In this milestone 50th episode, Allyson shares quick and tangible tips on how solo estheticians can turn walk-ins and foot traffic into real bookings — without being salesy or awkward. Whether you're in a suite, storefront, or just near foot traffic, this strategy helps you make the most of your current space.
✨ How to make your space walk-in friendly:
Use an A-frame chalkboard sign with your name, services & offers
Display simple flyers, brochures, or menus at front desks or suite entrances
Make sure your logo clearly shows what you do
Create a warm vibe with soft music and spa scents
✨ What to say when someone walks in:
Use simple scripts like:
“Hi, I’m Allyson, I’m the esthetician here. Do you have any skin questions I can help with?”
or
“Feel free to grab a card or ask about quick services for walk-ins!”
✨ Offer a “walk-in only” incentive:
Free brow wax with any service
$10 off a 30-minute treatment
A sample-size skincare goodie bag
Use urgency phrases like “while supplies last”
✨ Create local referral cards just for walk-ins:
“Refer a friend who lives or works nearby — you both get a free add-on!”
Add space for name, number, or a QR to book
✨ Final takeaway:
You don’t need to go viral to get booked.
Sometimes your next best client is walking right past your door.