In this episode of E-coffee with Experts, Cori Shirk, Director of SEO at Seer Interactive, sits down with Austin Willman to reveal how AI, search behavior, and content strategy are evolving, and why traditional traffic-focused SEO is no longer enough.

Cori shares what it takes to win in 2025 and beyond: visibility over vanity metrics, clarity over complexity, and a deep understanding of how users actually search in a world shaped by ChatGPT and LLMs.

She dives into real data, SEO culture, leadership insights, and the surprising role your website footer plays in AI-driven rankings. Whether you're running enterprise campaigns or leading SEO teams, this conversation is packed with hard truths, actionable strategies, and a fresh perspective on where search is headed next.

If you're serious about staying relevant in the next era of digital marketing, this is the episode you can’t miss.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:22: Introduction

00:22 - 01:36: How Seer Interactive Has Grown Over Time

01:36 - 02:26: Evolving from SEO to Full-Service Marketing

02:26 - 03:55: What It Means to Be a Certified B Corp

03:55 - 05:16: Retention Through Trust, Clarity & Communication

05:16 - 06:40: Seer’s Culture: Rigor vs. Structure Explained

06:40 - 08:36: Cori’s Leadership Style: Clarity, Empathy, and Experimentation

08:36 - 09:55: The Big SEO Challenge: AI and Visibility

09:55 - 11:44: Google Traffic Decline and AI Search Trends

11:44 - 13:14: Brand Visibility & Search Behavior from AI Tools

13:14 - 14:51: Budgeting for Top-of-Funnel & Standout Content

14:51 - 16:39: Using AI Prompts to Find Content Opportunities

16:39 - 17:43: SEO Reporting in 2025: New Metrics That Matter

17:43 - 18:59: Comparing Traffic Quality: AI vs. Traditional SEO

18:59 - 19:52: Attribution Challenges in the AI Search Era

19:52 - 21:21: Turning Curiosity into SEO Case Studies

21:21 - 23:14: How Your Website Footer Impacts AI Rankings

23:14 - 24:59: Simple SEO Wins with Big Impact

24:59 - 27:12: Final Advice: Curiosity Is Your Superpower

27:12 - 28:22: Final Thoughts

 Connect with Cori Shirk

 https://www.linkedin.com/in/cori-shirk-graft-b5769332/

 https://www.seerinteractive.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: https://www.linkedin.com/company/digital-web-solutions.