Online marketing has changed forever, and people won't buy from you unless they trust you. Trust marketing is no longer about persuasion—it's about relationship. This episode looks forward to 2026 and the new type of marketing that builds brands people will follow, trust, and buy from repeatedly.
Just like Mr. Rogers built trust through predictability, gentleness, and emotional safety, you can create consistent emotional stability (not hype) that makes your audience feel safe.
✅Why trust marketing matters more than ever in 2026
✅How to share your process, not just your products
✅3 Step Consistency Formula
✅How to make your marketing human & build trust
✅Your assignment: Choose one trust-building habit to implement in 2026
Ready to build trust with your audience? Grab the Business Marketing Roadmap to plan your monthly offers and content for 2026!
Resources Mentioned:
5X Method: Turn 1 Podcast into 5 Money-Making Assets
Show Notes:
Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find freedom in their life and do the things that they want to do.
We are finishing up 2025 when this publishes. It will be the last week of December. Think about what you've gone through, look at where you started your year, and then see the growth, hopefully, that your business has made, because we need to be able to share that and see that.
Sometimes we get so down in the trenches that we don't really see the big picture or see the growth that's been going on. So I really want you to think about that, looking back on 2025.
But today, we're going to look forward to 2026 and a new type of marketing that I really believe in. I think online marketing has changed forever.
We need to enter into the world of trust marketing. You know, people buy from someone they know, they like, and they trust. That trust factor is really low right now.
I mean, it could be the economy, it could just be the world and all that's going on, and we don't really need to worry about all the reasons. We need to realize that people aren't gonna buy from us unless they trust us.
So I believe what I want to do today is talk about how you could build a brand that people will follow, they will trust, and buy from repeatedly. It's no longer, marketing is no longer about persuasion. It's about relationship.
Think about Mr. Rogers' neighborhood. You know, he built trust through three things: through predictability, through gentleness, and through emotional safety.
You see, his audience followed him for generations. I mean, I still remember as a kid watching Mr. Rogers Neighborhood, and my kids watching it as well.
We followed him not because of fancy graphics or big budgets, but because he made us feel safe. How do you make your audience feel?
Are you just cramming things down their throat to buy all the time? Or are you building a relationship? It makes me feel really good, because I have some homeschool moms, they're like, oh, when you send an email, Kerry, I read it. I don't read all of my other ones, but I know that you're going to send me something of value.
And I hope that would be true. I had another Mastermind member say, oh, Kerry, your podcast, I'm listening to, this is a Mastermind member who has a successful business and is growing that, and she says, I listen to your podcast every single time. It is so good.
Those are, that means I am building a relationship with people that do know me, they like me, and they trust me. So trust is created through consistent emotional stability, not hype.
If all you're doing is sending offers all the time, that's not going to build trust. And today, I want to talk about 3 ways that you could build trust with your people.
The first one is share your process, not just your products. Now, you do need to share your products. I know a lot of you aren't making any money because people don't even know you have something to sell.
But on the other hand, some people are just product, product, product. That's all I want to do is make sales.
People need to see your process, so here are a few things you could do. Maybe show behind the scenes what's going on. You know, I have taken some pictures of my, when I'm trying to organize my house or clean up the homeschool room or whatever, and it's a disaster.
And I can post those and talk about that, and then my audience can relate to it because their house isn't very clean either. So show things behind the scenes of whatever your niche is.
Share what you're learning. You know, I am learning along with you. I'm always learning something new, and I'm trying to implement that.
In fact, yesterday I was teaching a private Facebook ads group coaching, and we were all going through a course together. And I was sort of honest. I mean, like, I had lots of leads.
From those ads, I was paying like 70 cents a lead, which is really cheap. Most of them are like $2 a lead, but I was paying that, but I wasn't getting the conversions, the sales conversions. I probably could have kept buying ads and, you know, maybe gotten a thousand people on my list.
But that wasn't the whole reason I was running the ads. I wanted to make money, and I wasn't converting as well.
I'm sharing that with you right now. It's a little scary to share something like that, because you see, that ad worked in years past. It was not working this past fall.
And so we need to be honest. Things don't always work right, you know? I tell my homeschool moms, you know what, my kids did not always like homeschooling.
If you're watching or listening to someone that says, oh, my kids love it all the time, that's not true. I just can't imagine that.
So be honest, share what you're learning, and let people see your imperfect humanity, which goes along with sharing some of the mistakes that you make. You can always take those mistakes and twist them around and turn them into a positive as well, or the mistake you made and how you fixed it.
I did that with my Christmas product. I have a bundle, and I talk about crying on the freeway from one Christmas celebration to the next because I put too much stress on myself. And we found a solution, and I share that solution.
Share your process, not just your products. Creators who build in public grow deeper loyalty because people trust what they can actually see, what they can witness.
Number two, show up consistently. If you're not showing up in their inbox at least once a week, I would think that would be a goal in 2026.
I have some people that are like, oh, I only want to send them an email once a month. Well, they're not going to remember who you are.
So weekly email or maybe a bi-weekly if you're there, but get to where by the end of next year you're sending an email. And with AI, it's pretty easy to do it, and if you want some help on doing that, I have a course called the 5X Method, where you can take one podcast and turn it into five money-making assets, and I'll put the link to that in the show notes as well.
So weekly or bi-weekly podcast or content, maybe it's a blog or a podcast, however you get your content out. For me, a podcast is just easier.
So it's weekly email, weekly or bi-weekly blog or podcast, and then a monthly offer. Every month, you need to be making an offer.
I had a girl that's part of my homeschool blogger university, and she came to co-working. We do a once-a-month co-working session, and she was working, this was a month ago, on her 2026 marketing calendar. She says, I'm not always organized.
I need to already know what product am I going to sell each month. So that's important. If you need help with that, I have a free resource called Business Marketing Roadmap.
And you can break things down into months, and it'll give you the different things that you need to prepare for. I don't know if you've heard of Seth Godin.
He has blogged daily for decades. That is over 7,000 days, 7,000 blog posts. You see, his trust isn't built on the perfect blog. It is built on consistency.
How will you be consistent in 2026? Consistency signals reliability, and reliability will build trust in your readers, your followers.
So show them the process and then show up consistently. And then number 3 for us today is make your marketing human.
We have so much automation, it doesn't come off like it's a real person. When you write an email, you ought to be imagining one person like you're writing an email to just that one person.
So what are some ways that you can become human again in your marketing? Tell personal stories. I try to include a personal story in all my emails, even if it's just, hey, I was taking care of my grandkids last week and whatever happened.
Or I have some pictures. Sometimes my two older grand girls like to sew, and so we'll do a sewing project, and I'll put a picture of that in the email. It's nothing, really, it's just I become a human to them.
So tell personal stories, use real conversations. Don't just write as if you're writing to a periodical journal. Lean into being authentic.
Authenticity will build trust. Vulnerability will build trust. Sharing some of, it took me a while, I don't know how many of y'all know my story, but my husband left 9 years ago, and I walked in shame.
I thought the whole world knew me. It took me 4 years before I would share my story, and the first time I shared it was in El Salvador with some of my lady, the moms down there.
That's hard. But you know what? When I've shared that story online, especially with my homeschool moms, pretty much I always have some of them reach out to me afterwards that are struggling in their marriage.
Now, I'm just, y'all know I'm a person of faith. I pray for Steve every single day and believe that we will be reunited someday. And so that's my story, and yet I think God uses that story.
I also share stories of business, so I'm giving you my homeschool mom, Christian group, that kind of story. In business, when I share something that flops, you know, I have had webinars with goose eggs, zero sales, and that's embarrassing.
And yet I learn from those mistakes, and I can move forward. And now I can do things that work. And one thing I'm learning is trust is going to be more important in what I do.
All starting now, I've already been doing some of this, because this last part of making myself more human is sending personal DMs, personal emails, voice notes, whatever.
You see, about a month or two ago, I was recruiting for Family eBiz Mastermind, and I wanted to get, I had a few groups that had some slots open, and I wanted to open that up. And I actually wrote some personal emails to some people that had been on my list for a while, and I mentioned their specific business in it.
And I had one of them I sent, and the very next day she had signed up and said, thank you, your personal email really made me think this is what I need to do, where I need to be. Wow.
That made me realize we have got to build trust, and some of that is being very personal to them. So realize that small creators, when you use genuine personal communication, you often will outsell these huge influencers who just rely on cold automation, because you are building trust.
So what do you need to do? Share your process, not just your product. Show up consistently. And then make your marketing human.
Those are just things you should consider. I would encourage you, this is the last week of December, choose one trust-building habit that you will implement in 2026.
Maybe it is weekly email. Maybe you're not there, but you're going to say by the end of the year I will be sending out weekly emails by the fall.
Maybe it's I'm going to be more personal in my storytelling. And stories sell, by the way, that's a whole other topic, but stories sell. It's how you make them feel.
And really, personal stories can make them feel safe, and they will trust you. Or maybe you're going to show more behind-the-scenes content.
Weekly email, personal storytelling, more behind-the-scenes content, or I am going to plan one monthly offer that serves my audience deeply. It's something I know will help them. I'm not just doing it to try to make some money, although we do need to make money.
This is a business, it's not a hobby. So trust marketing, that's where it's gonna be. That's where it is now.
And it'll be exciting to see how y'all grow that trust factor. So please, if there's a place where you can leave a comment, let me know which one of these things you plan to do in 2026.
I am Kerry Beck with Family eBiz. We'll talk to you next time.
Goal setting doesn't work unless you take time to reflect on what happened in 2025. Learning how to set business goals that actually happen means looking back at what worked, what didn't, and where you're making the most money—then creating a quarterly system that keeps you focused all year long. By the second week of January, most people have forgotten their goals, but this episode gives you a different approach.
Just like General Dwight D. Eisenhower used his matrix to manage World War II logistics and presidential duties, your business needs the same level of clarity to prioritize what's important over what's just urgent.
✅Learning how to set business goals requires reflection before planning (what worked, what drained you, what brought ROI)
✅3 categories of goals every business needs
✅How to break your year into 90-day sprints with weekly focus tasks
✅Why reviewing strategies quarterly (not yearly) helps you detect successes and failures early
✅Exact planning system using a paper calendar and quarterly reviews that keeps you aligned
Ready to plan your 2026?
Grab the Free Business Audit Workbook to walk through every section of your business and set goals that stick!
Resources Mentioned:
Show Notes:
Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find freedom in their life to do what they're called to do.
We are finishing out the year 2025, and last week we talked about data-driven decisions. You don't just guess, you've got to look at your data, and I encourage you to look at that weekly. Not for 2 or 3 hours, but just a quick check-in every week, even just a 15-minute check-in, and to put it on your calendar.
Today, we're going to talk about a 2026 game plan and how we can set some goals that are real goals, not just, you know, sometimes we make goals and then by the second week of January, we forgot what they were. So some goals, and then next week, we are talking about what type of marketing to use in 2026, so I can't wait to share this with you.
Let's talk about your 2026 game plan. How do we set business goals that actually happen?
You see, goal setting doesn't really work unless you take some time to reflect. And I would really encourage you, in the next week or two, to find some time that maybe you can be by yourself, and you can reflect on what has happened in 2025.
I'm going to talk about that in just a minute. But if you don't reflect on what happened in the past, you are just guessing about what you're going to do in 2026.
You know, General Dwight D. Eisenhower developed something called the Eisenhower Matrix. It's a very simple system, it's a square, and you've got urgent and important.
And different things go in different blocks, I'm not going to go explaining it. But the whole idea is, where are you spending your time?
When you are planning and when you're walking through, are you just doing what's urgent, that just pops up all the time? Are you doing things with intention, purpose, the important tasks that you need to do? Because sometimes it's real easy to just go check email.
Well, sometimes that isn't really helping. I would really encourage you that every day you do at least one business-building task. It might be to send an email out to collaborate with someone.
It might be to get some emails written that you're going to send out about a brand new product, but every day, you should do one. Some of these tasks are gonna take 5 minutes, so I'm not saying 2 hours every day, but do something that will grow your business every day.
That is important. That is not urgent. That is important, and sometimes the important things get put on the bottom of the pile.
So Eisenhower used this thinking to manage his World War II logistics and later his presidential duties. He didn't try to do everything, he prioritized everything. Your business needs the same level of clarity.
So let's take a look back at 2025. Again, I would go to the coffee shop, I would get away from your house, from your normal routine, take your laptop so you can look at things, and if you have a planner that you use, you might take that so you can go and look back at what you did.
And take a little audit of 2025. I actually have a resource for you that's about taking a business audit. It's completely free, and we will put that in the show notes for you, and it goes through all the different sections of your business so that you can plan well.
In fact, I will be going through that myself, because I think it's about time that I get ready to go. So what do you want to ask yourself? What worked? What didn't work?
You know, and I will say this, I have learned that some of the things that I love to share with people, I mean, products, they're not really selling that well this year, and I'm having to back out. I've done less webinars, because not that the webinars didn't work, but the products that were connected to it are the ones that people are looking for.
So I had to do some reflection about what was working and what didn't. What drains you?
And if you can get someone to help you do that and pass it off, then all that's great, you know? So whatever is draining you, that thing that you just don't want to do, but you know you need to do. What brought the most return on your investment?
Where are you making the most money? For me, in the homeschool, it's my two events. That is where it's at, and then my flagship product, Raising Leaders, Not Followers.
And so I realized that last December, and I sort of pulled out of some stuff that wasn't really making me money. It was just stuff that was busy work.
What felt aligned in your business with you, and what felt out of line. You can sort of think about that and think through these things, and that's just a quick overview. You can use the business audit to help you dig even deeper, but get by yourself and think about these things and make some wise decisions.
If you give yourself some time to think through it, then you have time to be able to plan and be organized. You know, it is said that businesses that review their strategies every 3 months, so moving into 2026, you're going to make these decisions now for January, and at the end of every quarter, review each one of those.
Now, I've talked about weekly stats, but I'm talking about sort of the big picture. Those weekly stats are the day-to-day things that you need to pay attention to.
But if you look at the whole overall picture of Q1, you will be able to detect successes and failures early, and you can stay aligned and remain agile without waiting till the end of the year. You may be waiting till the end of the year this year, but in 2026, you're not going to.
So this allows you to pivot quickly, both those weekly stats, and then we're going to look at the goals and look at those from a quarterly perspective as well. You see, it's not guesswork, it's a system, and we're going to help you get that system up.
So here are some different categories of goals. You would have revenue goals, visibility goals, and system goals.
What are revenue goals? How much money do you want to make? What percentage of growth do you want this year over last year? Those are revenue.
Visibility. This would be podcast growth, the collaborations and what's working and not, SEO, ads. How are you getting yourself out there? And you have a goal for that.
And then system goals. This is what's our automation system, what templates do I use, what workflows do I use. Every major company, from Apple to Disney, run a formal annual planning cycle.
They know the direction before they start walking. Do you know what direction you're going to be going in 2026 before you even get started?
I've already been thinking through some of these things, and I am making some changes, and where I spend my time is going to be different based on what happened in 2025 and based on where I see marketing going in the future as well. So we need to plan, we need to have goals as well.
Let's talk about 2026. You know, you're not going to necessarily have a public planning time because you're a solopreneur. But you can plan as well.
So weekly, you're going to look at those stats, the engagement and the email opt-ins and the revenue. And then every quarter, we want to look at the goal that you set, and we're going to talk about those in a second.
And that will break your year into 90-day plans, 90 days for each quarter. You can take your big annual goals and then chop them into 90-day sprints. Break those sprints into weekly focus tasks.
Here is how I did this. I like online calendars, and I like paper and pencil, but this was January. Yes, I spilled something here.
Look at all that different stuff I've got. These were even notes about what I wanted to do for the whole year. And every month, I've got these things in here.
There are things that I do every month. On the last Friday of every month, I send an email out for a collaboration that I'm a part of. I can go through right now and pencil all those things in.
I know the dates of my events. I can put those in here. And if I am collaborating with someone, I know those.
But everything that I know right now about 2026, I put on this calendar. And then, let's just go to December. That's what I've been working on.
So then each quarter, I can plan my podcast, I can plan the content, what kind of emails I'm going to write now. And in this Sunday column right there, those are my Family eBiz podcast topics. And then, I don't know if it's in Monday or Tuesday, those are my homeschool, because I publish my Family podcasts, my eBiz podcasts on Mondays, and I publish the homeschool one on Tuesdays.
So that helps me have everything in here. If someone wants to send a sponsor an email, I can look at this calendar and go, oh, I can't do it on that day because I've already committed myself, or, you know, we've got a promotion.
I can launch my flagship product three times a year. I can put that in there. And I do put in, November's sort of crazy, but there's a collaboration that I was a part of.
And then all these different things, if I have appointments with people, my mastermind meetings, everything is on this page. And I keep it in this lovely manila folder. Yes, I am really old school, 2025.
And I just keep it there. It goes in my backpack when I go to take care of my grandkids.
But that is what helps keep me going. I do have another calendar, one of those big dry erase four months calendar, and I keep that right there, because it's color-coded, it's easy for me to see sometimes the big picture of what's going on.
So at the end of every quarter, so this is the end of fourth quarter, you need to be reviewing what just happened and look back at quarter one of January, February, March. What happened then? What worked? What didn't work? And begin to plan for each one of your quarters.
I also have Business Marketing Roadmap, and that is really broken down. I think there's a page in there for monthly.
So you can fill in stuff, but it also has a quarterly page as well, and you can get organized with that and print one out for each quarter. Maybe put it in with your little paper annual calendar.
So then each quarter, I would break down my annual goals. So I would encourage you, you want what is your visibility goal, revenue goal, and a systems goal.
For me, last year, because I haven't set my goals for 2026, I shouldn't. Visibility goal, I was increasing my ads.
Which meant I needed to make more money so I could have an ad budget. And so that was my goal, was to increase my visibility through meta ads.
Revenue goal, I had an amount of money that I wanted to make this year, but then I also broke it down into, like, my different things. How many Raising Leaders did I want to sell this year? How much money did I want to bring in for each of these events?
And sort of look at it from there, so I can have an overall number, but where is it going to come from? And that's what I've worked on.
And then a systems goal. I don't know that I really had a systems goal last year, but I would say automation, just getting some things. Like, one of my goals for this year is funnels.
I have, I teach funnels, I've got some good funnels, but I've got some lead magnets that just sort of sit there. And they don't really take my people on a customer journey to where they can actually buy some products. I'm working a little bit better on that as well.
So set those up, big picture, and then quarter one. What are you going to do in quarter one to meet that goal?
And then at end of quarter one, you can look and say, this worked, this didn't work, and then you will review for quarter two as well, at the end of March. And then you can go through the year as well.
I would love to hear how you plan your 2026. If you are listening to this and you can leave a comment, please leave a comment, let me know what you're thinking. That would be so helpful to me.
And please share this with just one friend, one, maybe a person that you collaborate with as well, a networking opportunity. That would mean the world to me.
Hey, I am Kerry Beck with Family eBiz. We'll talk to you next time.
Your follower count doesn't pay your bills—conversions do. Stop guessing at what's working in your business and start tracking the marketing metrics that actually matter. This episode wraps up our series on systems by showing you how data-driven decisions (not feelings or spaghetti marketing) help you scale faster and find more freedom.
Just like Sam Walton transformed Walmart in the 1980s by tracking store data daily instead of monthly, you need your own version of hard numbers that show what's actually working in your business.
✅4 marketing metrics that show real growth
✅Why vanity metrics like follower counts and page views don't indicate success
✅How to create a 2026 dashboard you check weekly (not yearly or quarterly)
✅What Sam Walton knew about fixing mistakes quickly & doubling down on what works
✅3 categories to track weekly
Ready to stop guessing and start scaling? Create your 2026 marketing metrics dashboard this week—it only takes 30 minutes!
Resources Mentioned:
Show Notes:
Hi everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so they can find freedom in their life to do what they're called to do.
Today, we're continuing a series on systems and ending up the year and being ready for 2026. Yes, this is December, if you're listening to this later, but December. I want to talk to you about something that a lot of, well, I will say even my students do not take this seriously.
They guess at what's going on in their business. You need to stop guessing, and you need to find the marketing metrics that actually matter.
Let me tell you, your follower count on Facebook or Instagram or TikTok does not pay your bills. Conversions pay your bills.
So we need to not worry about some metrics and be sure we're worrying and paying attention to the important ones. Decisions that are based on data will help you scale that business and find more freedom in your life. Not feelings, not guesses, not throwing spaghetti marketing on the wall and hoping something happens.
You see, back in the 1980s, Sam Walton, the founder of Walmart, transformed the data that they were taking in on all the different stores. He began tracking every store's data daily, not monthly.
Now, why would you do it daily? Well, one, he is measuring daily, and if there's a mistake, you can quickly fix it. His competitors were guessing about what was selling.
And so you need to also pay attention. Now, I'm not saying you need to get in and track all your data every single day. We're not a huge retailer, largest retailer in the whole world.
You see, Sam Walton built a system that helped them grow exponentially to where they are the largest retailer in the world. So you need your own version of data, store data. Not guesses, what seems to be working, but hard numbers that show what is working.
This really hit home with me. Once I started running meta ads, I realized I better know my numbers, or I'm going to be losing some money. And I will say this, when I am running ads, I check them every day.
It is something I'm not going to lose money because I'm just guessing at what is going on. I want to know how many people are clicking on there, how many leads am I getting, how many sales am I getting from those ads. I have to know that, or again, it's just throwing ad money on the wall and hoping something sticks.
Let's talk about some different tactics that you can use. You need to track the metrics that show real growth.
What are those metrics? Alright, if you're multitasking, come back here, get a piece of paper, write this down. If you're driving, don't write.
Number one, email opt-ins. This is an indicator of whether you have an audience that's interested in your topic. So you want to see that people are continually opting in.
I was reading something by Josh Coffey, who I follow with ads, and he said your number one job as a business owner is getting new customers every single day. You should be getting email opt-ins every single day, and if not, you need to go back and see what's the problem. Why am I not?
So you need to pay attention to your opt-ins. Now, once they get on your list, the next metric is their engagement.
Number two, list engagement. What's your open rate? What's your click-through rate? Now, that is going to be different from niche to niche or business to business, but if your open rate is less than 10%, that is a problem.
They're not really interested, or you need to warm up your list. Click-through rates, usually I say 1-2% is a good click-through rate. For me, personally, on the open rate, I get an open rate of about, it depends on the email, 30 to 45%, but I was happy a lot at 15-25% when I was working on engagement.
Number three, your conversion rate. What percentage of your subscribers are actually buying something from you? If you're not making sales, you need to go back and rethink your money-making process. What are your strategies to make money?
Number four, what is your revenue per subscriber? That is something that I am going to be working on tracking in 2026. This is the most accurate health metric of your business. How much money are you making for every single one of the subscribers?
You see, you could have a small list and you can still be making money. Back in the day, when YouTube was just starting out, a lot of those people, the small YouTubers, were making money, more than the big YouTubers.
What was happening? See, the smaller ones had high engagement. It wasn't the size of their audience that drove revenue, it was their engagement.
And so you need to go back and look at these. You're looking at your email opt-ins, your list engagement, your conversion percentages, and then how much money are you making for each subscriber that you have. Look at those things and realize that better engagement is going to be bigger numbers, all right?
Number one, you need to track the metrics that matter. Number two, ignore vanity metrics. Ignore them.
What do I mean by that? These are numbers that don't indicate success. They just make you feel good.
Oh, look, how many Instagram likes I got. Look at how many followers I have. Look at how many page views I have, but I don't have any conversions.
Those, you may have a whole lot of high numbers, but if you're not making money off of it, it doesn't really matter. You see, many, go back to the YouTubers, many creators with small but loyal audiences were earning more than all those big creators.
The smaller creators focused on depth, going deep with each person, rather than wide in an inch thick and a mile wide. They wanted to build a relationship so when they had new content, people were just dying to buy whatever it was. So ignore the vanity metrics, pay attention to the metrics that matter.
Number three, create a 2026 dashboard. Commit that every week you will look at these metrics.
Sometimes it's probably only going to take 15 minutes, and if things are growing, that's all you need, you just need to keep doing it. If you're not growing, then you're going to need to go into each one of these and see what you could do to change them.
What should be on that lovely 2026 metric dashboard? What's your traffic like? And that includes different things.
Like, I was in Google Analytics this morning and looking at a brand new blog post that I put out last month about Advent Candles in order, and it was part of a collaboration. I had over, I've had over 2,000 views on that thing.
Now, that's really nice, the vanity metrics. But how many buyers have we gotten from that? And I can track that because I have a lead magnet, and I go to that lead magnet and see how many buyers I got from that.
So, number one, what's your traffic like? Number two, email sign-ups. Number three, conversion rates.
Number four, what's your revenue per offer? If you're running an offer right now, how much money are you bringing in? And then, what is your revenue per subscriber?
You're wanting to look at these metrics and pay attention to them. Again, you don't have to do it every day, but I would really encourage you to just pencil in 30 minutes a week.
You see, businesses that track weekly dashboards, not yearly, that's really nice, or not even quarterly, by the time you've gotten to the end of the quarter, you've had 2 or 3 months of mistakes that you could have fixed. You see, if they are tracking weekly, you're going to scale much faster.
You can correct the mistakes quickly and double down on what works. Think of it like Sam Walton's store-by-store data, daily. Think about it for your content, okay?
He's looking at inventory and sales, and you're looking at content and sales. So I would encourage you to choose these are 3 just general metrics. Again, traffic metric, email metric, and revenue metric.
Those are the three major ones. And make yourself a Google Doc, or whatever doc you like, and just have a doc for every month, and on that doc, you can do the weekly, and write all your numbers in, and track them, and just see how you're doing.
I would love to hear how you're putting this into practice, and if this is helpful to you, would you just share our podcast with one person, one small business owner, content creator, blogger, or podcaster? That would mean the world to me.
Hey, I am Kerry Beck with Family eBiz. We'll talk to you next time.
If your list only grows when you post, you don't have a system—you have a hobby. Learning how to grow your email list automatically means your business works for you even when you're offline, on vacation, or sleeping. This episode continues our series on automation and systems with 3 specific tactics that turn your email list into a 24/7 growth machine.
Just like Charles Spurgeon multiplied his reach with preaching booklets that circulated without him in the 1800s, your lead magnet should share your message and grow your list while you're babysitting grandkids or baking cookies.
✅Why how to grow your email list matters for expanding your impact and serving more people
✅The high-demand lead magnet strategy that converts better than 12 mediocre freebies
✅How to create a 24/7 welcome tour that nurtures and sells automatically
✅Where to add entry points everywhere so your list grows without you posting
✅Your assignment: Choose 1 lead magnet and create one new entry point today
Ready to grow your list on autopilot? Grab the 25 Lead Magnet Ideas freebie and the Business Marketing Audit to analyze your email system!
Recommended Resources
How to Get Your Next 1000 Subscribers - on sale this week - SAVE 50% with code: NEXT1000
Show Notes:
Well, hello everyone, Kerry Beck here with Family Ebiz, where we help families start online businesses to find freedom in their life, to do the things that are important to them. Today, we're talking about one of my favorite topics, emails.
Some people are a little afraid. If you follow me for any length of time in homeschooling or in family ebiz, you know I send a lot of emails at times. We're going to talk about your email growth game plan, how to grow your list while you sleep, or how to grow your list while you're on vacation.
You see, if your list only grows when you post, you don't have a system, you have a hobby. It is all dependent on you, and you just sort of dabble in it.
You need to get to the point of a system. We're in the middle of a series on automation and systems, and so you need a system.
But why does that matter? And why does list growth matter? One, you will have more of an impact to serve your audience, to help the people that need your help.
Charles Spurgeon is a theologian back in the 1800s. He began publishing preaching booklets that circulated without him. For years, he was multiplying his reach long after writing them, long after he was alive, because he is still having an impact on people based on those preaching booklets.
And so he would preach, and he would leave them wherever he was, wherever he would go and preach at churches, and he could leave a stack of those, and people could get those afterwards. And basically, that's what you need to be doing with your email list.
Y'all probably heard me say it a gazillion times, if you have a good lead magnet that you can offer for free, just like Spurgeon was offering these preaching booklets. Now, he wasn't trying to make money off of that, he was trying to change people's lives, but a good lead magnet works the same way. It shares your message when you're offline.
You know, it's nice to be able... I'm leaving in 2 days to go babysit for 5 days. Now, I will work some, but not like I would at home, because I gotta go drop them off at school, and pick them up, and do this, that, and the other, and so we'll be doing some things, and baking cookies, and all sorts of things, but I won't have as much time.
Will my list still be growing? I surely hope so. Because I have lead magnets out there that work for me even when I'm not online.
So I want to share today 3 tactics that you can use to grow your email list while you sleep. The first one is to create or find your high-demand lead magnet.
What does this look like? First of all, it needs to solve a problem that your audience has. It doesn't solve it like your paid products, but it needs to solve a problem.
This could be a checklist, it could be templates, it could be cheat sheets, it could be printables. Whatever your audience consumes the best. It could be a video, it could be an audio, whatever they consume.
You see, bloggers who use one high-converting freebie, they will grow faster than someone has just 12 mediocre ones. And some of you are like, oh, I gotta get a new lead magnet for this, and a new lead magnet for that. No!
You just need a few lead magnets that convert, meaning people will actually sign up for your free item. If they're not signing up for your free item, then that is not a high-converting freebie. You need to keep stats on that.
We're going to talk about that, I think, next week is our data-driven podcast episode. So, it's really important. If you need ideas on this, I have got a lead magnet for you, believe it or not - 25 lead magnet ideas. And we will be putting the link to it in the show notes, wherever you are listening to this.
So, number one, tactic number one, create a simple, high-converting lead magnet.
Tactic number two. 24-7 welcome tour. Welcome to my world.
Let me make you feel at home. And it's all automatic. For me, with AWeber, it's been called campaigns, now it's called Workflows.
You can see what your email service provider does, I don't know what they call it, but it's something, so when they sign up for that lead magnet, they're going to get a series of emails. And what is in that email funnel?
You need to welcome them. Make sure they got the item that they were asking for. Maybe tell a story, maybe a quick win, and then a soft pitch.
You don't do all of that in one email. You're going to space them out. I highly recommend sending one email a day for 4 or 5 days, something like that, because then they get used to opening your email.
And you want them to get to know you, to like you, and trust you. So you welcome them, and you relate to whatever their problem is. Then you might tell them a story in your niche, and some value content there.
And then a quick win, something they could do that day that they could get a quick win, and then some sort of soft pitch to something that's a paid item. You see, Gillian Perkins has her own business, and her business continued to grow through maternity leave. Why?
Her funnel welcomed, nurtured, and sold automatically. Are you doing that? Most of you will have a welcome, but do you have anything for sale on that welcome?
So, you need a 24-7 welcome tour. That's an email funnel.
Lead magnet, welcome series, and then tactic number 3, add entry points everywhere. What do I mean by entry points? How will people find this lead magnet and sign up, and your list grows, and then you can sell to them?
Well, hopefully everything you put out needs a job, whether it's a blog post, a podcast, no matter what. It needs a call to action. I call it a job, and that's what you're trying to get people for.
So, on your website, you could have your lead magnet there. And blog posts are great places. I mean, every blog post, I think, needs a lead magnet sign up.
It may also have a for sale something, but every blog post and every podcast in the show notes, if you have a podcast, that is another place, that's another entry point. Your social bios are another place on Facebook, Pinterest, Instagram, wherever. You can offer a lead magnet there.
Pinterest, great place. And not just in your bio, but you can be pinning images of that lead magnet so that it gets out there even more.
You see, a content creator, or an online business that adds 7 opt-in touchpoints to their blog can double your monthly subscription, possibly, in 60 days. But you've got to get it out there. You can't grow a business if you don't get it out there.
So, add entry points everywhere, and those are just a few. You might think of some other places as well.
So, tactic number one, you need a high-converting, simple lead magnet. Tactic number two, 24-7 welcome tour, email funnel. And tactic number 3, add entry points everywhere.
Now, here's what I want you to do. I want you this week to choose one lead magnet and create one entry point today. If you already have a lead magnet, choose your best one that gets the most traffic, and add it one new place.
You know, a few weeks ago, we talked about 10-minute activities. This is a 10-minute activity. You go find, and you could do it in more than one entry point.
Maybe in 10 minutes, you can add it 3 places, I don't know, but put something out there and get that lead magnet, growing your email list so you can eventually grow your sales as well. And like I said, I have my 25 lead magnet ideas, and you're welcome to sign up for that. I also have a business marketing audit, and there's an email section on your email system, and so you can go to that section, and there's several questions that you could answer, and that will help you as well.
We'll put links to the show notes. If you really want to dive into growing your email, and where you're going to get your next 1,000 subscribers, I do have a course, and it's called How to Get Your Next 1,000 Subscribers with Free Methods. So, everything in there, all the strategies, you're not going to buy ads for it, is what I mean.
Now, ads are going to grow your list faster, but you don't have to buy anything. Everything in that course is a free strategy. And if you want to this week, you can use the code NEXT1000, and you can get it for 50% off.
So, that might be something that would be helpful to you. Hey, thanks for spending time with me. It would mean the world to me if you share this with someone that is trying to grow their email list.
Hey, I'm Kerry Beck with Family eBiz. We'll talk to you next time.
December is going to prove whether your business has systems or not. When life gets busy, things fall through the cracks unless you know how to automate your business. This episode continues our series on systems and automations with three specific strategies that will save your sanity in 2026.
Just like McDonald's built their empire on the Speedy Service System in the 1940s, your business needs repeatable systems that anyone can follow—systems that run WITH you and WITHOUT you.
✅3 methods on how to automate your business onboarding so it feels personal
✅Why launch kits save you from recreating assets every single time you promote your products
✅The exact content workflows for batching emails, podcasts, and social media
✅How to use templates in Canva and standardized processes like newsrooms do
✅Your assignment: Pick 1 system this week, outline it, and build it so it runs on autopilot
Ready to simplify and scale?
Grab the Business Marketing Audit—half of it focuses on analyzing your systems for 2026!
Recommended Resources:
5X Method: Turn 1 Podcast into 5 Money-Making Assets in 5 Minutes
SAVE $10 with code NOV10
Show Notes:
Hey everyone, Kerry Beck here with Family Ebiz, where we help families start online businesses so they can find the freedom in their life and do the things they're called to do. For me, that's going to see my grandkids, or going on vacation, and then also being able to volunteer at church and help with kids.
There's all sorts of things I've been able to find freedom. One thing about freedom, during this semester, we just finished last week, I don't work on Wednesdays sometimes till 3 o'clock. And so, I have the freedom to be able to go to church, minister to ladies, minister to the kids, all sorts of things.
That's what I want for you. So hopefully these podcast episodes are helping you get your business online. And today, we are going to talk about freedom.
Time Freedom Formula: How You Can Work Less and Earn More in 2026
We're starting a series, and I really want you to take this time to really prepare for 2026. If you're waiting till January 1st, that is way too late. You should have already been thinking about it, to be honest.
What I see from a lot of people, including some of my Mastermind members and Homeschool Blogger University businesses is they're working non-stop, but revenue doesn't grow. What you need, you don't need more hours. What you need are repeatable systems.
Systems that put things on automation. And that's what this series is all about over the next 3 or 4 weeks.
Systems Give You Freedom
Systems are what gives you the freedom to be able to do things, and things are going on autopilot. If you think about the production of a car, back in the golden age of car building, they would do it just everyone was working on one car. Well, Henry Ford completely changed that and created an assembly line.
Ford didn't work faster or harder. He built a system that worked for him and without him. In the 1920s, auto production skyrocketed because of a standardized workflow.
You need many assembly lines in your business. An email mini assembly line, a social assembly line, a content creation assembly line. You need a system, and each one of them needs to be a lot of it on autopilot.
Do you have that? If not, this episode is for you. And if you're multitasking, come back to me, because I've got 3 tactics that I think can help you put things on autopilot, and put things on repeatable systems.
Tactic One: Identify the Tasks You Should Never Do Daily
The first tactic isn't a system, but I want to tell you, you need to identify the tasks that you should never do daily. You should never do these every single day that you're working.
Formatting your content every day. Scheduling for Pinterest every day. If you're scheduling, why are you doing it every day?
Email tagging, or social tagging. Uploading podcast episodes every day. Those are just a few.
How do you choose these tactics? I've got 3 things you need to look at. Number one, is it repeatable? And is it repeated in your business? If so, those are the ones you need to start with.
Is it low thinking? To where you don't need someone to interpret information or data. And is it a high time cost? In other words, it's a time suck.
Is it repeated? Low thinking? High time cost? If it is, you need a system for it.
I don't know if you've ever read the book, The 4-Hour Workweek, by Tim Ferriss, but he automated his inbox and his customer responses to it, and that saved him tons of time. It freed him to grow his profits rather than push buttons. An email inbox is a great way, great place for you to maybe get started.
It is a time suck for me, and some days I don't even look at email. Isn't that terrible? So, number one, you need to not do tasks that are repeated, that are low thinking and high time costs. And those are ones you need to get on a system.
Tactic Two: Use Automation Tools as Your Digital Employees
Number two, use automation tools as your digital employees. What do I mean? You might use ConvertKit automations, or your email service provider.
I use AWeber automations. I don't send an email for every lead magnet that someone picks up. I don't send an email for everything that someone's bought.
Those are all on automations, whatever your email service provider calls them. You might use Zapier, so that maybe they take an action on your webpage, and Zapier is going to automate. It's going to add them to a list, or whatever.
Let's go back to email service providers, automation. I haven't figured it out, I don't use it, but AWeber actually allows you, if they click on things on your webpage, it can actually start an automation for you. So there's something I know I need to do, I just haven't done it.
Canva templates. Are you creating a new Pinterest image, or a new blog post image, or a new Instagram, whatever. If you're doing it all the time from scratch, stop.
You need templates. I just sat down today. I had 5 blog posts, I think, that I needed to make a vertical pin image and a square pin, because we're in the middle of 30 days.
I had my pin images. Those are the ones I want to look really good, because I get Pinterest traffic from it, and that's one of my high traffic senders.
I have a project. And it's got like 5 or 6 templates, and for each one of them, I can just whip it out. Now, I actually, I got stuck on one of them, and I was reviewing keywords, so I didn't do it, but I could get all 5 of those pins and squares in 30 minutes.
And then it's done, and I am done till sometime in December. Otherwise, I would have spent 2 or 3 hours, 30 minutes on each. Use your templates.
That has saved me time, especially during my own 30 days of thanks, and I create an image, square, and pin for every single one of them. Well, what's the moral of this story? Digital employees don't sleep.
They don't burn out, and they don't ask for vacation. Those automations are working for you 24-7.
So, you need to think of one repeatable task that you need to automate before December 1. That's tactic number two.
Tactic Three: Use AI to Save Time
Tactic number three is, it made me think of this with digital employees, AI. Now, AI is not gonna replace you. You need low-thinking things for AI to do.
But I have started creating my podcast episodes, my outlines, with AI. I tell it what I want to do, the content, and it pops it out, and it actually gives me some of these historical stories, like the Tim Ferriss story and the Henry Ford. That was from AI.
I didn't have to go researching all of that. And so that is a system. I have a prompt that I already have.
I can fill in the title of what I'm going to talk about, the content, and it pops everything in for me in an outline form, which is I prefer speaking from bullets and outlines. You may not. But it's a prompt that's already made, and it has saved me hours and hours of prep time.
For these episodes that I do here and in the Homeschool Coffee Break as well.
It's similar to what I call my 5X method. My 5X method is I record one time, like I'm doing right now. I take that transcript and give it to AI.
And AI gives me 5 titles, it gives me descriptions, and social, and blogs, and everything. Gives me 5 different pieces of content. That's pretty cool.
And I know some of you already have the 5X method, because it came out this past summer, and some of you grabbed it then.
What You Need to Do This Week
So, what do you need to do this week? You need to pick one repetitive task and automate it before December. This is coming out, I think, November 23rd or 24th, so take out Thanksgiving a few days, you've got about 10 days that you could work on this and automate it.
Get it automated, and start saving yourself some time.
If you need help looking at your systems, I have my business marketing audit, and the second half of it is systems, and you can go in there, and that might help you get some ideas on what do I need to automate? What's working, what's not working.
And you can get that, there'll be a link in the show notes as well. Or some of you want to just dive deep, 5X method into AI, you can get that as well, and I'll have a link to the show notes. In fact, in November, you can get it for $10 off.
Isn't that a cool thing? Just use the code NOV10, and you will get $10 off.
Let's Review
So, let's review for a minute. You need to identify the tasks you need to quit doing every day. Quit doing, if it's repeated, low thinking, high time costs. Quit it.
Number two, automate. You need to put things on system. Automation tools are your digital employees.
And number three, AI. Use AI, get it on a system, and start using it over and over again. It'll be on a system. And AI will save you time, depending on what type of content you need to promote.
Hey, thanks for spending time with me. Would you please leave us a 5-star review? That would mean the world to me. And be sure to subscribe to our channel as well. I'm Kerry Beck with Family eBiz. We'll talk to you next time.. We'll talk to you next time.
Working nonstop but revenue isn't growing? You don't need more hours—you need repeatable systems that give you time freedom. This episode kicks off a series designed to help you prepare for 2026 by automating the tasks that are stealing your time and freedom.
Just like Henry Ford revolutionized car production with assembly lines, you need mini assembly lines in your business—for email, social media, and content creation—that work on autopilot.
✅Why time freedom comes from systems, not more hours of work
✅3 criteria for identifying tasks you should never do daily
✅How to use automation tools as your digital employees that work 24/7
✅Why AI can save you hours on content creation without replacing your unique voice
✅1 repeatable task you need to automate before December 1st
Ready to build your systems?
Grab the Business Marketing Audit to identify what needs to be automated in your business!
Recommended Resources
5X Method: Turn 1 Podcast into 5 Money-Making Assets in 5 Minutes
SAVE $10 with code NOV10
Show Notes:
Hey everyone, Kerry Beck here with Family Ebiz, where we help families start online businesses so they can find the freedom in their life and do the things they're called to do. For me, that's going to see my grandkids, or going on vacation, and then also being able to volunteer at church and help with kids.
There's all sorts of things I've been able to find freedom. One thing about freedom, during this semester, we just finished last week, I don't work on Wednesdays sometimes till 3 o'clock. And so, I have the freedom to be able to go to church, minister to ladies, minister to the kids, all sorts of things.
That's what I want for you. So hopefully these podcast episodes are helping you get your business online. And today, we are going to talk about freedom.
Time Freedom Formula: How You Can Work Less and Earn More in 2026
We're starting a series, and I really want you to take this time to really prepare for 2026. If you're waiting till January 1st, that is way too late. You should have already been thinking about it, to be honest.
What I see from a lot of people, including some of my Mastermind members and Homeschool Blogger University businesses is they're working non-stop, but revenue doesn't grow. What you need, you don't need more hours. What you need are repeatable systems.
Systems that put things on automation. And that's what this series is all about over the next 3 or 4 weeks.
Systems Give You Freedom
Systems are what gives you the freedom to be able to do things, and things are going on autopilot. If you think about the production of a car, back in the golden age of car building, they would do it just everyone was working on one car. Well, Henry Ford completely changed that and created an assembly line.
Ford didn't work faster or harder. He built a system that worked for him and without him. In the 1920s, auto production skyrocketed because of a standardized workflow.
You need many assembly lines in your business. An email mini assembly line, a social assembly line, a content creation assembly line. You need a system, and each one of them needs to be a lot of it on autopilot.
Do you have that? If not, this episode is for you.
Tactic One: Identify the Tasks You Should Never Do Daily
You should never do these every single day that you're working. Formatting your content every day. Scheduling for Pinterest every day. If you're scheduling, why are you doing it every day?
Email tagging, or social tagging. Uploading podcast episodes every day. Those are just a few.
How do you choose these tactics? I've got 3 things you need to look at. Number one, is it repeatable? And is it repeated in your business? If so, those are the ones you need to start with.
Is it low thinking? To where you don't need someone to interpret information or data. And is it a high time cost? In other words, it's a time suck.
Is it repeated? Low thinking? High time cost? If it is, you need a system for it.
I don't know if you've ever read the book, The 4-Hour Workweek, by Tim Ferriss, but he automated his inbox and his customer responses to it, and that saved him tons of time. It freed him to grow his profits rather than push buttons. An email inbox is a great way, great place for you to maybe get started.
It is a time suck for me, and some days I don't even look at email. Isn't that terrible?
Tactic Two: Use Automation Tools as Your Digital Employees
What do I mean? You might use ConvertKit automations, or your email service provider. I use AWeber automations.
I don't send an email for every lead magnet that someone picks up. I don't send an email for everything that someone's bought. Those are all on automations, whatever your email service provider calls them.
You might use Zapier, so that maybe they take an action on your webpage, and Zapier is going to automate. It's going to add them to a list, or whatever.
Let's go back to email service providers, automation. I haven't figured it out, I don't use it, but AWeber actually allows you, if they click on things on your webpage, it can actually start an automation for you. So there's something I know I need to do, I just haven't done it.
Canva templates. Are you creating a new Pinterest image, or a new blog post image, or a new Instagram, whatever. If you're doing it all the time from scratch, stop.
You need templates. I just sat down today. I had 5 blog posts, I think, that I needed to make a vertical pin image and a square pin, because we're in the middle of 30 days.
I have a project. And it's got like 5 or 6 templates, and for each one of them, I can just whip it out. Now, I actually, I got stuck on one of them, and I was reviewing keywords, so I didn't do it, but I could get all 5 of those pins and squares in 30 minutes.
And then it's done, and I am done till sometime in December. Otherwise, I would have spent 2 or 3 hours, 30 minutes on each. Use your templates.
That has saved me time, especially during my own 30 days of thanks, and I create an image, square, and pin for every single one of them. Well, what's the moral of this story? Digital employees don't sleep.
They don't burn out, and they don't ask for vacation. Those automations are working for you 24-7.
So, you need to think of one repeatable task that you need to automate before December 1.
Tactic Three: Use AI to Save Time
AI is not gonna replace you. You need low-thinking things for AI to do.
But I have started creating my podcast episodes, my outlines, with AI. I tell it what I want to do, the content, and it pops it out, and it actually gives me some of these historical stories, like the Tim Ferriss story and the Henry Ford. That was from AI.
I didn't have to go researching all of that. And so that is a system. I have a prompt that I already have.
I can fill in the title of what I'm going to talk about, the content, and it pops everything in for me in an outline form, which is I prefer speaking from bullets and outlines. You may not. But it's a prompt that's already made, and it has saved me hours and hours of prep time.
For these episodes that I do here and in the Homeschool Coffee Break as well.
It's similar to what I call my 5X method. My 5X method is I record one time, like I'm doing right now. I take that transcript and give it to AI.
And AI gives me 5 titles, it gives me descriptions, and social, and blogs, and everything. Gives me 5 different pieces of content. That's pretty cool.
And I know some of you already have the 5X method, because it came out this past summer, and some of you grabbed it then.
What You Need to Do This Week
You need to pick one repetitive task and automate it before December. This is coming out November 23rd or 24th, so take out Thanksgiving a few days, you've got about 10 days that you could work on this and automate it.
Get it automated, and start saving yourself some time.
If you need help looking at your systems, I have my business marketing audit, and the second half of it is systems, and you can go in there, and that might help you get some ideas on what do I need to automate? What's working, what's not working.
And you can get that, there'll be a link in the show notes as well. Or some of you want to just dive deep, 5X method into AI, you can get that as well, and I'll have a link to the show notes. In fact, in November, you can get it for $10 off.
Isn't that a cool thing? Just use the code NOV10, and you will get $10 off.
Let's Review
You need to identify the tasks you need to quit doing every day. Quit doing, if it's repeated, low thinking, high time costs. Quit it.
Number two, automate. You need to put things on system. Automation tools are your digital employees.
And number three, AI. Use AI, get it on a system, and start using it over and over again. It'll be on a system. And AI will save you time, depending on what type of content you need to promote.
Hey, thanks for spending time with me. Would you please leave us a 5-star review? That would mean the world to me. And be sure to subscribe to our channel as well. I'm Kerry Beck with Family eBiz. We'll talk to you next time.
Big results don't start big—they start small and consistent. Business visibility isn't built through one viral moment, it's created through repeated, compounding actions that take just minutes each day. If you're juggling a family, working full-time, or homeschooling while building your business, this episode is your roadmap to getting visible without the overwhelm.
In this episode, we're breaking down five 10-minute daily habits that build your business visibility like a snowball rolling downhill—starting small but gaining unstoppable momentum.
Ready to build your visibility momentum?
Grab the Scrappy Marketing Checklist mentioned in this episode to get more details on these visibility-building strategies!
SAVE 60% off Email Marketing Secrets with code: NOV60
SHOW NOTES
Hey everyone, Kerry Beck here with Family Ebiz, where we help you start online businesses and find the freedom in your life to do what you're called to do.
We are talking today about something that I know if you're a solopreneur, sometimes you struggle, or maybe this is a side hustle. We are talking about small steps that build momentum, and you could even call this the visibility snowball.
Because I think it's important that we realize people don't just make some big splash in the world one time, and then they just keep going. No, it is like a snowball. You know, you start to roll a snowball, you're gonna make a snowman, it just starts with a teeny tiny, you just grab some, and you roll it around in the grass, and you're getting a little bit more every time.
You see, big results in your business don't start big. They start by rolling something tiny over and over again.
Visibility, that's what we're talking about today. Visibility rarely comes from one viral moment. It comes from repeated compounding actions, and I'm going to talk about 5 things, 5 different habits that you could build, and each one of these are things you could do in 10 minutes a day.
Before we do that, I want to talk about some examples. James Clear, I don't know if you've read the book Atomic Habits, but he talks about how it is important to just improve 1% daily. You don't want to improve 50% and then stop and do nothing.
It's like, you know, people that pin everything on Pinterest for a week, and then they wait 3 months. That's not going to help you. It is better to have tiny actions that are consistent. Those are going to make massive impact in your business.
So, 10 minutes a day isn't impressive at first, but a few months later, you're going to look down the road and go, I'm suddenly visible, even though nothing seemed to be happening in the beginning. It was nothing super sudden, it just happened.
So, if you are dealing with raising a family, if you're juggling a business, maybe you're working full-time and trying to do this, you're working in the margins, some of you are homeschooling. This is the path you need to take. Being a little bit consistent, even 10 minutes a day, can get you further than spend all day Saturday working and then wait 3 months.
Google doesn't even know what you're doing and what you're about if you're inconsistent.
You know, I think about someone else, Julia Child, I like to cook. I have two of her cookbooks sitting right over there. She did not become an overnight success. In fact, it took her 10 years to become an overnight success.
She spent years writing letters, testing recipes, teaching tiny cooking classes, and publishing small newsletters. Her tiny visibility habits created a loyal audience before she ever had a TV show or a hit cookbook as well.
What is our lesson for us? Don't underestimate small, consistent touches with your audience. And I personally believe you should be writing them at least once a week.
In fact, earlier this month, I was teaching a class to my mastermind members, and I gave them a three-sentence template, so that you just fill in the blanks with your niche and whatever it is you want to teach, and it's a quick little email that you could send.
Another person that we got to know in the beginning is Crystal Payne. She is the money-saving mom. In fact, I bought rights to one of her e-books about daughters growing up to have their online business, and I will find a link to that for some of you that might be interested.
You see, again, she started simple. Daily tips, consistently posting. No big viral moment, just steady, faithful publishing. And 10 years later, she has millions of readers, best-selling books, and a best-selling podcast as well.
Her strategy wasn't intensity, it was consistency. So think about this, it's not intensity, it is consistency. It is a visibility snowball.
And so most online businesses, content creators, they stop, they start, they stop, they start, and the algorithms don't even know how to categorize them. Consistency, it builds trust.
People are going to buy from someone that they know, like, and trust. It builds SEO authority, or even Pinterest authority. Repetition. It builds repetition, and people need multiple touches before they buy. It said that they need at least 7 touches before they buy something from you.
Are you emailing enough? Are you reaching out to your audience enough? Seven times is a lot. Now, that means 7 times in one week, although with a launch, you might want to do that, but consistency every day, over weeks and over months as well.
And then visibility is going to compound, and you'll get invited to podcasts. Your list grows, your audience returns automatically, and your content works for you, even when you're offline.
So, I told you I had 5 10-minute visibility habits. I'm going to go through each one of these, and at the end, I want you to think about which one are you going to do from now until the end of the year?
This is publishing middle of November. That gives you about 6 or 7 weeks for you to be consistent over the next till the end of the year. And then, you're starting 2026 off on the right track.
Habit Number One: Refresh One Old Piece of Content
Update a blog post, and I'm going to tell you, it's super simple. I am doing this for a few of my Thanksgiving blog posts, and here's how I'm doing it. I'm taking it, I'm giving it to ChatGPT, giving it some prompts, and then I've got a new blog post. It's already in my voice.
Add a pin, add some internal and external links, and a call to action. Why does this work? Google loves fresh content, and small updates can revive SEO fast.
I do this also in June. I participate in a homeschool 10-day blog post. We produce 10 days of blog posts. That's a lot. And so what I do is I choose a topic that I already have blog posts, and then I freshen those up, maybe with some new examples or something. Fresh images, those types of things.
So, number one, refresh an old piece of content.
Habit Number Two: Engage in Three Places Your Audience Already Hangs Out
Maybe comment on a Facebook group thread, a post in your niche, podcast guest reel, just content somewhere, 3 different places. You can take 10 minutes and just put a timer on when you're doing this.
You have to see, engagement boosts your reach much faster than just posting new content. The algorithms like engagement because they know that you're helping people. Many creators get more traffic from a thoughtful comment than a new post, so think about that.
Just take 10 minutes and engage with your audience wherever they are.
Habit Number Three: Send a Short, Value Email to Your List
Just one tip, one tool, one story. Why does this work? Because it keeps you on top of their mind. It keeps you on top of mind. It builds authority, it drives traffic without creating new content.
And, you know, I do have, for those of you that don't know, have an email writing secrets book, and it is on sale this week for 50% off, so you can get that. And that may give you some tips as well to improve your email writing, your emails that you send out.
And like I said, with our mastermind this month, their template was a three-sentence template. A three-sentence email, you can do this.
Habit Number Four: Repurpose an Old Idea into a New Medium
What do I mean? Take one blog tip and turn it into a reel. Turn it into a pin, a quote card, a short email, just take one thing you've already written, one tip, and then turn it into something else and post it.
Visibility multiplies with more work. So, you take that one idea, and then you're going to recreate it every day for a week, let's say, in different places, and then do it again the next week.
So, repurpose one old idea into a new medium, a new platform.
Habit Number Five: Pitch Yourself for One Micro-Opportunity
What do I mean? Maybe go try to be a guest on another blog. I know tomorrow, the day I'm taping this, tomorrow I have a post going out on Kelly Warner's blog, and so I will get exposure to her audience. Maybe be a guest on a podcast.
Do some sort of collaboration, a roundup of posts. Small pitches can build long-term visibility and return on investment. One, yes, could bring traffic for years. I know that I still get commissions from people that I put something out a long time ago, and so that's pretty cool as well.
So, let's go over these, and I want you to think about what is it that you are going to do. You're going to pick one habit, and you're going to do it every day, or maybe every weekday, till the end of the year.
Number one, refresh one piece of old content. Two, engage in three places where your audience already is. Number three, send a short value email to your list. Now, you may not want to send a short email every single day, but you could work on that and go ahead and schedule them out so that you're getting one at least once a week.
Number four, habit number four, repurpose one old idea into a new medium, and then number five, pitch yourself for one micro opportunity.
You see, visibility doesn't require massive action, just consistent action. So, which one?
If you take 10 minutes a day for the next 30 to 60 days, your visibility snowball will be rolling by 2026.
So, I also, if you want more details on any of these, they're not all lined up the same, but I have a scrappy marketing checklist, and I go into more details on some of these. Not all of them, but some of them. So we'll put links to that in the show notes.
Ready to build your visibility momentum? Grab the Scrappy Marketing Checklist for more visibility-building strategies!
SAVE 60% off Email Marketing Secrets with code: NOV60
Imagine waking up on January 1st feeling ready, not worried. Picture yourself actually enjoying Christmas with your family instead of frantically planning what to post next. That's exactly what happens when you create a promotional plan before the holiday chaos begins.
In this episode, we're breaking down how to plan your business for 2025 so you can have the freedom to be fully present with your loved ones this December.
In this episode, you'll discover:
✅Why planning your promotional plan now means you won't miss the magic of the holidays
✅How to map out your Q1 calendar with monthly promotions, email sequences, and content
✅The budget planning process that aligns your revenue goals with your actual launches
✅What to include in your annual promotional calendar (launches, events, seasonal content, and family time)
✅How time blocking and ideal week planning help you work smarter, not harder
Ready to plan your way to a peaceful holiday season? Grab the Business Marketing Roadmap to get started!
Recommended Resources
Marketing Strategies & Overall Planning: Side Hustle in a Weekend
Boost!
45+ Email Templates - Get Q1 emails scheduled
Want to make money while you're celebrating Thanksgiving and Christmas with family?
This episode from the archives originally focused on vacation campaigns, but the strategies work perfectly for the holiday season when you're out of town. Instead of losing momentum during the busiest travel season of the year, you can set up an automated system that keeps your business running and generating revenue.
In this episode, you'll discover:
✅Why every entrepreneur needs a holiday campaign during November and December
✅How to choose profit-producing offers that sell while you're away
✅The secret to staying top-of-mind without checking email on your phone
✅Smart ways to use free content strategically during your time off
✅How to create urgency and scarcity so people buy now (not in January)
Ready to enjoy the holidays guilt-free while your business works for you? Grab the Holiday / Vacation Campaign Tool Kit—it's easy to adapt for your holiday campaign and includes everything you need to set up your automated system before you leave town.
SAVE $110 with code: SMOOTHIE - Good through Friday, November7.
Daily sales can feel like a dream, but with the right offer and repeatable systems it becomes predictable. This episode walks through the practical steps to build funnels, templates, and accountability that keep revenue coming in every day.
You’ll hear why one signature offer matters, how batching content multiplies your reach, and the simple automations that stop decision fatigue so daily sales keep rolling in.
✅ The #1 mistake entrepreneurs make that kills daily sales (hint: stop trying to sell 50,000 different offers)
✅ How to choose your ONE signature offer that sells consistently (plus examples from Marie Forleo, Amy Porterfield, and Jenna Kutcher)
✅ 4 steps to waking up to sales in your business with simple systems
✅ Why batching content and using repeatable workflows saves massive time while keeping you consistent
✅ How a simple 3-email funnel can start generating regular sales once you drive traffic to it
✅ The role accountability plays in keeping momentum when you're burned out or stuck
Grab the link in the show notes to join the Family eBiz Mastermind and get the support and systems training mentioned in the episode.
Show Notes:
Imagine Waking Up to Sales Notifications
Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses, so you can find the freedom in your life to do what you've been called to do. We are continuing on talking about growing our business.
What would it feel like to check your phone or your laptop in the morning and see sales notifications before you even brushed your teeth? Wouldn't that not be awesome?
Most entrepreneurs wake up stressed. Looking at emails, that is the worst thing to look at. Unfinished projects, confusion.
What if instead your systems were working while you sleep? And I have to be really honest. I woke up this morning, and I do check my sales, usually first thing in the morning, and there were sales.
Some of them I was not expecting. I was like, how did that get in there? And then I was like, oh, yeah, that little funnel was working like it was supposed to.
There's a lady named Barbara Corcoran, probably butchered her name. She's a real estate mogul on Shark Tank, and you've probably seen her. I love listening to her.
I learn something from her on a regular basis. She had a small real estate office in New York City. What did she do?
She systematized her small office with checklists and trainings. So that deals would be going through even when she wasn't around. That foundation helped her scale her business to New York City's number one real estate firm.
Wow. One of the biggest cities in the country, and she is the number one real estate mogul there. She often tells people, don't build a business, build a system.
So let's talk about that. How can building a system apply to you as well? Well, it ties back, because imagine your business was running like that.
Predictable, repeatable. It can. You just have to have systems in place.
And you really need to know which systems to put in place. Do you know which systems? What I want to do is share 4, I think four steps, to waking up to sales in your own business with these systems.
First, you need to create or choose your one signature offer that sells. Don't go trying to sell 50,000 different offers. That's your problem, because I have heard so many of you people are, well, I'm going to create new products so I can make some money.
That does not work. Pick one product. And mine is Raising Leaders, Not Followers.
That is gonna be, that is my flagship product. I have other products for sale, they're on my website, but that is my flagship, and most everything that I sell in there helps people get to raising leaders, not followers. So you need to choose that, because too many offers scatter your effort and confuse your customer.
They don't know what's important. So, focus on one thing. Most successful digital entrepreneurs had one clear offer.
I don't know if y'all know who Marie Forleo is, but she started something called B-School, and that is what she's known for. Amy Porterfield, Digital Course Academy, and Jenna Kutcher, her Pinterest course. So they focused on one thing.
So, here's the practical tip. Choose the offer, how do you choose it? The offer that solves your audience's biggest problem, and then refine it until it's repeatable and profitable.
Keep selling it over and over. It's like, oh, I sold it, now I need to go to the next one. No, I launched Raising Leaders, Not Followers, 3 times.
Actually, in 2026, I'm going to do it 4 times. And so, keep doing it over and over and over again. So, pick your signature offer.
Then build some simple systems to sell that signature offer. You need some email funnels. You want to automate your nurturing, your lead nurturing, and your sales conversations.
You want to batch the content, like I am right now recording. I don't know how many episodes I've recorded. I think I will have recorded about 6 episodes today for content, and then I batched it, and it saves me time, I stay consistent by producing content in chunks.
This will also, for some of these episodes, it will turn into a blog post, it turns into a YouTube, it turns into all sorts of things. And so, I record it once, and then I can multiply. And then that repeatable workflows.
We have a workflow. I record it, and then we get a title and a description, and then our social post, our engagement post, our blog post, our email, all on one episode. So, I can batch it, and then we can get it out there to our people, and schedule it out a ways.
So, you want it repeatable, and some other things you might have are templates. Checklists and automations to reduce decision fatigue. One of the things I am working on personally is using AI to actually do some of my posting and scheduling.
It's not going to make a decision on the title and those kinds of things yet, but it will hand me all my information, and then I choose it, and then it will go off and put it in all the places online that I need it to go to. I'm still working on how to do that. I know it is possible.
You see, a small blogger who sets up a simple 3-email funnel with a tripwire can easily start seeing sales on a regular basis. You just keep driving traffic once you set that up and you see that it converts.
So, one signature offer, simple systems, lean on accountability to keep that momentum going. Sometimes we get burned out, sometimes we want to quit, sometimes we just don't know how to make the next step, because we are so stuck in the minutiae of the details. What happens without accountability?
You stall, you second guess, or you quit when it gets tough. With accountability, you keep moving forward, even when motivation dips, even when you don't know what the next step is. As I've shared in recent episodes, I have my mastermind groups, and sometimes those ladies, I love listening to them.
They're like, they start talking, and to ask a question about, here's where I'm stuck, and after about 2 minutes of talking, they're like, oh, this is what I need to, this is what I'm gonna do, and we didn't even give them any suggestions. Getting on with people that get it. Now, a lot of times, we do help them, because I have some that are, like, going on, I'm thinking, what about this?
And they're like, I don't know why I didn't think of that. And so we do, there's a balance. Sometimes it's just talking it out with people that understand it.
It could be, most of the time, it's talking it out, saying something, and someone throws an idea, and then they keep talking, throw an idea, and they keep talking. And that's what accountability and just having that support, that board of advisors for you. Think about a fitness coach.
You are less likely to skip a workout when you know someone is expecting you. Business is the same way. And I believe masterminds accelerate this.
You see, when you are part of a mastermind, you avoid wasting months or years trying to figure it out alone. You have support, people that have already done that. I have seen people that have done a launch, and two months later, they're helping their mastermind friend who's doing their first launch, and they can work together.
Direct benefits is you get feedback, you get clarity a lot faster, you get encouragement, you push through those tough spots, you get shortcuts, you learn what already worked instead of reinventing the wheel. That's one reason I pay Amy Mastermind big bucks to be able to not reinvent the wheel. I might as well just listen to someone who's already done it.
I'm going to follow their system. I took a Facebook ads course, and I was talking to Bethan about it, and she's like, oh, look, you're using the sales page template. I'm like, why should I reinvent it?
You've already got it down the way I need it, and so I'm just going to follow that template right there. And so, it's just not worth it. This is why masterminds accelerate your business.
You don't waste those months trying to figure it out. You get feedback, encouragement, and shortcuts.
There's a lady named Michelle Schroeder-Gardner. She has a business called Making Sense of Cents. The second one is Cents, like money.
Making sense of the money, cents. She built her blog into a $100,000 a month business. How?
She focused on systems, affiliate funnels, and email sequences, and the sales kept coming in because she used a system. She started with a small peer group that helped her keep moving forward in the right direction as well. And this isn't just a dream.
It's what members of our Family eBiz Mastermind are building. Businesses that make money consistently, even while they sleep. And if you're ready to stop the hustle and step into focus, accountability, and systems at work, the doors are open right now.
They'll be closing this week. Get off that little hamster wheel. You don't need to be on it, and if you are, you are probably stuck, and you're probably not making much money.
So, if you have questions about, let me know. If you look in the show notes, you should be able to get the link to be able to sign up. If you do have questions, send me an email or a DM, and I would be happy to chat with you.
We would love for you to join us. We have some great groups, and a few slots are open, so let's fill those slots. Hey, I'm Kerry Beck with Family eBiz.
We'll talk to you next time.
Entrepreneur loneliness is a real challenge for solopreneurs who make decisions, celebrate wins, and face setbacks on their own. This episode explores why isolation happens and simple ways to overcome loneliness and surround yourself with the right support.
You’ll hear how to find encouragement when you want to quit, accountability to keep you consistent & outside perspective to spot blind spots.
✅Why entrepreneur loneliness derails many entrepreneurs and how to stop it
✅How encouragement helps you keep going after failed launches and tech breakdowns
✅Practical accountability habits that lead to consistency and results
✅Quick ways to gain clarity using outside perspectives and small advisory groups
✅Different kinds of accountability groups (free and paid)
Grab the free training mentioned in the episode — 5 Ways to Make More Money Online
Show Notes:
The Reality of Entrepreneur Loneliness
Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses, so you can gain freedom in your life to do what you are called to do. Today, we are going to be talking about solopreneur.
Most of you are a solopreneur. Maybe you have a virtual assistant, or maybe someone trades some work with you, but most of you do all your work on your own. I get it, me too.
I do have a virtual assistant, but for the most part, I am here working it out all by myself. You know what happens sometimes? It can sort of be lonely, don't you think?
And I want to talk to you about the loneliness. You make your decisions alone, you feel alone. You celebrate your wins alone, you face your failures alone.
No wonder so many entrepreneurs give up. And that's not the way it should be. That shouldn't be the way it is in life, and it shouldn't be the way it is in business as well.
So I want to talk to you today a little bit about a solution that might be able to help you. Thomas Edison had a lab at Menlo Park. You see, he was not a lone genius.
He actually built a team of about 15 to 20 people. Engineers, thinkers, machinists, all of them that could work together to brainstorm, to test, and refine ideas. You see, most of us don't realize that team is what helped develop the light bulb.
It was not developed by itself, or by only Thomas Edison. It was born in what we would call a team. Do you have a team that you can work with?
Because really, breakthroughs rarely happen alone. They usually happen with a team. And that could be something like a mastermind, it could be something maybe with a coach.
There's all sorts of ways, but today I want to talk to you about a man named Napoleon Hill, and what he coined the word mastermind, meaning we mastermind, we're thinking all together as a group. Why? Because he studied people like Andrew Carnegie, Thomas Edison, Henry Ford.
All of those people did not work on their own. Now, yeah, there are names on everything, and so it sounds like they did it all by themselves, but they did not work alone. They all had peer networks.
And that's a type of mastermind. So what I want to do is talk about how a mastermind can help you, and then some different types of masterminds that you might be able to get.
First of all, when you are in a group, and this isn't necessarily a group of 20, although when we started, when we joined our first mastermind, I think I've told you it cost us $10,000. There are about 20 of us, and each person could bring a partner or someone to come with it, so there are about 40 people in the room, and that was our mastermind.
We were in two different ones for the first 5 years after when we came home from seminary, and we were really building our online business at the time. That's one kind of mastermind. That's not necessarily what I would suggest.
You better be making some money, because you don't want to be losing money on your mastermind. There are free ones where people just get together. I call those more of accountability groups, and I've been in those as well, and usually when I join them, it is for a limited amount of time, and we are all looking at the same goal.
We have paid masterminds that I am still in today. I pay $1,000 a year to Amy Porterfield to be in her coaching group to mastermind. We have meetings where we can get together, and they'll put us in small groups, and we can work through some different issues.
So those are a bunch of different types. How does that help you? You're probably going, I gotta get over there and make some money.
Well, first of all, encouragement when you want to quit. We all experience burnout. It can be so isolating.
You have no boss, no team, no cheerleader. Some of you do, maybe in your family. Hard days are going to come.
A failed launch. Low sales. Tech breakdown. I have experienced every single one of them.
I've had launches with goose eggs, meaning I made zero sales. That's hard. You need someone to be able to bounce that off of, and sort of see how to move forward.
A mastermind group, those members will remind you that you're not alone. I'm thinking of some of my mastermind groups that I've run, and some of them have become quite good friends and support each other in the hard times and the good times. Again, Thomas Edison's Invention Factory.
He surrounded himself with encouragers, collaborators, when most people would have quit at 1,000 tries. You know, he went to 10,000 tries. Takes a lot of perseverance, and I think because he had a group, a mastermind group, that helped him to keep going.
So, encouragement. Number two, accountability, so you follow through. It is so easy to procrastinate or start chasing the shiny object.
When no one's watching, no one can see exactly what you're spending your time about. Mastermind partners provide a little gentle pressure. Hey, you said you're gonna launch on Friday, how's it going?
Can I help you? That would be even better. Accountability leads to consistency.
Consistency leads to results. So, Ben Franklin, back in 1727, was part of the Junto Club. What was that?
These are a group of men that would meet, and they would hold each other accountable, both personally and in their business growth. That was, what, 300 years ago? Maybe more?
So, encouragement when you want to quit, accountability so you follow through, and then three, clarity, because you can't always see your blind spots. I can't. Working alone, you get so stuck in your head, you're just, like, right there, so there, and sometimes just another person coming and looking above it can help you see some of the solutions that you are completely blind to.
I know sometimes we'll be talking in our mastermind groups, and I'm thinking and I say something, I'm like, cool. Why didn't I think of that? It's like things you know, but you just don't always see, because you're in the details sometimes.
Masterminds give you multiple perspectives, often spotting what you can't see. I like to say it's like a board of directors, a board of advisors. Just 5 minutes of an outside perspective can push you through.
You know how one person that I work with, and she's talking about her problem, and then all of a sudden she goes, okay, I think I just figured it out. She just needed someone to listen to her that got it. How many people in your life get it?
How many people get that online life, that online business? So, sometimes just having someone listen to you for 5 minutes, you figure it out yourself, or they may be able to offer some quick perspective, save you a lot of frustration.
You know, I am a part of Amy Porterfield's mastermind. She is a part of her own mastermind group. She has a coach, Michael Hyatt.
So, it doesn't matter what level you are, you need people to hold you accountable, to be able to encourage you, and to help give you clarity. It's really a multiplying effect. Encouragement fuels confidence.
Accountability fuels action, and clarity fuels smart strategies. When you know where you're headed, you can make smart decisions as well. And then all together, you're going to get faster results, less wasted time, and stronger resilience, perseverance.
That's what you need. Encouragement, clarity, and accountability. And some of us know, just give me the strategies.
Well, I can give you lots of strategies. But do you know when to use it? Do you have the clarity of when to do it?
If it doesn't work, do you have people that can encourage you? Or if you're procrastinating or going after the wrong thing, do you have someone that will help you stay focused in where you're supposed to be? This is what I think is so important.
It's where you get unfiltered advice and support. My question to you is, do you have it? Now, I know some of you are in some masterminds, let's say, that are just some people that get together once a week or once a month, and that is great.
Do you have people that have gone before you in those groups to be able to help you move forward? In whatever areas of your business. But I think those are great.
I personally put my money where my mouth is. That's why I pay $1,000 a year to Amy Porterfield to be able to get the support that I need. She has a Q&A every single month for any question that I might have, or she's got regular training.
She has people specialized in different areas of my business. It is well worth every penny that I pay her. Plus, she has a we have a group, a private group, that we can encourage each other, and I've made some good friends as well.
This is important. Oprah Winfrey says she wouldn't be where she is today if she did not have that trusted circle of friends or advisors surrounding her to help her make wise decisions.
If you are tired of building alone, you're craving accountability, or you just need some support, some clarity, ready to step into the next level, to scale, I hope you will join me. We are giving a free training this week, I believe, I think it's Tuesday, I have to check today.
Anyway, it is 5 Ways to Make More Money Online. So I will be going through some strategies, but I'm also, at that time, opening up some slots for our mastermind. We have a few slots open.
I would love for some of you to join me. That would be awesome. But I hope you will at least come to my free training, and it's a masterclass.
You're going to get a lot out of it. And so, you can just find the link in the show notes, and then join me live. Joining me live, you will get an extra little bonus.
I can't remember now. Probably, we're gonna probably give a bonus for getting there early. The 15 minutes before it starts, you get a bonus.
Anyone that shows up, 15 minutes, and then it goes away at that, the hour. So, hey, thanks for spending time with me. I am Kerry Beck with Family eBiz.
Talk to you next time.
Are you busy all day but not moving the needle? In this episode we unpack the power of focus and why concentrating on one growth lever beats chasing every shiny object.
You’ll hear real business stories (Starbucks, Airbnb) and practical steps to pick a 90-day priority that multiplies momentum and revenue.
✅ How “shiny object syndrome” stalls growth & how to fix it
✅ Why one growth lever (not 10) is the fastest path to income
✅ How to set a 90-day priority and break it into daily actions
✅ Simple accountability systems to keep you on track through distractions
✅ How to choose channels, momentum, and launches
Resources Mentioned
Free Class
Show Notes:
The Power of Focus: How to Stop Chasing Shiny Objects and Grow Your Business
Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale online businesses so you can find the freedom that you need to be able to follow your calling, wherever you've been called to do in this life. Thanks for spending time with me.
I have a question that I want to start out with, and this is it. Have you ever sat down at your desk, ready to grow your business, but you find yourself, 3 hours later, scrolling Canva templates, signing up for another free challenge, or researching a tool you know you'll never use?
That is called the shiny object syndrome, and it is one of the major reasons that solopreneurs stay stuck. They don't stay focused on revenue. They don't stay focused on what a real strategy is, a strategy that will actually start your business or scale your business.
Today, what I want to do is talk to you about the power of focus, and I want to start with a story.
It is Howard Schultz of Starbucks. I should have grabbed his book. It's sitting right over there on that bookshelf.
You see, before Starbucks exploded, Schultz focused on one thing. He was creating an Italian espresso bar experience here in the United States. His investors kept pushing him to sell his beans in supermarkets, or to start selling food in his stores, in his cafes. He refused. He focused on one thing, and that was the customer experience.
And that is what scaled Starbucks into a global giant. You see, success comes from focus, not trying to do all the things.
Now, I'm not saying you don't have to do something like, you know, if you're working on a funnel, you're gonna have to do some email and some images and things like that. But many of you start going down... I'm gonna build my list. Oh, I'm gonna make some... oh, I'm gonna create another product, because creating another product will bring me money.
If you're not making money from your current products, why going down those shiny object rows? That's not gonna bring you any money. So you need to take a lesson from Howard Schultz and focus on one thing, one major thing.
And we're going to talk about it at the end. I want you to be able to think: What is that one thing I'm going to focus on in Q4? This episode is published at the 1st of October, and that means it is the beginning of Q4. What are you going to focus on, and how are you going to get there by the end of December?
Let's talk about focus for a second, then we'll come back and see what you decide to do. You see, energy plus time scattered gives you a shallow impact. It is wasted energy. Scattered energy doesn't really do anything.
It's as if you took 1 cup of water, and then you tried to water 10 plants. Are they gonna grow? No, none of them are going to grow. You haven't focused on any of them. You just gave a little bit of time to each one of those little plants, a little bit of water.
And that's what some of you are. You're busy all the time, but you're not moving the needle in your revenue, or you're not moving the needle in your list growth, or whatever it is you're focusing on. There's a lot of motion, but no progress. So there's one of the problems.
Let's go the other side. That same energy could be focused. And if you focus that energy, you will grow deep roots in your business, and you will see real growth in your business. It's as if you take that one cup of water, and you water one plant. That one plant might start growing. It's the same in your business.
Don't go trying to water all the different areas, everything. I'll give you an example. Everyone, it seems like, is talking about Instagram and TikTok. Do I spend time on Instagram or TikTok? No. Do I post once a week? Well, I don't, but Ross does. Once a week, he posts to Instagram at the same time he's posting on Facebook.
My focus is Facebook. Why? And this is really important, why would I choose Facebook over something else? Because when I did a survey a couple years ago, 100% of my homeschool moms, when I said, where do you spend the most time online? Out of everything you do, where do you spend the most time? Facebook. Well, that's why I do.
And now, I'm sure I could grow my business on Instagram and other things, but that's where I focus it. Where do I get the most traffic? Pinterest. Not... I mean, there's lots of ways, out of the social ways. Pinterest, 30% of my traffic comes from Pinterest. So I'm going to focus relationships in Facebook and try to build traffic in Pinterest. I'm not going to worry about all the other things. I do do some other things, but that is where you need to focus.
Channel your energy into one direction, and you will see your results multiply over and over. Consistency feeds one offer, one funnel, one audience, and you will have stronger growth. So, focus your energy.
Focus also creates momentum. Shiny objects are all out there! That just resets you back to square one! And then you got a new learning curve for every single one of those shiny objects. If you double down on one thing, it will accelerate your progress instead of starting over. Momentum.
So, if you will focus, that will build momentum. Momentum will compound over time, and you will start stacking up results as well.
And I can tell you, let's go back to Pinterest. I've been doing Pinterest, I don't even do it the right way. I am sure I do it all wrong, but we try to be consistent on pinning all the time. I've been doing that for 10 or 15 years. I still have the ugliest pins in the world, and getting rankings somehow, I don't know.
Why did I go, one year I'm gonna do this, now I'm gonna do Instagram, now... no, I just kept doing it, because it kept sending traffic. So the core truth is scattered energy means your business is probably going to get stuck. Focused energy. That's where you're going to see growth and income and impact.
So let's talk about 3 practical ways that you can regain your focus. I want you, and think about this, and if there's a place to leave a comment, leave it wherever you're listening to this.
1. Pick One Growth Lever
One growth lever. Is it list building? Is it one offer that you're going to work on in Q4? Or maybe a launch you're going to launch? One thing.
I was talking in a coaching session last week. She's going to launch something in January, but two of them are like, well, I've got to do these other things in October, November, December. I'm like, no! Focus on that launch.
When I first launched Raising Leaders, when I redid everything back in 2022, I spent October, November, December, and January. My focus was getting Raising Leaders launched. Now, there were lots of little pieces in between, but that is what I focused on for 4 months.
So, pick one growth lever.
2. Set a 90-Day Priority
90-day priorities. What are you gonna have done? What are the main things you need to do with that one growth lever?
It's not whack-a-mole, you know that little game, you get the thing and the moles are always coming up, and every day you're hitting something different? That is not going to do anything for you. You need to look right now at what your goals are at the end of the quarter.
3. Get Accountability to Stay on Track
Because distractions will pop up. Or tech issues, or you get sick, or you have a family emergency. You need to get some kind of accountability, because there will be things. And there's always gonna be shiny objects popping in. So you don't want to go running down those shiny object roads.
There's a man named Brian Chesky from Airbnb. Early on, he and his team focused on one thing. Their first 100 customers.
Now, think about, Airbnb is global. I'm going to El Salvador to see some of the teachers in the school that I helped found back in 2020, and I'll be staying in an Airbnb. This is not a very... this is a poor area of San Salvador, and there's Airbnbs right there, so they are all over the place.
But what did they focus on in the beginning? Their first 100 customers. They hand-delivered key exchanges. So here, we're gonna hand you the key, you go stay at this place. Or, like, I know we stayed at... this is the first year or two, I don't remember, but we stayed in Sausalito. It was founded up there in San Francisco, somewhere area, and that girl was there. She led us into her apartment and gave us the key, told us where everything was, and then left to go stay with a friend. Hand-delivered.
Maybe we were one of the first 100 customers, I don't know. They photographed apartments themselves. They weren't always professional back then. They perfected the process, and their obsessive focus on the first 100 built a foundation for millions. Billions by now.
So... Pick one growth lever. 90-day priorities, and get accountability.
Now, if you're tired of chasing shiny objects and ready to focus on what actually grows your business, I hope you'll join me for my free training, 5 Ways to Make More Money Online. We're going to walk through how to build some systems and sell consistently.
If you're serious about accountability and clarity and momentum, you're going to love what I'm going to share at the end of that masterclass. So, find the link in the show notes. I can't wait for you to join me. If you get there 15 minutes early up until we start, there'll be a free little surprise just for you.
Hey, I'm Kerry Beck with Family eBiz. We'll talk to you next time.
In this episode, I share my personal story of investing in ads, why traffic isn’t always the problem, and how you can start small without wasting money. You’ll hear practical tips and inspiring real-life stories of businesses that grew with the help of smart advertising strategies.
Here’s what you’ll discover:
✅Why organic reach is shrinking and what to do about it
✅How a simple $10/day ad can bring in new buyers
✅The secrets to testing ads without throwing money away
✅Why meta ads buyers often become your best customers
Recommended Resources:
Facebook Ads Intensive (retail $600) - ON SALE $97 through Oct 5.
BONUS: Mastermind members & HBU members ONLY receive 2 group coaching, specifically on the course.
Not a mastermind or HBU member? No problem, join one of our groups and buy the FB Ads Intensive. You'll get group coaching and feedback on your ads, landing pages, and more.
Homeschool Blogger University:
FamilyEbiz Mastermind
If you cringe at the sales moment, you’re not alone — and this episode will change how you think about selling. We talk through mindset shifts and real tactics so you can close the sale without the icky feeling. Start serving first and asking confidently.
You’ll get simple frameworks you can use in webinars, sales pages, and email sequences so closing feels natural and supportive.
✅The 4P framework: Problem → Promise → Proof → Pitch
✅Why selling = serving (and why it’s ethical to charge for transformation)
✅How to ask for the sale multiple times without being pushy
✅How Mary Kay quit feeling icky about selling and built her billion dollar company & how you can follow her system
✅A 60-second elevator pitch exercise to sharpen your ask
Recommended Resources:
VIP Day: The Webinar Sales System: Create, Market & Sell Without the Stress
Show Notes:
How to Close the Sale Without the Icky Feeling
Hey everyone, Kerry Beck here with Family Ebiz, where we help you start and scale online businesses to find freedom in your life to do what you've been called to do.
We are talking about closing the sale. Most of you are like, I don't like selling. I love teaching, but I don't like selling. I like getting on an event or teaching. I get to that sales part at the end, and I just cringe up.
You see, the number one reason entrepreneurs struggle to make sales isn't because their product isn't good. And it isn't even necessarily their marketing. It's that 30 seconds when they need to ask for the money. And it's hard.
I've been afraid in the past to let people know that I was selling something on the webinar. I do all this great teaching, and then I just fumble through the sales presentation. I just talk so quickly, let me just get it over, because they don't want to listen to it. Well, not really.
There is a whole mindset shift that you need to make so that you don't have that icky feeling when you get to the close. Or maybe you just didn't share it, because you didn't know if it would really change their life. You had that imposter syndrome. I'm often too worried about charging money, oh! And yet, again, God has helped me get past that, and that's my mindset shift.
By the end of this podcast episode, you will have some practical tools and a mindset shift to take that closing the sale to feel natural. And you won't feel that icky feeling, all right? I'm going to share why webinars have been my secret weapon for closing the sales and being able to scale my business as well.
Now, I do want to start with a story. Dale Carnegie, who wrote the book, How to Win Friends and Influence People, he started as a failed farmer and a very unsuccessful salesperson. In the early 20s, his early 20s, he was so afraid of rejection that he would walk right past a potential customer. This is before online, obviously. He is face-to-face sales. He did not want to approach them.
But he had a big breakthrough. What happened? Mindset shift. He realized that selling was about solving their problem. It was not about convincing and trying to talk someone into buying something they didn't need.
That's the stigma of a used car salesman. My dad's a very successful salesman. He's 95 years old, he doesn't sell anymore, but he has often told my kids, you know what? If you could be a good salesman, you can do anything in life. And it's really true, because selling is not trying to get someone to buy something they don't need, or don't want. It is about solving their problem. A lot of it is about listening to them, paying attention to them.
So what is their problem? Do I have something that can help solve that problem? That is a good salesperson. That is when Dale Carnegie had some great breakthrough. He discovered that when he focused on understanding his customers' genuine needs first, that close was just natural. It was a helpful conversation to solve their problem, whatever their need was. It wasn't some interruption, and I gotta push through and go through it quickly. No, he had a mindset shift that shifted from selling to serving.
You've heard me say it a gazillion times. You serve before you sell. And that's what we're going to explore today. Selling is helping. Selling is serving. You're not taking their money, you're solving their problem.
This, again, this is a service mindset. If you truly believe your solution would help people, or... I mean, if someone had a solution for my problem, and let's just say I was trying to lose weight, and they're like, Kerry, I know this is going to work, but I'm not going to tell you, because it would cost you $10. That wouldn't be a very good friend.
If you truly believe your solution helps people, you are not selling. You are being selfish if you don't tell people about it. You are withholding good information from your audience, so serve before selling.
You need to realize, to give yourself permission, it is okay to make a profit. You are in business, you are not in a hobby. Well, some of you are in a hobby. It's ethical to be compensated for the transformation that you provide. You know, if you go to a gym and you hire a coach, you're gonna pay him. Because he's going to help you get a transformation in your life, just like you can help your audience find that transformation.
And this is exactly why, especially in an online business, webinars work so well. They let you demonstrate the value of what you teach and what you know and who you are before you ever ask for the sale. So you serve in a webinar before you sell.
I'm going to show you two different tactics. The first one is called the 4P, problem, promise, proof, pitch.
You are going to clearly look at their pain points and address their problem. You want to use their words. That's why we talk about validating, listening to your audience. So you're going to talk first about the problem. People buy on emotion, and they justify on logic.
Present your... so we're looking at the problem, and then you're going to go, okay, but you know what? Here's a good solution, and that solution is a bridge to that transformation. You want to be specific. This is your promise. Here's what I promise to do. I do this in my, Racing Leaders, Not Followers Masterclasses. By the end of this, you... here's what you will know. And so I show them that desired outcome, and I'm very specific in the transformation. And I focus on that after state, the benefits that they will get, not the features. Hey, you'll get 6 modules, I'll show up 3 times in the 9 weeks for some coaching. No, I'm going to show them that transformation.
So, problem, pain points, promise, what's your solution, how are you going to help them? Proof. This is where you provide evidence that your solution works. If you have client testimonials, use them. If you have case studies, use them. Or, if you don't, but you just have your own results because of the process that you've used, use that as well. Social proof builds confidence in their decision. Every time they hear about another person that has found success, they're like, oh, if that person can do it, oh, if that person saw that, oh! And so, the more you can give them proof, the more confidence and the more trust they have in your solution.
Problem, promise, proof, pitch. Did you see that? There are 3 things to do before you ever sell them anything. And this is a clear, specific offer, and it includes, here are your next steps. And I tell them, hey, you need to go in and click the link in the chat. You'd want to tell them exactly what to do, no friction in the buying process.
This is perfect for a webinar. You have 45 minutes to build trust before you ever pitch them. And you're not asking strangers to buy, you're asking people who have received massive value from whatever it is that you have taught. So... Problem, promise, proof, and pitch.
Next, this is tactic number two. This is IBM's Thomas Watson Sr. He teaches that you need to ask for the sale multiple times, not just one time. In fact, in the early 1900s, he would tell his salespeople, ask for the order 5 times in the presentation. I can... y'all are like, icky, icky, icky.
You know what? If it solves their problem, you need to ask, and that is something... it is said that a person needs to hear a sales pitch 7 times before anything that you want them to move in action, 7 times before they will take action. He's talking about 5 times. So, ask for the sale multiple times. That can be an email. It can be in a webinar, it could be in a Facebook Live. wherever.
So, how do we do this modern-wise, email sequence? First, you could give a direct pitch, then you might handle objections, you can offer different payment plans, you do need to create some sort of urgency and scarcity, and then a final call to action, and maybe send those emails out over a series of several days.
So, in my VIP webinar day, I am going to be giving you templates on how you can do these different emails, and you can just basically fill in the missing information, exactly how you can go into soft asks, like Thomas Watson, IBM man, 5 times. I'm going to show you different ways, so you can do something called a trial close in your webinar presentation.
Alright, number 3, Mary Kay Ash. Mary Kay Cosmetics. She did not like selling. She started her empire in 1963 at age 45 with $5,000, and she felt icky asking for the sales. You notice a little thing. Who was it? Dale Carnegie. He didn't like rejection, but he also was afraid to tell people what he had. Mary Kay, she was terrible at closing the sale because she took the rejection personally.
One thing I learned in network marketing, you need to count your no's. How many people need to say no before you get a yes? And then you just focus on that until... because you know you're going to be getting yesses, say, every 10 times.
Well, Mary Kay's breakthrough came when she developed the feel, felt, found method for handling objections, and this is what she would say. I understand how you feel, and then she would tell it. Others have felt the same way, and maybe tell a story. But here's what they found when they tried it.
Pretty simple way. I just learned about this, and I think I am going to be using it in some of my, upcoming classes that I teach. This approach helped Mary Kay build a billion-dollar company and empowered thousands of women to become successful entrepreneurs.
All right, this validates that emotions, those feelings, and the way they feel, and others felt that way, too. That, we can take that and redirect it into a positive outcome. Making your close, making your pitch, your sale feel more collaborative rather than confrontational.
You can use your sales page to do this in writing, you can use your webinar, you can use your emails. If you want to plan your webinar in 7 days, there's some stuff in there to help you with this. You can get our 7-day webinar action plan.
So, I would encourage you, whatever method you use. Practice your pitch out loud this week. Record yourself giving your pitch. You can practice the feel, felt, and found method with some common objections. Or you can role play with a family member. Time yourself and see if you can clearly communicate what your offer is in 60 seconds. It's an elevator pitch. Now, I wouldn't do that when I first meet someone, but you need to be able to know how to communicate that transformation in 60 seconds or less.
So, 3 historical lessons that we talked about. Dale Carnegie went from selling to serving. Selling is serving. It's not convincing. Two, Watson, persistent pace. Most sales happen after multiple asks. And most people give up after one ask, including some of us. 3. Mary Kay, she handled objections with empathy. Not arguments. How people were feeling.
So, this week, I'm going to challenge you. Reframe every sales conversation, every sales... actually, I would just pick one sales page. And work on that. And go and see if you are offering some sort of empathy, or are you offering the problem, the promise, the proof. Yeah, testimonials, and then the pitch. Look if you offer that in your sales page, or if you just tell a bunch of features.
Think about, how can I help these people make the best decisions for the situation? And your product isn't for everyone. My product, my mastermind isn't for everyone. My VIP day isn't for everyone, although I do think it's for anyone that wants to scale and make consistent income. Events drive sales. Sometimes, that means people do buy from you, and sometimes it doesn't. Both outcomes, you are serving your people.
Remember, people don't buy products or services. They buy a better version of themselves. They buy solutions to their problems. They want to see themselves become a better person, or their kids become a better person, or their family. Your job is not to convince them that what they need is what you're selling. Your job is to help them see that they're capable of a transformation that they are searching for, and you can walk with them and journey with them along the way.
Ready to master the art of selling through serving? Join our VIP webinar day on September 20th. If you want to quit worrying about feeling icky with selling and close the sale with integrity and empathy, I would love to help you, because it has made a difference in our business.
Struggling with feast-or-famine months in your business? In this episode we walk through the “consistency code” — practical systems you can use right now to get to consistent sales without living in constant launch stress.
You’ll leave with simple, actionable tactics you can implement this week to steady your income and reclaim your time.
✅The subscription model secret that's been working since the 17th century (and how to adapt it for your business)
✅How to set up evergreen funnels that sell for you 24/7 (even while you sleep!)
✅How to mix live launches with evergreen offers for steady spikes and long-term sales
✅How webinars drive sales
✅A one-step action to decide if your product is ready for evergreen
Recommended Resources:
VIP Day: The Webinar Sales System: Create, Market & Sell Without the Stress
Show Notes:
The Consistency Code - How to Smooth Out Sales in Your Business
Hey everyone, Kerry Beck here with Family eBiz, where we help you start and scale your online business and find freedom in your life. So you can do what you're called to do, what's most important to you, and where you are right now.
We are in the middle of a series on consistent sales. We have covered so many great topics. Today, we're going to be talking about the consistency code. How do we smooth out sales in our business?
Have you ever been on the sales rollercoaster? Oh, yeah, I got a lot of sales. Oh my goodness, there's nothing. And you have incredible months, and then other months you have crickets.
The reality check is volatility comes from relying solely on launches, and you're having to launch something every single month just to make a sustainable amount of income. We need to take a step back and look at some systems that you could put into place and jump off the sales rollercoaster.
We're going to talk about how do you build reliable, predictable sales and no more income whiplash.
This goes all the way back to the 17th century. There were publishers back there that were selling books and periodicals by subscriptions. You would sign up, and every month or quarter, you would be getting a new book, or a new book of the month, I think is what they used to call it.
The modern view of that with physical products, we can talk about something called the Dollar Shave Club. This is where they sort of bring back the razor blade subscription model. And every month, you get some new razor blades at a discounted price.
Another one are all these kid ones that you see all the time, and you can join up, and they get a little activity every month with the supplies in that box. So, a lot of people have gone to subscription boxes.
You can actually look at this, too, from a digital view. I have something called Gigi's Mailbox Club, and that is where you sign up, and every month you get a Bible lesson with... you don't get the supplies, but I give you the verse, the Bible story, the craft, the snack, and some extra things as well. And so that is in a members area.
Another thing that I do, basically, with Family eBiz is we have a mastermind. And so I have businesses like yours that pay me every month, and we meet in small groups, and we help each other out. We brainstorm things that can help. We look for strategies for your specific business, and how you can get to the next level.
The thing about the subscription model is recurring systems create predictability. Let me repeat that. Recurring systems create predictability. You can't rely on one-time launches forever. You will go crazy, and I actually tried to do that.
Every month, I had something new going, and then I decided to take a step back and find a new way. Because it was killing me, coming up with a new webinar every month, and which product, and after a while, they didn't really care. They were just getting on the webinar to get some information, and they weren't really buying.
This is maybe a mindset shift for many of you. You need to make peace with systems. Systems will offer stability. They do not stifle your creativity. In fact, they enable it, because you have a system in place, and you can be creative within that system.
Say goodbye to the launch roulette. That is an emotional rollercoaster. You're worrying whether this month you're gonna have enough money.
Consistent sales free you to focus on what truly matters, and that is serving your audience and creating solutions for their problems. And a membership or a subscription is one way that you can steady out your sales and have more consistent sales.
What is an evergreen funnel? It is an automated system that will sell your offer continuously, day in and day out. You've seen them. You go in, you sign up for something, and then they say, do you want to watch it tonight at 7 or tomorrow at 10 a.m? You click it, and the platform will figure it all out, and it will, at 7 at night, it'll send you an email with that recording, and it looks like it's live.
There is a lady named Gillian Perkins. She built a funnel that earned her $72,000 with a 4-6% conversion from cold traffic. She's an entrepreneur, a podcaster, a content creator, and a homeschooling mom of five.
She teaches these different business strategies so that people can find freedom in their life. Two platforms that she uses: ConvertKit for email and Easy Webinar for webinars. She uses a webinar to steady herself with an evergreen funnel.
Now, I want to have a caveat. You don't just go in and make an evergreen funnel. I personally believe you must launch your product, like a real live launch, three or four times. You've got to tweak it and find out what really works, get that webinar the best it can be so that it converts, and then you can turn it over to an evergreen funnel.
Live launches generate spikes in income and excitement. I just had one, Homeschool Superheroes. Oh my goodness, that group was exciting. We were playing bingo, I was giving away prizes, we had speakers that were phenomenal. That was a spike in sales.
But I can't do that every month. I can barely do it twice a year, but that is a launch, just like I launched my Raising Leaders, Not Followers course as well.
You need to launch something live before you ever put it in Evergreen. When you do this, when you launch live, your webinar is your lead magnet. Events drive sales. Your webinar is your lead magnet. You give it for free, and then you're going to sell something on the end.
But you do need to know your product. You need to refine your product. You need to know how to market that product so it converts. Just because you have it out there doesn't mean it's going to make sales.
Y'all know my coach, Amy Porterfield. This is exactly what she teaches. She believes live launches help perfect your messaging, and then she also teaches how you can take that live launch and turn it into an evergreen product.
She teaches webinars, because they work. They make sales. And if you're afraid of it, just say, okay, I'm gonna do one for 20 minutes, and that's it. It doesn't have to be an hour long.
For Amy, she does not have a lot of products. She sells her DCA course in September, once a year, and then she has an evergreen course, List Builder Society, and that is available all year long. And so that is what smooths it out.
For me, I do launch my Raising Leaders 3 times a year, and then I have backup things. I have some e-books and unit studies and things like that that I will sell that are available at all times.
What do you need to do today? I want you to pick one existing product or a plan product. Decide, is it ready to go evergreen, or do you need one more final live launch to optimize it? If you've never launched it, then you need to launch it.
Once you've launched it 3 or 4 times, you've tweaked it with how the whole funnel works, then you can turn it into evergreen. So, what is that one existing or planned product? And then plan your next step. Either draft your evergreen funnel, or schedule your final live launch.
Both of them need a good, solid webinar. And if you're not sure how to plan a webinar, I have a free tool for you. It is our 7-Day Webinar Action Plan, and you can get that at familyebiz.com/7-day-webinar.
Systems beat sporadic hustle every time. Subscription systems aren't new. They've created income stability for centuries. Let's follow something that's proven. Evergreen funnels automate consistent sales. Live launches can fuel evergreen success, if you do it thoughtfully, and you pay attention to how your marketing is.
So, build your business on a foundation of steady systems, not launch pressure. Your creativity and your bottom line will thank you.
Ready to build a stable webinar that converts? Join me for our VIP Webinar Day where I'll teach you all the moving pieces you need to know. A webinar isn't just teaching, and then at the end go, hey, by the way, I got this. There are so many little components that make the difference between a webinar that converts and one that doesn't.
Many people collect email addresses, but never see sales. This episode lays out three hidden reasons your list isn’t buying and simple fixes to convert leads into customers.
You’ll get practical steps — welcome sequences, messaging changes, and urgency tactics — that you can apply this week.
Discover:
✅3 hidden conversion killers
✅Why your messaging may be falling flat (and the fix that makes sales easier)
✅How to create urgency that motivates action without being pushy or salesy
✅Two simple ways to warm up leads before you ever pitch
✅My exact webinar bonus system that gets leads to buy on the spot
✅The trust gap that keeps your list cold—and how to close it fast
Resources Mentioned:
Show Notes:
Hey everyone, Kerry Beck here with Family eBiz, where we help you start and scale online businesses to find freedom in your life to do what you're called to.
We are in the middle of a series about making consistent sales. Some of y'all just want to make some sales. I get it. We've been talking about problems that we have in our business. I would say problems, I would say challenges, all right?
Hey everyone, Kerry Beck here with Family eBiz, where we help you start and scale online businesses to find freedom in your life to do what you're called to.
We are in the middle of a series about making consistent sales. Some of y'all just want to make some sales. I get it. We've been talking about problems that we have in our business. I would say problems, I would say challenges, all right?
One of the things I hear from y'all over and over are, why are my people not buying? We're going to talk about that and how you can fix it. Three different ways that you can fix it. Because you say, I have an email list, but no sales. I can't convert my leads, email list.
Well, let me tell you, we're going to talk about 3 hidden reasons your leads aren't buying, and some small fixes that can turn that around immediately.
I think I've told this story before about Sarah Blakely. She started Spanx with about $5,000 in her savings. She believed she was solving a real problem. She wasn't hesitated in demonstrating how this worked. In fact, she believed building trust with her future customers was the most important thing to do right now. Not to scale her business, but to build that trust. She would even go into the store bathroom to change, to build trust before scaling.
Spanx hit $4 million in its first year and continues to grow exponentially. So what did she focus on? Focused on trust with her future buyers.
Number one reason people don't buy from you is maybe they don't trust you. There is some trust factor that is missing. Without trust, those leads, that email list, is just gonna stay cautious, and they are not going to buy from you.
This is why I think there are two ways that you can build trust. One is a welcome series or a nurture series, and two are webinars. Webinars give you a chance to teach and give good value to your people before you ever offer them a product, and you also build a relationship with them over time. A welcome email series can do that also.
Do you have a welcome email series? What's in it? It doesn't include things that will build trust. I have to tell you, this is one of my goals in the next few months, is to rewrite some of my welcome series and my funnel, because I feel like I've got something new that I want to work on, but I need to really work on my email welcome series. Because I think there are other ways, many ways, that I could build more trust before I sell.
You see, a welcome series and a webinar, they help you serve your audience with value before you sell to them. It allows you to point out maybe some of their pain points and some solutions before you sell them the best solution.
Reason number two, the value just isn't clear. There is some kind of messaging problem, there's some kind of... they don't get the problem and the solution, or they don't identify and resonate with the problem. So they don't see their need for a solution.
You see, people buy on emotion, they justify on logic. Zig Ziglar used to say that. People buy on emotion, but they justify with logic. They need some emotional context, they need stories to where they can identify themselves, not a bunch of features. Oh, we got 6 modules, they each have 3 videos, you're gonna get these 4 bonuses. They're like, who cares? Give me a story how this is gonna help me.
Thomas Edison, you know, the inventor of electricity, or he sold electricity, he invented the light bulb. He showed the transformative value of that light bulb, because the light bulb was safer than a candle or a kerosene lamp, it was brighter, and it was cleaner than the gas lights they had. So he showed the transformation so people would buy electricity for his light bulb.
Your message should paint... now, get this, if you're multitasking, come back to me. Your messaging should paint a before and after vision that is so clear that they're not going to hesitate. You want to overcome any kind of objection and hesitation.
So, here are some questions to ask yourself. What problem are you solving? What transformation will your buyer receive? And then, is that what they need? Or is your product going to solve that problem? Is that really what they need or want? If they don't want it, you're going to have to back up and do some more emotional showing them the transformation. Because a lot of times, they think they want this, but they really need that. And so we need to make sure there's clear messaging on all of that.
Biggest thing, transformation. Do you have testimonials? If you have testimonials, you need to put them everywhere in your emails, and this is some of the thing I'm speaking to myself. That's what we need to put out there, so that people can see that others are seeing transformation with the products, or with the membership, or whatever it is that you're selling.
Number one reason. Trust is missing, number two, the value isn't clear, and number three, there's no urgency. You see, I believe you can drive action with your future customers when there are some deadlines and bonuses.
Have you ever put off buying something because you just thought you could get it later? Yeah, I even did it when I knew I couldn't get it later. Most of your people aren't buying because there's no urgency whatsoever.
Jennifer Maker had a craft summit several years ago, and I was like, oh, I'll just get that later. And unfortunately, I got it after the super price, and had to buy the early bird price, so I at least saved a little money. But it's because I didn't sense as much urgency as I probably should have. I thought I'll just get it later, and then I put it off too late and had to spend more money.
I'm gonna give you two more real-life examples where urgency makes all the difference. Let's just think, I know you may not be in the United States, but we have a tax filing deadline on April 15th. Millions of Americans know they need to file their taxes by April 15th, but what do they do for months? They procrastinate, and they say a majority of the files come in in the last 48 hours. Or, you're like me, I just file an extension so I can do it in October. I procrastinate there.
Those deadlines make a difference, alright? And without a deadline for your offer, people are just going to delay action, even if they really want your product. Like, I really wanted Jennifer's, but I dilly-dally to rail.
So what can we do? We can use something like a launch, where you have an open date and a close date. I just did Raising Leaders. It opened on a Friday, and it closed the following Friday. So you can do a launch.
The other thing is on a webinar, you can say, this is available right now for the next 24 hours, or I actually, on my webinars, I give them a special bonus if they buy before I finish that class. And for raising leaders, it's a $10 Amazon gift card. Yeah, it's money out of my pocket. They're spending $197 for this course. And if that $10 card will help them, and I explained why I'm giving them that. It's because you could buy a classic book, you could buy a learning toy. I give them specific ways they could use it.
But, it was just a week and a half ago. I had two people. They bought on that course, bought on that webinar, on that masterclass, and I sent them a $10 Amazon card. Or, with the webinar, another thing that you can do is offer a 24-hour bonus. That's a fast action bonus. Hey, you order... if you buy now, you're going to get this bonus that no one else is going to get. So, deadlines are good. They create urgency and some scarcity.
Another one is Disney. Real-life example. They had a vault in the 1980s to the 2000s where you could get VHS, okay, some of y'all may be too young to know what that is, is old videotape, or a DVD movie. They were in the vault. But most families would just go, oh, well, I'll just buy it later. When I need it.
Well, you know what Disney did? They rethink, they changed their mindset, and they changed their customers' mindset. They started putting out special edition movies with bonuses, and it was limited. You can only get this special edition for the next... for this month, let's say. And parents rushed to buy that movie before it returned to the vault, where you couldn't get it anymore. Their sales skyrocketed.
How can that apply to you? You can combine a limited time availability with an added bonus. That's what I do with my launches, with my webinar classes. You can only join Raising Leaders, Not Followers, three times a year, and this is one of those times. I have people in there going, will you open this again this year? I'm like, no, it will be 2026. And really, right now when I'm recording this, this is August, they can't join again until March. So however many months that is, that's a lot of time to wait, if it is something that you're interested in.
Some other things, a replay deadline. Maybe you offer a replay, maybe you don't, only to people that ask, but that replay deadline, this is only available till now, and then it disappears. That replay is what's going to sell it, because it's the webinar that will give good value, build trust, build value, show the value, and yet give a deadline, so they have to get it now.
So those are the three things. Reason one is lack trust. Reason 2, there's a value messaging problem. They don't see the value, and reason three is you have no deadline, no scarcity or urgency.
Without that urgency, even a high-value offer, tons of value, they know they need it. But it'll get ignored because there's no urgency. So deadlines, plus bonuses, and a clear call to action. You've got to tell people exactly what to do. In my emails, I'm like. Click here to sign up now. I tell them, in my sales page, click here, or in my webinar, look at the chat, click that button, I tell them exactly what to do. That is a clear call to action. And that excites your audience.
When you have small, time-sensitive incentive, that can inspire them to action.
So what I want you to do today, or this week, I want you to look at your products, your launches, your email sequences. Pick one. Pick one funnel, maybe, one product. And see how you could launch it in the next month or two. And I would encourage you to use a webinar and a series of email sequences. Webinar plus email sequences do wonders.
And so, look at that funnel, and then how can you add urgency? Where is one place, one way that you could add a deadline, and if you do a webinar, that's real easy. Hey, this is only available for the next week, or two days, or whatever, or add a bonus that is a limited time bonus. What could you add? Leave something in the chat and let me know exactly what you decide. What's that one product, and where are you going to add urgency?
Remember, events drive sales, so test it. Once you get that up, set up a webinar, and have people sign up, and get going on that.
All right, we are teaching, well, two things. I have a 7-day webinar action plan, completely free. It'll help you organize your whole webinar, and even a day in there to actually give the webinar. So, you've got plenty of stuff there. You can go to FamilyEbiz.com/7daywebinar. It's in the show notes, and then I am teaching a VIP day all about webinars. Super excited, because we've been using webinars since 2006, I think. Wow, that's almost 20 years!
But webinars work. They drive sales because they are events. Just think, when you go to a convention, people spend money there because they're at an event, and they're all excited, and they start to see, well, how this can help them. So please join me with the VIP webinar day. I can't wait to share some of the things that have worked, and some of the tweaks that we are making right now. I saw some really cool things that I am going to be putting into practice to get people on that live webinar. And I'll share it with you at the VIP date.
I am Kerry Beck with Family eBiz. We'll talk to you next time.
Too many business owners try to sell to everyone — and end up reaching no one. In this episode, we’re breaking down how to identify your marketing to target audiences so you can stop guessing and start connecting with the right buyers.
You’ll discover how narrowing your focus creates clarity in your message, confidence in your sales, and consistent growth in your business. Real stories, simple strategies, and proven steps will guide you in finding the right people who are already waiting for your solution.
✅Why selling to everyone is the fastest way to stall your business
✅Why JCPenney lost billions trying to appeal to everyone (while Target doubled down and thrived)
✅The simple 2-question survey that becomes a goldmine for conversions
✅How to create a customer profile that practically writes your sales pages for you
✅Why webinars are the secret weapon for pre-qualifying your best buyers
✅My exact process for narrowing your niche without losing sales
Recommended Resources:
Show Notes:
Hey everyone, Kerry Beck here with Family eBiz, where we help families start and scale their online businesses, giving you strategies so you can be successful and find freedom in your life to do what you're called to do.
This is our second episode in the middle of a series on consistent sales. How do you make consistent sales? Last time we talked about it's not the traffic, it's your sales conversion. Hopefully, if you didn't get that, go back. Some of you do need more traffic, I understand that, but some of you need to rework your sales pages, or your events, or whatever you're using to sell your product.
Today, we're going to talk about stop guessing how to sell, or more importantly, what to sell. I want to help you find the right buyers for your product.
Not everyone is your customer. In fact, the fastest way to fail your business is to try to sell to everyone. We want... well, we don't want to lose anyone. Maybe that person will buy, maybe that person will buy, so I'm going to try to sell my product to everyone.
You see, businesses thrive when they know exactly who their buyers are. They create products, and they market those products just for that segment of the world, of the audiences out there.
Let's talk about how can we narrow our niche. It's been said, the tighter the niche, the more you get rich. The power of narrowing it down. Who is your audience?
Let's take a look back, just 15 years ago, 2010, we had two stores, retail stores. We had Target and JCPenney. In the early 2010s, JCPenney's tried to be everyone, be everything to everyone. They had generic pricing, they had a broad appeal, and you know what happened? Their sales tanked by billions.
On the other hand, Target doubled down, and they found a specific audience. I actually remember these days, because they went from just t-shirts and, like, cheap clothes, sort of, comparable to Walmart. They said, we are going to focus on women, moms, that are style-conscious, but want something that is affordable. And they doubled down on that, and their sales grew.
You see, they knew the power of finding and narrowing their niche. The broad audiences dilute your message, but specific audiences can convert. Target went all in, they brought in lines, they brought in designers, and they also made it affordable. These were people that couldn't just go get designer clothes for $500, but they could pay $35 for it. They really looked, and they knew exactly who their audience was.
This is a mindset shift. We sell to who? This little group, not everyone. People don't buy products. They buy solutions to their problems. If you don't know who your audience is, then you don't know what their problem is.
Who has the problem that you're solving? You have to know who it is so you can position your product as the solution. Instead of asking, how do I sell more? That's what most of you are like, I gotta go make another product, I gotta go make another product. Instead of, how do I sell more? Who am I really selling to?
I had to do this in my homeschool business. I have things that pretty much any homeschooler could use, but I had to really narrow down. One, I narrowed down to the Christian homeschooler market. Two, ones that were overwhelmed and wanted to add more purpose, they wanted to know their kids were going to be okay when they graduated. That's when I began my flagship product of raising leaders, not followers. It is not for everyone. It is not cheap. It's $197. I had to narrow down who that audience is and then show them the transformation.
You've got to listen to your audience. Tip number one, listen first with surveys and replies. When I launched, or before I launched, Raising Leaders, Not Followers, about 3 years ago, I did several things called validation calls. I got on Zoom with people that had done some of my Raising Leaders work before, and I asked them questions and I listened. Then I used their vocabulary when it came time to talk about the transformation. I didn't use mine. I used real, live homeschool moms out there.
Have you done any validation calls? How could you do this? You could start a two-question survey. Super simple. What's your biggest struggle right now with losing weight? With budgeting my money, with getting my kid's attitude in line. What is your biggest struggle? What would solving that mean for you? Those are just two of the questions that I asked.
If you get answers to these questions, that is a goldmine for you to be able to convert your readers, your listeners, your watchers into buyers. You want to use their language, and just let them reply to an email, or set up a quick little Google form.
There's a man named Ryan Levesque. He has the ASK method. He built a multi-million dollar business by starting with quizzes and surveys. He wanted to find out what each group's problem is, and then speak directly to their pain points. That's an advanced way, but segmenting your list.
I have moms that I can pull up that are all into, I need help with attitude. I have some that need help with character. I have some that need help homeschooling. I have some that need help planning and organizing. When I segment them or tag them in AWeber, then I can send them specific emails, specifically to their pain point. That's what Ryan Levesque did.
When you understand their pain point, your webinars and your sales pages practically write themselves. Especially on a webinar. I start out on my webinar first thing after I've said, here we are, and here's what we're gonna do. Quick win. I find whatever their pain point is, and in 5 minutes, I give them a little activity that they can do, that they can get a quick win. If you don't know that activity, then you need to start using it immediately.
Number two tip. Create a simple customer profile. I highly encourage you to know your customer inside out, but for those of you that are just starting, or maybe you're going to go a different avenue. 3 to 5 traits. Don't overcomplicate.
You want to find out who your best buyer is? Some things you might ask: what's their age? What's their family situation, their work situation? What is their biggest frustration or challenge, and what transformation do they want to see in their life, in their work, in their family, wherever?
Henry Ford, who founded the Ford Motor Company, he built the Model T. He did not build it for every family in the United States. Rich people could go buy a Cadillac, or whatever was out there, a Rolls Royce. He didn't build just a car. He built a car for the average American family. They needed something affordable and reliable, and that's what he did. He focused on one clear customer, someone that didn't have maybe as much money as the rich people, and someone that wanted something reliable, and he dominated that market.
You need a clear profile of who your audience is, and that will guide you into what products to create and what messaging you're going to use. You've got to know your customer, and if you don't know that, you need to know that before you ever create products.
Some of y'all are... I got 10 products and I'm not making any money. Pick one of them, figure out who the audience is that this product solves a problem for, what is the problem, and just go all in trying to sell that for the next 2 or 3 months.
I personally love webinars. I call them masterclasses. This is a way we can pre-qualify the buyers. Just think about it. If you go to a webinar, masterclass, whatever you want to call it. And you register, you show up, and you stay to the end. Are you interested, or just sort of, I don't know. Yeah, you're highly interested!
A live event isn't just for selling, it's for filtering your best buyers. I did some webinars in the last couple weeks, and I had people show up. I had people apologize for not being able to stay till the end, can you send me a replay? They were all into this.
Just think, I have a chance to build trust and give value for 30, 45 minutes. Then I can sell them, but I'm not just selling them. I am serving them, and I'm giving them a solution. If I listen to someone to the end, I'm probably interested, like, can you give me some more help? You're not selling, you're serving, and you're helping them.
Webinars or online events help you build trust, but also offer urgency. And you find exactly your right buyers. You get someone on live, they see who you are, they see how you teach. You can pre-qualify who your buyers are just by using a webinar.
I've got a couple exercises for you to do. Number 1, write down your top 3 buyer traits. Write it down right now. When you finish this, write that down. Then think, where are these people hanging out? How can I serve them better?
Some of y'all have told me, no one ever replies. Well, you don't give up. You keep going. When I first looked for some feedback, no one replied. Did I give up? No. I moved from email to DMs on social media. And that's where they work. Maybe get in some groups, and don't sell anything, you are doing research.
Go find where they hang out on YouTube, or Instagram, or social, or do you have some people on your email list that you can actually talk to? You need to get your three buyer traits, go find those people, and find out what their problem is, and how your product can solve your problem.
Remember, don't sell to everyone. Use surveys to listen to your people. Create a simple profile. Use webinars as a buyer filter.
If you are in my Facebook group, share your buyer profile inside the Facebook group. I would love for us to start sharing and see who you could connect with. Maybe someone else has a similar buyer profile, and you could collaborate with them. Tag me when you put that on that Facebook post as well.
Get the 7-Day Webinar Action Plan: You can go to familyebiz.com/7-day-webinar for a step-by-step plan that gives you one page with all seven days, and then some pages that you can fill out the information that you need for that day.
All-Day Webinar Training: In September, I think it's September 20th, whatever that Saturday is, I am going to be doing an all-day training on webinars. Many of you have asked me for help on webinars, or master classes, or workshops, whatever you want to call it. I'm going to show you why it works, how you use it, how to set up your webinar, different kinds of email and follow-up as well. You can go to familyebiz.com/VIP-webinar and go ahead and sign up for it.
I'd love to get to know you. I would love to help you. I would love to help you increase and be able to finish strong in 2025. Get consistent sales.
Hey, I am Kerry Beck with Family eBiz. We'll talk to you next time.
So many entrepreneurs believe traffic is the solution to their sales struggles. But the truth is, traffic isn't a problem—increasing sales conversions is. In this episode, Kerry shows how to shift your focus from chasing clicks to creating consistent sales.
You’ll discover:
✅ Why traffic isn’t the real obstacle in business growth
✅ The timeless sales lesson from Sears that still applies today
✅ How one entrepreneur made $18k with just 500 subscribers
✅ 3 proven conversion boosters that increase yeses
✅ Why live webinars are one of the best tools for trust and urgency
Ready to take action? Grab the Business Marketing Roadmap mentioned in the episode and plan your next sales success!
Mentioned Resource:
Show Notes:
Hey everyone, Kerry Beck here with FamilyEbiz, where we help families start and scale their online business to find freedom in their life to do what they've been called to do. To enjoy their family, to enjoy their friends, or whatever, serve those around them.
We are kicking off today a new series. It is all about consistent sales, and today we're going to be going through consistent sales. Do you make consistent sales? If not, hopefully over the next 5 weeks, you're going to come up with some strategies that you can implement like this.
Pretty simple. I'm going to share one of those today, because a lot of you are saying to yourself, if I just had more traffic, I'd make more sales. Well, honestly, the truth is traffic isn't the problem, maybe conversion is.
Some of you need more traffic, but some of you need to learn, when they land on your page, how do we convert them into a sale? Oftentimes, we're all good about all the freebies, but we just get freebie seekers. We're not really finding people that are buyers, because we really maybe don't know how to convert them.
So today, we are going to start with conversions.
I'm going to go all the way back to the 1800s with a company called Sears. I don't even know if some of y'all know what Sears is. I grew up… we, this is in the 60s, we got the Sears catalog before Christmas, and you could circle the things that you wanted for Christmas, and that would begin our Christmas list.
Well, Sears actually, back in the late 1800s, realized it wasn't how many people saw their catalog, it was about making it easy for the customer to say yes. Do you make it easy for your potential customer to say yes?
In fact, here's what Sears did. They started adding detailed descriptions, guarantees, payment options, things that built up trust and eventually increased their conversions. Here's a few things that they actually wrote in the catalog. "Our illustrations and descriptions enable you to order intelligently. In fact, so that you can tell what you are getting as well as if you were in our store selecting the goods from our stock."
They wanted their descriptions and their images in the… it was a paper catalog, but let's just transfer it on to online. They wanted that to make you feel as if you were standing right there in the store, looking at that product itself.
Sears didn't just send catalogs, they built trust with accurate descriptions, visual fidelity, risk-free guarantees, and consistent pricing. They offered, like even a sewing machine for 2 years. If you wanted to send it back, you could send it back. They had guarantee or warranties on the products that you bought through the catalog.
These tactics turn skeptical buyers, they're in the catalog, they're not so sure, all of a sudden they gain confidence, and they trusted Sears, showing it's not always about reaching more people, but making the experience more yes-worthy.
What's the application for you, online marketer? You don't necessarily need more people at your door, you need more people saying yes. How are you building trust, and how are you resonating with the people that land on the page? Can they see themselves in using that product and seeing the transformation?
Another illustration is current. Her name is Jan Ditchfield. She was a former fundraiser and revenue strategist. She launched her first digital course with about 557 email subscribers and a very modest social media following. She had, let's see, 1,689 Instagram followers.
Well, she had a very small audience, and in her first launch of this course, she made $18,425 in sales from 29 people enrolling in her course. No ads! That is a very small list. If you have a small list that's 500 or maybe under 1,000, you can make money.
You see, this lady, Jan, her early success paved the way to making over $145,000 in revenue and eventually having a six-figure income. This is a powerful truth about small list. It is something that I say, but also my coach and mentor, Amy Porterfield, says as well. And it's not about how many people are on your list, it's how deeply you connect to them.
Are you connecting with them? Are you just sending them offers all the time? How do people know that what you're going to offer them is going to give them the transformation they're looking for? When they see that value, they're willing to spend money on it. So I think a lot of this is your mindset shift.
Sales is not just clicks and money. Sales start with serving your audience. You've heard me say it over and over. Serve before you sail.
Now, I'm gonna tell you, I personally think the easiest way to do this is with webinars. I used a webinar just last week. It was my Racing Leaders, Not Followers. For those of you that aren't familiar with me, I have a homeschool business, so that's more of a niche-type business. It's not all about online marketing or selling to them.
But a webinar allows you to teach first, give really good value. You present with them the next step, which is your offer. And so I taught them about homeschooling with purpose and intention, and then at the end, so that was about 30, 40… that was about 45 minutes.
And then, I know some of them would want more. I can only include so much information in 45 minutes, so I offered them my Raising Leaders, Not Followers course. And within that webinar, I had two people spend $197 each on a homeschool course. I have a lot of homeschool businesses, and they don't spend money. It's all about how you set it up. It's all about how you build trust. It's all about how you serve your audience, and then you can sell them something that they see the transformation.
And so, that's what happened to me last week. It was August 15th. And, I did… I normally don't make many sales on a webinar. It's usually after that, and I've talked to them about different things. So, I want to give you a few tactical conversion boosters. Number one.
Tactic #1: Fix Your Sales Page
Your sales page. Use your sales page. If it is not making sales, you need to look, one, does this really even affect the person's problem? Does it help their problem? And then, I think it's important that you tweak it.
You made your sales page. It's not converting for a reason. I have to tell you a story. A little over a month ago, I opened our shopping cart for Homeschool Superheroes, and that first week, I was hardly… Hardly anyone was upgrading to VIP, so they were coming for the free ticket, but not the paid upgrade to VIP.
I spent about 3 or 4 hours rewriting the headline in the first little section that, more than likely, everyone's going to read through those first few sections. So I changed it. And I made sure that the reader could see themselves in whatever I was saying, so that it resonated. What I was writing on that page resonated with the reader. I also made sure I was focusing on benefits and not features.
And you know what? That weekend, I started making consistent sales for the next several weeks. Consistent sales. And I believe some of it was based on tweaking my sales page. Does your sales page convert? If you know it converts, then you can go on and increase those sales.
Tactic #2: Live Events Are Best
Now, I will tell you, tactic number two, sales pages can't answer all the objections in real time. But an event can. That can be a webinar. I love webinars. I believe live is the best. It converts better than any automated class or replay.
In fact, right now, as I am recording this, I decided that I would offer another live class tomorrow, because I believe it will sell this course. The course is only open for a few days, and so I will be offering another masterclass I.e, webinar.
There's a book called How… this is put out by Dream Life Lab, and they actually have done research saying there is superior impact of live webinars, because it naturally has a chat in it that you can go back and forth, and a Q&A, so you can immediately address any and all of the objections that people have. Compared to a pre-recorded video, you might cover some of the objections, but not necessarily everyone on that particular webinar.
So… Events drive sales, and I believe a live event is better than any type of event. Now, another, suggestion is Russell Brunson. He talks about high-converting webinars, and he says, if you want to do a good webinar, you need to find one major objection and address it early in the webinar. Just address it straight up, so that they are like, yeah, that is my problem. All right, and then you'll move into that Q&A and even dive deeper into some of their objections.
Tactic #3: Use Scarcity and Urgency Ethically
Okay, so, number one tactic, use your sales page. Number two tactic is live is best. Number three, scarcity plus urgency, doing it ethically.
So what do I mean? We need to offer scarcity and urgency. And again, events drive sales. You can have a flash sale, and it ends, and that flash sale may have discounted the price, or maybe has extra bonuses, but when it's all over, it's over.
I'm gonna go back to homeschool superheroes. When last week, on Saturday, was the last day you could get, basically, the event price of $40. On Sunday, it went up to $75. I've already had two people email me about, can I get that discounted price? All right? And so, events drive sales, and having scarcity, like, you're gonna pull links away, or urgency, you better sign up by this time.
So… Flash sales is one way that you can do it. Another way is webinars, because it just naturally… it's a live class. I always offer a fast action bonus, so anyone that bought, like for this one, anyone that bought my course during the webinar got a $10 Amazon card. And we know homeschoolers have things in that Amazon cart, and so it's an easy win. They feel like they're saving money.
I mean, you can do whatever you want, but that's my fast action bonus. All right, and a webinar provides urgency for live attendance, because you're going to get something special, maybe bonuses, and limited time replays.
Think about it this way. Back in the day, before we had this and everything else, and all the YouTube videos and Netflix. If you went to an early movie showing, like it was going to happen early before the rest of the world, you had to attend at a certain time in a certain place, and that created buzz and taking action. Webinars work the same way. They work the same way for digital products. Show up live, and here's what's going to happen.
So… Tactic one, use your sales page. Tactic two, live is best. And tactic three, use scarcity and urgency to get people to move quickly and take action.
So what I want you to do, I don't want you to just chase a bunch of clicks. Clicks don't mean that much. You want them to click and buy. You want to convert them. So I would encourage you to pick one sales page, just one. That you're going to work on for the next 4 or 5 weeks, or one webinar registration page. Tweak it today.
Tighten your message, add a benefit-focused headline, like I did for Homeschool superheroes, and clarify what is the next step. Tell them what to do. So many people don't tell their reader what to do. So you want to tweak. Pick one sales page or a webinar registration page that you are going to tweak today.
The key takeaway here is that traffic is just noise without conversion. Events, flash sales, webinars are your bridge from an interested visitor to a happy customer. And I believe a live event is the best way. You actually get to visit with the people that are actually on there.
Now, I will tell you, this is just the beginning of consistent sales. You have got to look at your conversion and find out why it's not working. Tweak that sales page, tweak that webinar registration page. And I will tell you that next week, we're going to talk about why people don't buy. And how to fix it with a power of a well-structured webinar or well-structured flash sale, why they don't buy, and how you can fix it.
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If you've ever put off launching your idea because it wasn’t “ready”, this episode is for you. Kerry shares powerful encouragement and real-life examples that prove imperfect action is the secret to building momentum—and a business.
✅ Why most people fail from never starting (not from taking action)
✅ How Pat Flynn made $7,000 his first month with an ugly, basic study guide
✅ The MVP mindset that gets you launched faster than 6 months of planning
✅ Sarah Blakely's $5,000 pantyhose hack that built a billion-dollar empire
✅ Why confidence grows from action, not preparation
✅ My challenge to help you take imperfect action this week (even if it feels cringe)
Free Resource:
FamilyEbiz Blueprint: Guide to Online Business
Show Notes:
Hey, everyone, Kerry Beck here with Family Ebiz, where we help families start and scale online businesses so they can find freedom in their life to do what they're called to do.
We have been talking about confidence mindset and the value of what we offer. Today we're going to sort of wrap all of this up about launching your product because a lot of people are afraid to launch or to market their ideas. We're going to talk about something that's really important - it's called imperfect action. We'll talk about what this is through this episode.
Because what happens is a lot of us get launch paralysis or action paralysis. You keep putting off that launch because it's not ready yet.
The truth is, most people don't fail from action, they fail from never starting. So if you have not pulled the trigger and gotten your stuff out there, this episode is definitely for you. The longer you wait, the harder it gets.
This episode is going to give you permission to launch before it is ready and before you feel ready. In fact, I have launched products that aren't even created because I was like, well, why am I going to create them if people don't end up buying them? I want to make sure I had a group of people ready for that particular course or product.
There's a guy named Pat Flynn. He started Smart Passive Income after losing his architecture job. He launched a very basic study guide when he started - nothing fancy or flashy, just useful.
I've done a lot of those. If you saw some of the things I launched especially 10 years ago, they're ugly, but they have content. Well, Pat Flynn made $7,000 the first month, and now he runs a multimillion dollar business.
What is a lesson we can learn from him? Messy first offers can turn into something huge. Messy is good because you can learn from whatever your mistakes are, and believe me, I have made plenty.
I was reading in my 5 year journal that a year ago I was running Homeschool Superheroes that week. I was like the tech was not working. It was taking 5 hours when I pushed the button to make something live, and it would be 5 hours later, and yet I pushed through it. I talked to those people. It was messy, it was falling apart, but I found some solutions. And after day 2, we got going and we were just fine.
So let's have an MVP mindset. What does MVP stand for? Minimum viable product - just the minimum of a product that is viable.
You don't need a full course or a website to start. Actually, most of your email service providers have landing pages that you can make. Maybe not even sell something - let's just launch a landing page, a freebie or a beta round of a product that you want to sell, because action creates clarity, action creates confidence.
The earlier you launch, the faster you'll get feedback and growth. As I mentioned this guy a couple weeks ago, I couldn't think of his last name - Dean Kennedy, one of his phrases is "good enough is good enough." I've talked about that. Fail fast.
If you're going to fail, fail fast, learn your lessons and move on. Think about baseball players - a good baseball batter, I think their average is in the 300s. That means 3 out of 10 times they hit the ball. 7 out of 10 times they don't get on base, they strike out, or whatever. So remember, you just want to get out there and get going.
Another example is Sarah Blakely. She is the founder of Spanx. She started with about $5,000 savings.
But let's back up a little bit. How did she even get this idea? You know what happened - she had to go to an event, and she did not have the proper undergarments for her white slacks that she was wearing. So she got out some control top pantyhose and cut off the feet and used them. That's what I call creative.
She didn't have any fashion background, no business training. Then she made prototype after prototype, she pitched to stores. She even wrote her own patent. She is the youngest self-made female billionaire so far - that speaks volumes. She is in most all major stores today.
So did she do it right? Did everything fall into place? No, but she took action.
So your first launch, or maybe your next launch mindset, is this: stop aiming for perfect launch, aim for your first launch, aim for imperfect action. It doesn't matter. Just get something out there.
People do not remember version 1.0. They remember the transformation that they had with whatever that course or product or ebook, whatever it is that you're giving. It is better to launch messy than stay stuck planning forever. That's action paralysis.
Confidence grows from action, not from preparation. You've got to pull the trigger, and that is what will grow your confidence. So you need a minimum viable product (MVP), and then you need to get the mindset - it's not going to be perfect. Fail fast and just get something out there and then grow from there.
Any type of imperfect action is going to move you further to success.
So here's what I'm going to challenge you to do: Launch something in public, even if it feels cringe. You got to get something out, maybe in the next week.
Use any feedback that you get to improve. Your audience will love helping you on this journey. Celebrate every sale, every sign up - it's proof you're in motion. Put it in that wins folder that we talked about a few weeks ago, and then refine forward. Learn from your lessons and move forward.
So this week, I'm going to say create a simple launch outline - no fancy funnel, no perfect graphics, just something real. Share it publicly. It can be a landing page, it can be a presale, it could be just a simple blog post wherever, and use your email service provider. If you don't have a website, just use it and get started.
Imperfect action builds your business faster than 6 months of planning. Imperfect action builds your business.
Thank you for spending time with me. If you're afraid of launching, I got you. It is sometimes a scary thing. Leave something in the comment, or share this with a friend, and y'all talk about how you can take imperfect action over the next week and begin to grow a real business.
If you’ve ever thought “I doubt myself” right before launching something new, you’re not alone. This episode is for you if you’ve poured your heart into your offer—but deep down you still wonder if it’s good enough, if anyone will buy it, or if you’re even “qualified” to sell it. Carrie shares her own struggles with imposter syndrome, how she overcame it, and how you can build confidence that lasts.
You’ll learn how to validate your offer even if you’re just starting out. You’ll also find out why confidence—not certifications—is what your audience really needs from you. Hear real-world strategies for transforming your mindset and sales messaging.
✅Why most qualified people feel like imposters (and it's not what you think)
✅The "founding members" strategy I used to validate my course before launch
✅How to shift from features to transformation in your messaging
✅How $50 in sales from a stranger changes everything
✅The simple reframe that took my sales page from crickets to conversions
Resource Mentioned:
FamilyEbiz Blueprint: Guide to Online Business
Show Notes:
Stop Letting Imposter Syndrome Make You Doubt Yourself
What are some strategies to stop doubting yourself when launching your offers? Let's be honest, the struggle is real, entrepreneurs. You are busy. You've poured hours, maybe even months into creating something, but deep down there's still this nagging feeling. What if it's not good enough? What if people don't get results?
I can relate. That is how I felt before I launched Raising Leaders, Not Followers. I knew it helped because it had changed the way that I homeschooled. But I still had that little nagging feeling deep down inside.
Dr. Valerie Young - and this is the coolest story - I was researching for this podcast episode, and Valerie came up, and I'm like, "Oh, my goodness, I know her!" I just messaged her on Facebook. She was at Wimbledon back in 2008, almost 20 years ago. That was the first mastermind that we joined with Yanik Silver.
She is the author of "The Secret Thoughts of Successful Women," and she explains how most qualified people often feel like imposters. They underestimate their value and their credentials. They believe, "Oh, I just need one more certification, or just a little more experience before we're allowed to help people." And that's just not true.
She says many people who suffer from imposter syndrome don't feel worthy of success even when they've earned it. In one of her talks, she was talking about a Harvard graduate who was working in a respectful leadership position who still felt like a fraud. Not because she lacked value, it was because she doubted her ability to deliver it.
It goes back to this mindset within ourselves. What she had was changing people's lives. It was her confidence in delivering that.
You might feel like your offer, your course, your product isn't worth money. I have seen so many of you price things at like $5, and I'm like, "at least $15 or $20 if you went to the time to create it." People are like, "I'm in the homeschool group, and they just don't spend money, so I can only charge $5 or $10."
I sell a homeschool course for $197, and it sells. That speaks volumes, and it did take me some time to build that confidence and be able to do that. But there were strategies, and I'm going to share one of the things that I did before we launched it.
The first thing I want you to consider is validating your product with an imperfect launch. It does not need to be perfect. What you want to do is test it with real people.
I was looking for founding members. I figured if I could get 10 founding members to get this course - I may have even sold it to them for half off - and if I could get 10 people to work with me for about 6 weeks before I launched it, I could get feedback from them. They could try it. I could get testimonials from them as well.
You'll find out what resonates with your audience, where they are getting stuck, what results they're already getting. And this is proof of your concept. Once someone says "this helped me so much," not only are you helping them, you're giving yourself more confidence.
It's been said that startup founders all struggled with imposter syndrome, but as they started to make sales and had people following them, their imposter syndrome faded. So just a few sales, some DMs with results, people thanking you - that imposter syndrome can reduce.
Sometimes we can feel down, and we're like, "I'm not sure, no one bought it." But then all of a sudden a stranger buys it, and then another, and then they leave positive feedback. It changes everything.
You can't fake traction. Even $50 in sales from someone you don't know tells you something's working.
It's not about raking in thousands of dollars. It's about real people getting value from what you offer. We want to change our messaging from just telling them what it is to showing them the transformation.
What's the difference between features and benefits? Feature: "You'll get 5 video trainings, 3 PDFs, and a checklist." Well, why? Who cares? Why would I buy that?
This is a benefit or the transformation: "You'll stop wasting time every week figuring out what to post and finally have a consistent content plan." See, "I stop wasting time" - that would be awesome.
You want to position your product around transformation. I always say, lead with transformation, then tell them what's inside your product.
Use your own story. If you don't have any testimonials, use your own story. When I first started talking about leadership education and raising leaders, not followers, I could tell my story because it changed the way we homeschool. It gave us purpose and intention, and I wasn't just wasting time homeschooling, and my kids were prepared or more prepared for real life.
Even if you're brand new, you can give the before and after, and how it has changed your life. That is valid, and that is proof. People buy outcomes, not just features.
Here's what I want you to do. Send one message to someone who you think would be a perfect fit for your product. Ask this person if they would be willing to give you feedback. Let them know you want to improve this product with their help, that's all.
You don't need a list of 10,000 people, just one or two people that can share the transformation that your product offers them. You don't need millions of people. You just need to take the next step.
Ready to stop doubting yourself and build unstoppable confidence in your offers? Listen to the full episode