Enabling B2B Buying with Charles Bernard is a podcast for sales leaders and professionals who want to shift from selling to enabling buying. Hosted by Charles Bernard, founder of Criteria for Success and author of Enabling Buying in a World of Selling, the show explores how trust, relevance, and collaboration drive real growth. Each episode features insights from business and sales experts on making conversations more meaningful and buyer-focused.
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Enabling B2B Buying with Charles Bernard is a podcast for sales leaders and professionals who want to shift from selling to enabling buying. Hosted by Charles Bernard, founder of Criteria for Success and author of Enabling Buying in a World of Selling, the show explores how trust, relevance, and collaboration drive real growth. Each episode features insights from business and sales experts on making conversations more meaningful and buyer-focused.
Enabling B2B Buying with Charles Bernard is a podcast for sales leaders and professionals who want to shift from selling to enabling buying. Hosted by Charles Bernard, founder of Criteria for Success and author of Enabling Buying in a World of Selling, the show explores how trust, relevance, and collaboration drive real growth. Each episode features insights from business and sales experts on making conversations more meaningful and buyer-focused.
