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Finance of Football
Asli Pelit and Michael LoRé & Frequency Machine
25 episodes
1 week ago

Created and hosted by The Athletic's Asli Pelit and Michael LoRé, Finance of Football is a podcast focused on The Business of the Beautiful Game.


While football is the most popular sport on the planet, it hasn’t witnessed the same success in the United States … yet. But with the 2024 Copa América, 2025 FIFA Club World Cup, 2026 FIFA World Cup and 2028 Olympics coming to the country and continent, the money and interest in the game is expected to reach unprecedented heights and could be the catalyst that brings football to the forefront in the U.S.


Each episode, we not only discuss and debate the how, but, more importantly, the why around the biggest topics, themes and trends in football, particularly in the U.S., while being joined by guests who can lend their expertise and experience to the conversation.


Thanks for listening!


– Asli and Michael

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All content for Finance of Football is the property of Asli Pelit and Michael LoRé & Frequency Machine and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Created and hosted by The Athletic's Asli Pelit and Michael LoRé, Finance of Football is a podcast focused on The Business of the Beautiful Game.


While football is the most popular sport on the planet, it hasn’t witnessed the same success in the United States … yet. But with the 2024 Copa América, 2025 FIFA Club World Cup, 2026 FIFA World Cup and 2028 Olympics coming to the country and continent, the money and interest in the game is expected to reach unprecedented heights and could be the catalyst that brings football to the forefront in the U.S.


Each episode, we not only discuss and debate the how, but, more importantly, the why around the biggest topics, themes and trends in football, particularly in the U.S., while being joined by guests who can lend their expertise and experience to the conversation.


Thanks for listening!


– Asli and Michael

Show more...
Sports
News,
Business News
Episodes (20/25)
Finance of Football
America Likes to Be Different… But MLS Finally Changes Its Calendar
Veteran sports journalist Michael LoRé and The Athletic’s chief women’s football writer Asli Pelit break down MLS’s long-awaited calendar change, the early end of its Apple TV deal, and how USL’s move to promotion and relegation could reshape the business of soccer in the United States.
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1 week ago
17 minutes 59 seconds

Finance of Football
Underdogs, My Ass: NWSL Money Moves, Atlanta’s Bid and JuJu’s Power Play
Asli and Michael break down a wild NWSL playoff weekend, Atlanta’s record-breaking expansion bid, JuJu Watkins’ historic ownership move, the league’s celebrity-packed advisory board, Messi’s stadium cameos, and lessons from Germany’s most authentic club.
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2 weeks ago
22 minutes 49 seconds

Finance of Football
You Can’t Just Slap a Logo On It: Beer Wars, Big Money and the Beautiful Game
Asli and Michael unpack AB InBev kicking Heineken out of the Champions League, U.S. Soccer’s record revenue haul, USL’s promotion-relegation gamble, and Seattle’s search for investors—and maybe a new home.
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3 weeks ago
19 minutes 4 seconds

Finance of Football
We Don’t Do Small Corruption: World Cup Tickets, Messi’s Miami Extension, and the NWSL Money Wave
Asli Pelit and Michael LoRé tackle soaring World Cup ticket prices, Messi’s Miami extension, NWSL’s investor boom, and a Turkish betting scandal that proves—when it comes to corruption—some leagues don’t think small.
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4 weeks ago
31 minutes 30 seconds

Finance of Football
Andrés Cantor: The Voice Behind the World’s Game
After a quick look at the newly announced 2031 Women’s World Cup hosts, Asli Pelit and Michael LoRé sit down with legendary broadcaster Andrés Cantor to talk about passion, preparation, and what it takes to call the world’s biggest moments.
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1 month ago
33 minutes 45 seconds

Finance of Football
Melissa Ortiz: Beyond the Game — Turning Passion into Power
As the NWSL heats up and European football goes full business mode, former Colombia international and Adweek’s Most Powerful Woman in Sports Melissa Ortiz joins Asli Pelit and Michael LoRé to talk about life after the game, building her brand, and how Latinas are reshaping women’s sports.
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1 month ago
28 minutes 58 seconds

Finance of Football
From Streets To Stars: Kyle Martino’s Roadmap to a U.S. Men’s Title
Can Kyle Martino’s bold blueprint—rooted in street soccer, access, and joy—finally help U.S. Soccer build a program capable of winning a men’s title?
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1 month ago
38 minutes 17 seconds

Finance of Football
Go Big Or Go Home: Will FIFA Expand 2030 to 64 Teams?
Gianni Infantino turned UN week into a FIFA roadshow—and now South America wants the 2030 World Cup expanded to 64 teams—so Asli Pelit and Michael LoRé ask: is this about “growing the game,” or just growing the money?
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1 month ago
23 minutes 12 seconds

Finance of Football
The Business of the Ballon d'Or: How Soccer's Biggest Award Cashed In
The Ballon d’Or doesn’t come with a single dollar in prize money for the winner… So why do the world's biggest soccer players launch campaigns to win one, and weep on stage when they do?
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2 months ago
17 minutes

Finance of Football
America’s Team, America’s Market? Is the USMNT’s Business Strategy Working?
Is the United States Men’s National Team’s biggest challenge on the pitch… or in the stands?
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2 months ago
19 minutes 42 seconds

Finance of Football
NWSL vs WSL: The Battle of the Balance Sheet
Is the NWSL’s investor-led model putting it ahead, or will the WSL’s connection to the world’s richest men’s league prove too powerful to match?
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2 months ago
23 minutes 45 seconds

Finance of Football
From The Beautiful Game to The Billion-Dollar Game: Has Spending in Soccer Gotten Out of Control?
With Premiere League spending skyrocketing, and an escalating arms race to acquire the best players for the most money, will the beautiful game price out the people who matter most - the fans?
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2 months ago
25 minutes 55 seconds

Finance of Football
The Yanks are Coming! The Yanks are Coming! - Is U.S. Investment Good for European Soccer?
Is Americanization of European soccer helping or hurting the Beautiful Game?
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3 months ago
28 minutes 28 seconds

Finance of Football
Is MLS a Retirement League?
Is Major League Soccer a legitimate top-flight league, or just a very lucrative retirement home for International superstars like Lionel Messi, Son Hueng-min and Thomas Müller?
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3 months ago
26 minutes 4 seconds

Finance of Football
Building Trust in Boston: Legacy FC Looks to Start Anew After Launch Letdown
Asli and Michael chat with Boston Legacy FC Chief Revenue Officer, Amina Bulman, about why starting a new franchise isn’t easy, early missteps, and how the club is prioritizing building trust as they move forward.
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3 months ago
24 minutes 12 seconds

Finance of Football
The Other World Cup: Was FIFA’s Gamble on a Club World Cup Brilliant or just an Unnecessary Risk?
FIFA invested more than $1 billion to make the 2025 Club World Cup in the United States relevant... but was it worth it?
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4 months ago
29 minutes 47 seconds

Finance of Football
Beer+ Soccer= Marketing GOAT. How Michelob ULTRA Made “Fit Beer” the MVP of Soccer
Crack open a cold one with Asli Pelit and Michael LoRé as they explore the other partnership in soccer: beer and the beautiful game. From World Cup sales spikes to European pub madness, beer brands are redefining sports marketing. This week, they sit down with Ricardo Marques, SVP of Marketing at Michelob ULTRA, to unpack how the brand kicked its soccer strategy into high gear—and why “fit beer” is scoring big with Gen Z, MLS fans, and global tournaments alike. Cheers to smart branding and beautiful football. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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5 months ago
17 minutes 10 seconds

Finance of Football
Charly Goes Stateside: Mexican Kit Brand Is Making Moves in the U.S.
Mexican soccer kit brand Charly is stepping onto U.S. turf. In this episode, hosts Asli Pelit and Michael LoRé sit down with Matthew Bickham, Charly’s Commercial Sales Director, to unpack the brand’s bold entry into the U.S. market through a strategic partnership with the USL. From tapping into local fan culture to crafting custom kits and forging authentic team collaborations, Bickham shares how Charly plans to stand out in the most competitive sports market in the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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6 months ago
28 minutes 15 seconds

Finance of Football
USL’s Bold Pro/Rel Leap with Orange County SC’s James Keston
Orange County SC owner James Keston joins hosts Asli Pelit and Michael LoRé to dive into USL's groundbreaking decision to introduce promotion and relegation. What does this historic shift mean for clubs and the future of the league? What hurdles lie ahead in making this transition a success? Tune in for an in-depth discussion on how this move could transform the landscape of American soccer. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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7 months ago
34 minutes 6 seconds

Finance of Football
Sam Mewis on Hanging Up the Boots, Fixing the Game, and Men in Blazers Life
World Cup champion and soccer icon Sam Mewis joins hosts Asli Pelit and Michael LoRé to discuss stepping away from the pitch, the rapid rise of women’s soccer in the U.S. and beyond, and her new role as Editor-in-Chief of The Women's Game podcast on the Men in Blazers network. From career highs and tough transitions to behind-the-scenes insights on the sport’s future, Sam opens up about life after soccer and her mission to make waves behind the mic. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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8 months ago
33 minutes 49 seconds

Finance of Football

Created and hosted by The Athletic's Asli Pelit and Michael LoRé, Finance of Football is a podcast focused on The Business of the Beautiful Game.


While football is the most popular sport on the planet, it hasn’t witnessed the same success in the United States … yet. But with the 2024 Copa América, 2025 FIFA Club World Cup, 2026 FIFA World Cup and 2028 Olympics coming to the country and continent, the money and interest in the game is expected to reach unprecedented heights and could be the catalyst that brings football to the forefront in the U.S.


Each episode, we not only discuss and debate the how, but, more importantly, the why around the biggest topics, themes and trends in football, particularly in the U.S., while being joined by guests who can lend their expertise and experience to the conversation.


Thanks for listening!


– Asli and Michael