Building Connections Through Authenticity with Mary Keough, Director of Marketing at CoLab

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Exploring Growth

Lee Murray

125 episodes

5 days ago

Business Growth Advisor and Content Marketing Agency CEO, Lee Murray, interviews experts on growth from all types of backgrounds. Lee’s goal is to provide Founder/CEOs and Sales & Marketing Leaders with practical wisdom they can take back and deploy in their companies and with their teams. This podcast serves as a resource to second stage growth companies, to help them unlock next level growth. Each week Lee gives his thoughts and interviews experts around mindset, marketing & sales strategy, building systems and forming teams.

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Marketing

Business

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Building Connections Through Authenticity with Mary Keough, Director of Marketing at CoLab

Exploring Growth

32 minutes 39 seconds

1 month ago

Building Connections Through Authenticity with Mary Keough, Director of Marketing at CoLab

In this episode of Exploring Growth, host Lee Murray reconnects with Mary Keough, Director of Marketing at CoLab. Mary shares how she built a LinkedIn audience of nearly 30,000 by leaning into authenticity, vulnerability, and real-world experience. They explore the unique challenges of industrial marketing, from understanding the language of the business to aligning with leadership expectations. Mary also reflects on how content functions as the connective tissue of an effective marketing strategy.

Want to connect or recommend a guest?
harvardmurray.com/exploring-growth-podcast

Connect on LinkedIn:
Lee – https://www.linkedin.com/in/leehmurray
Mary – https://www.linkedin.com/in/mary-keough-437824a2/