In this episode of E-Coffee with Experts, our host Austin chats with Urim Kodra, Search Engine Optimization Consultant at Inspire Digital Agency, breaks down how modern search has shifted from keyword hunting to owning entities, and what founders, marketers, and heads of growth must do to stay visible in a post-AI world.

Urim explains why user-generated content (UGC) outranking expert pages doesn’t mean defeat, it means a new playbook: build deep, mapped libraries of content that answer every customer question, create contextual internal linking (links as citations), and gather first-party evidence and contextual backlinks to establish authority.

He walks through question maps, topic clusters, schema, site architecture, and the single most important advantage companies have: consistency.

If you manage SEO, product content, or growth, this conversation gives practical tactics for predictable organic results, how to structure content, how to prioritize link outreach, and what technical foundations still matter (speed, clean URLs, structured data).

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In this episode, we discuss:

00:00 - 01:10: Introduction

01:10 - 02:40: Why search feels different in the AI era

02:40 - 04:20: Why competing with Reddit doesn’t work

04:20 - 05:50: SEO is no longer about blue links

05:50 - 07:30: Keywords are just the starting point

07:30 - 09:20: What it means to own a topic

09:20 - 11:10: How people actually ask questions online

11:10 - 12:50: Building content that fits together

12:50 - 14:30: Internal links that actually make sense

14:30 - 16:10: Backlinks that bring real authority

16:10 - 18:00: Writing content that works for AI

18:00 - 19:40: Common SEO mistakes to avoid

19:40 - 21:10: Making SEO predictable with systems

21:10 - 23:10: What will matter most in the next two years

23:10 - 24:50: Why SEO shouldn’t live in a silo

24:50 - 26:20: How search behavior is changing

26:20 - 27:30: Final advice for marketers and founders

27:30 - 28:30: Final Thoughts

 Connect with Urim Kodra

 https://www.linkedin.com/in/urim-kodra-ppc-seo-consultant/

 https://www.inspire.scot/

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