Home
Categories
EXPLORE
Society & Culture
Education
True Crime
Music
History
Religion & Spirituality
Business
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/d3/96/92/d396928f-667a-f7d2-adc3-d45753bc2c2e/mza_5662204480860030660.jpg/600x600bb.jpg
Embracing Marketing Mistakes
Prohibition PR
121 episodes
4 days ago
Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when working at Ministry of Sound, revealing how a creative idea bombed due to lack of audience research and testing. • Started career in journalism before moving to PR at CalPR in Leeds • Moved to Ministry of Sound in London • Created "French Lessons with Bob" featuring DJ Bob Sinclair teaching French phrases • Campaign received only 50 likes compared to the usual 800-1,000 engagement • After two fail...
Show more...
Marketing
Business,
Management,
Entrepreneurship
RSS
All content for Embracing Marketing Mistakes is the property of Prohibition PR and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when working at Ministry of Sound, revealing how a creative idea bombed due to lack of audience research and testing. • Started career in journalism before moving to PR at CalPR in Leeds • Moved to Ministry of Sound in London • Created "French Lessons with Bob" featuring DJ Bob Sinclair teaching French phrases • Campaign received only 50 likes compared to the usual 800-1,000 engagement • After two fail...
Show more...
Marketing
Business,
Management,
Entrepreneurship
Episodes (20/121)
Embracing Marketing Mistakes
From helping DJ Bob Sinclair to almost getting fired.
Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when working at Ministry of Sound, revealing how a creative idea bombed due to lack of audience research and testing. • Started career in journalism before moving to PR at CalPR in Leeds • Moved to Ministry of Sound in London • Created "French Lessons with Bob" featuring DJ Bob Sinclair teaching French phrases • Campaign received only 50 likes compared to the usual 800-1,000 engagement • After two fail...
Show more...
6 days ago
6 minutes

Embracing Marketing Mistakes
The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan
What if the key to leading brilliant brand teams was already wired into your brain? Claire Koryczan, founder of Imagine Beyond, has helped FTSE 100 brands and creative agencies unlock smarter ways to lead, create and think. In this episode, she shares how neuroscience shapes everything from energy in meetings to decision-making under pressure. Expect practical tips, brain-friendly habits, and a few stories from the front lines of brand leadership. Is your strategy still ri...
Show more...
1 week ago
1 hour

Embracing Marketing Mistakes
Three PR Nightmares That Cost Brands Millions
Marketing mishaps from major brands reveal the critical importance of PR coordination with marketing efforts and careful forward planning to prevent campaign disasters. • Zara's campaign featuring mannequins with missing limbs was filmed before the Israel-Palestine conflict but released during war coverage, resulting in widespread criticism • Negative sentiment towards Zara surged from 13% to 76.4% following the incident • Nike initially refused to sell Mary Earps' England goalkeeper k...
Show more...
1 week ago
7 minutes

Embracing Marketing Mistakes
How I Built a PR Agency from Zero During COVID - Darryl Sparey
What happens when you leave a top PR agency to launch your own business, only for the world to shut down weeks later? Darryl Sparey, co-founder of Hard Numbers and former Hotwire leader, shares how he built an agency focused on proving marketing impact through data. In this episode, Darryl explains how marketers can move beyond vanity metrics and start connecting PR and SEO performance to measurable ROI. You’ll learn why access to GA4, Looker Studio, Search Console and CRM data changes ...
Show more...
2 weeks ago
48 minutes

Embracing Marketing Mistakes
From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
Sam Benton, co-founder of Mad Masters, shares a career-shaping error many ambitious marketers will recognise: believing you know it all and avoiding help until reality proves otherwise. He explains why pricing is a feeling, not a number, how KFC’s box-meal flop only succeeded after they doubled the price, and the pitch-room mistake where an Experian logo appeared in an Expedia meeting but still led to a client win. Sam explores herd effects, talk-trigger moments like hotel cookies, and ...
Show more...
3 weeks ago
49 minutes

Embracing Marketing Mistakes
She controlled her narrative by revealing her darkest secrets first
Today we speak with Greg Matusky, CEO & Founder, Gregory FCA Public Relations. He talks about being a young PR professional. We learn how Auntie Anne Beiler, founder of the famous pretzel franchise, brilliantly managed a potential scandal by revealing her own past mistakes before they could be used against her. • Auntie Anne grew up connected to the Amish community in Pennsylvania • Her hand-rolled soft pretzel recipe allegedly came through divine inspiration, creating a wholesome ...
Show more...
3 weeks ago
10 minutes

Embracing Marketing Mistakes
When Google’s AI Stole Their Clicks: How Prohibition Turned a Traffic Crisis into GEO Strategy
When Google rolled out AI Overviews, Prohibition PR’s founder Chris Norton and co-owner Will watched something shocking: their clients’ sites still ranked high, but traffic plummeted overnight. The cause? AI summaries stealing clicks before users ever reached their pages. In this episode, Chris and Will reveal how a 50% traffic crash exposed the myth that “rankings = revenue,” and how they pivoted to GEO, meaning Generative Engine Optimization. From an awkward AI hallucination that invented a...
Show more...
4 weeks ago
45 minutes

Embracing Marketing Mistakes
Breaking the BBC Homepage: Tales from the Trenches
We explore marketing mishaps and professional blunders that offer valuable life lessons with a bit of humour. Our guest today is Gerry White, SEO, Growth and Product Led Marketing Expert he talks about costly decimal point errors right through to accidentally breaking the BBC homepage himself. • How a decimal point error (£50 instead of 50p) in a pay-per-click campaign led to dismissal • Setting a lifetime budget as a daily budget over a weekend – and how the client actually loved the result...
Show more...
1 month ago
8 minutes

Embracing Marketing Mistakes
AI-Written RFP Fail: Why Pitches Collapse
What do you do when your big pitch idea quite literally vanishes in front of the client? For James Tomlinson, it involved a magician, a torn-up Financial Times, and the most awkward silence of his career. In this episode of Embracing Marketing Mistakes, James reveals the pitch fails that taught him more than any win ever could from sanding a CEO’s boardroom table to dealing with AI-written briefs that make no sense. With two decades in agency leadership, he now helps brands and agencies avoid...
Show more...
1 month ago
39 minutes

Embracing Marketing Mistakes
Knowing When to Fold: A Transatlantic Marketing Lesson
Andrew Bloch shares the challenging story of opening Frank PR's New York office after successful expansion to Manchester, Glasgow, and Sydney. What started as a promising venture with moderate success ultimately became a significant business lesson about knowing when to walk away. • American business culture proved vastly different despite sharing the same language • US clients expected much larger account teams - one "small boutique agency" had 35 people on a single account • American execu...
Show more...
1 month ago
9 minutes

Embracing Marketing Mistakes
Cracking the YouTube Algorithm: Lessons from Raw Data, Not Hype
Forget chasing subscribers and viral videos. It’s time to turn YouTube into a serious lead generation engine. In this episode of Embracing Marketing Mistakes, hosts Chris Norton and Will Ockenden sit down with David Greiner, co-founder of David & Luana Co., to explore how businesses can use YouTube not for vanity metrics, but as a predictable client acquisition channel. David shares the hard truths behind what most marketers get wrong on YouTube and why traditional engagement metrics like...
Show more...
1 month ago
50 minutes

Embracing Marketing Mistakes
The Gap Year that Almost Became a Career Gap
Marketing professionals aren't immune to making classic business mistakes, especially when personal projects cloud professional judgment. Our guest Katie Tucker, a Customer Insight Strategist, and Author of Do Penguins Eat Peaches, shares how her family gap year adventure led her to create a course without proper market validation, only to be unexpectedly saved by the COVID pandemic's timely intervention. World tour with family generated Instagram following and many questions about how to p...
Show more...
1 month ago
4 minutes

Embracing Marketing Mistakes
Demoted at Deliveroo: Alice Ter Haar's Career-Shaking Failure
Careers rarely implode on schedule, but what you do next can change everything. When Alice Ter Haar was demoted at Deliveroo, right as the rocket ship was taking off she refused to hide. Instead, she told the truth, turned a career low into an origin story, and built Badass Unicorn to help high-growth teams find confidence, resilience, and psychological safety without the buzzwords or the fluff. We dig into how to reframe shame into signal, why morale rises when people spend more time in the...
Show more...
1 month ago
56 minutes

Embracing Marketing Mistakes
Webinar FAIL: That Time I Forgot to Record Our Huge Influencer Webinar
Shaheen Samavati, Co-founder and CEO of Vera Content, explores career mistakes through a cautionary tale of a webinar gone wrong during severe storms in Spain. 😱 Shaheen a committed marketing agency owner, shares how forgetting to hit record on a high-profile influencer webinar with 1,000 registrants and 350 live attendees created an expensive problem requiring a completely new recording session. • Decision to collaborate with a major industry influencer through a joint webinar requir...
Show more...
1 month ago
6 minutes

Embracing Marketing Mistakes
Mastering LinkedIn Visibility: Four Steps to Turn Followers into Clients
Think your LinkedIn profile is just a digital CV? Think again. In this eye‐opening conversation with Louise Brogan (Founder, Brogan Partners; LinkedIn: Louise Brogan Ltd. – Video Content Marketing) LinkedIn UK, author of Raise your Visibility on LinkedIn, we uncover the strategic approach that transformed her business from a failing craft shop to a thriving LinkedIn consultancy serving global clients. Louise breaks down her four‐stage system for LinkedIn success that goes far beyond basic pro...
Show more...
1 month ago
52 minutes

Embracing Marketing Mistakes
Direct Marketing Fuck Up that Taught Me Everything Advertising Couldn't
In this mini series where we take a look back to our guest's mistakes they have shared, we have Patrick Collister's marketing mistake. Everyone makes mistakes in their marketing careers, but few are willing to discuss them openly. In this refreshingly candid conversation, our guest reveals how a seemingly catastrophic career move - joining a French-owned direct marketing agency as creative director – became an unexpected turning point in their professional journey. The position seemed promis...
Show more...
2 months ago
5 minutes

Embracing Marketing Mistakes
How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand
Alexandra Galviz, better known as Authentic Alex, is a LinkedIn Top Voice and the co-creator of the global LinkedIn Local movement. At just 24, she was leading training for 350 people across 21 offices, while secretly battling imposter syndrome, burnout and the pressure of living a life that didn’t feel like her own. Her viral LinkedIn post about leaving the “pointy-top building by the river” marked the start of her mission to build a career rooted in authenticity. In this episode, Alexandra ...
Show more...
2 months ago
53 minutes

Embracing Marketing Mistakes
Food Marketing Gaffe: My Culinary Embarrassment with Meena Patak
Tamsin Daniel, a senior marketing professional and Head of Marketing at Firetree Chocolate, shares her embarrassing culinary f*ck up while supporting celebrity chef Meena Patak during a cooking show filmed in India. What begins as an exciting opportunity quickly descends into chaos with illness and a fundamental misunderstanding about chickpeas. 🤣 • Becoming violently ill on day one after eating something unsuitable • Responsibility for preparing ingredients for Mina's outdoor cooking...
Show more...
2 months ago
5 minutes

Embracing Marketing Mistakes
The 1 B2B Thought Leadership Strategy You're NOT Using in 2025
Only 26 percent of B2B brands see real results from thought leadership, even though 80% are actively producing it. In this episode, we explore why most strategies are falling short in a time when trust in media and corporations is at just 33 per cent in the UK. The biggest missed opportunity is clear. Employee-shared content delivers 561% more reach, is reshared 24 times more often, and drives eight times more engagement than corporate channels. We share a practical roadmap for turning e...
Show more...
2 months ago
52 minutes

Embracing Marketing Mistakes
Sadie Straw’s Inbox Fail and the Wellness Campaign That Asked Too Much
Wellness initiatives in the workplace often sound ideal, but what happens when they demand more than businesses can give? In this Campaign Crunch mini-episode, we’re joined by guest Sadie Straw to unpack Joe Wicks’ Movement Hour campaign, which encouraged employers to give staff an extra hour off each day for physical activity. Despite 10,000 companies applying for a personal visit from Wicks, only 600 committed to the pledge. We explore why this well-intentioned campaign struggled to gain tr...
Show more...
2 months ago
18 minutes

Embracing Marketing Mistakes
Christopher McKay, Head of Brand Engagement at Hillarys shares his career-defining failure when working at Ministry of Sound, revealing how a creative idea bombed due to lack of audience research and testing. • Started career in journalism before moving to PR at CalPR in Leeds • Moved to Ministry of Sound in London • Created "French Lessons with Bob" featuring DJ Bob Sinclair teaching French phrases • Campaign received only 50 likes compared to the usual 800-1,000 engagement • After two fail...