Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!
In this episode of E-coffee with Experts, our host Austin chats with Samantha Holze, breaks down how B2B brands can win faster by aligning teams, proving ROI early, and building thought leadership rooted in real customer insight.
With experience from 1-800-FLOWERS to fleet and safety e-commerce, Samantha shares how simple digital upgrades, rapid microsites, and cross-department communication helped her teams secure major accounts—capturing over 80% of one competitive bid.
In this episode, you’ll learn:
- How to earn internal buy-in with 30–60 day listening, weekly KPI syncs, and shared goals.
- How to launch new strategies without historical data by using phased experiments and quick wins.
- What real thought leadership looks like—short-form content, customer questions, and qualitative feedback.
- Why “search everywhere optimization” matters as buyers move between AI tools, email, social, and Google.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:00: Introduction and Samantha joins the show
01:00 - 04:00: Samantha’s background in e-commerce and B2B
04:00 - 07:00: Challenges teams face when adopting new digital ideas
07:00 - 08:30: Why people fear change and how to get buy-in
08:30 - 10:30: What real thought leadership is and how to build it
10:30 - 12:00: Using customer questions to create useful content
12:00 - 13:20: How to explain ROI and ask for budget
13:20 - 15:00: Case study: building a full website in 3 weeks
15:00 - 16:20: How this helped win 80% of a major account
16:20 - 18:00: How buyers move between AI, email, social, and search
18:00 - 19:00: Why brands must show up everywhere customers look
19:00 - 20:30: Mistakes companies make when launching new strategies
20:30 - 22:00: Fixing silos and getting teams aligned
22:00 - 24:00: How to run a simple 15-minute weekly meeting
24:00 - 26:40: Using small wins to earn more budget
26:40 - 27:54: Final Thoughts
Connect with Samantha Holze
https://www.linkedin.com/in/samanthaholze/
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LinkedIn: https://www.linkedin.com/company/digital-web-solutions./