05 – 04:15: How Arthur qualifies and filters clients
04:15 – 05:45: Marketing channels that bring warm leads
05:45 – 06:45: SEO and AI readiness checklist overview
06:45 – 08:20: Content, authority, and technical SEO basics
08:20 – 09:00: Website speed and performance checks
09:00 – 10:20: French vs English market SEO differences
10:20 – 11:15: AI impact on SEO in 2026
11:15 – 12:10: Why content should be written for humans
12:10 – 13:20: Favourite client success story
13:20 – 14:00: Helping clients own their digital assets
14:00 – 15:01: Final Thoughts
Connect with Arthur Cotton
https://www.linkedin.com/in/arthurcotton/
https://cassiopea.ca/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, host Ranmay speaks with Raycheal M. Proctor, Founder & Marketing Director at Unlimited Mixed Marketing, about what’s really happening in SEO, omnichannel marketing, and B2B growth as we move toward 2026.
Raycheal shares her journey from the early days of digital marketing, when SEO was still experimental, to building an agency focused on strong systems, delegation, and scalable foundations. She explains why many agencies struggle to serve enterprise clients and why true growth starts with clear processes and aligned teams.
The conversation explores how AI and LLM-driven search are reshaping marketing, why SEO still plays a critical role in omnichannel success, and what kind of content actually influences long B2B buying cycles.
Raycheal also breaks down common mistakes teams make with account-based marketing, omnichannel execution, and sales-marketing alignment — even when using advanced tools.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:45: Introduction
00:45 – 02:15: Raycheal’s Early Digital Marketing Journey
02:15 – 03:05: Why She Started Her Own Agency
03:05 – 04:10: Moving From Job to Agency Founder
04:10 – 05:20: The Key Change Agencies Must Make to Scale
05:20 – 06:35: Decisions That Helped the Agency Grow
06:35 – 07:55: What Really Changed in SEO During 2025
07:55 – 09:05: Preparing for Marketing in 2026
09:05 – 10:35: Why SEO Still Matters in an AI World
10:35 – 12:05: What Content Works Best in B2B Today
12:05 – 13:30: Why Omnichannel Campaigns Often Fail
13:30 – 14:45: The Biggest ABM Mistake Teams Make
14:45 – 15:55: Thoughts on AI Tools and Automation
15:55 – 18:30: A Client Story That Shows SEO Power
18:30 – 19:23: Final Thoughts
Connect with Raycheal M. Proctor
https://www.linkedin.com/in/raychealproctor/
https://www.unlimitedmixedmarketing.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay chats with Danielle Schermerhorn, Director of Marketing and Client Success at Atelier Commerce, on practical growth strategies for luxury e-commerce brands.
Danielle shares her origin story (how a self-taught web project turned into an agency career), the leadership playbooks she uses to scale remote teams, and the client-first systems that turn one-time buyers into loyal customers.
We dig into tactical SEO & AI preparation for the next wave of search (how to make each product behave like a standalone site), plus a real Black Friday case study: small October investments in brand messaging that produced a 90% YoY lift for November.
If you’re a founder, marketing leader, or agency owner, you’ll get actionable takeaways on retention-led growth, remote team culture, Shopify conversion strategy, and how to protect visibility as search moves toward LLMs.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:33: Introduction
00:33 – 02:55: Danielle’s Journey Into Marketing
02:55 – 04:10: Building Her First Website
04:10 – 05:35: Advice For New Marketers
05:35 – 07:40: Why Client Retention Matters More
07:40 – 08:55: Selling The Right Services
08:55 – 11:00: Managing Remote Teams
11:00 – 12:45: Creating Team Culture Remotely
12:45 – 14:30: How Search And SEO Are Changing
14:30 – 15:55: Preparing For AI And LLM Search
15:55 – 16:55: Favorite AI Marketing Tools
16:55 – 18:45: Future Of Ecommerce Shopping
18:45 – 20:30: Black Friday Success Story
20:30 – 21:30: Where To Find Danielle
21:30 – 21:54: Final Thoughts
Connect with Danielle Schermerhorn
https://www.linkedin.com/in/danielleschermerhorn/
https://ateliercommerce.com/solutions/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay sits down with Andy Headington, CEO at Adido, to break down what really drives growth for travel brands today. With over 20 years in SEO, paid search, and digital strategy, Andy shares practical lessons from building and scaling a specialist travel marketing agency.
The conversation covers how travel brands actually win bookings in 2025 and beyond, why many companies overspend on Google Ads, and how missing data, especially phone call tracking, leads to wasted marketing budgets. Andy explains why better attribution, CRM integration, and understanding customer journeys matter more than chasing clicks.
You’ll also hear Andy’s honest take on AI and search, what will change in SEO and PPC by 2026, and why strong, human-written content is becoming even more important in an AI-driven search landscape. He shares common content and tracking mistakes, plus real-world examples where poor data decisions cost brands thousands.
This episode is ideal for founders, CMOs, marketing leaders, and agencies working in travel, hospitality, or service-based businesses who want clearer reporting, smarter ad spend, and sustainable growth.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:45: Introduction
00:45 – 02:30: Andy’s journey from university to agency founder
02:30 – 04:20: How SEO and Google Ads changed his career
04:20 – 05:45: Why travel marketing works differently
05:45 – 07:30: How travelers discover brands today
07:30 – 09:00: The biggest marketing mistake travel brands make
09:00 – 10:35: Why data and tracking matter for growth
10:35 – 12:05: How AI will affect SEO and paid ads
12:05 – 13:45: Content mistakes that hurt search rankings
13:45 – 15:20: Why phone call tracking is critical
15:20 – 16:50: Career advice for young marketers and founders
16:50 – 18:10: A costly ad spend mistake explained
18:10 – 18:50: Final Thoughts
Connect with Andy Headington
https://www.linkedin.com/in/andyheadington/
http://adido-digital.co.uk/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin Willman chats with Patrick Cunningham, Director & Co-Founder at Indulge, about how technical agencies can meaningfully use AI to elevate software quality, sales outreach, and long-term client value.
Patrick explains the discipline of human-centered research (talking to real users), how account-based AI research warms high-value leads, and why experienced developers remain essential even as tools like Claude Code and Codex accelerate delivery.
He walks through a real case (the My Breastfriend health app), showing how AI helped ship more secure, better-tested code — and why some projects should never be vibecoded without expert audits.
If you’re a founder, product lead, agency director, or marketer exploring AI for dev workflows, security, or ABM, this episode delivers practical frameworks, risk questions (GDPR/payment data), and a roadmap for blending human expertise with modern tooling.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:10: Introduction
01:10 - 02:25: What Patrick and Indulge actually do
02:25 - 03:55: Why human listening still matters with AI
03:55 - 05:10: Real user feedback vs AI assumptions
05:10 - 07:05: Using AI to find the right clients
07:05 - 08:45: Warming leads with account-based research
08:45 - 10:20: Why in-person meetings still work best
10:20 - 12:05: The tech stack Indulge uses today
12:05 - 13:55: How AI changes software development
13:55 - 15:45: Building a real health app with AI
15:45 - 17:40: Speed vs quality in AI-built software
17:40 - 19:55: The risks of vibecoding
19:55 - 22:05: When cheap apps become expensive
22:05 - 24:10: How agencies should use AI properly
24:10 - 26:00: Will AI replace developers?
26:00 - 28:20: Advice for new developers
28:20 - 30:27: Final thoughts
Connect with Patrick Cunningham
https://www.linkedin.com/in/patrickjcunningham/
https://indulge.digital/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of e-Coffee with Experts, our host Ranmay chats with Lacy Hendricks, COO at ClearLead Digital, a niche SEO agency helping property management companies scale through smarter websites, stronger branding, and real user-journey design.
Lacy breaks down why most property management websites fail, why ranking for tenant keywords is a waste of time, and how understanding owner search behavior unlocks real SEO ROI. She also shares the operational mistakes new founders make, how she bootstrapped her agency with no business plan, and why automation will define which PM companies survive by 2026.
If you're a founder, agency owner, marketer, or property management operator looking for real SEO strategy, not theory, this episode delivers practical insights on digital PR, content signals for AI-driven search, fee-based growth models, and building trust online and offline.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:00: Introduction
01:00 - 03:05: Lacy’s journey into digital marketing
03:05 - 04:20: Learning SEO and spotting an opportunity
04:20 - 05:55: Starting ClearLead Digital without a plan
05:55 - 07:25: Early challenges and wearing many hats
07:25 - 08:45: Hiring lessons and building trust remotely
08:45 - 10:10: Why most property management SEO fails
10:10 - 11:35: How property owners actually search online
11:35 - 13:10: Building websites that convert visitors
13:10 - 14:45: Two ways property managers can grow
14:45 - 16:05: AI, LLMs, and changing search behavior
16:05 - 17:20: Why automation is now essential
17:20 - 18:20: Hard lessons from industry partnerships
18:20 - 19:00: Advice for new founders
19:00 - 19:06: Final Thoughts
Connect with Lacy Hendricks
https://www.linkedin.com/in/lacyhendricks/
https://www.clearleaddigital.com/property-management-company-seo-services
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin chats with Chelsea Perino, Managing Director, Global Marketing & Communictaions at The Executive Centre, breaks down how high-end flexible workspaces attract multinational tenants, build community, and use AI to free creative time for strategic work.
Chelsea explains her “think global, act local” approach to campaigns across 15 regions, the product mix (private offices, coworking, meeting rooms, events), and why visual storytelling and hospitality are essential to premium positioning.
You’ll learn actionable tactics for: targeting C-suite decision makers, localizing channel strategy (WeChat, Naver, Little Red Book), designing campaigns by occupancy and seasonality, and using AI responsibly for drafts, translations and ideation, with quality checks to protect brand integrity.
If you’re a founder, marketer or real estate leader scaling a premium brand, Chelsea’s examples show how to convert experiences into revenue and community.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:45: Introduction
01:45 - 04:20: What flexible workspace really means
04:20 - 07:00: Who Executive Centre is built for
07:00 - 09:30: More than coworking desks
09:30 - 12:00: Marketing based on occupancy needs
12:00 - 14:10: Building community through partnerships
14:10 - 17:10: What hybrid work looks like in real life
17:10 - 19:30: Why offices are not going away
19:30 - 22:20: How AI helps marketing teams
22:20 - 25:10: Where AI should not be used
25:10 - 28:00: Why soft skills matter most
28:00 - 30:40: Asking better questions with AI
30:40 - 33:20: Where to find Chelsea online
33:20 - 34:06: Final thoughts
Connect with Chelsea Perino
https://www.linkedin.com/in/chelseaperino/
https://www.chelseaperino.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin chats with Urim Kodra, Search Engine Optimization Consultant at Inspire Digital Agency, breaks down how modern search has shifted from keyword hunting to owning entities, and what founders, marketers, and heads of growth must do to stay visible in a post-AI world.
Urim explains why user-generated content (UGC) outranking expert pages doesn’t mean defeat, it means a new playbook: build deep, mapped libraries of content that answer every customer question, create contextual internal linking (links as citations), and gather first-party evidence and contextual backlinks to establish authority.
He walks through question maps, topic clusters, schema, site architecture, and the single most important advantage companies have: consistency.
If you manage SEO, product content, or growth, this conversation gives practical tactics for predictable organic results, how to structure content, how to prioritize link outreach, and what technical foundations still matter (speed, clean URLs, structured data).
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:10: Introduction
01:10 - 02:40: Why search feels different in the AI era
02:40 - 04:20: Why competing with Reddit doesn’t work
04:20 - 05:50: SEO is no longer about blue links
05:50 - 07:30: Keywords are just the starting point
07:30 - 09:20: What it means to own a topic
09:20 - 11:10: How people actually ask questions online
11:10 - 12:50: Building content that fits together
12:50 - 14:30: Internal links that actually make sense
14:30 - 16:10: Backlinks that bring real authority
16:10 - 18:00: Writing content that works for AI
18:00 - 19:40: Common SEO mistakes to avoid
19:40 - 21:10: Making SEO predictable with systems
21:10 - 23:10: What will matter most in the next two years
23:10 - 24:50: Why SEO shouldn’t live in a silo
24:50 - 26:20: How search behavior is changing
26:20 - 27:30: Final advice for marketers and founders
27:30 - 28:30: Final Thoughts
https://www.linkedin.com/in/urim-kodra-ppc-seo-consultant/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: https://www.linkedin.com/company/digital-web-solutions.
In this episode of E-Coffee with Experts, our host Austin sits down with Cai Simpson, Managing Director at Victory Digital, to explore the fast-changing world of SEO, AI search, and the rise of generative overviews.
Cai reveals how he built Matrona, a new tool designed to track AI citations, find hidden keyword opportunities, and show how brands appear inside conversational search results.
He also shares why human-created, unique content continues to outperform AI-generated text, how agencies can stay competitive, and what metrics businesses should truly focus on in a post-AI SERP landscape.
This episode breaks down SEO fundamentals, practical tactics, and real-world insights that founders, marketers, and agency leaders can apply right away.
If you are a founder, marketer, or agency leader looking to understand how AI is reshaping search, and how to stay ahead, this episode is a must-watch.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:01: Introduction
01:01 – 02:00: What To Focus On First in SEO
02:00 – 03:23: Which SEO Pillar Matters Most Now
03:23 – 04:05: Why Backlinks Still Matter Today
04:05 – 05:03: Why Cai Built the Matrona Tool
05:03 – 06:17: How AI Search Is Changing SEO
06:17 – 07:49: How Agencies Can Stay Competitive
07:49 – 08:49: How To Get Cited in AI Overviews
08:49 – 10:19: Matrona Dashboard: Live Demo Start
10:19 – 11:39: Fixing Website Issues the Smart Way
11:39 – 12:18: Tracking Mentions in AI Models
12:18 – 13:12: What Positive Citations Look Like
13:12 – 14:26: Ranking Order Inside AI Results
14:26 – 15:27: Finding Hidden Keyword Opportunities
15:27 – 16:23: Estimating Search Volume for AI Queries
16:23 – 17:20: What Matrona Will Include at Launch
17:20 – 18:41: Why Pure AI Content Underperforms
18:41 – 19:30: Human vs. AI Content Test Results
19:30 – 20:34: Should Content Go Deep or Wide?
20:34 – 21:21: How To Make Content “More Special”
21:21 – 22:11: The Mistake Marketers Make With AI
22:11 – 23:25: Why Creativity Still Wins in SEO
23:25 – 24:29: The Metrics That Really Matter Now
24:29 – 25:23: Stop Relying Only on Organic Traffic
25:23 – 26:29: Why Agencies Must Expand Services
26:29 – 27:02: How AI May Change Search Forever
27:02 – 28:48: Why SEO Fundamentals Still Work
28:48 – 29:47: How Agencies Can Get More Leads
29:47 – 30:13: Cai on Speaking & Networking
30:13 – 31:05: Final Advice for Marketers
31:05 – 31:17: Where To Find Cai Online
31:17 – 33:00: Closing Thoughts
Connect with Cai Simpson
https://www.linkedin.com/in/caisimpson
https://victory.digital/ https://www.metrona.io/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-coffee with Experts, our host Austin Willman chats with David Van Den Broeck, Head of Digital at Touring and Digital Coach at Fluxava, about modernizing legacy organizations for the age of question-based search and large language models.
David shares concrete lessons from a 130-year organization: why snackable content and question-focused optimization beat old keyword-only playbooks, how to protect brand trust while adopting automation, and practical change-management strategies to lift employee value (not replace it).
We cover digital inclusion, real risks when AI summarizes important rules (and how to prevent dangerous omissions), and how to transform contact-center roles into high-value problem-solvers.
If you're a founder, CMO, product lead, or part of a marketing team working in a legacy or regulated organization, or a small agency supporting them, this episode gives you practical, tactical insights on FAQ-first content, knowledge-base readiness, search intent mapping, employee upskilling, and brand-safe AI adoption.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:35: Introduction.
00:35 - 01:20: What David does as Head of Digital at Touring.
01:20 - 03:20: David’s side projects: nonprofit work, Digi Helper role, and Flixava.
03:20 - 04:35: The digital gap: 40% of people still struggle online.
04:35 - 06:20: Why digital inclusion matters for modern companies.
06:20 - 07:05: How marketers misjudge what customers truly need.
07:05 - 08:40: Change management inside a long-standing company.
08:40 - 10:10: Helping employees see AI as support, not threat.
10:10 - 11:48: Moving staff from data entry to real customer help.
11:48 - 13:00: How AI supports customer service without replacing humans.
13:00 - 14:15: Updating old magazine content for online use.
14:15 - 15:10: Why online content must be short and simple.
15:10 - 16:30: Search is changing: people ask questions, not keywords.
16:30 - 18:50: Preparing content so AI summaries stay accurate.
18:50 - 20:30: The risk of missing info in AI-generated answers.
20:30 - 23:00: How Touring protects its reputation and avoids risk.
23:00 - 25:10: The importance of human support in tough moments.
25:10 - 27:05: Touring’s 130-year journey from bike club to major brand.
27:05 - 28:30: Online reviews and rising customer expectations.
28:30 - 29:45: Why excellent service is now the baseline standard.
29:45 - 30:35: Where to find David online.
30:35 - 31:17: Final Thoughts.
Connect with David Van Den Broeck
https://www.linkedin.com/in/david-van-den-broeck/
https://www.fluxava.com/
https://www.touring.be/fr
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-coffee with Experts, our host Austin chats with Stephen Amagba, Head of Marketing at Gaimin, unpacks the future of cloud infrastructure, community-led growth, and marketing strategies that actually scale.
Stephen explains how Gaimin’s teams are building a decentralized, user-device-powered cloud (a parallel to rooftop solar) to reduce outages, lower bills, and provide resilient compute for gaming and Web3 use-cases. You’ll learn:
- Why decentralization matters now, outages and growing AI demand; why alternative cloud models are urgent.
- How community (Discord, Reddit, early adopters) informs product roadmap, content, and SEO/ASO strategies.
- The marketing playbook for niche B2B and consumer audiences, surgical alpha tests vs. mass gaming installs.
- Pricing, freemium vs. pay-as-you-go tradeoffs, and designing cost models that prevent overpaying for unused resources.
If you’re a founder, CTO, marketing leader, or growth operator looking to cut cloud costs, understand Web3 marketing, or build stronger product communities, this episode is for you.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:00: Introduction
01:00 – 03:00: How Stephen started in marketing and SEO.
03:00 – 05:00: What Gaimin does in decentralized cloud and gaming.
05:00 – 06:40: Simple solar analogy to explain decentralized cloud.
06:40 – 08:30: The challenge of educating people about new tech.
08:30 – 10:00: Why value and reliability drive long-term adoption.
10:00 – 11:45: Marketing strategy focused on broad content distribution.
11:45 – 13:15: Story of one blog post that sparked massive growth.
13:15 – 15:20: Community feedback shaping product direction.
15:20 – 17:00: Building trust through direct user communication.
17:00 – 19:00: Using community insights for ASO and SEO success.
19:00 – 21:20: How Gaimin grows cloud adoption through partnerships.
21:20 – 23:40: Why early cloud clients are selected carefully.
23:40 – 25:20: How the 100-client alpha testing program works.
25:20 – 27:40: Pricing models that reduce waste and hidden fees.
27:40 – 28:20: Exposing real cloud cost issues to build trust.
28:20 – 29:20: The future of decentralized cloud in an AI-heavy world.
29:20 – 30:30: Where to learn more about Stephen and Gaimin.
30:30 – 31:18: Final thoughts
Connect with Stephen Amagba
https://www.linkedin.com/in/stephen-amagba/
https://linktr.ee/gaimin.io
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay chats with, Andy Groller, CEO at Dragon360, breaks down the strategic decisions that transformed Dragon360 from a small PPC shop into a high-retention, high-impact B2B digital advertising agency.
With 17+ years in the industry, Andy shares how niching into B2B SaaS, tech, and professional services helped the agency scale sustainably while delivering deeper value to clients.
Andy explains why most paid media programs fail, not because of creative, but because of poor audience strategy. He outlines his diagnostic process for fixing underperforming campaigns, how to segment buyers without over-segmentation, and how to align messaging with true decision-makers and champions.
We also dive into AI’s impact on B2B buyer research, the continued importance of emotional human-led marketing, agency culture as a driver of retention, and why authentic relationships outperform traditional account management structures.
Whether you're a founder, marketer, or agency leader, this conversation is packed with insights on paid media strategy, positioning, differentiation, and building a B2B agency clients stay with for years.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:33: Introduction
00:33 - 02:41: Andy’s Journey Into Digital Marketing
02:41 - 03:25: Growing Dragon360 Into a B2B Agency
03:25 - 04:25: Why Niching Down Changed Everything
04:25 - 05:35: Building Better Strategy, Content, and Creative
05:35 - 07:13: How Dragon360 Keeps Clients for Years
07:13 - 08:17: The Digital Banter Podcast
08:17 - 09:54: Why Most Ad Campaigns Fail
09:54 - 10:08: Fixing ROI When Paid Programs Slow Down
10:08 - 12:07: How AI Is Changing B2B Buyer Research
12:07 - 12:32: Why Humans Still Make Final Buying Decisions
12:32 - 14:51: Why Over-Segmentation Hurts B2B Marketers
14:51 - 16:26: Andy’s Favorite Client Story
16:26 - 17:11: Advice for New Founders & Agency Owners
17:11 - 17:48: Final Thoughts
Connect with Andy Groller
https://www.linkedin.com/in/andygroller/
https://dragon360.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-coffee with Experts, our host Austin chats with Samantha Holze, breaks down how B2B brands can win faster by aligning teams, proving ROI early, and building thought leadership rooted in real customer insight.
With experience from 1-800-FLOWERS to fleet and safety e-commerce, Samantha shares how simple digital upgrades, rapid microsites, and cross-department communication helped her teams secure major accounts—capturing over 80% of one competitive bid.
In this episode, you’ll learn:
- How to earn internal buy-in with 30–60 day listening, weekly KPI syncs, and shared goals.
- How to launch new strategies without historical data by using phased experiments and quick wins.
- What real thought leadership looks like—short-form content, customer questions, and qualitative feedback.
- Why “search everywhere optimization” matters as buyers move between AI tools, email, social, and Google.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:00: Introduction and Samantha joins the show
01:00 - 04:00: Samantha’s background in e-commerce and B2B
04:00 - 07:00: Challenges teams face when adopting new digital ideas
07:00 - 08:30: Why people fear change and how to get buy-in
08:30 - 10:30: What real thought leadership is and how to build it
10:30 - 12:00: Using customer questions to create useful content
12:00 - 13:20: How to explain ROI and ask for budget
13:20 - 15:00: Case study: building a full website in 3 weeks
15:00 - 16:20: How this helped win 80% of a major account
16:20 - 18:00: How buyers move between AI, email, social, and search
18:00 - 19:00: Why brands must show up everywhere customers look
19:00 - 20:30: Mistakes companies make when launching new strategies
20:30 - 22:00: Fixing silos and getting teams aligned
22:00 - 24:00: How to run a simple 15-minute weekly meeting
24:00 - 26:40: Using small wins to earn more budget
26:40 - 27:54: Final Thoughts
Connect with Samantha Holze
https://www.linkedin.com/in/samanthaholze/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In today’s episode of E-Coffee with Experts, Alex Zweydoff, CEO at ClearLead Digital, shares how he went from leasing homes to leading a fast-growing SEO agency, ClearLead Digital.
Alex breaks down the realities of bootstrapping an agency, wearing every hat, and leveraging industry knowledge to outperform generic SEO vendors. He reveals why niche positioning, client trust, and outcome-driven reporting allowed their agency to scale quickly.
We also dive into AI’s rapid evolution, hybrid content strategies, and what founders should expect as LLMs reshape search. Alex explains why traditional SEO foundations still matter, how to prepare for constant algorithm changes, and why agencies must avoid chasing shiny objects.
If you're a founder, marketer, or agency leader navigating SEO, AI, or niche positioning, this episode is packed with insights you can act on today.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:26: Introduction to Alex Zweydoff
00:26 - 01:15: From Property Management to SEO
01:15 - 02:10: Starting ClearLead Digital at Midnight
02:10 - 03:07: Niching Down: Building an Agency for Property Managers
03:07 - 04:15: Early Struggles and Wearing Every Hat
04:15 - 05:05: A “Failure Is Not an Option” Mindset
05:05 - 06:13: How Industry Expertise Became Their Advantage
06:13 - 06:56: Leads, Deals, and Moving Beyond Vanity Metrics
06:56 - 07:45: Applying Real Estate Mindset to Agency Leadership
07:45 - 09:00: AI’s Impact on Search and Client Concerns
09:00 - 09:54: Adapting SEO in the Age of Constant Change
09:54 - 11:40: What Operator-Led SEO Really Means
11:40 - 12:30: Organic Wins vs. Paid Marketing Dependence
12:30 - 13:17: Predictions for AI + SEO in 2026
13:17 - 14:20: Advice for Young Founders & New Agency Owners
14:20 - 14:51: Final Thoughts
Connect with Alex Zweydoff
https://www.linkedin.com/in/alexzweydoff/
https://www.clearleaddigital.com/property-management-company-seo-services
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-coffee with Experts, our host Austin chats with Jeff Hirz, EVP, Business Development at OuterBox, pulls back the curtain on how agencies navigate a post-AI search landscape where organic traffic and MQL volume plunged but deal quality rose.
Jeff explains the practical pivots that saved their year: diversifying lead channels, leaning into LLM citation tracking, resurrecting third-party listings, and rethinking outreach cadence and pipeline hygiene.
He shares real tactics and why emotional intelligence and multi-threading are the overlooked differentiators for closing long, complex deals.
If you’re a founder, marketing leader, or biz-dev rep wondering how to replace lost organic volume, improve pipeline accuracy, and build resilient sales motion, this conversation is full of actionable playbooks, metrics to reassess, and candid field-tested advice.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:10: Introduction
01:10 - 02:40: Why lead generation became harder for agencies
02:40 - 04:20: Organic traffic drop and AI overviews impact
04:20 - 05:40: Fewer MQLs but higher lead quality
05:40 - 07:10: New lead sources and diversification
07:10 - 08:30: Tracking visibility in LLMs with AccuLLM
08:30 - 10:10: Helping clients diversify their own leads
10:10 - 12:00: Honest conversations and vulnerability in business
12:00 - 13:10: AI confusion and what’s “real” online
13:10 - 15:00: Shifting to outbound and in-person sales
15:00 - 17:00: Emotional intelligence and healthy pipelines
17:00 - 19:00: Why old sales metrics no longer work
19:00 - 21:10: Longer sales cycles and stage management
21:10 - 23:20: How to re-engage prospects who ghost
23:20 - 25:00: Stronger outreach: cadence, value, messaging
25:00 - 26:40: Creative tactics like GIFs and humor
26:40 - 28:10: Multi-threading even in small deals
28:10 - 29:56: Final Thoughts
Connect with Jeff Hirz
https://www.linkedin.com/in/jeffhirz/
http://outerbox.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./