In this episode of E-Coffee with Experts, host Austin Willman chats with Jordan Brannon, President at Coalition Technologies, about how AI and evolving search platforms are reshaping SEO, PPC, and ecommerce marketing.

Jordan explains why SEO is getting harder, how AI search and tools like ChatGPT are influencing ecommerce discovery, and why reviews, user-generated content, and social proof matter more than ever. He also shares practical ways brands can turn customer feedback into scalable SEO assets.

The conversation wraps with insights on agency leadership, hiring in an AI-driven world, and why aligned incentives, transparency, and flat team structures help agencies scale.

This episode is a must-listen for founders, marketers, and agency leaders navigating the future of search and digital marketing.

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In this episode, we discuss:

00:00 - 01:05: Introduction

01:05 - 03:00: What makes Coalition different today

03:00 - 05:10: Why SEO is getting harder

05:10 - 07:20: Is PPC becoming the safe option

07:20 - 10:00: AI search and ecommerce explained

10:00 - 12:20: Reviews and social proof in AI rankings

12:20 - 14:40: Turning reviews into SEO assets

14:40 - 17:00: Visual content, video, and AI tools

17:00 - 18:40: SEO now works across many platforms

18:40 - 21:10: Hiring in a modern agency

21:10 - 23:30: Testing skills without overusing AI

23:30 - 25:10: Avoiding bottlenecks as a leader

25:10 - 27:40: Incentives, transparency, and culture

27:40 - 28:44: Final thoughts

 Connect with Jordan Brannon

https://www.linkedin.com/in/jordanbrannon/

https://coalitiontechnologies.com/

https://www.youtube.com/playlist?list=PLRnfbzCvjWQ_ECi09dTlYtLtncBSLI_mX

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