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Embedded Insiders

Embedded Computing Design

287 episodes

2 weeks ago

Send us a text In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh talks with Lancelot Hu, Director of Automotive and Embedded Solutions at Silicon Motion. Hu oversees SMI’s eMMC, UFS, and embedded product lines, and the conversation explores how Silicon Motion supports embedded, industrial, and automotive customers through advanced flash controller technology and complete embedded storage solutions. Next, Rich is joined by Faisal Bhaiyat, Co-Chair of ZigBee Working Group at th...

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Send us a text In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh talks with Lancelot Hu, Director of Automotive and Embedded Solutions at Silicon Motion. Hu oversees SMI’s eMMC, UFS, and embedded product lines, and the conversation explores how Silicon Motion supports embedded, industrial, and automotive customers through advanced flash controller technology and complete embedded storage solutions. Next, Rich is joined by Faisal Bhaiyat, Co-Chair of ZigBee Working Group at th...

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Episodes (20/287)

Embedded Insiders

CES 2026 Predictions, Zigbee 4.0, and Advanced Flash Controllers

Send us a text In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh talks with Lancelot Hu, Director of Automotive and Embedded Solutions at Silicon Motion. Hu oversees SMI’s eMMC, UFS, and embedded product lines, and the conversation explores how Silicon Motion supports embedded, industrial, and automotive customers through advanced flash controller technology and complete embedded storage solutions. Next, Rich is joined by Faisal Bhaiyat, Co-Chair of ZigBee Working Group at th...

2 weeks ago

37 minutes

Embedded Insiders

Designing for the Edge & the Race for Competitive AI

Send us a text On this episode of Embedded Insiders, we’re kicking things off with a look at the escalating race among tech giants to build the most competitive AI models. As Apple, Microsoft, Google, and OpenAI reshuffle teams and refocus priorities, Ken and I break down what these moves mean for the future of AI. Next, in a sponsored segment, we’re joined by Jeff Baldwin, Director of Engineering at Sealevel Systems, to talk through best practices for designing at the edge and how Sealevel S...

1 month ago

35 minutes

Embedded Insiders

Breaking Down Silos with Sealevel Systems & embedded world North America 2025

Send us a text On this episode of Embedded Insiders, Rich is joined by Brandon Hansen, COO & CFO at Sealevel Systems, in a sponsored segment to discuss breaking down silos in design teams and the importance of looking at the bigger picture. Next, Rich and Jerry Chen, Founder and CEO of Upbeat Technology, discuss how the company is taking a different approach to its RISC-V offering by leveraging low-power levels in applications like always-on IoT, wearables, edge AI sensors, and more. ...

1 month ago

33 minutes

Embedded Insiders

Accelerating Innovation: Wi-Fi HaLow for Industrial IoT & CodeFusion Studio for AI Development

Send us a text In this episode of Embedded Insiders, the VP of Sales and Business Development at Gateworks Corporation, Kelly Peralta, joins me to discuss the trends, challenges, and innovations surrounding Wi-Fi HaLow for industrial and IoT applications. The next segment is sponsored by Analog Devices, and Contributing Editor, Rich Nass, and Analog Devices’ Senior Vice President of Software and Digital Platforms, Rob Oshan, discuss the complexity of designing AI systems and how Analog Device...

2 months ago

24 minutes

Embedded Insiders

Small Footprint, Fast AI: Alif Semiconductor's Arm-Based Ensemble

Send us a text On this episode of Embedded Insiders, Ken is joined by Alif Semiconductor's founder and president, Reza Kazerounian. The two discuss an ensemble of small-footprint, power-efficient solutions capable of running fast AI. In addition to being secure and integrated, the MCUs and fusion processors leverage hardware acceleration for transformer networks. Next, Ken is back with another episode of ICYMI, featuring the latest news from this week. But first, Ken and I are highlight...

2 months ago

35 minutes

Embedded Insiders

Transforming Remote Industries with StellarIoT and Insights from Renesas

Send us a text In this episode of Embedded Insiders, we’re joined by embedded systems veteran Steve Yates, founder of ADI Engineering and now Founder & CEO of StellarIoT. Steve dives into his latest venture, a platform designed to support rugged, AI-powered digital transformation in remote industries—combining open software, rugged hardware, satellite, private 5G connectivity, and zero-touch AIoT operation. Next, Rich Nass and Vin D’Agostino return with a new DevTalk featuring Hidetoshi S...

2 months ago

1 hour

Embedded Insiders

Bridging the IoT Connectivity Gap with Vodafone IoT

Send us a text In this episode of Embedded Insiders, Erik Kling, President & Head of IoT Americas at Vodafone IoT, discusses the connectivity gaps in remote healthcare and how cellular IoT connectivity supports challenges across industrial, supply chain, and healthcare industries. Next, Editor-in-Chief Ken Briodagh is back with this week's episode of ICYMI, straight from Silicon Labs' Works With in Austin, Texas. But first, Contributing Editor Rich Nass joins me to discuss a r...

3 months ago

25 minutes

Embedded Insiders

Designing for Harsh Environments & Quantum Cryptography

Send us a text In this episode of Embedded Insiders, Rich and Jeff Baldwin, Director of Engineering at Sealevel Systems, discuss the process of designing systems for harsh environments and how Sealevel’s expertise helps customers get started with safe and reliable solutions. Our next segment is sponsored by Infineon Technologies. Rich Nass is joined by Erik Wood, Infineon’s Senior Director of Microcontroller Cryptography and Product Security, and the two discuss quantum computing and how the ...

3 months ago

33 minutes

Embedded Insiders

Rust Roundtable & Energy-Efficient Motor Control with Microchip

Send us a text In this episode of Embedded Insiders, we’re joined by Product Marketing Manager at Microchip, Pramit Nandy, to discuss the current trends and challenges surrounding energy-efficient motor control. Specifically, the shift between various motor types, control algorithms, and, of course, the importance of SiC and GaN. Next, Ken is back with another installment of ICYMI: Embedded Insights. But first, Ken and I discuss the recent Rust Embedded Community Roundtable, featuring F...

4 months ago

30 minutes

Embedded Insiders

Building Embedded Systems with Sealevel + GenAI Insights from Soracom

Send us a text In this episode of Embedded Insiders, Contributing Editor Rich Nass chats with Earle Foster, Senior Vice President of Sales at Sealevel Systems, about how to build embedded systems without starting from scratch. They explore when to rely on fully custom and off-the-shelf components, and where semi-custom solutions are most suitable. Later, Ken talks with Soracom Co-Founder and CTO Kenta Yasukawa about the company’s latest GenAI developments, with a brief mention of our upcoming...

4 months ago

42 minutes

Embedded Insiders

Timing is Everything: The Future of Precision Timing with SiTime

Send us a text In this episode of Embedded Insiders, we’re joined by Piyush Sevalia, Executive Vice President of Marketing at SiTime, to discuss the evolving landscape of precision timing solutions and the shift from quartz to silicon-based MEMS. Next, Ken is back with another edition of ICYMI, where he updates us on some of the top embedded news stories, and this week we’ve got news from Shelly Group, Emerson, and Cincoze. But first, Ken and I share our opinions on today’s modern preci...

5 months ago

30 minutes

Embedded Insiders

The Age of Inference: Generative AI & Sustainability

Send us a text In this episode of Embedded Insiders, Rich and I sit down with Sid Sheth, CEO and co-founder of d-Matrix, to explore the ongoing generative AI boom—why it’s becoming increasingly unsustainable, and how d-Matrix is addressing the challenge with a chiplet-based compute architecture built specifically for AI inference. Next, Ken brings us up to speed on some of the week’s top embedded industry headlines, with updates from ASUS IoT, LG, and Microelectronics UK. But first, Rich, Ken...

5 months ago

24 minutes

Embedded Insiders

Expanding Digital Keys, Accelerating Automotive Storage, and AGI

Send us a text In this episode of Embedded Insiders, we’re joined by Bahar Sadeghi, Technical Director at CCC, and Alysia Johnson, CCC President, to talk about the latest expansion of the CCC Digital Key™ Certification Program, which now includes support for Bluetooth Low Energy (BLE) and Ultra-Wideband (UWB) technologies. To learn more or register for an upcoming CCC Plugfest, visit: carconnectivity.org/events Later in the episode, Ken chats with Russell Ruben, WW Automotive and IoT Segment ...

6 months ago

51 minutes

Embedded Insiders

OpenAI for Government & 5G Smart Manufacturing

Send us a text In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh dives into the transformative role of AI in Smart Manufacturing and the impact of 5G connectivity on enterprise operations with Telit Cinterion’s Bill Dykas, Senior Product Line Manager, and Stan Gray, SVP of IoT Broadband and High Cat Vertical Sales. But first, Rich, Ken, and I unpack the recent "OpenAI for Government" initiative—a collaboration between OpenAI and the U.S. Department of Defense. Is this a bold ...

6 months ago

38 minutes

Embedded Insiders

Embedded Evolution: A New RISC-V CEO & AI-Powered Platforms

Send us a text In this episode of Embedded Insiders, we’re joined by RISC-V’s newest CEO, Andrea Gallo, who outlines his vision for the company’s future. From accelerating ecosystem growth to his expectations for current architectures, Gallo shares his strategy to shape the next chapter of RISC-V. Later, Rich and Vin return with another Dev Talk, featuring Avijit Sinha, Senior VP of Strategy and Global Business Development at Wind River. They explore how AI is revolutionizing computing platfo...

6 months ago

1 hour

Embedded Insiders

COMPUTEX 2025 & AMD in Space

Send us a text In this episode of Embedded Insiders, Ken O’Neil, Space Systems Architect at AMD, joins us to explore the company’s advancements in AI for space. He delves into how AMD is enabling on-board processing for satellites and spacecraft, including the adoption of FPGAs in spaceflight applications. But first, Embedded Computing Design's Editor-in-Chief, Ken Briodagh, shares highlights from Computex 2025, providing insights into the top technological innovations unveiled at the event, ...

7 months ago

43 minutes

Embedded Insiders

How Tariffs and Security Are Reshaping Embedded

Send us a text In this episode of Embedded Insiders, we’re joined by Principal Analyst at global technology intelligence firm ABI Research, Reece Hayden, to discuss the recent global tariffs, and the effects of this on supply chains, manufacturing costs, and expansion. Next, Ken sits down with Jun Kawaguchi, global marketing executive for the Secure Flash product family at Winbond, to discuss the challenges of securing today’s AI, automotive, and industrial embedded systems. For more in...

7 months ago

36 minutes

Embedded Insiders

Next-Gen Engineering: Efficient Computing & the Rise of Rust

Send us a text In this episode of Embedded Insiders, we’re joined by Carnegie Mellon professor and founder of Efficient Computer, Brandon Lucia. Brandon dives into his company's general-purpose processor, designed to deliver 100x more energy efficiency than any chip on the market today. He also shares insights from his academic work and the challenges impacting the next generation of engineers navigating today’s fast-evolving technological landscape. Later, Rich and Vin are back with another ...

8 months ago

59 minutes

Embedded Insiders

AI in Healthcare, Reverse-Engineering, and Industry Acquisitions

Send us a text In this episode of Embedded Insiders, Editor-in-Chief Ken Briodagh sits down with Marten Smith, Principal Segment Manager for the Medical and Health Segment at Microchip Technology. Together, they explore how Microchip supports innovation in the medical field, navigates stringent security standards, and tackles the challenges of certifying new medical devices. They also discuss how advancements in AI are paving the way for improved patient care. Next, Rich and Vin return for an...

8 months ago

1 hour 14 minutes

Embedded Insiders

Evolving Chip Design: Challenges & Innovations with Atomera & Siemens EDA

Send us a text In this episode of Embedded Insiders, Scott Bibaud, President and CEO of Atomera, explores the rising costs of semiconductor manufacturing and the challenges of scaling to advanced nodes like 3nm and 2nm. He breaks down the diminishing performance gains and the complexity of high-volume semiconductor architectures. Next, Rich and Scot Morrison, Vice President of Shift Left Software Product Management at Siemens EDA, discuss the growing specialization of chip design—and why deve...

9 months ago

49 minutes