In this episode of E-coffee with Experts, our host Austin chats with Stephen Amagba, Head of Marketing at Gaimin, unpacks the future of cloud infrastructure, community-led growth, and marketing strategies that actually scale.

Stephen explains how Gaimin’s teams are building a decentralized, user-device-powered cloud (a parallel to rooftop solar) to reduce outages, lower bills, and provide resilient compute for gaming and Web3 use-cases. You’ll learn:

- Why decentralization matters now, outages and growing AI demand; why alternative cloud models are urgent.

- How community (Discord, Reddit, early adopters) informs product roadmap, content, and SEO/ASO strategies.

- The marketing playbook for niche B2B and consumer audiences, surgical alpha tests vs. mass gaming installs.

- Pricing, freemium vs. pay-as-you-go tradeoffs, and designing cost models that prevent overpaying for unused resources.

If you’re a founder, CTO, marketing leader, or growth operator looking to cut cloud costs, understand Web3 marketing, or build stronger product communities, this episode is for you.

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In this episode, we discuss:

00:00 – 01:00: Introduction

01:00 – 03:00: How Stephen started in marketing and SEO.

03:00 – 05:00: What Gaimin does in decentralized cloud and gaming.

05:00 – 06:40: Simple solar analogy to explain decentralized cloud.

06:40 – 08:30: The challenge of educating people about new tech.

08:30 – 10:00: Why value and reliability drive long-term adoption.

10:00 – 11:45: Marketing strategy focused on broad content distribution.

11:45 – 13:15: Story of one blog post that sparked massive growth.

13:15 – 15:20: Community feedback shaping product direction.

15:20 – 17:00: Building trust through direct user communication.

17:00 – 19:00: Using community insights for ASO and SEO success.

19:00 – 21:20: How Gaimin grows cloud adoption through partnerships.

21:20 – 23:40: Why early cloud clients are selected carefully.

23:40 – 25:20: How the 100-client alpha testing program works.

25:20 – 27:40: Pricing models that reduce waste and hidden fees.

27:40 – 28:20: Exposing real cloud cost issues to build trust.

28:20 – 29:20: The future of decentralized cloud in an AI-heavy world.

29:20 – 30:30: Where to learn more about Stephen and Gaimin.

30:30 – 31:18: Final thoughts

 Connect with Stephen Amagba

 https://www.linkedin.com/in/stephen-amagba/

 https://linktr.ee/gaimin.io

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