Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, our host Austin Willman sits down with Bhushan Satghare, Sr SEO Director at Impressive, to break down how enterprise brands are adapting their SEO strategies for AI-driven search, Google core updates, and changing user behavior.
Bhushan shares why traditional SEO tactics are no longer enough, how digital PR impacts visibility in AI overviews and LLMs, and why budget constraints are creating a growing gap between SMB and enterprise SEO performance. They also explore the growing overlap between SEO, UX design, and CRO, and why poor landing page experiences can silently kill rankings.
You’ll learn:
- How enterprise SEO differs from SMB SEO today
- Why CRO and design are now essential for SEO success
- How to diagnose traffic drops after Google core updates
- How to analyze ranking losses using page types and intent
- Why commercial-intent keywords should come first
- The SEO tools Bhushan uses to monitor performance at scale
This conversation is a must-watch for founders, CMOs, SEO leaders, and marketers who want to future-proof organic growth and turn traffic into revenue.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:05: Introduction
01:05 - 03:10: SMB vs enterprise SEO differences
03:10 - 05:10: How AI search is changing SEO
05:10 - 07:05: Why digital PR needs bigger budgets
07:05 - 09:00: SEO, design, and CRO now work together
09:00 - 11:00: How bad user experience hurts rankings
11:00 - 13:15: Page speed vs strong visual design
13:15 - 15:10: Core Web Vitals explained simply
15:10 - 17:10: What to do after Google updates
17:10 - 19:00: Finding where traffic really dropped
19:00 - 21:10: Blog pages vs commercial pages
21:10 - 23:00: How to check competitors properly
23:00 - 24:40: SEO tools used by enterprise teams
24:40 - 26:30: Why keyword intent matters most
26:30 - 28:20: Commercial keywords that drive revenue
28:20 - 30:20: Content that helps buyers decide
30:20 - 31:40: Final advice for founders and marketers
Connect with Bhushan Satghare
https://www.linkedin.com/in/bhushan-satghare-68b5b5b5/
https://impressive.com.au/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, host Ranmay chats with Conor Shea, Head of Marketing at Cube Exchange, about what crypto marketing really looks like behind the scenes.
Conor shares his path from agency life to leading go-to-market strategies for Fortune 500 companies, unicorn startups, and now a next-generation hybrid crypto exchange. Together, they unpack how marketing in crypto differs from traditional finance, why owning the customer relationship is more important than ever, and what it takes to market effectively in a fast-moving, 24/7 industry.
In this conversation, you’ll learn:
- What Conor prioritizes before choosing any marketing channel
- Why multi-touch attribution plays a key role in long-term growth
- The most overlooked channel driving strong institutional ROI
- Why in-person experiences are making a comeback in financial marketing
- How AI is boosting marketing productivity, and where it can fall short
Whether you’re a founder, marketer, or leader working in fintech, crypto, or B2B, this episode offers practical insights on building trust, launching products, and scaling marketing in high-stakes environments.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:36: Introduction
00:36 - 01:53: Conor’s journey into digital marketing
01:53 - 03:10: What Cube Exchange does and why it’s different
03:10 - 05:05: Agency marketing vs client-side marketing
05:05 - 07:36: What makes crypto marketing unique
07:36 - 10:07: Why Conor chose crypto as a career
10:07 - 11:55: How to build a go-to-market strategy
11:55 - 13:57: Most underrated marketing channels today
13:57 - 15:32: How financial buyer behavior is changing
15:32 - 17:52: AI impact on marketing and productivity
17:52 - 18:47: Final thoughts and how to connect
Connect with Conor Shea
https://www.linkedin.com/in/conor-shea-99065919
https://www.cube.exchange/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin Willman sits down with Dave Carlson, President at Wildflower Cases, to unpack how a family-run ecommerce brand scaled globally by committing to one thing most businesses quit too early: consistent content creation.
Dave shares how Wildflower evolved from handmade phone cases into a culture-driven brand with loyal customers, viral collaborations, and organic growth fueled by social media, SEO, and brand storytelling. He explains why Wildflower sees itself as a content production company that happens to sell phone cases, and how that mindset has driven 14+ years of sustained growth.
The conversation also dives deep into:
- How AI is reshaping SEO and consumer behavior
- Why ChatGPT is becoming a new “search engine”
- What ecommerce brands must change post-Black Friday traffic shifts
- How collaborations drive backlinks, trust, and authority
- Why transparency matters more than ever in the AI era
- The danger of building businesses alone with AI
If you’re a founder, marketer, SEO, or agency owner navigating ecommerce, content marketing, organic search, or AI-driven discovery, this episode is a must-listen.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:10: Introduction
01:10 - 03:30: What 30 years on the internet teaches marketers
03:30 - 05:10: From marketing agency to E-commerce brand
05:10 - 07:20: Why content has always been the key
07:20 - 09:10: Building Wildflower without outside funding
09:10 - 11:20: Treating the brand like a content company
11:20 - 13:40: Creating daily content without burning out
13:40 - 16:00: Using real life moments to create content
16:00 - 18:30: Expanding beyond phone cases
18:30 - 20:30: Building community through events and experiences
20:30 - 23:00: Launching a cookware brand with the same strategy
23:00 - 25:30: Why collaborations help brands grow faster
25:30 - 28:10: Managing influencers and creator partnerships
28:10 - 30:20: The risks of building alone with AI
30:20 - 33:10: How AI is changing search and SEO
33:10 - 36:10: What E-commerce brands must change for AI
36:10 - 38:30: Why backlinks and PR matter more than ever
38:30 - 39:59: Final advice for founders and marketers
Connect with Dave Carlson
https://www.linkedin.com/in/brandstrategist/
http://wildflowercases.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin Willman sits down with Mar Pages, Co-founder of Solo Female Travelers, to unpack how she and her partner scaled a global community from under 20,000 members to nearly 500,000 women worldwide—while staying purpose-driven and profitable.
Mar shares her journey from a 20-year career in strategy consulting and Google to building a community-led travel company focused on social impact. You’ll learn how listening to your audience daily can replace expensive market research, why emotional connection drives referrals better than systems, and how value-based pricing supports long-term sustainability.
This conversation dives deep into:
- Turning online communities into sustainable businesses
- Using data and surveys to validate new offers
- Creating referral growth through authentic customer experience
- Balancing premium pricing with mission-driven impact
- Building remote teams aligned around shared values
- Preparing your business for economic uncertainty and cash-flow risk
If you’re a founder, marketer, or agency owner looking to grow through community, trust, and word-of-mouth, this episode is packed with practical insights you can apply immediately.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:00: Introduction
01:00 - 03:00: What Solo Female Travelers is about
03:00 - 06:00: From corporate career to travel founder
06:00 - 08:30: Taking over the community in 2019
08:30 - 11:00: How COVID accelerated community growth
11:00 - 13:30: Turning a free community into a business
13:30 - 16:00: Building tours with real social impact
16:00 - 18:30: Creating loyal customers and advocates
18:30 - 21:00: Why word of mouth works better than ads
21:00 - 23:30: Hiring a remote team with shared values
23:30 - 26:00: Referral and ambassador programs explained
26:00 - 28:30: Using data to guide business decisions
28:30 - 31:30: Pricing, value, and luxury positioning
31:30 - 34:00: Staying intentionally small and focused
34:00 - 36:30: Advice for founders in uncertain times
36:30 - 37:40: Final thoughts
Connect with Mar Pages
https://www.linkedin.com/in/marpages/
https://tours.solofemaletravelers.club/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, Austin Willman sits down with Sophie Brannon, Co-Founder & Director of StudioHawk US, to break down how leading SEO agencies are actually using AI workflows to scale delivery, improve margins, and retain clients — without sacrificing trust or quality.
Sophie shares practical, real-world insights from managing SEO teams across the US, UK, and Australia, including:
- How to implement AI workflows without over-engineering systems
- Where AI creates real leverage for SEO agencies (and where it doesn’t)
- Why time tracking is critical before automating anything
- How StudioHawk reports SEO ROI to C-suite stakeholders
- Using AI for content briefs, audits, digital PR, and client sentiment analysis
- Why brand mentions and relevancy are becoming more important than DR links
- The future of link building, citations, and authority in AI-driven search
- Why StudioHawk doesn’t niche — and how segmentation beats specialization
If you’re a founder, SEO agency owner, marketing leader, or consultant trying to balance AI adoption with client trust, this episode delivers actionable frameworks you can apply immediately.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:00: Welcome & guest introduction
01:00 – 02:30: Sophie’s AI talk at Ahrefs Evolve
02:30 – 04:05: Why most AI workflows fail
04:05 – 06:00: First AI steps for SEO agencies
06:00 – 07:30: Why time tracking matters
07:30 – 09:00: Simple tools to track agency time
09:00 – 10:30: Using AI to improve profit per client
10:30 – 12:30: SEO reports clients actually care about
12:30 – 14:30: Metrics that show real SEO ROI
14:30 – 16:30: What makes a good lead
16:30 – 18:30: Using AI to improve lead quality
18:30 – 20:15: AI for SEO specialists vs leaders
20:15 – 22:00: AI for content and SEO workflows
22:00 – 24:00: AI and link building today
24:00 – 26:00: Digital PR mistakes with AI
26:00 – 28:00: Why relevance matters more than DR
28:00 – 30:00: Measuring links and brand mentions
30:00 – 32:00: Why StudioHawk doesn’t niche down
32:00 – 33:20: Advice for agencies using AI
33:20 – 34:05: Where to find Sophie & closing
Connect with Sophie Brannon
https://www.linkedin.com/in/sophie-brannon-081bb294/
https://studiohawk.com.au/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin Willman sits down with Rob Timmermann, Founder & CEO of Timmermann Group, to break down what SEO really looks like in a post-AI world.
Rob explains why traditional funnel thinking is broken, how his team shifted to a flywheel model, and why conversions, not traffic, are the only KPI that matters. They dive deep into post-AI SEO strategy, including information architecture, internal linking, offsite authority, brand mentions, and why the noisiest brands win in generative search.
You’ll also hear Rob’s perspective on leadership in 2026, hiring for excellence, managing performance in an AI-driven economy, and why most SEO agencies fail to deliver real business results.
If you’re a founder, CEO, CMO, or agency owner trying to figure out how to win visibility in Google, ChatGPT, and beyond, this conversation is a must-watch.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:00: Welcome & Rob’s SEO background
01:00 - 02:00: Why SEO became the agency’s main focus
02:00 - 04:00: Funnels are broken, flywheels work better
04:00 - 06:00: Client expectations in the AI era
06:00 - 08:30: Building a culture of excellence
08:30 - 11:00: Hiring A-players vs average performers
11:00 - 13:00: Managing underperforming team members
13:00 - 15:30: Workload, focus, and getting better
15:30 - 17:00: Is SEO dead after AI?
17:00 - 19:30: Search everywhere, not just Google
19:30 - 22:00: Content that still works in AI search
22:00 - 25:00: Links, brand mentions, and authority
25:00 - 27:30: Capturing demand that converts
27:30 - 29:00: Traffic vs conversions
29:00 - 30:21: Where leads come from now & final thoughts
Connect with Rob Timmermann
https://www.linkedin.com/in/rob-timmermann/
https://www.wearetg.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, host Austin Willman chats with Jordan Brannon, President at Coalition Technologies, about how AI and evolving search platforms are reshaping SEO, PPC, and ecommerce marketing.
Jordan explains why SEO is getting harder, how AI search and tools like ChatGPT are influencing ecommerce discovery, and why reviews, user-generated content, and social proof matter more than ever. He also shares practical ways brands can turn customer feedback into scalable SEO assets.
The conversation wraps with insights on agency leadership, hiring in an AI-driven world, and why aligned incentives, transparency, and flat team structures help agencies scale.
This episode is a must-listen for founders, marketers, and agency leaders navigating the future of search and digital marketing.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:05: Introduction
01:05 - 03:00: What makes Coalition different today
03:00 - 05:10: Why SEO is getting harder
05:10 - 07:20: Is PPC becoming the safe option
07:20 - 10:00: AI search and ecommerce explained
10:00 - 12:20: Reviews and social proof in AI rankings
12:20 - 14:40: Turning reviews into SEO assets
14:40 - 17:00: Visual content, video, and AI tools
17:00 - 18:40: SEO now works across many platforms
18:40 - 21:10: Hiring in a modern agency
21:10 - 23:30: Testing skills without overusing AI
23:30 - 25:10: Avoiding bottlenecks as a leader
25:10 - 27:40: Incentives, transparency, and culture
27:40 - 28:44: Final thoughts
Connect with Jordan Brannon
https://www.linkedin.com/in/jordanbrannon/
https://coalitiontechnologies.com/
https://www.youtube.com/playlist?list=PLRnfbzCvjWQ_ECi09dTlYtLtncBSLI_mX
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin sits down with Daniel Schotland, Chief Operating Officer at Linqia, to unpack how influencer marketing has evolved into a full-funnel, ROI-driven growth channel trusted by Fortune 500 brands and CMOs.
Daniel explains how modern brands are using creators to drive real business outcomes, from demand generation and conversions to long-term brand trust, while influencer content continues to outperform traditional branded creative.
We explore how AI is reshaping influencer discovery and attribution, why smaller creators often outperform celebrity influencers when it comes to action and conversion, and how influencer marketing now fits into broader SEO, paid media, and digital PR strategies.
We also covers the rise of long-term creator partnerships, “always-on” ambassador models, faster responses to cultural moments, and what the future holds for AI, authenticity, and the creator economy.
If you’re a founder, CMO, marketer, or agency leader looking to understand where influencer marketing fits into your growth strategy, and how to do it right, this episode delivers clarity and practical insight.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:15: Introduction
01:15 - 03:40: What Linqia is and how the company helps brands
03:40 - 06:00: Why influencer marketing is growing fast again
06:00 - 08:55: Influencers as content creators vs media channels
08:55 - 12:00: Big influencers vs small influencers explained
12:00 - 14:45: How influencer marketing fits the full funnel
14:45 - 17:20: Using influencer content across ads and websites
17:20 - 19:40: Long-term creator partnerships and ambassadors
19:40 - 22:30: Using trends and cultural moments the right way
22:30 - 25:10: Team values, speed, and decision making at Linqia
25:10 - 28:10: AI, trust, and the future of influencers
28:10 - 29:24: Final thoughts
Connect with Daniel Schotland
https://www.linkedin.com/in/dschotland/
http://linqia.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay sits down with Robbie Puddick, Content & SEO Lead at Second Nature, to break down how expert-led content, AI tools, and a “help-first” mindset are reshaping modern SEO.
Robbie shares his journey from registered nutritionist to leading SEO strategy inside a fast-growing health tech startup, working closely with the NHS. We dive into what actually works in SEO today, why chasing rankings can hurt long-term growth, and how Google’s recent updates are rewarding genuine expertise over shortcuts.
You’ll also learn how Robbie uses AI tools like Claude and Perplexity to dramatically speed up research, publishing, and content workflows, without sacrificing accuracy or trust.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:45: Introduction
00:45 - 02:20: Robbie’s journey from nutritionist to SEO lead
02:20 - 03:30: What Second Nature does and who they help
03:30 - 05:00: Managing multiple roles in a startup
05:00 - 06:30: How to manage time and set priorities
06:30 - 08:10: Using AI to publish content faster
08:10 - 09:50: AI for research and content creation
09:50 - 11:10: SEO challenges in health and nutrition
11:10 - 12:30: Helpful content vs ranking-focused SEO
12:30 - 14:00: Ranking in AI search and Google overviews
14:00 - 15:30: Why subject-matter expertise matters
15:30 - 17:10: The future of SEO with AI
17:10 - 18:20: One key SEO tip for health brands
18:20 - 18:53: Final Thoughts
Connect with Robbie Puddick
http://linkedin.com/in/robert-puddick
https://www.secondnature.io/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of eCoffee with Experts, Austin Willman sits down with Angie Nwandu, CEO/ Founder at The Shade Room Media Company, to unpack how media, culture, and trust are evolving in a post-AI, social-first world.
Angie shares how launching The Shade Room during a major media disruption shaped her mindset as a founder and why every new wave of change presents opportunity for leaders who stay adaptable.
From AI-generated news and declining trust in traditional media to the rise of streamers, TikTok creators, and niche communities, this conversation dives deep into the future of media and marketing.
You’ll hear how The Shade Room uses social listening to build one of the most loyal online communities, why brand perception now matters more than impressions, and how authenticity is becoming the biggest differentiator as AI content floods the internet.
Angie also explains what she looks for when hiring, how intuition and psychology drive virality, and why niche communities outperform mass audiences.
This episode is a must-watch for founders, marketers, media executives, and creators navigating AI, content strategy, digital PR, and modern brand building.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:00: Introduction
01:00 – 03:00: How media shifted from websites to social feeds
03:00 – 05:00: Why disruption creates new opportunities
05:00 – 06:40: Why bad news gets clicks but isn’t shared
06:40 – 07:45: How social media changes content behavior
07:45 – 09:00: What success metrics matter today
09:00 – 10:20: Why brand trust beats impressions
10:20 – 12:00: How AI is changing and confusing media
12:00 – 13:30: Why people trust The Shade Room
13:30 – 15:10: How community shapes content decisions
15:10 – 17:30: How Angie hires for intuition and taste
17:30 – 19:00: Why psychology matters more than analytics
19:00 – 21:00: How social listening built The Shade Room
21:00 – 22:30: Why naming the community increased loyalty
22:30 – 24:00: Why niche communities are the future
24:00 – 25:30: New ways brands partner with media
25:30 – 27:10: Why small creators drive bigger impact
27:10 – 28:40: TikTok Shop and creator trust
28:40 – 29:41: Final thoughts
Connect with Angelica Nwandu
https://www.linkedin.com/in/angelica-nwandu-2a866753/
http://theshaderoom.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay sits down with Eric Lynch, Principal & Director of Operations at build/create studios, to unpack what actually drives growth in complex B2B sales environments.
Eric shares his journey of bootstrapping an agency from a folding table in his basement to building a focused B2B content and digital strategy firm serving manufacturing and technology companies.
With over a decade of experience, he breaks down why great websites fail without strategy, how long B2B sales cycles really work, and what content keeps prospects engaged for months, even years.
You’ll learn:
- How to build trust before sales conversations even begin
- Why traffic is a misleading metric in the age of AI summaries
- The role of authority content, case studies, and brand perception
- How to market to engineers, executives, and stakeholders simultaneously
- Why focusing on conversions beats chasing clicks
If you sell high-consideration B2B services or products, this conversation will change how you think about growth.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:41: Introduction
00:41 - 02:20: Eric’s Journey Into Web Development & Optimization
02:20 - 03:55: Bootstrapping BuildCreate From a Basement
03:55 - 05:55: Early Challenges: First Clients & Cash Flow
05:55 - 07:45: Identifying the Right B2B Client Fit
07:45 - 09:30: Niching Down Into Manufacturing & B2B Tech
09:30 - 11:15: Systems for Predictable Project Delivery
11:15 - 12:40: Why B2B Sales Cycles Take So Long
12:40 - 14:30: Content That Keeps Long Deals Alive
14:30 - 16:00: Marketing to Multiple B2B Stakeholders
16:00 - 18:05: AI Search, Reduced Traffic & Visibility Shifts
18:05 - 19:20: Why Traffic Is a Vanity Metric
19:20 - 21:10: Client Story That Led to Acquisitions
21:10 - 22:41: Final Thoughts
Connect with Eric Lynch
https://www.linkedin.com/in/eric-lynch-87233728/
https://buildcreate.com/services/digital-marketing/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay chats with Arthur Cotton, Founder and CEO at Cassiopea, reveals how he built his digital agency Cassiopeia during the challenges of 2020 and scaled it using SEO, digital marketplaces, strong partnerships, and smart client qualification.
Arthur breaks down his three-part SEO and AI-readiness audit checklist, covering website technology, content quality, authority building, performance optimisation, and how agencies should prepare for AI-driven search in 2026.
He also shares insights on the French-Canadian SEO landscape, what makes a high-quality client, how to filter out bad fits, and the marketing channels that consistently generate warm leads for his agency.
If you're a founder, agency owner, SEO strategist, digital marketer, or leader, this episode delivers practical steps for improving digital presence, building trust with clients, and navigating the evolving AI-powered search ecosystem.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:45: Introduction
00:45 – 01:55: How Cassiopeia started during the pandemic
01:55 – 03:05: Early challenges of running an agency alone
03:05 – 04:15: How Arthur qualifies and filters clients
04:15 – 05:45: Marketing channels that bring warm leads
05:45 – 06:45: SEO and AI readiness checklist overview
06:45 – 08:20: Content, authority, and technical SEO basics
08:20 – 09:00: Website speed and performance checks
09:00 – 10:20: French vs English market SEO differences
10:20 – 11:15: AI impact on SEO in 2026
11:15 – 12:10: Why content should be written for humans
12:10 – 13:20: Favourite client success story
13:20 – 14:00: Helping clients own their digital assets
14:00 – 15:01: Final Thoughts
Connect with Arthur Cotton
https://www.linkedin.com/in/arthurcotton/
https://cassiopea.ca/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, host Ranmay speaks with Raycheal M. Proctor, Founder & Marketing Director at Unlimited Mixed Marketing, about what’s really happening in SEO, omnichannel marketing, and B2B growth as we move toward 2026.
Raycheal shares her journey from the early days of digital marketing, when SEO was still experimental, to building an agency focused on strong systems, delegation, and scalable foundations. She explains why many agencies struggle to serve enterprise clients and why true growth starts with clear processes and aligned teams.
The conversation explores how AI and LLM-driven search are reshaping marketing, why SEO still plays a critical role in omnichannel success, and what kind of content actually influences long B2B buying cycles.
Raycheal also breaks down common mistakes teams make with account-based marketing, omnichannel execution, and sales-marketing alignment — even when using advanced tools.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:45: Introduction
00:45 – 02:15: Raycheal’s Early Digital Marketing Journey
02:15 – 03:05: Why She Started Her Own Agency
03:05 – 04:10: Moving From Job to Agency Founder
04:10 – 05:20: The Key Change Agencies Must Make to Scale
05:20 – 06:35: Decisions That Helped the Agency Grow
06:35 – 07:55: What Really Changed in SEO During 2025
07:55 – 09:05: Preparing for Marketing in 2026
09:05 – 10:35: Why SEO Still Matters in an AI World
10:35 – 12:05: What Content Works Best in B2B Today
12:05 – 13:30: Why Omnichannel Campaigns Often Fail
13:30 – 14:45: The Biggest ABM Mistake Teams Make
14:45 – 15:55: Thoughts on AI Tools and Automation
15:55 – 18:30: A Client Story That Shows SEO Power
18:30 – 19:23: Final Thoughts
Connect with Raycheal M. Proctor
https://www.linkedin.com/in/raychealproctor/
https://www.unlimitedmixedmarketing.com/
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Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay chats with Danielle Schermerhorn, Director of Marketing and Client Success at Atelier Commerce, on practical growth strategies for luxury e-commerce brands.
Danielle shares her origin story (how a self-taught web project turned into an agency career), the leadership playbooks she uses to scale remote teams, and the client-first systems that turn one-time buyers into loyal customers.
We dig into tactical SEO & AI preparation for the next wave of search (how to make each product behave like a standalone site), plus a real Black Friday case study: small October investments in brand messaging that produced a 90% YoY lift for November.
If you’re a founder, marketing leader, or agency owner, you’ll get actionable takeaways on retention-led growth, remote team culture, Shopify conversion strategy, and how to protect visibility as search moves toward LLMs.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:33: Introduction
00:33 – 02:55: Danielle’s Journey Into Marketing
02:55 – 04:10: Building Her First Website
04:10 – 05:35: Advice For New Marketers
05:35 – 07:40: Why Client Retention Matters More
07:40 – 08:55: Selling The Right Services
08:55 – 11:00: Managing Remote Teams
11:00 – 12:45: Creating Team Culture Remotely
12:45 – 14:30: How Search And SEO Are Changing
14:30 – 15:55: Preparing For AI And LLM Search
15:55 – 16:55: Favorite AI Marketing Tools
16:55 – 18:45: Future Of Ecommerce Shopping
18:45 – 20:30: Black Friday Success Story
20:30 – 21:30: Where To Find Danielle
21:30 – 21:54: Final Thoughts
Connect with Danielle Schermerhorn
https://www.linkedin.com/in/danielleschermerhorn/
https://ateliercommerce.com/solutions/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Ranmay sits down with Andy Headington, CEO at Adido, to break down what really drives growth for travel brands today. With over 20 years in SEO, paid search, and digital strategy, Andy shares practical lessons from building and scaling a specialist travel marketing agency.
The conversation covers how travel brands actually win bookings in 2025 and beyond, why many companies overspend on Google Ads, and how missing data, especially phone call tracking, leads to wasted marketing budgets. Andy explains why better attribution, CRM integration, and understanding customer journeys matter more than chasing clicks.
You’ll also hear Andy’s honest take on AI and search, what will change in SEO and PPC by 2026, and why strong, human-written content is becoming even more important in an AI-driven search landscape. He shares common content and tracking mistakes, plus real-world examples where poor data decisions cost brands thousands.
This episode is ideal for founders, CMOs, marketing leaders, and agencies working in travel, hospitality, or service-based businesses who want clearer reporting, smarter ad spend, and sustainable growth.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 00:45: Introduction
00:45 – 02:30: Andy’s journey from university to agency founder
02:30 – 04:20: How SEO and Google Ads changed his career
04:20 – 05:45: Why travel marketing works differently
05:45 – 07:30: How travelers discover brands today
07:30 – 09:00: The biggest marketing mistake travel brands make
09:00 – 10:35: Why data and tracking matter for growth
10:35 – 12:05: How AI will affect SEO and paid ads
12:05 – 13:45: Content mistakes that hurt search rankings
13:45 – 15:20: Why phone call tracking is critical
15:20 – 16:50: Career advice for young marketers and founders
16:50 – 18:10: A costly ad spend mistake explained
18:10 – 18:50: Final Thoughts
Connect with Andy Headington
https://www.linkedin.com/in/andyheadington/
http://adido-digital.co.uk/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin Willman chats with Patrick Cunningham, Director & Co-Founder at Indulge, about how technical agencies can meaningfully use AI to elevate software quality, sales outreach, and long-term client value.
Patrick explains the discipline of human-centered research (talking to real users), how account-based AI research warms high-value leads, and why experienced developers remain essential even as tools like Claude Code and Codex accelerate delivery.
He walks through a real case (the My Breastfriend health app), showing how AI helped ship more secure, better-tested code — and why some projects should never be vibecoded without expert audits.
If you’re a founder, product lead, agency director, or marketer exploring AI for dev workflows, security, or ABM, this episode delivers practical frameworks, risk questions (GDPR/payment data), and a roadmap for blending human expertise with modern tooling.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:10: Introduction
01:10 - 02:25: What Patrick and Indulge actually do
02:25 - 03:55: Why human listening still matters with AI
03:55 - 05:10: Real user feedback vs AI assumptions
05:10 - 07:05: Using AI to find the right clients
07:05 - 08:45: Warming leads with account-based research
08:45 - 10:20: Why in-person meetings still work best
10:20 - 12:05: The tech stack Indulge uses today
12:05 - 13:55: How AI changes software development
13:55 - 15:45: Building a real health app with AI
15:45 - 17:40: Speed vs quality in AI-built software
17:40 - 19:55: The risks of vibecoding
19:55 - 22:05: When cheap apps become expensive
22:05 - 24:10: How agencies should use AI properly
24:10 - 26:00: Will AI replace developers?
26:00 - 28:20: Advice for new developers
28:20 - 30:27: Final thoughts
Connect with Patrick Cunningham
https://www.linkedin.com/in/patrickjcunningham/
https://indulge.digital/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of e-Coffee with Experts, our host Ranmay chats with Lacy Hendricks, COO at ClearLead Digital, a niche SEO agency helping property management companies scale through smarter websites, stronger branding, and real user-journey design.
Lacy breaks down why most property management websites fail, why ranking for tenant keywords is a waste of time, and how understanding owner search behavior unlocks real SEO ROI. She also shares the operational mistakes new founders make, how she bootstrapped her agency with no business plan, and why automation will define which PM companies survive by 2026.
If you're a founder, agency owner, marketer, or property management operator looking for real SEO strategy, not theory, this episode delivers practical insights on digital PR, content signals for AI-driven search, fee-based growth models, and building trust online and offline.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:00: Introduction
01:00 - 03:05: Lacy’s journey into digital marketing
03:05 - 04:20: Learning SEO and spotting an opportunity
04:20 - 05:55: Starting ClearLead Digital without a plan
05:55 - 07:25: Early challenges and wearing many hats
07:25 - 08:45: Hiring lessons and building trust remotely
08:45 - 10:10: Why most property management SEO fails
10:10 - 11:35: How property owners actually search online
11:35 - 13:10: Building websites that convert visitors
13:10 - 14:45: Two ways property managers can grow
14:45 - 16:05: AI, LLMs, and changing search behavior
16:05 - 17:20: Why automation is now essential
17:20 - 18:20: Hard lessons from industry partnerships
18:20 - 19:00: Advice for new founders
19:00 - 19:06: Final Thoughts
Connect with Lacy Hendricks
https://www.linkedin.com/in/lacyhendricks/
https://www.clearleaddigital.com/property-management-company-seo-services
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin chats with Chelsea Perino, Managing Director, Global Marketing & Communictaions at The Executive Centre, breaks down how high-end flexible workspaces attract multinational tenants, build community, and use AI to free creative time for strategic work.
Chelsea explains her “think global, act local” approach to campaigns across 15 regions, the product mix (private offices, coworking, meeting rooms, events), and why visual storytelling and hospitality are essential to premium positioning.
You’ll learn actionable tactics for: targeting C-suite decision makers, localizing channel strategy (WeChat, Naver, Little Red Book), designing campaigns by occupancy and seasonality, and using AI responsibly for drafts, translations and ideation, with quality checks to protect brand integrity.
If you’re a founder, marketer or real estate leader scaling a premium brand, Chelsea’s examples show how to convert experiences into revenue and community.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:45: Introduction
01:45 - 04:20: What flexible workspace really means
04:20 - 07:00: Who Executive Centre is built for
07:00 - 09:30: More than coworking desks
09:30 - 12:00: Marketing based on occupancy needs
12:00 - 14:10: Building community through partnerships
14:10 - 17:10: What hybrid work looks like in real life
17:10 - 19:30: Why offices are not going away
19:30 - 22:20: How AI helps marketing teams
22:20 - 25:10: Where AI should not be used
25:10 - 28:00: Why soft skills matter most
28:00 - 30:40: Asking better questions with AI
30:40 - 33:20: Where to find Chelsea online
33:20 - 34:06: Final thoughts
Connect with Chelsea Perino
https://www.linkedin.com/in/chelseaperino/
https://www.chelseaperino.com/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./
In this episode of E-Coffee with Experts, our host Austin chats with Urim Kodra, Search Engine Optimization Consultant at Inspire Digital Agency, breaks down how modern search has shifted from keyword hunting to owning entities, and what founders, marketers, and heads of growth must do to stay visible in a post-AI world.
Urim explains why user-generated content (UGC) outranking expert pages doesn’t mean defeat, it means a new playbook: build deep, mapped libraries of content that answer every customer question, create contextual internal linking (links as citations), and gather first-party evidence and contextual backlinks to establish authority.
He walks through question maps, topic clusters, schema, site architecture, and the single most important advantage companies have: consistency.
If you manage SEO, product content, or growth, this conversation gives practical tactics for predictable organic results, how to structure content, how to prioritize link outreach, and what technical foundations still matter (speed, clean URLs, structured data).
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:10: Introduction
01:10 - 02:40: Why search feels different in the AI era
02:40 - 04:20: Why competing with Reddit doesn’t work
04:20 - 05:50: SEO is no longer about blue links
05:50 - 07:30: Keywords are just the starting point
07:30 - 09:20: What it means to own a topic
09:20 - 11:10: How people actually ask questions online
11:10 - 12:50: Building content that fits together
12:50 - 14:30: Internal links that actually make sense
14:30 - 16:10: Backlinks that bring real authority
16:10 - 18:00: Writing content that works for AI
18:00 - 19:40: Common SEO mistakes to avoid
19:40 - 21:10: Making SEO predictable with systems
21:10 - 23:10: What will matter most in the next two years
23:10 - 24:50: Why SEO shouldn’t live in a silo
24:50 - 26:20: How search behavior is changing
26:20 - 27:30: Final advice for marketers and founders
27:30 - 28:30: Final Thoughts
https://www.linkedin.com/in/urim-kodra-ppc-seo-consultant/
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: https://www.linkedin.com/company/digital-web-solutions.
In this episode of E-Coffee with Experts, our host Austin sits down with Cai Simpson, Managing Director at Victory Digital, to explore the fast-changing world of SEO, AI search, and the rise of generative overviews.
Cai reveals how he built Matrona, a new tool designed to track AI citations, find hidden keyword opportunities, and show how brands appear inside conversational search results.
He also shares why human-created, unique content continues to outperform AI-generated text, how agencies can stay competitive, and what metrics businesses should truly focus on in a post-AI SERP landscape.
This episode breaks down SEO fundamentals, practical tactics, and real-world insights that founders, marketers, and agency leaders can apply right away.
If you are a founder, marketer, or agency leader looking to understand how AI is reshaping search, and how to stay ahead, this episode is a must-watch.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 01:01: Introduction
01:01 – 02:00: What To Focus On First in SEO
02:00 – 03:23: Which SEO Pillar Matters Most Now
03:23 – 04:05: Why Backlinks Still Matter Today
04:05 – 05:03: Why Cai Built the Matrona Tool
05:03 – 06:17: How AI Search Is Changing SEO
06:17 – 07:49: How Agencies Can Stay Competitive
07:49 – 08:49: How To Get Cited in AI Overviews
08:49 – 10:19: Matrona Dashboard: Live Demo Start
10:19 – 11:39: Fixing Website Issues the Smart Way
11:39 – 12:18: Tracking Mentions in AI Models
12:18 – 13:12: What Positive Citations Look Like
13:12 – 14:26: Ranking Order Inside AI Results
14:26 – 15:27: Finding Hidden Keyword Opportunities
15:27 – 16:23: Estimating Search Volume for AI Queries
16:23 – 17:20: What Matrona Will Include at Launch
17:20 – 18:41: Why Pure AI Content Underperforms
18:41 – 19:30: Human vs. AI Content Test Results
19:30 – 20:34: Should Content Go Deep or Wide?
20:34 – 21:21: How To Make Content “More Special”
21:21 – 22:11: The Mistake Marketers Make With AI
22:11 – 23:25: Why Creativity Still Wins in SEO
23:25 – 24:29: The Metrics That Really Matter Now
24:29 – 25:23: Stop Relying Only on Organic Traffic
25:23 – 26:29: Why Agencies Must Expand Services
26:29 – 27:02: How AI May Change Search Forever
27:02 – 28:48: Why SEO Fundamentals Still Work
28:48 – 29:47: How Agencies Can Get More Leads
29:47 – 30:13: Cai on Speaking & Networking
30:13 – 31:05: Final Advice for Marketers
31:05 – 31:17: Where To Find Cai Online
31:17 – 33:00: Closing Thoughts
Connect with Cai Simpson
https://www.linkedin.com/in/caisimpson
https://victory.digital/ https://www.metrona.io/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./