Is AI coming to replace your sales team, or is it here to give them superpowers?
In the premiere episode of The Feedback Loop, we dive deep into the operational bottlenecks slowing down modern businesses and explore how Artificial Intelligence is redefining success in the B2B landscape.
Host Joe Benso sits down with Marco Rosmarini, CEO of Crono (Crono.one), the AI go-to-market platform transforming sales teams from manual operators into strategic architects. Marco shares his journey from the trenches of B2B sales to building a solution that bridges the gap between complex enterprise tools and the agility required by modern scale-ups.
In this episode, we cover:
The "Orchestrator" Shift: Why the future of work isn’t about replacing humans, but elevating them from repetitive tasks to high-value strategy.
Solving the Sales Bottleneck: How to inject AI into every step of the funnel—from finding leads to closing deals—without losing the human touch.
The AI Tech Stack: A look at how Crono uses Gleap to unify their customer support, ensuring AI learns from every interaction while keeping humans in the loop for complex issues.
Future Predictions: Marco’s bold take on why fully automated sales teams will fail and where the real opportunity lies in the next 18–24 months.
Cultural Adoption: How to train your team to embrace AI tools rather than fear them.
Whether you are a founder, a sales leader, or an AI enthusiast looking to optimize your business operations, this episode offers a roadmap for integrating AI without sacrificing the human relationship.
Tune in to learn how to stop operating and start orchestrating.