Episode Summary:
If social media is draining you — or you're sick of wondering what the heck to post — this episode is your permission slip to close the app and still get booked. In this mini but mighty Marketing Monday episode, Allyson shares three non-social strategies you can start this week to drive real bookings without spending a single second on Instagram.
You’ll learn how to tap into client referrals, rebooking texts, and email marketing in a way that feels simple, doable, and real-life effective. This one’s for the esthetician who wants off the content hamster wheel and into consistent income. 🧖♀️💸
What You’ll Learn in This Episode:
👯♀️ Referral Scripts That Actually Work — no Canva flyer needed
📲 The Rebooking Text That Fills Your Week — takes 30 seconds, books hundreds
📧 How to Start an Email List with 15 People and Still Make Money
🔁 Why inboxes beat algorithms every time
Quote to Remember:
👉 “You don’t need 10K followers. You need a handful of strategies that actually work in real life.”
Resource Mentioned:
💻 Free Class — Booked Without Burnout: How to Get Clients & Stay Sane
Featuring Jen Goff, Email Marketing Expert
In this episode, Allyson sits down with email marketing expert Jen Goff to break down how solo estheticians and beauty professionals can attract clients without relying solely on social media.
This conversation walks through how an automated email funnel works, why most beauty businesses leave money on the table by avoiding email marketing, and how to build relationships that turn into bookings and sales on autopilot.
Why Email Marketing Matters
Email marketing delivers up to 40x higher ROI than social media and remains the highest-converting platform for service-based businesses. Many beauty professionals miss out on $500 to $5,000 per month simply by not having an email system in place.
The Client Attraction Email Funnel
Jen breaks the funnel into three simple, repeatable steps that work in the background of your business.
1. Lead Magnet + Opt-In Form
A lead magnet is a valuable freebie offered in exchange for an email address. This could be a guide, quiz, complimentary consultation, or educational resource. The goal is trust, not heavy discounts. Website visitors are already warm leads and email allows you to continue the relationship instead of losing them.
2. Automated Welcome Sequence
A short series of 3–5 emails that introduce your brand, deliver the lead magnet, and build trust. This sequence nurtures potential clients before they ever book, creating connection before conversion.
3. Weekly Newsletters for Conversion
Newsletters keep you top of mind and create consistent bookings and sales. These emails should be strategic, personal, and consistent. Even bi-weekly emails are a strong starting point if weekly feels overwhelming.
Common Email Marketing Mistakes to Avoid
Only emailing during sales
Sending one email and disappearing for months
Using generic AI-written emails with no personality or brand voice
Automation = Freedom
An automated email system works while you are in the treatment room, with your family, or sleeping. Once set up, it becomes a powerful, repeatable system that supports long-term growth.
Jen is giving away newsletter templates pulled directly from her membership, The Email Vault. These templates are designed to help beauty professionals connect, convert, and stay consistent without overthinking email content.
Jen Goff is an email marketing expert and mentor, former licensed cosmetologist, and former celebrity hair, makeup, and spray tan artist. She now helps beauty, wellness, and service-based businesses build profitable email systems that attract and retain clients.
Free newsletter templates from The Email Vault
Jen Goff’s Email Vault Membership ($19/month)
Glow Boss Beauty Pros Facebook Group
Visibility gets attention.
Systems turn attention into income.
Email marketing is not optional if you want predictable, sustainable growth in your business.
pisode Summary:
If promoting your business makes you feel awkward, salesy, or like you’re begging people to book — this quick Marketing Monday mindset shift will be your game-changer. In this episode, Allyson breaks down how to reframe your marketing strategy so it feels natural, confident, and (dare we say) fun. You’ll walk away with three plug-and-play caption ideas, a confidence sentence that books clients, and a whole new energy around promoting what you do.
What You’ll Learn in This Episode:
🔁 How to reframe “marketing” from begging to inviting
✍️ 3 go-to captions you can use this week (no cringe, all bookings)
💬 The Confidence Sentence template to describe what you do — clearly and powerfully
💡 How to make your posts and promos feel more like a friendly nudge than a desperate pitch
Bonus Resource:
Want 200+ done-for-you captions to use in your business?
📦 Check out the Booked Solid Bundle Framework (includes full caption vault!)
👉 [ Link]
Connect with Allyson:
📲 Instagram: @estheticiansinbusiness
📧 Booked Solid Bundle Framework: Link
coaching info: [Website]
🎉 Join the free EIB Facebook group: [Group Link]
If you’re listening to this on Christmas Day and your brain is still thinking about your business, you’re not doing anything wrong. This episode is a grounding reminder that Christmas week is not a performance week. It’s a transition week.
In this episode, Allyson talks honestly about why this time of year feels mentally heavy for solo estheticians, how to stop carrying December exhaustion into January, and the small, practical actions you can take to protect your energy and your business without hustling through the holidays.
This is not about doing more.
It’s about doing less on purpose so January starts steady, not burnt out.
• Routines are off
• Clients are distracted or traveling
• Money is going out faster than it’s coming in
• Social media feels loud and unrealistic
• You feel grateful and overwhelmed at the same time
Christmas week is not a reflection of your business success. It’s a pause between seasons.
• Do not launch a brand new promotion
• Do not panic about January
• Do not redesign your entire business
• Do not try to “catch up” on everything at once
This is not hustle season. It’s transition season.
Finish what’s already open:
• Respond to outstanding messages
• Send follow-ups you’ve been avoiding
• Close out December bookings and rebook clients
• Organize receipts or notes
Mental clutter blocks clarity. Closing loops creates relief.
You do not need new clients this week.
Message 5 past clients (not on Christmas Day):
“Hey, I was thinking about you. Hope you’re having a great holiday.”
No pitch. No pressure. Just connection.
Not a full plan. Just one anchor.
Ask yourself:
“What would make January feel easier?”
Examples:
• Better rebooking
• More consistent posting
• Feeling more organized
• A simple promotion plan
Write it down. That’s your direction.
• Stop answering messages after work hours
• Set boundaries around availability
• Rest without guilt
A regulated esthetician runs a better business. Period.
Your business does not need to grind through Christmas.
It needs to enter January rested, clear, and not resentful.
Calm businesses grow faster than chaotic ones.
This week is about holding what you’ve built, not forcing growth.
Use the quiet to ask:
• What worked this year?
• What drained me?
• What do I want to do less of?
• Where do I need more support?
You don’t need answers today. You need honesty.
• Business Plan Brain Dump
A guided reset to help you see where your business is now and where it should go next
• Free Webinar: How to Get Booked Without Losing Your Bananas
A practical class on visibility, consistency, and filling your books without burnout
Whether you started your business this year or you’ve been doing this for 15 years, you’re still here. And that matters.
You are likely doing better than you think.
Rest today.
January will be ready for you.
Merry Christmas.
See you Monday for Marketing Monday.
✨ Episode Summary:
If you’ve been ghosting your email list — this is your sign to send something today.
In this week’s Marketing Monday, Allyson is dishing out the truth bomb that estheticians need to hear:
Email isn’t dead. In fact, it might be the most underused booking tool in your business.
Here’s why:
Email reaches clients AFTER they leave your treatment room
It stays in their inbox until they’re ready to take action
It quietly books behind the scenes (even when your IG posts flop)
You don’t need fancy automation. You just need a simple, repeatable plan — and this episode gives it to you.
🧠 What You’ll Learn:
Why email outperforms social media in visibility + action
The 3-part format to make email writing simple and repeatable
What to send this week (with examples you can steal)
💌 3 Easy Email Ideas to Try This Week:
“Last Chance” Email — highlight this month’s final openings
Skincare Tip of the Week — include a CTA to book or reply
Create a Freebie — like a skincare checklist to start collecting leads
📣 Special Mention:
This episode features a shoutout to email marketing expert Jen Goff, who recently did a Facebook Live training inside the Estheticians in Business FB group.
👀 Replay Available
Watch the full session with Jen Goff here:
👉 [Link to Jen’s group]
👉 Link to Estheticians in business the Facebook Group!
🎯 Reminder:
You don’t need 10K followers to make money.
You need 100 good emails + one solid message.
📥 Email books quietly.
📊 Email converts consistently.
💸 Email makes you money without the burnout.
🔗 Don’t forget to:
✅ Subscribe to the podcast
✅ Check the show notes for Jen’s group + free trainings
✅ Share this with another esthetician who needs the push to finally send an email
If you’re listening and you feel tired, unmotivated, emotionally loud, or like your brain won’t stop replaying everything you “should” be doing, this episode is for you. This isn’t the holiday rush. It isn’t New Year energy. It’s that strange in-between week where a lot of solo estheticians quietly spiral, and it has nothing to do with you failing.
In this episode, Allyson breaks down why tired brains lie, why comparison hits harder right now, and what to actually focus on so you don’t make panic decisions that cost you peace and money.
Allyson starts by saying it clearly: your business isn’t broken. This week just messes with people because exhaustion makes everything feel heavier than it is.
Inside the New Year Accelerator Bootcamp, Allyson sees how wildly different everyone’s business, services, goals, and numbers are. Lashes, waxing, higher Fitzpatricks, corrective facials, relaxation focused providers. Different paths, different timelines, different strategies. Social media rarely shows that reality.
When you’re exhausted, your brain starts telling you stories like:
Everyone else is booked but me
I should be further along
Maybe this isn’t working
I need to change everything tonight
Allyson shares how exhaustion can distort your thinking and why rest sometimes solves more than strategy.
This week tends to hit hard because it’s a pile-up of:
Financial pressure
Family stress
Recovery from being sick or overworked
End-of-year comparison
“Finish strong” pressure
Disrupted routines and distracted clients
Your nervous system is already over it, so confidence dips and motivation disappears.
Allyson gives a clear warning:
This is not the week to panic.
Avoid:
Panic discounting your services
Panic posting and scrambling for attention
Rebuilding your entire business at midnight
Making big decisions from temporary exhaustion
Comparing yourself to someone’s highlight reel
Burning it all down and starting a candle business
If you feel like quitting right now, it’s coming from your energy, not your potential.
Instead of doing everything, Allyson says to protect three things:
You don’t need perfection. You need presence.
One post, one story, one email. Just remind people you exist.
Consistency beats intensity every time.
Don’t chase brand new clients like a maniac this week.
Follow up with the people who already know you.
Rebooking is easier than rebuilding.
Also, if people ghost you right now, it’s probably because they’re overwhelmed too. Follow up after the holidays.
Stop answering messages at midnight.
Eat something real.
Sleep.
Your business does not need you burned out.
Allyson shares how simple systems like post-treatment cards and clear routines can reduce late-night client messages and protect your peace.
This week is not for expansion.
This week is for holding what you’ve built.
A calm business outperforms a chaotic one, every single time.
Slow or frustrating weeks can be feedback. Use it to identify what needs adjusting: visibility, retention, systems, or rhythm.
You don’t need more motivation, you need steadiness
Slow weeks are a season, not a verdict
Your business doesn’t suck, your systems might need tightening
You’re doing better than your tired brain is telling you
Free class/webinar: How to get booked without feeling overwhelmed
Find Allyson: Estheticians in Business on Instagram, Facebook, and the Facebook group
If this episode helped you feel calmer and less alone, share it with a solo esthetician who’s been spiraling. And if you’re feeling stuck, DM Allyson. You’ll be talking to her directly.
✨ Episode Summary:
In this week’s Marketing Monday, Allyson busts the myth that walk-ins are a “must” for building a successful esthetician business.
If you’ve ever felt pressure to sit around waiting for foot traffic or wished your space had more walk-ins — this episode is your permission slip to let that go.
Walk-ins are not for everyone — and in many cases, they can hurt more than help.
Allyson walks you through:
Why chasing walk-ins might actually be keeping you stuck
When walk-ins do make sense (and when they don’t)
What to focus on instead if you want a booked-out schedule without being a 24/7 esthi-convenience store
Simple strategies to attract aligned clients without sacrificing your sanity or schedule
This is your reminder that you’re not selling slurpees. You’re building a business. 💼
🧠 Key Takeaways:
Walk-ins often kill predictability — in your time, your energy, and your income.
“Visibility” doesn’t mean foot traffic. It means being top-of-mind in DMs, inboxes, and referrals.
Create a clear, simple intro offer instead of hoping someone randomly walks in.
You’re allowed to design a business that fits your life — not one that keeps you chained to your suite “just in case.”
🎁 Free Resource Mentioned:
📥 Free Class: How to Get Booked Without Burnout
Your roadmap to sustainable client growth (without giving up your life).
🔗 Don’t forget to:
✅ Subscribe to the podcast
✅ Share this episode with your esthi bestie
✅ Tag Allyson on IG or FB if it resonated 💕
In this episode of Estheticians in Business, Allyson gets real about the “December Dip” — that weird mix of slow books, high emotions, holiday chaos, and “should I burn it all down and start a candle business” vibes.
If you have felt behind, discouraged, or convinced that a slow December means you are bad at business, this one is for you. Allyson walks you through why December is emotionally loud, what it is actually revealing about your systems, and how to use it as a turning point instead of a reason to spiral.
She also shares how being sick for over a week exposed her own gaps and why structure, systems, and real planning matter more than motivation going into 2026.
1. Why you might “suck” at retail (and how to fix it)
Why clients need you to be the expert, not the cashier
The real reason you are not selling retail: lack of education and lack of communication, not lack of interest
A reminder that you do not control your clients’ wallets, you only control the level of support and education you give
2. What the December Dip actually is
Why December feels heavier and more emotional than other months
Kids home, travel, family events, hosting, gift buying, financial stress, and self care completely forgotten
3. How December exposes what already needed attention
No promo plan for holidays or New Year? December exposes it
Inconsistent marketing throughout the year? December exposes it
Relying on last minute bookings? December exposes it
Weak systems for cancellations, retention, and follow up? December exposes it
How Allyson’s own systems were tested when she got really sick and could not show up as usual
4. Three tangible steps to reset before January
Step 1: Do a December Debrief, not a December Breakdown
Look at the entire year, not just this month
Questions to ask:
What actually went well?
What worked? What did not?
What felt good and what drained you?
Where did clients come from?
Where did money actually come from?
Your brain remembers the pain, your numbers remember the truth
Step 2: Set your January foundation
Treat January as a rebirth month, not a random reset
Things to have in place before January:
A clear revenue target
One simple January offer or incentive, not seventeen competing promos
A rebooking script you use consistently at checkout
A realistic visibility rhythm you can maintain
A weekly CEO hour to plan, review, and get grounded
Why you do not rise to the level of motivation, you rise to the level of structure
Step 3: Stop dragging December energy into 2026
December energy: frantic, fear based, reactive, chaotic
2026 energy: peaceful, intentional, structured, confident
You cannot bring panic energy into a new year and expect different results
Why now is the time to adjust your systems, not “someday when it calms down”
5. Structuring your business like a CEO
Using rhythms and routines instead of reacting to notifications and emergencies
How structure in your business feels like structure in the gym: progress comes from a plan, not random effort
The compound effect of visibility, rebooking, and tracking
6. You are not behind, and you are not alone
Every esthetician has had “I have no clients this month, what do I do” moments
Slow months teach you more than busy months ever will
You did not go to business school, and that is okay, you can still build a strong, strategic solo business
🔗 Resources and Offers Mentioned
Booked Solid Bundle Framework
Allyson’s signature course bundle that walks you through marketing, confidence, sales, pricing, and running your solo business without losing your mind.
Business Plan Brain Dump
A guided tool for new or resetting estheticians who need to get everything out of their brain and into a simple, clear plan for their business.
Estheticians in Business Facebook Group
Allyson’s free community where she goes live every Friday and shares trainings, support, and encouragement.
Connect with Allyson on Instagram
DM questions or just say hi: @estheticiansinbusiness
Just because they love you doesn’t mean they’ll remember to rebook.
This quick episode is your gentle reminder to send gentle reminders — because life gets busy and your regulars aren’t sitting around memorizing your schedule.
✨ Why Even Loyal Clients Need a Nudge
They’re not ignoring you — they just forget. It’s your job to make rebooking easy.
✨ 3 Simple Ways to Remind Them:
Quick personal check-in
→ “Hey! I had a couple spots open this week. Want me to send you times?”
Email updates with availability or tips
→ A monthly email can include openings and product tips or seasonal reminders.
Instagram Story call-outs
→ “If your last facial was in August... it’s time 😅”
✨ Mindset Shift:
Stop feeling weird about reminding people to spend money with you. You’re running a business. And this is one of the easiest ways to fill your books — especially during slow seasons.
Homework this week:
☑ Send 3 former clients a quick “Hey, want me to send times?” text.
☑ Post a story with a booking reminder — bonus points if you make it seasonal.
☑ Schedule a once-a-month “reactivation day” to follow up with past clients.
🎧 Listen now for the full walkthrough and sample scripts you can steal.
If you are listening to this on Thanksgiving, happy Thanksgiving. I am truly so grateful for you. Whether you are a listener, a student, a coaching client, or someone who has ever DMed me with a question, thank you for being here. You are the reason I get to do what I love, and I hope you feel that in every episode.
This week we are talking about something every esthetician feels this time of year: the pressure of holiday sales, Black Friday chaos, and preparing for the new year while trying to stay sane.
This episode walks you through how to finish 2025 strong and how to enter 2026 with a real plan, not stress or guessing.
• Why holiday overwhelm happens in the first place
Last-minute promo planning, copying what other estheticians are doing, discounting from panic instead of strategy, and trying to post or sell in between cooking, hosting, or crying into the cranberry sauce.
• The emotional side of ending the year as a beauty pro
The exhaustion, the pressure, the money stress, the comparison traps, and the feeling of “I should be further by now.”
• The real reasons holiday sales feel stressful
We look at habits that make this season harder than it needs to be and how to shift them now.
You will learn how to:
• Focus on one clear goal
Are you trying to fill December? Prebook January? Sell gift cards? Drive retail? Pick one goal so clients are not confused.
• Sell with emotion, not panic discounts
People buy meaning, not markdowns. You will hear examples you can use instantly.
• Plan your New Year promo now
New Year offers convert better than Black Friday because clients want routines, reset energy, and structure. You will learn how to map that out.
We break down the six essentials:
Quarter one revenue goal
A simple marketing plan
A rebooking system
Clear content pillars
A CEO schedule
A seasonal promo plan
These are the foundations that prevent you from winging your business into another year.
I walk you through a moment of gratitude and reflection:
• What are you proud of this year
• What did you survive
• What did you learn
• What did you build
• What would 2026 look like with support, structure, and a real plan
This part alone is worth re-listening to.
Inside this episode, you will hear details about the New Year Accelerator, my four week, live, intimate bootcamp starting December 8th.
Spots are extremely limited.
Students get a full quarter one plan, templates, calculators, checklists, and a private coaching call included.
This is for estheticians who do not want to wing another year and want to enter 2026 with clarity, consistency, structure, and a roadmap that actually works.
Write these in your notes:
What is your revenue vision for 2026
What is your visibility rhythm
What systems do you want in place by January 1st
These three answers alone can completely shift the direction of your business.
• Join the Estheticians in Business Facebook Community
• Follow Allyson on Instagram at @estheticiansinbusiness
• Check out the New Year Accelerator Bootcamp
• Free Promo Checklist
If you’re listening the day this drops — this is your LAST CHANCE to join the Booked Solid Framework + New Year Accelerator Bootcamp at its lowest rate ever. Link to enroll!
Feeling like clients look at your menu but don’t actually book? 😩
They might be confused — not uninterested. And confused clients… don’t book.
This week on Marketing Monday, we’re talking about why your service menu might be overwhelming people — and how to fix it fast.
✨ Why “Decision Fatigue” Is Killing Your Bookings
Too many similar options, confusing service names, or trying to list every single thing you offer? It’s overwhelming for clients. Simplifying = more bookings.
✨ 3 Quick Fixes for Your Service Menu
Feature your top 2–3 services — Pick your money-makers and make them the stars.
Add a clear “New Client” starter option — Help first-timers know exactly where to begin.
Use benefit-driven language — No more science terms. Say what it is and what it helps with.
✨ Pro Tip:
If your client wouldn’t know what "transepidermal water loss" means… don’t list it. Keep your descriptions simple, clear, and client-focused.
Look at your menu today and ask:
“Is this easy for someone brand new to understand?”
“Is there one intro service they can start with?”
“Can I delete or rename anything to make this easier to navigate?”
Clear menus = confident bookings.
🎧 Listen to this week’s Marketing Monday episode on Estheticians in Business – The Podcast for the full breakdown.
Let’s simplify your services, your systems, and your marketing — so you can walk into 2026 fully booked and fully confident. Link in the show notes!
Links Mentioned:
In this episode of Estheticians in Business, Allyson walks you through how to actually prepare for 2026 with a real, simple plan instead of just hoping next year will magically be better.
You will learn what to focus on, what to stop doing, and how to create a practical roadmap that takes you from “I am doing all the things” to “I know exactly what to work on next.”
Allyson also shares details about the New Year Accelerator Bootcamp and how it pairs with the Booked Solid Bundle so you can walk into 2026 with structure, strategy, and support.
Why nothing changes on January 1 unless you change how you are running your business
The common pattern of saying “next year will be my year” then repeating the same marketing and habits
Why feeling stuck or behind usually means you need structure, not more hustle
How relying on motivation instead of direction keeps you overwhelmed
The difference between reacting to your business and planning for your business
Real life examples:
Posting randomly between clients
Only marketing when your books are empty
Throwing together last minute promotions
Saying yes to every client without a clear goal
A true plan does not have to be complex or fancy. It needs a few key pieces:
A clear income goal
How much you want to make in 2026
How many clients and services that actually requires
A simple visibility strategy
Where you are showing up
Why you are there
How often you will show up
A retention system
How you are getting clients to rebook
Why rebooking and retention are your real “bread and butter”
A seasonal marketing calendar
Planning promos and themes in advance instead of scrambling
Choosing which holidays or seasons you actually want to market around
Personal boundaries and CEO routines
Setting work hours, response times, and energy limits
Why a burnt out esthetician cannot show up as a confident CEO
What the 4 week live bootcamp covers:
Week 1: Reset and RefocusClean up what is not working, get clear on what you actually want, and reset your focus for 2026.
Week 2: Map Your Money MovesSet your income goal, break it into monthly targets, and map out the services and pricing that will support it.
Week 3: Marketing and MomentumBuild your quarter one marketing plan, seasonal promos, and simple visibility strategy.
Week 4: Systems and ConfidencePut your systems in place so you enter the new year feeling organized, grounded, and confident.
Who it is for:
Non students:You can join with the Booked Solid Bundle + New Year Accelerator combo, so you get the full framework and the live bootcamp together.
Current students:You can join the New Year Accelerator only, since you already have the bundle.
Spots are capped at 12 so it stays intimate and hands on. Each person also gets one private coaching call included.
Allyson gives you five things you can start on right now:
Write down your 2026 income goal
List the main services that will help you hit that goal
Figure out how many clients you need for that goal
Choose one weekly marketing habit you can stick to
Set one boundary for 2026
Your schedule
Your DM/response times
The types of clients or services you are willing to take
You do not need a perfect 20 page plan. You just need clear direction and consistent, small steps.
Booked Solid Bundle + New Year Accelerator (Non students)
New Year Accelerator (Current students)
Estheticians in Business Facebook Group
Follow Allyson on Instagram → @estheticiansinbusiness
If you are ready to stop winging it and start walking into 2026 with a real plan:
Join the New Year Accelerator
Or grab the Bundle + Accelerator if you are not a student yet
And if this episode encouraged you, share it with another beauty pro who is tired of saying “next year will be my year” and is ready to actually build it.
👉 If you’re listening live — the Booked Solid Bundle + New Year Accelerator Bootcamp launch is officially open. Link to learn more!
This week’s quick tip is simple — but powerful: You don’t need a perfect website or a $2,000 Instagram makeover to book clients. You just need one clear line that tells people what to do next.
✨ Why Attention = Currency
You don’t need a fancy funnel — just someone’s focus. Use simple, low-friction CTAs to guide your followers to take the next step.
✨ The “One Line” Strategy
• DM me the word FACIAL and I’ll send you this week’s openings
• DM me BROWS for a free brow consult
• DM me SKIN and I’ll send you my skincare prep checklist
These quick calls to action work because they:
✔ Feel personal
✔ Start a 1:1 conversation
✔ Remove overwhelm and clicking
✔ Help you stay in control of the booking process
✨ Where to Use It:
• Inside Instagram posts
• Inside stories
• On booking flyers
• At vendor events
• In Facebook group posts
• Anywhere you want a quick DM or conversation starter
You can use these to send:
Checklists
Service menus
Booking links
Special offers
Consult invitations
✨ Pro Tip: Test just one of these this week. Put it in your story or a post and see what happens. Engagement builds trust — and trust builds bookings.
🎧 Listen in for the full breakdown and inspiration on how to implement it this week.
👉 P.S. If you’re listening live — the Booked Solid Bundle + New Year Accelerator Bootcamp launch is officially open.
Get access to 4 weeks of marketing, planning, and client growth support — linked in the show notes!
Quick Links
👉 Join the New Year Accelerator Bootcamp Waitlist (current students): Bootcamp Only – Waitlist
👉 Bundle + Bootcamp Waitlist (not a student yet): Booked Solid Bundle + Bootcamp – Waitlist
Join the Estheticians in Business Facebook Community: Link
Follow on Instagram: @estheticiansinbusiness Link
Episode Snapshot
If your business feels chaotic, your brain probably does too. In this episode, Allyson breaks down how simple systems create peace, consistency, and profit—without working 24/7. You’ll learn the 3 core systems every solo esthetician needs (Clients, Money, Marketing), how to stop running your business by memory, and how to build a weekly rhythm that actually sticks. Real talk, real examples, zero fluff.
The real cost of “no system” (missed rebooks, forgotten DMs, last-minute promos)
3 Core Systems to install now
Client System: confirmations, reminders, rebook at checkout, notes that feel personal
Money System: break-even, monthly income goal, clients needed to hit it, simple tracking
Marketing System: a weekly visibility rhythm + promo planning you can reuse
Why systems = freedom (less decision fatigue, more creativity, calmer energy clients feel)
How to start small: one new system this week, then repeat the process everywhere
CEO Hour: the weekly maintenance block that keeps everything humming
00:00–03:00 Real-life intro (mom moment!) and why systems matter
03:00–06:30 The bundle + 4-week New Year Accelerator Bootcamp (what it does for Q1)
06:30–10:45 Chaos audit: why “running by memory” keeps you stuck
10:45–15:30 Systems create rest: structure = peace (and better results)
15:30–19:45 Core System #1: Client/Rebooking Rhythm
19:45–24:30 Core System #2: Money/Profit Plan (do the math, set real targets)
24:30–30:30 Core System #3: Marketing/Visibility Flow (weekly cadence + reuseable promos)
30:30–34:00 Mindset: overwhelm is mental clutter—show up for the system
34:00–40:00 Action plan, recap, and how the Bootcamp helps you implement
Write down 3 tasks that drain you → Decide how to simplify or automate each.
Create ONE system (examples: prewritten rebooking text, client notes template, content batch folder).
Schedule a 60-minute “CEO Hour” weekly for planning, review, and follow-up (no clients, no distractions).
Rebooking Script/Template (use at checkout—stop “I’ll text you” follow-ups)
Simple Revenue Math: Monthly goal ÷ Avg. ticket = # of clients needed
Promo Folder: Save copy, emails, and graphics in Google Drive to reuse next year
New Year Accelerator Bootcamp (current students): Bootcamp Only – Waitlist
Booked Solid Bundle + Bootcamp (not a student yet): Bundle + Bootcamp – Waitlist
Join the Estheticians in Business Facebook Community: Link
Follow on Instagram: @estheticiansinbusiness Link
In today’s Marketing Monday, Allyson breaks down the easiest way to stay consistent online when you’re overwhelmed, busy, or staring at your screen wondering, “What do I even post?”
Especially during the holidays — when big brands are flooding timelines and your mental load is high — the goal is simplicity, not perfection.
Inside this episode:
Visibility > perfection
You don’t need to be a content queen to stay top‑of‑mind
Simple rotation = sustainable content
1. Before + After Transformations
Brows, lashes, facials, nails, contouring — keep the caption short:
• “My fave brow shape lately”
• “Comment brows if you love this”
2. Behind the Scenes
Show your space, setup, skincare, goodie bags, cleaning, anything:
• “Here’s a peek before my 2pm facial”
3. Booking Reminder + FAQ
Educate + nudge in one post:
• “Spots open this week — reminder: don’t tweeze before a wax”
• Works as a reel, carousel, or story
Use simple CTAs that bring clients directly into your DMs:
“DM me the word FACIAL and I’ll send you this week’s openings”
“Text me BROWS and I’ll send you a brow consult checklist”
These work because they:
✔ Feel personal
✔ Remove friction
✔ Start conversations that convert
You don’t need trending audio, a Canva marathon, or perfect captions.
Just rotate these three things when you’re overwhelmed — and stay consistent even during busy seasons.
Link in show notes.
💪 Join the Waitlists:
✨ Booked Solid Bundle + Bootcamp Waitlist — For new or not-yet-students who want both the framework and live experience→ Join the Bundle + Bootcamp Waitlist
💻 Free Training:How to Get Fully Booked Without Losing Your Mind→ Watch the Free Class
💬 Episode Summary:
This week’s episode is for every solo esthetician who’s ever looked at their books, their life, or their reflection and thought — “Am I even good enough for this?”
Confidence can feel like the hardest thing to hold onto when business is slow, clients cancel, or you’re juggling everything at once. But the truth is — confidence doesn’t show up after success. It grows through clarity, small actions, and showing up even when it’s hard.
In this heartfelt episode, Allyson shares her own experiences of losing and rebuilding confidence in business and in life — and the real, tangible steps you can take to start believing in yourself again.
You’ll also get a peek into her upcoming New Year Accelerator Bootcamp — a 4-week live experience designed to help estheticians rebuild their foundation, reset their systems, and walk into 2026 confident, organized, and fully booked.
✨ The truth about what confidence really looks like (it’s steady, not loud)
✨ The connection between confidence and clarity — in your pricing, systems, and mindset
✨ Simple daily habits that help you rebuild belief in yourself
✨ The power of tracking small wins and creating your own “proof list”
✨ How to protect your energy and rebuild from burnout
✨ Why discipline often shows up before confidence does
✨ The spiritual and emotional side of confidence — remembering your why and who you’re doing it for
Confidence isn’t something you “find” — it’s something you build through consistent action.
When business feels slow, focus on evidence: your rebooks, your reviews, your progress.
Clarity creates confidence — when you know your systems, your next steps, and your purpose.
Keep the promises you make to yourself. Every small follow-through matters.
The most confident estheticians aren’t the loudest — they’re the most clear.
Confidence doesn’t come after success.
It comes from clarity, consistency, and showing up — even when it feels hard.
You’re already becoming the version of you who’s calm, confident, and fully booked — you’re just learning how to meet her. 💕
💪 Join the Waitlists:
✨ Booked Solid Bundle + Bootcamp Waitlist — For new or not-yet-students who want both the framework and live experience
→ Join the Bundle + Bootcamp Waitlist
💻 Free Training:
How to Get Fully Booked Without Losing Your Mind
→ Watch the Free Class
💬 Stay Connected:
Join the Estheticians in Business Facebook Community → [Link]
Follow Allyson on Instagram → @estheticiansinbusiness
In this episode, Allyson shares her go-to strategy for getting more visibility without the stress of hosting your own events: borrowing someone else’s audience.
Whether you’re introverted, booked solid, or just not in the mood to plan an event from scratch — this method is simple, collaborative, and totally doable this week.
✨ Why you don’t have to host your own event
Leverage other people’s audiences who already gather your ideal clients
Think: boutiques, gyms, yoga studios, coworking spaces, mom groups, local markets, and more
✨ What to say when asking to join an event
“Hi, I’m a local esthetician and I’d love to support your event! Could I set up a small table to share my services and offer a giveaway?”
✨ What to bring to your booking table
Service menu or QR code to book
Discount cards or giveaway entry
Optional: spin wheel, treat samples, or booking incentives
✨ How to follow up (so leads don’t go cold)
Use a clipboard, iPad, or QR code to collect names, emails, and phone numbers
Within 24–48 hours, send a message:
“It was so great meeting you at [event name]! You didn’t win the giveaway, but I’d love to offer you this special spot…”
✨ Why this works:
This is low-pressure, high-impact marketing
You’re getting in front of warm leads who are already showing up
It turns awkward selling into genuine connection
What you’ll learn
Why “fully booked” can feel paralyzing and how to reframe it to one more client at a time
Small service touches that quietly raise retention and referrals
How to get out of your comfort zone and collect no’s without losing steam
A simple visibility plan that focuses on what already works
Key takeaways
Micro wins compound. Fill one slot, then the next.
Little things = big loyalty. Fast replies, human follow-ups, post-care samples, warm environment, notes about their life.
Choose courage. Embarrassment from trying beats regret from quitting.
Track sources. Know where bookings come from and do more of that.
Timestamps
00:00 Intro + why this topic won the polls
03:20 One more > fully booked
08:10 The little things that boost retention
15:40 Getting out of your comfort zone
21:50 Visibility that compounds
27:50 Rapid recap + next steps
Resources
Free class: [Fully Booked Without Losing Your Mind – Webinar]
Follow Allyson: @estheticiansinbusiness
Mentioned book: The Compound Effect by Darren Hardy
In this milestone 50th episode, Allyson shares quick and tangible tips on how solo estheticians can turn walk-ins and foot traffic into real bookings — without being salesy or awkward. Whether you're in a suite, storefront, or just near foot traffic, this strategy helps you make the most of your current space.
✨ How to make your space walk-in friendly:
Use an A-frame chalkboard sign with your name, services & offers
Display simple flyers, brochures, or menus at front desks or suite entrances
Make sure your logo clearly shows what you do
Create a warm vibe with soft music and spa scents
✨ What to say when someone walks in:
Use simple scripts like:
“Hi, I’m Allyson, I’m the esthetician here. Do you have any skin questions I can help with?”
or
“Feel free to grab a card or ask about quick services for walk-ins!”
✨ Offer a “walk-in only” incentive:
Free brow wax with any service
$10 off a 30-minute treatment
A sample-size skincare goodie bag
Use urgency phrases like “while supplies last”
✨ Create local referral cards just for walk-ins:
“Refer a friend who lives or works nearby — you both get a free add-on!”
Add space for name, number, or a QR to book
✨ Final takeaway:
You don’t need to go viral to get booked.
Sometimes your next best client is walking right past your door.
💬 Episode Summary
When you talk to everyone, no one listens.
In this episode, Allyson breaks down how to figure out exactly who your ideal client is — and why it’s one of the most powerful things you can do for your beauty business.
Whether you’re an esthetician, lash artist, brow specialist, waxer, or makeup artist, this episode will help you stop guessing and start attracting clients who truly align with your skills, services, and personality.
If your marketing feels like it’s not clicking, this is the reset you’ve been needing.
Why “anyone with skin” isn’t a marketing plan
How to identify your ideal client through your favorite existing clients
How to uncover the motives that drive people to book with you
How to align your marketing with their values and lifestyle
The best places to actually find your ideal clients
How to use their exact words in your content
The three questions that simplify your entire marketing strategy
1️⃣ Start with who you already love working with
Your ideal client might already be sitting in your treatment chair.
Write down what your favorite clients have in common — the services they book, how they act, and how they make you feel.
2️⃣ Motives > Demographics
It’s not about age or gender. It’s about why they book with you — confidence, glow, convenience, or transformation.
3️⃣ Align with their lifestyle
Your dream clients share your rhythm — whether that’s luxury, holistic, or high-tech.
4️⃣ Go where they are
Wellness spaces, bridal groups, Google, social media, and local events — be intentional about where you show up.
5️⃣ Speak their language
Listen to what clients actually say:
“My skin looks tired.”
“I hate shaving.”
“I just want to feel confident.”
Use those phrases in your captions and services.
6️⃣ Get specific, not exclusive
Speak clearly to one person at a time. When the right people see themselves in your message, they’ll book.
7️⃣ Refine over time
The more clarity you gain, the easier pricing, marketing, and rebooking become.
Write down your three favorite clients and figure out what they have in common.
That’s your person.
Talk directly to her this week — in your content, your offers, and your conversations.
If you can answer these three questions clearly, you’ve nailed your niche:
1️⃣ Who do I help?
2️⃣ What do I help them with?
3️⃣ How do I make their life or confidence better?
📺 Free Class: How to Get Fully Booked Without Losing Your Mind
💕 Join the Community: Estheticians in Business Facebook Group
📲 Follow on Instagram: @estheticiansinbusiness
The book: The Pumpkin Plan
Tag me on Instagram and tell me:
✨ Who’s your ideal client?
✨ What makes them amazing to work with?
I’ll share a few of my favorites this week on stories!