Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, our host Ranmay sits down with Andy Headington, CEO at Adido, to break down what really drives growth for travel brands today. With over 20 years in SEO, paid search, and digital strategy, Andy shares practical lessons from building and scaling a specialist travel marketing agency.
The conversation covers how travel brands actually win bookings in 2025 and beyond, why many companies overspend on Google Ads, and how missing data, especially phone call tracking, leads to wasted marketing budgets. Andy explains why better attribution, CRM integration, and understanding customer journeys matter more than chasing clicks.
You’ll also hear Andy’s honest take on AI and search, what will change in SEO and PPC by 2026, and why strong, human-written content is becoming even more important in an AI-driven search landscape. He shares common content and tracking mistakes, plus real-world examples where poor data decisions cost brands thousands.
This episode is ideal for founders, CMOs, marketing leaders, and agencies working in travel, hospitality, or service-based businesses who want clearer reporting, smarter ad spend, and sustainable growth.
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In this episode, we discuss:
00:00 – 00:45: Introduction
00:45 – 02:30: Andy’s journey from university to agency founder
02:30 – 04:20: How SEO and Google Ads changed his career
04:20 – 05:45: Why travel marketing works differently
05:45 – 07:30: How travelers discover brands today
07:30 – 09:00: The biggest marketing mistake travel brands make
09:00 – 10:35: Why data and tracking matter for growth
10:35 – 12:05: How AI will affect SEO and paid ads
12:05 – 13:45: Content mistakes that hurt search rankings
13:45 – 15:20: Why phone call tracking is critical
15:20 – 16:50: Career advice for young marketers and founders
16:50 – 18:10: A costly ad spend mistake explained
18:10 – 18:50: Final Thoughts
Connect with Andy Headington
https://www.linkedin.com/in/andyheadington/
http://adido-digital.co.uk/
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