Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, our host Austin sits down with Cai Simpson, Managing Director at Victory Digital, to explore the fast-changing world of SEO, AI search, and the rise of generative overviews.
Cai reveals how he built Matrona, a new tool designed to track AI citations, find hidden keyword opportunities, and show how brands appear inside conversational search results.
He also shares why human-created, unique content continues to outperform AI-generated text, how agencies can stay competitive, and what metrics businesses should truly focus on in a post-AI SERP landscape.
This episode breaks down SEO fundamentals, practical tactics, and real-world insights that founders, marketers, and agency leaders can apply right away.
If you are a founder, marketer, or agency leader looking to understand how AI is reshaping search, and how to stay ahead, this episode is a must-watch.
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In this episode, we discuss:
00:00 – 01:01: Introduction
01:01 – 02:00: What To Focus On First in SEO
02:00 – 03:23: Which SEO Pillar Matters Most Now
03:23 – 04:05: Why Backlinks Still Matter Today
04:05 – 05:03: Why Cai Built the Matrona Tool
05:03 – 06:17: How AI Search Is Changing SEO
06:17 – 07:49: How Agencies Can Stay Competitive
07:49 – 08:49: How To Get Cited in AI Overviews
08:49 – 10:19: Matrona Dashboard: Live Demo Start
10:19 – 11:39: Fixing Website Issues the Smart Way
11:39 – 12:18: Tracking Mentions in AI Models
12:18 – 13:12: What Positive Citations Look Like
13:12 – 14:26: Ranking Order Inside AI Results
14:26 – 15:27: Finding Hidden Keyword Opportunities
15:27 – 16:23: Estimating Search Volume for AI Queries
16:23 – 17:20: What Matrona Will Include at Launch
17:20 – 18:41: Why Pure AI Content Underperforms
18:41 – 19:30: Human vs. AI Content Test Results
19:30 – 20:34: Should Content Go Deep or Wide?
20:34 – 21:21: How To Make Content “More Special”
21:21 – 22:11: The Mistake Marketers Make With AI
22:11 – 23:25: Why Creativity Still Wins in SEO
23:25 – 24:29: The Metrics That Really Matter Now
24:29 – 25:23: Stop Relying Only on Organic Traffic
25:23 – 26:29: Why Agencies Must Expand Services
26:29 – 27:02: How AI May Change Search Forever
27:02 – 28:48: Why SEO Fundamentals Still Work
28:48 – 29:47: How Agencies Can Get More Leads
29:47 – 30:13: Cai on Speaking & Networking
30:13 – 31:05: Final Advice for Marketers
31:05 – 31:17: Where To Find Cai Online
31:17 – 33:00: Closing Thoughts
Connect with Cai Simpson
https://www.linkedin.com/in/caisimpson
https://victory.digital/ https://www.metrona.io/
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