Mark Terry Lush spent thirty years chasing every opportunity. Big brands, wild projects, new cultures, he said yes to them all. The problem was that adaptability started to feel like progress, and it cost him focus on his own brand. In this episode, Mark shares what he learned from building everyone else’s success while neglecting his own. We talk about why versatility without direction can derail your career, how brands fall into the sea of sameness, and why personality matters more than fea...
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Mark Terry Lush spent thirty years chasing every opportunity. Big brands, wild projects, new cultures, he said yes to them all. The problem was that adaptability started to feel like progress, and it cost him focus on his own brand. In this episode, Mark shares what he learned from building everyone else’s success while neglecting his own. We talk about why versatility without direction can derail your career, how brands fall into the sea of sameness, and why personality matters more than fea...
Knowing When to Fold: A Transatlantic Marketing Lesson
Embracing Marketing Mistakes
9 minutes
3 months ago
Knowing When to Fold: A Transatlantic Marketing Lesson
Andrew Bloch shares the challenging story of opening Frank PR's New York office after successful expansion to Manchester, Glasgow, and Sydney. What started as a promising venture with moderate success ultimately became a significant business lesson about knowing when to walk away. • American business culture proved vastly different despite sharing the same language • US clients expected much larger account teams - one "small boutique agency" had 35 people on a single account • American execu...
Embracing Marketing Mistakes
Mark Terry Lush spent thirty years chasing every opportunity. Big brands, wild projects, new cultures, he said yes to them all. The problem was that adaptability started to feel like progress, and it cost him focus on his own brand. In this episode, Mark shares what he learned from building everyone else’s success while neglecting his own. We talk about why versatility without direction can derail your career, how brands fall into the sea of sameness, and why personality matters more than fea...
