In today’s Marketing Monday, Allyson breaks down the easiest way to stay consistent online when you’re overwhelmed, busy, or staring at your screen wondering, “What do I even post?”
Especially during the holidays — when big brands are flooding timelines and your mental load is high — the goal is simplicity, not perfection.
Inside this episode:
Visibility > perfection
You don’t need to be a content queen to stay top‑of‑mind
Simple rotation = sustainable content
1. Before + After Transformations
Brows, lashes, facials, nails, contouring — keep the caption short:
• “My fave brow shape lately”
• “Comment brows if you love this”
2. Behind the Scenes
Show your space, setup, skincare, goodie bags, cleaning, anything:
• “Here’s a peek before my 2pm facial”
3. Booking Reminder + FAQ
Educate + nudge in one post:
• “Spots open this week — reminder: don’t tweeze before a wax”
• Works as a reel, carousel, or story
Use simple CTAs that bring clients directly into your DMs:
“DM me the word FACIAL and I’ll send you this week’s openings”
“Text me BROWS and I’ll send you a brow consult checklist”
These work because they:
✔ Feel personal
✔ Remove friction
✔ Start conversations that convert
You don’t need trending audio, a Canva marathon, or perfect captions.
Just rotate these three things when you’re overwhelmed — and stay consistent even during busy seasons.
Link in show notes.