In this episode, we explored how small business owners can prepare for the holiday sales season strategically — maximising sales opportunities without burning out or giving away all their profit.
From Black Friday through to the New Year, this conversation focused on practical ways to plan, promote, and perform under pressure while protecting margins and maintaining a healthy mindset.
---
🌟 Key Outcomes
✅ Learned how to set realistic sales goals for the holiday season
💡 Understood the psychology behind discounts and buyer urgency
📣 Discovered how to market smarter, not louder
🧠 Explored tactics for balancing workload, stock, and sanity
📊 Identified what to measure after the season to prepare for long-term success
---
👥 Entrepreneurs Featured in This Episode
(Feel free to reach out for a virtual coffee! ☕)
🔗 Sondra Ray – https://www.linkedin.com/in/getitdonecoachinganvaservices
🔗 Peter Hingston – https://www.linkedin.com/in/peter-hingston-4089a51a6/
---
💡 About Explore ProTech
We’re a global entrepreneur community on a mission to find the 500 most fun, authentic, caring, and ambitious entrepreneurs — and help them win together. 🌍
Join us for weekly live shows, practical trainings, and virtual coffees at ExploreProTech.com.
---
🎉 A Big Thank You to Our Sponsors
🎵 Intro music produced by Peach Jam Records – https://www.linkedin.com/company/peach-jam-records-inc/
🎤 Vocals by Cheyanne Summer – https://www.linkedin.com/in/cheyanne-summer/
📸 Photography by Joanne Moorhouse Global Virtual Photography – https://www.linkedin.com/in/joannemoorhouse
🎬 Video Intro by Sommerville Lombard – https://www.linkedin.com/in/sommerville-lombard/
---
⏱️ Timestamps:
00:13 - Tribe Song
02:07 - Sondra Ray: Hallo and welcome!!
03:00 - Sondra Ray: Today's topic
09:11 - Peter Hingston: Preparation is key
11:06 - Sondra Ray: Test your links to make sure they work
13:53 - Peter Hingston: Create a dedicated landing page
15:24 - Sondra Ray: Know what you are looking for
22:10 - Peter Hingston: When you complicate things you chase people away
26:22 - Sondra Ray: Know your audience
30:21 - Peter Hingston: What about your Post-sale engagement?
33:08 - Sondra Ray: Don't leave it until the last minute to engage on Social Media
38:06 - Peter Hingston: Make sure you are covering yourself on these basis
39:18 - Sondra Ray: Write things down
40:48 - Sondra Ray: Wrapping up
41:50 - Peter Hingston: May all your wildest entrepreneurial dreams come true