Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-Coffee with Experts, our host Austin chats with Chelsea Perino, Managing Director, Global Marketing & Communictaions at The Executive Centre, breaks down how high-end flexible workspaces attract multinational tenants, build community, and use AI to free creative time for strategic work.
Chelsea explains her “think global, act local” approach to campaigns across 15 regions, the product mix (private offices, coworking, meeting rooms, events), and why visual storytelling and hospitality are essential to premium positioning.
You’ll learn actionable tactics for: targeting C-suite decision makers, localizing channel strategy (WeChat, Naver, Little Red Book), designing campaigns by occupancy and seasonality, and using AI responsibly for drafts, translations and ideation, with quality checks to protect brand integrity.
If you’re a founder, marketer or real estate leader scaling a premium brand, Chelsea’s examples show how to convert experiences into revenue and community.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:45: Introduction
01:45 - 04:20: What flexible workspace really means
04:20 - 07:00: Who Executive Centre is built for
07:00 - 09:30: More than coworking desks
09:30 - 12:00: Marketing based on occupancy needs
12:00 - 14:10: Building community through partnerships
14:10 - 17:10: What hybrid work looks like in real life
17:10 - 19:30: Why offices are not going away
19:30 - 22:20: How AI helps marketing teams
22:20 - 25:10: Where AI should not be used
25:10 - 28:00: Why soft skills matter most
28:00 - 30:40: Asking better questions with AI
30:40 - 33:20: Where to find Chelsea online
33:20 - 34:06: Final thoughts
Connect with Chelsea Perino
https://www.linkedin.com/in/chelseaperino/
https://www.chelseaperino.com/
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Website: https://www.digitalwebsolutions.com/
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Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./