Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes. But today's message is: if you've ever said, "my ads just aren't working," this one's for you. Because in most cases, it's not necessarily your ad. It's your funnel. W...
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes. But today's message is: if you've ever said, "my ads just aren't working," this one's for you. Because in most cases, it's not necessarily your ad. It's your funnel. W...
29: Behind the Curtain of My Failed Ads (and Why I Shut Them Down)
Facebook Ads Quick Tips
6 minutes
4 months ago
29: Behind the Curtain of My Failed Ads (and Why I Shut Them Down)
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Chapters 00:00 The Flop: A Candid Reflection on a Failed Campaign 02:26 Understanding the Offer: The Importance of Testing 05:24 The Decision to Stop: Knowing When to Pull the Plug Even ad strategists have campaigns that flop. In this episode, I’m pulling back the curtain on one of mine where I launched ads for a brand-new offer and quickly realized... they weren’t working. But instead of tweaking the cop...
Facebook Ads Quick Tips
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes. But today's message is: if you've ever said, "my ads just aren't working," this one's for you. Because in most cases, it's not necessarily your ad. It's your funnel. W...
