Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes. But today's message is: if you've ever said, "my ads just aren't working," this one's for you. Because in most cases, it's not necessarily your ad. It's your funnel. W...
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Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes. But today's message is: if you've ever said, "my ads just aren't working," this one's for you. Because in most cases, it's not necessarily your ad. It's your funnel. W...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes. But today's message is: if you've ever said, "my ads just aren't working," this one's for you. Because in most cases, it's not necessarily your ad. It's your funnel. W...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Hey friends! So last week I threw a LOT of numbers at you in part two of the SLO funnel series, and if your brain kind of glazed over? You're not alone, and honestly, same. Today we're slowing it ALL the way down and making sure this one piece actually clicks. Because once you understand this, you will never look at ad spend the same way again. The Goal Isn't What You Think It Is Here's the thing: The goal...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Welcome to the world of advertising where your campaigns can not only pay for themselves but also drive meaningful sales. Understanding Self-Liquidating Offers At the heart of effective advertising lies the Self-Liquidating Offer, a strategy designed to recover your ad costs while simultaneously generating sales. I define an SLO as a low-cost, high-value product that helps businesses cover thei...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Today we're kicking off a new mini-series called the SLO Funnel Fix. I'm going to walk you through building small, smart sales campaigns that can actually pay for themselves. And just to be clear from the jump: we're not talking about the low cost awareness ads that I'm always harping on—the $5 a day brand awareness that anyone can start with. This is specifically about sales campaigns designed to sell somet...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis. She highlights that many people prematurely judge their offers without sufficient reach or impressions. The episode also includes a giveaway announcement for a strategy session, showcasing listener engagement and appreciation...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the importance of understanding these categories to avoid discrimination and ensure compliance with Meta's advertising policies. The episode provides insights into how to navigate ...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Mentioned in this episode: Black Friday Bundle There are over 100 free gifts and so many incredible women chatting away! Come say hi- I'll be hanging out in there. Today I answered the question from a listener who sent Fanmail! (that's what it's called, I'm not saying "look at me I have fan mail" She was wanting advice about Ad manager pop up warning that her audience wasn't large enough at...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics that get flagged in advertising on Meta, including health, beauty, personal transformation, and financial claims. The conversation emphasizes the challenges business owners...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this conversation, Stacy Covitz discusses the importance of being prepared for business growth. She emphasizes that while wanting more clients is natural, business owners must ensure they have the necessary systems and bandwidth to handle that growth. The conversation highlights the potential pitfalls of seeking growth without adequate preparation, particularly in relation to marketing efforts like adver...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! In this episode, Stacy Covitz discusses the pervasive presence of AI in our daily lives and its implications for businesses. She emphasizes the importance of authenticity in marketing, especially in a time when trust in online content is waning. Covitz shares her personal experiences with AI, highlighting its benefits while also cautioning against over-reliance on it. The conversation encourages ...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement. Takeaways If you are used to going very...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effectively engage with their audience. The conversation emphasizes the need for a clear strategy when building funnels and running ads, ensuring that businesses know their goals and th...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of having an optimized funnel for small business ads. She explains what a funnel is, how it works, and the key elements that make it effective. The conversation emphasizes the need for clarity, consistency, follow-up, and conversion checks to ensure that the funnel is functioning properly before investing in ads. Takeawa...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode of Facebook Ads Quick Tips, Stacy Covitz emphasizes the importance of understanding lifetime customer value and average order value for effective ad spending. She explains how knowing these metrics can transform perceptions of ad profitability and guide smarter marketing strategies. By tracking average purchase values and customer behaviors, businesses can optimize their ad spend and...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth. She emphasizes the need for an engaged email list and how low-ticket offers can transform freebie seekers into actual buyers, ultimately enhancing business growth and customer engagement. Takeaways You need a low-cost digital product in your business...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz discusses the challenges of running Facebook ads, particularly the influx of spam and phishing attempts that often accompany the process. She emphasizes the importance of recognizing fake messages, avoiding clicking on suspicious links, and verifying any communications through the official Ads Manager. Covitz shares cautionary tales to illustrate the potenti...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Takeaways Ads require a 14 to 21 day runway before launching.Expect a 14 day turnaround when hiring an ads manager.Tech and funnels must be ready before the launch date.Choose your ad manager at least two weeks in advance.Setting up contracts and logistics takes time.Rushing the process can lead to unsatisfactory results.Planning ahead is crucial for course creators.Starting early can prevent last-minute iss...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! 🎙️ What Facebook Wants from You Now Facebook has changed again this time, what they want most is variety. But how much variety do you really need when your budget is under $20 a day? In this episode, I’ll break down the exact number of creatives to start with, why that number works, and how to keep your ads simple without wasting time or money. 🔑 What You’ll Learn in This Episode: Why “variety” is...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Summary In this episode, Stacy Covitz shares a compelling case study demonstrating how a coach successfully utilized MetaAds to enhance visibility and drive attendance to her webinar. Despite starting from scratch with no ad account or warm audience, the strategic use of low-cost awareness ads led to impressive results, including over 400 registrations and a significant increase in organic engagement. Stacy...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Chapters 00:00 The Flop: A Candid Reflection on a Failed Campaign 02:26 Understanding the Offer: The Importance of Testing 05:24 The Decision to Stop: Knowing When to Pull the Plug Even ad strategists have campaigns that flop. In this episode, I’m pulling back the curtain on one of mine where I launched ads for a brand-new offer and quickly realized... they weren’t working. But instead of tweaking the cop...
Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes. But today's message is: if you've ever said, "my ads just aren't working," this one's for you. Because in most cases, it's not necessarily your ad. It's your funnel. W...
