In this powerhouse episode of Expert In You, host Ann Carden sits down with Bradley Jacobs, founder and CEO of MyLance, to reveal how to grow your business and authority on LinkedIn using authentic content, smart AI tools, and trust-driven strategies. From building new business lines at Uber to leading an AI-powered platform for consultants, Bradley shares his insider perspective on how LinkedIn success is built on real connections - not vanity metrics. Together, Ann and Bradley unpack how to create consistent, personality-rich content that attracts buyers, not just followers. You’ll learn how to use AI to amplify - not replace - your authentic voice, and how to balance outbound strategy with inbound visibility to drive real client results. 🚀 You’ll Discover: How to use AI tools to write authentic content faster and smarter The difference between likes and leads—and how to attract true buyers How storytelling and positioning build lasting authority on LinkedIn The key to balancing inbound marketing and outbound outreach Why personal brand consistency is your biggest growth advantage If you’re a consultant, coach, or founder ready to turn your LinkedIn presence into a predictable client engine, this episode will give you the blueprint to do it with authenticity and trust. Tune in now to learn how to combine AI innovation with real human connection - and unlock your next level of visibility and growth. Key Moments:  ​​00:00 From Uber to Fractional Work 04:41 Streamlined Content Creation System 09:54 "Specific SEO Strategies Win" 10:55 "Personal Impact Over Information" 15:11 "Personal Branding Is Essential" 17:57 "Content Does the Heavy Lifting" 20:48 "Targeting High-End Clients Online" 25:32 Inbound and Outbound Strategies Explained 28:55 "Social Media Agencies vs. VAs" 32:32 "Show Up on LinkedIn Weekly" 33:39 "LinkedIn: Essential for Business Success" About the guest :  Bradley Jacobs is the Founder and CEO of Mylance and a leader in helping fractionals and founders attract clients on LinkedIn in under 30 minutes a week.   Bradley is focused on one thing: helping founders and consultants publish genuine, authoritative content in their own voice that builds trust and drives inbound opportunities. He’s here to break down how to stand out, earn credibility, and make LinkedIn a reliable engine for your business — even if you’re short on time.   After 4 years at Uber where he launched and grew several major business lines, Bradley built a $25k-per-month independent consulting practice working just 25 hours a week, advising early-stage companies on launching and scaling their marketplaces.   Affiliate link: https://app.mylance.co/signup?utm_source=ann_carden_mylance&utm_medium=affiliate& utm_campaign=partner   Website:  https://www.mylance.co/ LinkedIn Profile: https://www.linkedin.com/in/bradley-r-jacobs   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level - even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenu