🔥 Forget What You’ve Heard: Heart-Led Leadership Builds Empires 💥
They say leading with heart is “soft.”
That it’s emotional, not logical. That it’s a risk to the bottom line.
We’re here to tell you: It’s a lie.
In this power-packed episode, Roy and Ian dive deep into the real story behind taking a scrappy startup to $1 BILLION IN SALES—not by following cold logic alone, but by making bold, heart-led moves that shattered expectations.
These weren’t “soft” decisions.
They were strategic, fearless, and game-changing—transforming a company into an unstoppable industry titan.
💡 For members: This isn’t just inspiration. It’s a blueprint.
Learn how to tune into your intuition, lead with purpose, and scale your business beyond anything you thought possible.
🎧 Tune in. Lead differently. Grow fearlessly.
Building Movement For Life
Inside Delta Gymnastics Society with TBA Member Jenn Watts.
Gymnastics isn’t just a sport—it’s one of the most powerful foundations for lifelong movement, confidence and physical literacy at any age.
That’s the core message behind Delta Gymnastics Society, a nonprofit that has been shaping the community for 50 years.
Executive Director of DGS, Jenn Watts, has lived the full journey — from competitive athlete in the 90s, to coach, program leader and now head of an organization serving nearly 3,000 members across the Lower Mainland.
With a background in recreation and health education and decades inside the club, she brings a rare, holistic view of what makes a gymnastics community thrive.
The Audacious Business Podcast Series — Internationally hosted podcasts featuring Board Member Roy Osing that break down simple, practical, proven and DiFFERENT ways to create explosive performance in your business.
“Breaking The Mold.”
“Join us in this exciting episode of the Entrepreneurial Insights Podcast where we chat with Roy Osing, an expert in making businesses unique and successful. Roy has tons of experience and knows exactly how to make a company really stand out from the crowd.
What We Talk About:
▪️Being Unique: Roy tells us why it's super important for your business to be different from others.
▪️Smart Business Planning: Learn about Roy's cool strategy that helps you plan your business in a way that's all about getting things done effectively.
▪️Dealing with Tough Feedback: Roy gives advice on how to handle it when people don't agree with your unique business ideas.
▪️Real Tips and Stories: Roy shares his own stories and gives tips that are easy to understand and can really help your business grow.
Why You Should Listen:
▪️Find out how to make your business or idea really stand out.
▪️Get smart tips on planning and running your business.
▪️Hear how to stay strong when facing criticism.
▪️This episode is great for students, young entrepreneurs, or anyone interested in starting their own business.
Listen now and get inspired to make your business idea amazingly unique with advice from Roy Osing!” — Ryan Sherrer, Host, Business Uncensored Podcast
For Members coveting the proven secret to establishing an organization that “exists for the customer”, this episode is an absolute must!
People talk a good story about their aspiration to be a customer focused organization but in truth they lack the understanding of what specific actions need to be taken to make their dream a reality.
In this episode Roy and Ian unpack the simple Moves Roy and his team made to “inject the spirit” of the customer into every nook and cranny of their early stage internet business (enroute to A BILLION IN SALES). 🚀
Members: this show is replete with actions you can take NOW to build the customer obsessed culture you need to grow 📈 your business to astronomical heights.
The textbooks tell leaders to delegate; that it’s wrong to do stuff themselves.
Hogwash! Audacious Leaders are Strategic Micromanagers.
They put their fingerprints on the tactics that are critical to executing their Strategic Game Plan.
Listen to this gem…
Dan’s Legacy is a Canadian non-profit offering trauma-informed programs to support vulnerable youth across British Columbia.
Founded in memory of a young man whose story inspired change, the organisation has grown into a powerful force for prevention and recovery.
Executive Director Barb Coates and Program Director Tom Littlewood share how a compassionate, evidence-based approach can divert young people from addiction, homelessness, and despair toward stability, confidence, and purpose.
Their story is one of hope, innovation, and the belief that early intervention saves lives — reminding us that behind every statistic lies the potential for transformation.
🔥 Policies: The Enemy of Customer Loyalty? 🔥
Every business has rules. But let’s be real—too often, these policies are just about CONTROL. 🛑
And when a customer hits a wall because of some rigid, nonsensical rule? Boom. Loyalty goes out the window. 🚫💔
“Dumb Rules” aren’t just annoying—they’re loyalty killers. 😤
In this week’s episode, Roy and Ian dive deep into how Roy and his team turned policies from customer blockers into engagement enablers. 🚀
👉 Roy will share the tactics that helped build loyalty AND drive revenue growth. 💰
This one’s a must-listen for anyone feeling trapped by their own policy system. 🎧
Spoiler alert: Your eyes will be WIDE OPEN by the end. 👀
🎙️ Tune in now and start breaking the rules that are breaking your business! 💥
Businesses today don’t do a good job of differentiating themselves from their competitors.
Three reasons:
True differentiation is found in being The ONLY One who satisfies what people CARE about in a relevant compelling way.
Check this quickie for some guidance…
The Audacious Business Podcast Series — Internationally hosted podcasts featuring Board Member Roy Osing that break down simple, practical, proven and DiFFERENT ways to create explosive performance in your business.
“The Audacity: Secrets to Taking Your Business to the Top”
“If you're feeling frustrated and overwhelmed by your efforts to stand out in a crowded market, constantly trying new marketing tactics and messaging but still failing to see the desired results, then you are not alone!
Many small business owners struggle to differentiate themselves from their competitors, leading to a lack of brand recognition and lost opportunities.
Despite their best efforts, they may find themselves blending in with the competition, resulting in stagnant growth and a constant feeling of being left behind.
However, with Roy’s proven Moves, you can break free from this cycle and create a unique identity that sets you apart from the rest.
In this episode, you will be able to:
▪️Grasp the concept of daring passionately to develop a groundbreaking business perspective.
▪️Harness the power of a 'Yes' mentality to unveil myriad possibilities for business growth.
▪️Decode the process of fostering a productive and harmonious company culture.
▪️Understand the magic of branding differentiation that sets your business apart from the competition.
▪️Recognize the potent symbol of strategic planning for continual success and thriving in a changing landscape.”
— Scott Joseph, Host, Move. Crush. Count. Podcast
New ideas that can’t be found in any standard textbook get rejected.
People don’t believe that “off-the-wall” methods will work because they don’t conform to the pedagogy of the academics.
But BELIEVE people who have ACHIEVED something remarkable with their audacious unheard-of ways.
It’s PERFORMANCE that should decide whether the new idea is “worthy”, not conformance to the thinking of the herd.
🔥 Why Good Leaders Listen
Welcome to another Fast and Furious Episode hosted by TBA Board Member and Media Giant Chris Ashmore. In this episode, Chris interviews Ryan Williams.
🎙️ TBA Member Ryan Williams isn’t just a leadership consultant—he’s a game-changer. With over 25 years of experience, Ryan has helped global corporations and local nonprofits alike unlock the secret to success: understanding people.
💡 As the co-founder of TWI Surveys and a partner at Tekara, Ryan brings cutting-edge insights on organizational alignment, employee engagement, and cross-cultural communication.
🌟 In this piece, Ryan dives into how empathy, humility, and ambition are reshaping what it means to be an effective leader in today’s world.
💥 Listen up, leaders—this is your wake-up call. 💥
👉 WANT MORE?
📌 Ryan Williams
🔗 https://www.tekara.com/twi-surveys/
🔗 https://www.tekara.com/
📌 Chris Ashmore Media
🔗 https://chrisashmore.media/
Making Audacious Moves: Breaking the Mold in a Risk-Averse World
In a world that often clings to the familiar, stepping away from conventional thinking and embracing bold, contrarian strategies is no small feat. Yet, it’s precisely these audacious moves that can catapult an organization from mediocrity to market dominance.
In this episode, Roy and Ian dive into the game-changing decisions Roy and his team made to disrupt the status quo of an early-stage internet company, transforming it into an industry-leading powerhouse.
The journey wasn’t without its challenges.
Order-of-magnitude change is often met with skepticism and resistance, but Roy and Ian reveal the practical, actionable steps they took to overcome these hurdles and build a high-performing organization that stands unrivaled in the marketplace.
This episode is a must-listen for anyone looking to break free from the pack, challenge the norm, and create something truly extraordinary.
Whether you’re a seasoned leader or an aspiring innovator, you’ll walk away with a proven roadmap to drive transformative change and achieve unmatched success.
🔥 Tune in and get ready to make your own audacious moves!
The Scaling Playbook: How To Easily Grow Your Business
How to scale your business gets a lot of airtime in business communications these days.
In the face of business expansion, the question becomes “How can I change the way I operate in order to accommodate the increasing demand I anticipate?”
In this episode Roy and Ian unpack the simple ways Roy and his internet leadership team scaled an early stage business to become a BILLION DOLLAR powerhouse.
This episode is critical for any Member looking for “safe growth” that positions themselves for the uncertainty of the future…
The Audacious Business Podcast Series — Internationally hosted podcasts featuring Board Member Roy Osing that break down simple, practical, proven and DiFFERENT ways to create explosive performance in your business.
“One Challenge That Prevents a Business From Growing”
Businesses face many challenges, but in this episode with my friend, and billion dollar business maker, Roy Osing, we discuss the one challenge that can either make you or break you.
We discuss Roy’s answers to these questions based on the phenomenal performance he achieved in growing a startup internet company to A BILLION IN SALES:
▪️What is the critical challenge a business faces in growing their revenues?
▪️How does a business develop a competitive differentiation strategy?
▪️What are the key actions a leader must take to grow their business?
▪️How important is customer service to business growth?
▪️What are some of the common mistakes leaders make when trying to grow their business?
▪️In your journey to a billion in annual revenue, what were your top 3 priorities?
If growth keeps you awake at night, put your night light on, listen to this incredible show and make tons of notes.” — Ian Selbie, Host, Sales Pro Podcast
We’ve been taught to seek perfection in everything we do, even though a perfect anything doesn’t exist.
If you want to grow your business perfection-seeking will hold you back because as you are trying to perfect (according to someone else’s standards) your plan, you’re NOT DOING ANYTHING.
Growth is the result of EXECUTION: trying things, learning from them and adjusting from what you’ve learned ON THE RUN.
It doesn’t come from the brilliance of your plan.
Plan 20%; execute 80%….
Never have markets been so complex and challenging for any business looking to grow revenue.
There’s never been more aggressive competition, customers who wield so much power, “chaotic” technological change and change to the political “rules of business”.
The need for a business to clearly differentiate their organization from their competitors has never been more important. And yet, according to Roy, businesses today do a mediocre job separating themselves from the competition and answering the question “Why should I do business with you and not your competitor?”.
In this episode Roy and Ian talk about why “Undifferentiation” is happening today and what it takes to clearly define how an organization can stand apart from “the competitive herd”.
This is a must listen to episode for every Member looking to gain market share and GROW their business…
🚨 If you can’t DIFFERENTIATE, you’re done!
🚨 Roy Osing shares how he grew a startup to $1B by standing the hell out.
Learn why undifferentiation kills your biz, what CLAPTRAP is, and how to craft an ONLY Value Proposition that makes you UNBEATABLE. 🔥🙌
#Business #Success
Taking your career to the level you want is often a daunting challenge. You may get lucky and achieve a successful and rewarding career “by accident”, but for most people their journey is a struggle.
But there are some simple, practical (and proven) Moves you can make RIGHT NOW to position yourself to achieve your career aspirations.
In this episode, Roy and Ian break down the Career Planning Process that was at play as Roy “strategically meandered” through an organization to achieve the president position.
The Moves Roy made can be made by anyone wanting to take their career to a higher level and truly make a difference.
A must listen for all TBA Members…
The business case for supporting mental health
Supporting mental health in the workplace isn’t about grand gestures — it’s about consistent, practical actions that align with how people actually live and work. When businesses invest in genuine care through thoughtful policies, strong leadership, and meaningful relationships, both employees and the organisation thrive.
TBA Member, Registered clinical counsellor and marriage and family therapist Andrew Neufeld shares practical insights from his work at the intersection of mental health, business, and community care. As the director of a mental health clinic and advisor to organisations, Andrew outlines what it takes for workplaces to move beyond token gestures and embed genuine support for employee wellbeing.
He discusses the ROI of mental health investment, the importance of leadership modelling, and how to align policies — such as sick leave, benefits, and disability cover — with a culture of care. With a systems-thinking approach, Andrew highlights how strong relationships and consistent action can reduce stigma, improve retention, and build healthier, more resilient teams.
The Audacious Business Podcast Series — Internationally hosted podcasts featuring Board Member Roy Osing that break down simple, practical, proven and DiFFERENT ways to create explosive performance in your business.
“Unleashing Audacious Leadership: From Startup To a Billion in Sales”
In this episode we explore the art of audacious leadership and differentiation in the world of business.
Roy shares the secrets to driving superlative financial performance, fostering innovation, and rising above the competition.
Get ready to be inspired and elevate your business and career.
ACTION POINTS:
▪️Create a strategic context/game plan for executing strategy and enabling innovation.
▪️Identify customer experience pinch points and develop plans to address them.
▪️Assess readiness for cultural change before attempting to foster innovation.
▪️Visit Roy's website and content for more ideas on differentiation and strategy.
“Never before have I recorded a podcast and been so overwhelmed by so many pearls of wisdom.
Roy Osing is the business mentor I wish I had.
He is a powerhouse of energy, knowledge, experience and success.” — Dave Barr, TBA World Member & Host, The Real Life Buyer Podcast