In this empowering episode of Females Thriving Over 30, hosts Soraya and Jasmine are joined by media powerhouse Kirsty Logan-Townsend, Director of Communications and former celebrity publicist, for a bold conversation on ageism in media — how it shapes the way women see themselves and what it takes to rewrite the script.
From the pressure to “stay young” on TV to the portrayal of older women in film and politics, we dive deep into the unspoken biases that define women’s visibility and value in the media. Kirsty brings insider insights from her 15-year career across celebrity PR and government — and shares how women can reclaim their power at every stage of life.
Disclaimer: All views shared by Kirstie are personal and not those of an individual or organisation.
✨ What You’ll Learn:
Why media often sidelines women over 40 — and how that’s changing
The “double jeopardy” phenomenon: how aging affects women vs. men in broadcasting
Why representation of older women matters (and how it impacts younger generations)
How social media is reshaping the narrative of aging and beauty
Why true empowerment means owning your story — wrinkles and all
📚 Resources & Mentions:
Dove Real Beauty Campaign
All’s Fair (Kim Kardashian & Glenn Close, Disney+)
BBC & Sky News presenters challenging ageism
Kirsty Logan-Townsend - @kirstie_internationalmswales25 follow her media insights on Instagram
💬 Join the Conversation:
Do you think the media has improved in representing women over 30?
Comment below — we’d love to hear your thoughts and stories!
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