Links mentioned
Free training: Fully booked without losing your mind → [Webinar link]
Join the Facebook community → [Group link]
Estheticians in Business course and bundle → [Course link]
Feeling overwhelmed by all the advice and still not sure what to do first? In this episode Allyson breaks down the true starting point for taking your business seriously. No fluff. Just the simple steps that move the needle.
How to find your breakeven and set a real income target
Why clear policies signal professionalism and protect your time
How to build a simple marketing rhythm you can stick to
The mindset shift that turns a hobby into a business
Know your numbers
Calculate your monthly breakeven for rent, bills, products
Add your desired personal income to set a clear target
Make it math, not mystery
Set and enforce policies
Clients respect what you respect
Use policies to protect your schedule and client experience
If something bothers you once badly, set a policy. If it irritates you twice, set a policy
Create a marketing rhythm
Pick one or two consistent channels you can maintain
Think systems that run even when life gets busy
Referrals, loyalty, partnerships, vendor events, weekly emails
Make the mindset shift
Treat yourself like a business owner
Ask if a choice builds a sustainable business that lasts
Hobbies spend money. Businesses make money
00:00 Welcome and why this topic matters
02:20 Honest pep talk about self doubt and caring enough to improve
05:35 What a serious business actually does
09:50 Working in pockets of time and stacking small wins
10:45 Step 1: Know your numbers with a simple example
13:25 Step 2: Policies that protect your business
17:05 How to enforce policies and keep client experience high
18:55 Step 3: Build a repeatable marketing rhythm
22:35 Step 4: The mindset shift from hoping to building
24:20 Putting it all together and real student example
26:10 Resources and ways to get support
List every monthly business expense. Total it for your breakeven
Choose one income goal for the month. Add it on top
Write or update three core policies. Publish them on your site and booking app
Pick two marketing actions you will repeat every week
“Make it mathematical, not magical. Hobbies spend money. Businesses make money.”
If this episode helped you, share it with a fellow esthetician and tag @estheticiansinbusiness so Allyson can cheer you on. 💗