In this episode, Allyson shares her go-to strategy for getting more visibility without the stress of hosting your own events: borrowing someone else’s audience.
Whether you’re introverted, booked solid, or just not in the mood to plan an event from scratch — this method is simple, collaborative, and totally doable this week.
✨ Why you don’t have to host your own event
Leverage other people’s audiences who already gather your ideal clients
Think: boutiques, gyms, yoga studios, coworking spaces, mom groups, local markets, and more
✨ What to say when asking to join an event
“Hi, I’m a local esthetician and I’d love to support your event! Could I set up a small table to share my services and offer a giveaway?”
✨ What to bring to your booking table
Service menu or QR code to book
Discount cards or giveaway entry
Optional: spin wheel, treat samples, or booking incentives
✨ How to follow up (so leads don’t go cold)
Use a clipboard, iPad, or QR code to collect names, emails, and phone numbers
Within 24–48 hours, send a message:
“It was so great meeting you at [event name]! You didn’t win the giveaway, but I’d love to offer you this special spot…”
✨ Why this works:
This is low-pressure, high-impact marketing
You’re getting in front of warm leads who are already showing up
It turns awkward selling into genuine connection