In this episode of E-Coffee with Experts, host Ranmay chats with Conor Shea, Head of Marketing at Cube Exchange, about what crypto marketing really looks like behind the scenes.

Conor shares his path from agency life to leading go-to-market strategies for Fortune 500 companies, unicorn startups, and now a next-generation hybrid crypto exchange. Together, they unpack how marketing in crypto differs from traditional finance, why owning the customer relationship is more important than ever, and what it takes to market effectively in a fast-moving, 24/7 industry.

In this conversation, you’ll learn:

- What Conor prioritizes before choosing any marketing channel

- Why multi-touch attribution plays a key role in long-term growth

- The most overlooked channel driving strong institutional ROI

- Why in-person experiences are making a comeback in financial marketing

- How AI is boosting marketing productivity, and where it can fall short

Whether you’re a founder, marketer, or leader working in fintech, crypto, or B2B, this episode offers practical insights on building trust, launching products, and scaling marketing in high-stakes environments.

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In this episode, we discuss:

00:00 - 00:36: Introduction

00:36 - 01:53: Conor’s journey into digital marketing

01:53 - 03:10: What Cube Exchange does and why it’s different

03:10 - 05:05: Agency marketing vs client-side marketing

05:05 - 07:36: What makes crypto marketing unique

07:36 - 10:07: Why Conor chose crypto as a career

10:07 - 11:55: How to build a go-to-market strategy

11:55 - 13:57: Most underrated marketing channels today

13:57 - 15:32: How financial buyer behavior is changing

15:32 - 17:52: AI impact on marketing and productivity

17:52 - 18:47: Final thoughts and how to connect

 Connect with Conor Shea

 https://www.linkedin.com/in/conor-shea-99065919

 https://www.cube.exchange/

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