We answer your most-asked questions on booking through the slow season, defining marketing, building an email list that converts, navigating comparison, and adapting to AI-era SEO. The throughline: pick one offer, build proof, show up often, and make it easy to book. • splitting the year into seasonal offers for steady income • building runway with model calls and BTS content • redefining marketing as visibility that converts • choosing outreach that fits your personality • creating engaging...
All content for Family Photographer Marketing Podcast is the property of Fiona Margo and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We answer your most-asked questions on booking through the slow season, defining marketing, building an email list that converts, navigating comparison, and adapting to AI-era SEO. The throughline: pick one offer, build proof, show up often, and make it easy to book. • splitting the year into seasonal offers for steady income • building runway with model calls and BTS content • redefining marketing as visibility that converts • choosing outreach that fits your personality • creating engaging...
We answer your most-asked questions on booking through the slow season, defining marketing, building an email list that converts, navigating comparison, and adapting to AI-era SEO. The throughline: pick one offer, build proof, show up often, and make it easy to book. • splitting the year into seasonal offers for steady income • building runway with model calls and BTS content • redefining marketing as visibility that converts • choosing outreach that fits your personality • creating engaging...
Helpful Links Design Your Year Waitlist Marketing Membership We map a practical path from burnout loops to steady bookings by swapping panic posts for a simple, repeatable marketing rhythm. We explore low-energy systems, seasonal urgency windows, and diversified channels that protect visibility beyond social algorithms. • overbooked vs underbooked burnout and why both go silent • the danger of panic posting and cooled audiences • treating marketing as a rhythm not a sprint • reducing relianc...
Links: Waitlist for Design Your Year 2026 My Membership + My Instagram A simple daily micro marketing system that fits creative brains, cuts stress, and compounds into real visibility and trust. Expect clear steps for a 15-minute Mon–Fri plan, practical tools to stay consistent, and eight mindset shifts that make it sustainable. • defining success on your own terms • why short daily actions beat marathon sessions • the five-day, 15-minute marketing framework • local relationship tactic...
Links: My Instagram Membership We break down a simple three-layer marketing ecosystem for working photographers navigating busy season: fast trust, steady visibility, and friction-free conversion. Real stories, clear exercises, and practical fixes turn scattered posting into a system you can actually run. • fast trust through alignment and consistency • visual and voice cohesion across site, email, and social • clarity on who you serve, where you are, and your process ...
Helpful links: My IG Membership We map a six-week plan to turn Black Friday into real bookings for early 2026, from defining a focused offer to testing links and writing emails ahead of time. We also talk mindset, visibility, and simple ways to stop hiding in stories and start selling with clarity. • why a single, limited offer converts better than “everything on sale” • how to align the bundle with 2026 goals • building the pathway: list, access rules, payments, scheduler, confirmatio...
My Instagram Join The Membership We unpack how to recover from an unhappy client without losing your confidence, and how to turn tough feedback into clearer marketing and better fit. We share scripts, boundaries, and system tweaks that protect your energy and attract the right families. • family photography as a mirror for dynamics and self‑image • regulating emotions before responding and seeking the right support • short, kind, professional replies that acknowledge feelings • defining fair...
Helpful Links: Portrait Mastery Talk- How to Create Demand Instead of Chasing it The Marketing Membership My Instagram The psychology behind booking decisions reveals that how your brand makes clients feel matters more than price, algorithms, or photography trends. Understanding the four pillars of influence( urgency, ease, trust, and emotion) transforms your booking process from complicated to magnetic. • Psychology plays a major role in both creating meaningful client connections and suc...
Helpful Links: Portrait Mastery Class! Local marketing strategies make the biggest difference when fall sessions aren't booking as expected. Shifting focus from global visibility to local presence creates genuine booking opportunities with people who can actually hire you. • Assess what's not working in your current marketing approach • Speak specifically to local clients rather than using generic messaging • Add urgency to your marketing communications • Optimize your Google Business Prof...
Membership Info My Insta Fall presents a unique opportunity for photographers to leverage increased attention on their brand, yet many go silent during this busy season. We can transform fall from a marketing dead zone into a powerful launchpad for next year's success. • Even in challenging economic times, clients are still booking photography sessions • Consistency in marketing is more important than perfection • Batching fall marketing tasks helps manage time effectively during busy period...
Fall Goal Setting Workshop 6/30! Join the Membership My Instagram Money mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are. • Money mindset issues manifest in five key ways: believing we're not worth charging ...
Ai Overview Class in Membership My IG Sixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential. • Marketing is sharing solutions, not being "icky" or bothering people • Your unique perspe...
Helpful Links: Marketing Membership $35/mo My Instagram Episode Overview: The photography industry isn't dying, but it DOES requires a complete shift in marketing approach to meet changing client behaviors and economic realities. • Clients are taking longer to decide and often booking last minute, requiring photographers to adapt marketing strategies that speak to both • Low-priced competition has always existed—the real challenge is consumer behavior changes in uncertain economic time...
Trust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed. • Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer • Testimonials strategically placed near pricing and about pages create trust-building ...
Want help planning Summer? Come to the Summer Goal Planning Workshop in the Marketing Membership! Developing a consistent brand voice can help photographers overcome marketing barriers and build client trust faster, even if that voice differs from their real-life personality. 1. Warm & Nostalgic Storyteller 2. Playful Best Friend 3. Adventure-Loving Guide 4. Calm & Minimalist 5. Elevated Fine-Art Editor 6. Heart-Centered Empath 7. Educational Mentor 8. Eco-Conscious Naturalist • Comm...
The Family Photographer Marketing Membership is open! We share a collection of spring marketing strategies from successful photographers who have managed to book this traditionally slower season effectively. • Offering early access or booking incentives for spring when clients book fall sessions • Creating a seasonal client flow with year-round documentation packages • Collaborating with local seasonal businesses like flower farms and boutiques • Consistently talking about spring in yo...
Spring photography marketing requires a much longer runway than most photographers realize, with the most successful spring bookings often beginning their marketing campaigns in the previous fall. • The reality is that spring sessions don't naturally attract client interest the way fall family sessions do • Photographers who succeed with spring have spent years building that seasonal association with their client base • Many successful spring photographers focus on motherhood sessions which ...
Fiona explores why photographers often chase trends when bookings slow down and explains how this can damage your brand identity and long-term business goals. She reveals the reality behind "successful" photographers whose business models often rely on model calls and photographer education rather than client work. • Trend-chasing happens most during financial insecurity when photographers aren't meeting income goals • Many photographers on pedestals are using model families to create conten...
Helpful Links: Pinterest for Family Photographers 3 Week Group Mentoring 2 Week Planner CANVA Freebie Overview: Learn how to create a full month of social media content in just one day with a systematic approach that will keep you consistently visible to potential clients. • Choose three content pillars such as behind-the-scenes, client stories, and sales/promotions • Aim for 3-4 posts per week (12-16 monthly) to stay top of mind with potential clients • Set time limits when brai...
Marketing channels for family photographers have substantially changed in the past couple of years, requiring new strategies to maximize visibility and bookings. Today I'm breaking down platform-specific updates and sharing practical ways to optimize your marketing efforts without getting overwhelmed. • Pinterest now favors engagement-based content alongside inspiration and education • Use keyword-rich descriptions and short-form video on Pinterest for better results • Google prioritizes exp...
Helpful Links: My Instagram Pinterest Course - $25 off with code APRIL through March 24th. Overview: • Even experienced photographers with large followings are finding it difficult to book clients in the current climate • There's no shame in supplementing your photography income with other work if needed • The fastest way to gain local visibility is through authentic storytelling content • Reconnecting with the joy of photography can fuel the motivation to continue marketing effo...
We answer your most-asked questions on booking through the slow season, defining marketing, building an email list that converts, navigating comparison, and adapting to AI-era SEO. The throughline: pick one offer, build proof, show up often, and make it easy to book. • splitting the year into seasonal offers for steady income • building runway with model calls and BTS content • redefining marketing as visibility that converts • choosing outreach that fits your personality • creating engaging...
