In this episode of E-Coffee with Experts, our host Austin Willman sits down with Dave Carlson, President at Wildflower Cases, to unpack how a family-run ecommerce brand scaled globally by committing to one thing most businesses quit too early: consistent content creation.

Dave shares how Wildflower evolved from handmade phone cases into a culture-driven brand with loyal customers, viral collaborations, and organic growth fueled by social media, SEO, and brand storytelling. He explains why Wildflower sees itself as a content production company that happens to sell phone cases, and how that mindset has driven 14+ years of sustained growth.

The conversation also dives deep into:

- How AI is reshaping SEO and consumer behavior

- Why ChatGPT is becoming a new “search engine”

- What ecommerce brands must change post-Black Friday traffic shifts

- How collaborations drive backlinks, trust, and authority

- Why transparency matters more than ever in the AI era

- The danger of building businesses alone with AI

If you’re a founder, marketer, SEO, or agency owner navigating ecommerce, content marketing, organic search, or AI-driven discovery, this episode is a must-listen.

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In this episode, we discuss:

00:00 - 01:10: Introduction

01:10 - 03:30: What 30 years on the internet teaches marketers

03:30 - 05:10: From marketing agency to E-commerce brand

05:10 - 07:20: Why content has always been the key

07:20 - 09:10: Building Wildflower without outside funding

09:10 - 11:20: Treating the brand like a content company

11:20 - 13:40: Creating daily content without burning out

13:40 - 16:00: Using real life moments to create content

16:00 - 18:30: Expanding beyond phone cases

18:30 - 20:30: Building community through events and experiences

20:30 - 23:00: Launching a cookware brand with the same strategy

23:00 - 25:30: Why collaborations help brands grow faster

25:30 - 28:10: Managing influencers and creator partnerships

28:10 - 30:20: The risks of building alone with AI

30:20 - 33:10: How AI is changing search and SEO

33:10 - 36:10: What E-commerce brands must change for AI

36:10 - 38:30: Why backlinks and PR matter more than ever

38:30 - 39:59: Final advice for founders and marketers

 Connect with Dave Carlson

 https://www.linkedin.com/in/brandstrategist/

 http://wildflowercases.com/

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