In this episode of E-Coffee with Experts, our host Austin Willman sits down with Bhushan Satghare, Sr SEO Director at Impressive, to break down how enterprise brands are adapting their SEO strategies for AI-driven search, Google core updates, and changing user behavior.

Bhushan shares why traditional SEO tactics are no longer enough, how digital PR impacts visibility in AI overviews and LLMs, and why budget constraints are creating a growing gap between SMB and enterprise SEO performance. They also explore the growing overlap between SEO, UX design, and CRO, and why poor landing page experiences can silently kill rankings.

You’ll learn:

- How enterprise SEO differs from SMB SEO today

- Why CRO and design are now essential for SEO success

- How to diagnose traffic drops after Google core updates

- How to analyze ranking losses using page types and intent

- Why commercial-intent keywords should come first

- The SEO tools Bhushan uses to monitor performance at scale

This conversation is a must-watch for founders, CMOs, SEO leaders, and marketers who want to future-proof organic growth and turn traffic into revenue.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:05: Introduction

01:05 - 03:10: SMB vs enterprise SEO differences

03:10 - 05:10: How AI search is changing SEO

05:10 - 07:05: Why digital PR needs bigger budgets

07:05 - 09:00: SEO, design, and CRO now work together

09:00 - 11:00: How bad user experience hurts rankings

11:00 - 13:15: Page speed vs strong visual design

13:15 - 15:10: Core Web Vitals explained simply

15:10 - 17:10: What to do after Google updates

17:10 - 19:00: Finding where traffic really dropped

19:00 - 21:10: Blog pages vs commercial pages

21:10 - 23:00: How to check competitors properly

23:00 - 24:40: SEO tools used by enterprise teams

24:40 - 26:30: Why keyword intent matters most

26:30 - 28:20: Commercial keywords that drive revenue

28:20 - 30:20: Content that helps buyers decide

30:20 - 31:40: Final advice for founders and marketers

 Connect with Bhushan Satghare

 https://www.linkedin.com/in/bhushan-satghare-68b5b5b5/

 https://impressive.com.au/

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