Links Mentioned:
In this episode of Estheticians in Business, Allyson walks you through how to actually prepare for 2026 with a real, simple plan instead of just hoping next year will magically be better.
You will learn what to focus on, what to stop doing, and how to create a practical roadmap that takes you from “I am doing all the things” to “I know exactly what to work on next.”
Allyson also shares details about the New Year Accelerator Bootcamp and how it pairs with the Booked Solid Bundle so you can walk into 2026 with structure, strategy, and support.
Why nothing changes on January 1 unless you change how you are running your business
The common pattern of saying “next year will be my year” then repeating the same marketing and habits
Why feeling stuck or behind usually means you need structure, not more hustle
How relying on motivation instead of direction keeps you overwhelmed
The difference between reacting to your business and planning for your business
Real life examples:
Posting randomly between clients
Only marketing when your books are empty
Throwing together last minute promotions
Saying yes to every client without a clear goal
A true plan does not have to be complex or fancy. It needs a few key pieces:
A clear income goal
How much you want to make in 2026
How many clients and services that actually requires
A simple visibility strategy
Where you are showing up
Why you are there
How often you will show up
A retention system
How you are getting clients to rebook
Why rebooking and retention are your real “bread and butter”
A seasonal marketing calendar
Planning promos and themes in advance instead of scrambling
Choosing which holidays or seasons you actually want to market around
Personal boundaries and CEO routines
Setting work hours, response times, and energy limits
Why a burnt out esthetician cannot show up as a confident CEO
What the 4 week live bootcamp covers:
Week 1: Reset and RefocusClean up what is not working, get clear on what you actually want, and reset your focus for 2026.
Week 2: Map Your Money MovesSet your income goal, break it into monthly targets, and map out the services and pricing that will support it.
Week 3: Marketing and MomentumBuild your quarter one marketing plan, seasonal promos, and simple visibility strategy.
Week 4: Systems and ConfidencePut your systems in place so you enter the new year feeling organized, grounded, and confident.
Who it is for:
Non students:You can join with the Booked Solid Bundle + New Year Accelerator combo, so you get the full framework and the live bootcamp together.
Current students:You can join the New Year Accelerator only, since you already have the bundle.
Spots are capped at 12 so it stays intimate and hands on. Each person also gets one private coaching call included.
Allyson gives you five things you can start on right now:
Write down your 2026 income goal
List the main services that will help you hit that goal
Figure out how many clients you need for that goal
Choose one weekly marketing habit you can stick to
Set one boundary for 2026
Your schedule
Your DM/response times
The types of clients or services you are willing to take
You do not need a perfect 20 page plan. You just need clear direction and consistent, small steps.
Booked Solid Bundle + New Year Accelerator (Non students)
New Year Accelerator (Current students)
Estheticians in Business Facebook Group
Follow Allyson on Instagram → @estheticiansinbusiness
If you are ready to stop winging it and start walking into 2026 with a real plan:
Join the New Year Accelerator
Or grab the Bundle + Accelerator if you are not a student yet
And if this episode encouraged you, share it with another beauty pro who is tired of saying “next year will be my year” and is ready to actually build it.