Marshall Manson is a communications strategist with deep experience in both brand marketing and corporate reputation. In 2006, while working at Edelman, he played a central role in the infamous "Walmarting Across America" campaign, an early and much criticised attempt at influencer marketing that quickly unravelled due to a lack of transparency. Marshall joins us to reflect openly on what went wrong, what he learned, and why the lessons from that experience still matter today. The 2006...
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Marshall Manson is a communications strategist with deep experience in both brand marketing and corporate reputation. In 2006, while working at Edelman, he played a central role in the infamous "Walmarting Across America" campaign, an early and much criticised attempt at influencer marketing that quickly unravelled due to a lack of transparency. Marshall joins us to reflect openly on what went wrong, what he learned, and why the lessons from that experience still matter today. The 2006...
What Happens When Your Influencers Refuse to Use Their Own Names
Embracing Marketing Mistakes
17 minutes
2 days ago
What Happens When Your Influencers Refuse to Use Their Own Names
Marshall Manson is a communications strategist with deep experience in both brand marketing and corporate reputation. In 2006, while working at Edelman, he played a central role in the infamous "Walmarting Across America" campaign, an early and much criticised attempt at influencer marketing that quickly unravelled due to a lack of transparency. Marshall joins us to reflect openly on what went wrong, what he learned, and why the lessons from that experience still matter today. The 2006...
Embracing Marketing Mistakes
Marshall Manson is a communications strategist with deep experience in both brand marketing and corporate reputation. In 2006, while working at Edelman, he played a central role in the infamous "Walmarting Across America" campaign, an early and much criticised attempt at influencer marketing that quickly unravelled due to a lack of transparency. Marshall joins us to reflect openly on what went wrong, what he learned, and why the lessons from that experience still matter today. The 2006...
