Welcome back to Entrepreneur Dominate Digital Marketing! In this episode, Jason dives deep into why digital marketing is critical for small business growth—especially in smaller markets like Southwest Oklahoma and the Texoma region. Learn how relying solely on word of mouth can limit your success, and discover the key differences between traditional referrals and strategic advertising.

Jason breaks down the buying funnel (the customer’s journey), from awareness and branding, through consideration, to conversion and retention. Find out how big brands master top-of-mind awareness—and how you can use reach, frequency, and message in your own campaigns. Plus, get practical tips on search engine optimization, retargeting ads, and customer retention that will help you grow your business.

Whether you’re just starting out, or want to finally take your local business digital, this episode is packed with actionable advice and examples to help you become a trailblazer in your market.

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A candid and motivational introduction to the new "Dominate Digital Marketing" segment, hosted by Jason. In this episode, Jason shares his journey from tech-enthusiastic millennial, through military service and media production, all the way to launching a successful digital marketing agency. Packed with behind-the-scenes stories and invaluable lessons about learning in the trenches—and why your background might be the secret sauce to entrepreneurial success. Get a preview of what to expect in upcoming episodes, and discover why your own unique experiences could be all you need to start your business.