Molly and Kate speak with mother and son duo, Jyoti & Auyon Mukharji, about their new cookbook Heartland Masala. Jyoti shares how her popular cooking classes inspired a book and Auyon describes how he got involved and how the project eventually took on a life of its own. They discuss working together (for better or for worse), the skills they each brought to the project, and how it progressed from idea to fully realized book. They explain why traditional publishing wasn't going to work for this book, how the hybrid model resulted in the book of their dreams and what the recipe creation, writing, testing and photographing process was like. They talk about the book's illustrations, its art direction and cover and how they crafted the friendly, knowledgeable and funny tone that enhances this very special book.
Show more...