Mark Terry Lush spent thirty years chasing every opportunity. Big brands, wild projects, new cultures, he said yes to them all. The problem was that adaptability started to feel like progress, and it cost him focus on his own brand. In this episode, Mark shares what he learned from building everyone else’s success while neglecting his own. We talk about why versatility without direction can derail your career, how brands fall into the sea of sameness, and why personality matters more than fea...
All content for Embracing Marketing Mistakes is the property of Prohibition PR and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Mark Terry Lush spent thirty years chasing every opportunity. Big brands, wild projects, new cultures, he said yes to them all. The problem was that adaptability started to feel like progress, and it cost him focus on his own brand. In this episode, Mark shares what he learned from building everyone else’s success while neglecting his own. We talk about why versatility without direction can derail your career, how brands fall into the sea of sameness, and why personality matters more than fea...
EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
Embracing Marketing Mistakes
49 minutes
2 months ago
EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
Sam Benton, co-founder of Mad Masters, shares a career-shaping error many ambitious marketers will recognise: believing you know it all and avoiding help until reality proves otherwise. He explains why pricing is a feeling, not a number, how KFC’s box-meal flop only succeeded after they doubled the price, and the pitch-room mistake where an Experian logo appeared in an Expedia meeting but still led to a client win. Sam explores herd effects, talk-trigger moments like hotel cookies, and ...
Embracing Marketing Mistakes
Mark Terry Lush spent thirty years chasing every opportunity. Big brands, wild projects, new cultures, he said yes to them all. The problem was that adaptability started to feel like progress, and it cost him focus on his own brand. In this episode, Mark shares what he learned from building everyone else’s success while neglecting his own. We talk about why versatility without direction can derail your career, how brands fall into the sea of sameness, and why personality matters more than fea...
