Description:
No fancy funnels. No trending audio. No editing apps.
One of the most powerful, underrated marketing strategies?
Talking to your clients during their service.
This week on Marketing Monday, I’m breaking down how client conversations can lead to upgrades, product sales, rebooking—and an extra $1,000/month without posting a thing.
Why the easiest sales happen on the table
How to offer upgrades naturally—without sounding pushy
Verbiage to use during skin analysis, waxing, nails, and more
How free or discounted add-ons can turn into full-price bookings
The mindset shift that turns casual convos into consistent revenue
Use the Time You Already Have
→ You’re already with them for 30–90 minutes. Use that time to share solutions and support their goals.
Educate as You Go
→ “Have you ever tried dermaplaning?”
→ “This jelly mask helps reduce redness—want to try it today?”
Not Ready to Charge? Start with a Freebie
→ Offer a free or discounted upgrade to get them hooked—and let it become a repeat service.
Normalize the Add-On Conversation
→ Speak from care: “I noticed a few ingrowns—LED could really help with that. Want to add it on today?”
Small Upgrades = Big Results
→ 2 upgrades/day at $25 each = $1,000/month in extra income
→ Plus, it increases retention when clients love what they experience
🎯 Pick one add-on, product, or rebooking opportunity to talk about this week.
Bring it up naturally—during their skin analysis, nail prep, wax, or consultation.
No pressure. Just share what you see and how you can help.
If this episode gave you a confidence boost, tag me @estheticiansinbusiness or share it with another estie who needs to hear it! The simplest marketing strategy is already in your room—you just have to speak up 💬✨