In this episode of E-Coffee with Experts, our host Ranmay sits down with Robbie Puddick, Content & SEO Lead at Second Nature, to break down how expert-led content, AI tools, and a “help-first” mindset are reshaping modern SEO.

Robbie shares his journey from registered nutritionist to leading SEO strategy inside a fast-growing health tech startup, working closely with the NHS. We dive into what actually works in SEO today, why chasing rankings can hurt long-term growth, and how Google’s recent updates are rewarding genuine expertise over shortcuts.

You’ll also learn how Robbie uses AI tools like Claude and Perplexity to dramatically speed up research, publishing, and content workflows, without sacrificing accuracy or trust.

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In this episode, we discuss:

00:00 - 00:45: Introduction

00:45 - 02:20: Robbie’s journey from nutritionist to SEO lead

02:20 - 03:30: What Second Nature does and who they help

03:30 - 05:00: Managing multiple roles in a startup

05:00 - 06:30: How to manage time and set priorities

06:30 - 08:10: Using AI to publish content faster

08:10 - 09:50: AI for research and content creation

09:50 - 11:10: SEO challenges in health and nutrition

11:10 - 12:30: Helpful content vs ranking-focused SEO

12:30 - 14:00: Ranking in AI search and Google overviews

14:00 - 15:30: Why subject-matter expertise matters

15:30 - 17:10: The future of SEO with AI

17:10 - 18:20: One key SEO tip for health brands

18:20 - 18:53: Final Thoughts

 Connect with Robbie Puddick

 http://linkedin.com/in/robert-puddick

 https://www.secondnature.io/

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