Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, our host Austin sits down with Daniel Schotland, Chief Operating Officer at Linqia, to unpack how influencer marketing has evolved into a full-funnel, ROI-driven growth channel trusted by Fortune 500 brands and CMOs.
Daniel explains how modern brands are using creators to drive real business outcomes, from demand generation and conversions to long-term brand trust, while influencer content continues to outperform traditional branded creative.
We explore how AI is reshaping influencer discovery and attribution, why smaller creators often outperform celebrity influencers when it comes to action and conversion, and how influencer marketing now fits into broader SEO, paid media, and digital PR strategies.
We also covers the rise of long-term creator partnerships, “always-on” ambassador models, faster responses to cultural moments, and what the future holds for AI, authenticity, and the creator economy.
If you’re a founder, CMO, marketer, or agency leader looking to understand where influencer marketing fits into your growth strategy, and how to do it right, this episode delivers clarity and practical insight.
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In this episode, we discuss:
00:00 - 01:15: Introduction
01:15 - 03:40: What Linqia is and how the company helps brands
03:40 - 06:00: Why influencer marketing is growing fast again
06:00 - 08:55: Influencers as content creators vs media channels
08:55 - 12:00: Big influencers vs small influencers explained
12:00 - 14:45: How influencer marketing fits the full funnel
14:45 - 17:20: Using influencer content across ads and websites
17:20 - 19:40: Long-term creator partnerships and ambassadors
19:40 - 22:30: Using trends and cultural moments the right way
22:30 - 25:10: Team values, speed, and decision making at Linqia
25:10 - 28:10: AI, trust, and the future of influencers
28:10 - 29:24: Final thoughts
Connect with Daniel Schotland
https://www.linkedin.com/in/dschotland/
http://linqia.com/
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