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Feeling like clients look at your menu but don’t actually book? 😩
They might be confused — not uninterested. And confused clients… don’t book.
This week on Marketing Monday, we’re talking about why your service menu might be overwhelming people — and how to fix it fast.
✨ Why “Decision Fatigue” Is Killing Your Bookings
Too many similar options, confusing service names, or trying to list every single thing you offer? It’s overwhelming for clients. Simplifying = more bookings.
✨ 3 Quick Fixes for Your Service Menu
Feature your top 2–3 services — Pick your money-makers and make them the stars.
Add a clear “New Client” starter option — Help first-timers know exactly where to begin.
Use benefit-driven language — No more science terms. Say what it is and what it helps with.
✨ Pro Tip:
If your client wouldn’t know what "transepidermal water loss" means… don’t list it. Keep your descriptions simple, clear, and client-focused.
Look at your menu today and ask:
“Is this easy for someone brand new to understand?”
“Is there one intro service they can start with?”
“Can I delete or rename anything to make this easier to navigate?”
Clear menus = confident bookings.
🎧 Listen to this week’s Marketing Monday episode on Estheticians in Business – The Podcast for the full breakdown.
Let’s simplify your services, your systems, and your marketing — so you can walk into 2026 fully booked and fully confident. Link in the show notes!