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Ecommerce Playbook: Numbers, Struggles & Growth
Common Thread Collective
387 episodes
1 day ago
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
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Business
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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
Show more...
Business
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26 Predictions That Will RESHAPE Commerce In 2026
Ecommerce Playbook: Numbers, Struggles & Growth
30 minutes 46 seconds
2 weeks ago
26 Predictions That Will RESHAPE Commerce In 2026

2026 won’t be an evolution of commerce—it will be a reset.

In this episode, Taylor and Richard unpack 26 predictions that will reshape commerce in 2026, exploring how AI becomes the foundational layer for shopping, work, creative, media buying, and decision-making itself.

This isn’t about tools or tactics. It’s about what happens when machines stop assisting humans—and start replacing human judgment entirely.

You’ll hear why:

  • AI isn’t driving traffic to stores—it is the store

  • Creative strategy, brand standards, and human bias are becoming liabilities

  • Autopilot decision systems will outperform human-led teams

  • Media buying, inventory, pricing, and PDPs won’t need approval anymore

  • Commerce is collapsing into a single, intelligent, universal feed

If you’re still planning 2026 with last year’s assumptions, this conversation will challenge everything—from how much content you should produce to whether your website even matters.

This episode isn’t prediction-as-content.

It’s a warning—and a roadmap.

Show Notes:

  • Read the 26 Predictions That Will RESHAPE Commerce In 2026: https://commonthreadco.com/blogs/coachs-corner/26-predictions-ecommerce-2026

  • TaxCloud has you covered: https://taxcloud.com/thread/

  • Explore the PROPHIT System: http://prophitsystem.com

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have
Ecommerce Playbook: Numbers, Struggles & Growth
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.