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After going from low six figures to number one bestseller in 18 months — and dealing with the whiplash of overnight success — Mark Manson proves that learning to say no is a skill you have to relearn at every level.

You’ll hear why he quit drinking and immediately got stronger, why being a single podcaster giving relationship advice creates a dangerous vacuum for young men, and what happens when you realise your music dreams have to die so your actual talent can thrive.

Tune in for his take on why marriage is the most contrarian position for male influencers today, how his wife accelerated his career more than any business deal, and why hoping your future self cringes at you means you're actually growing.

00:00 Introduction
02:00 Reflecting on the lasting success of The Subtle Art
04:13 Misinterpretations of the book's meaning and message
08:52 Learning to say no as success scales up
12:22 Turning 30s into legacy-building vs the experimentation of your 20s
15:52 Shifting mindset around dating, time and future family
23:48 The brutal reality of the music industry and staying relevant
26:10 Creating from passion vs chasing algorithmic performance
30:33 Applying the Hollywood idea of “one for them, one for you”
35:23 Why Gen Z men and middle-aged women dominate the space
39:25 Encouraging younger guys not to skip being stupid sometimes
42:07 Could he have written the book without partying and mistakes?
45:27 How cutting alcohol levelled up his health, work and mindset
54:31 Friendship takes real effort now, and culture has shifted
56:09 Navigating friendship and relationship balance as you get older
01:00:18 Knowing he found the one and rewiring his views on commitment
01:08:39 Championing marriage as a contrarian but essential life upgrade
01:12:23 Why legacy now means being honest, useful, and long-term impactful

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Purpose: https://purpose.app/
Website: https://markmanson.net/

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After building public speaking skills through brutal on-camera training and quitting a job after 15 days to go full-time on TikTok, Michael (higherupwellness) proves that authenticity matters more than polish.

You’ll hear why his parents being in their 70s gave him wisdom most 28-year-olds don’t have, how two and a half years of mandatory public speaking eliminated his number one fear, and what happens when you realise worldly success never fills the God-shaped hole.

Tune in for his framework on maxing out your stat lines in your 20s, why asking God to reveal himself changed everything after his dad died, and how silencing ego long enough to suck at something a hundred times is the barrier most people never cross.

00:00 Introduction
01:40 Growing up with much older parents and shaping his worldview
04:14 Supportive parenting made taking career risks feel safe
07:57 Comparing US optimism to UK mindset and ambition
12:35 Striking a balance between monk mode and reckless fun
17:27 Early career struggles and earning respect as the youngest
20:22 Vulnerability online builds real connection and community
23:40 Steroid accusations and the reality of 18 years training
27:21 Fitting training and nutrition into a hybrid athlete lifestyle
33:10 Flexible training splits and sustainable consistency
38:37 How calorie awareness gives you long-term freedom
44:43 Learning public speaking through immersive sales training
50:48 Communicating well, even in a non-native language
57:46 What Whoop taught him about sleep, alcohol and basics
01:04:32 Why coaching can be draining if boundaries aren’t set
01:12:55 Men need spaces where they can be both strong and soft
01:22:30 Even elite performers have major blind spots
01:26:10 Losing his dad showed him God’s presence through pain
01:35:57 Exactly how to start exploring faith without feeling lost

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After years of building genuine connections through unique experiences — from letting people sit in his Bugatti to creating affordable yacht slots — Lord Aleem proves that Dubai makes everyone look successful while hiding who's actually operating.

In this episode, you'll hear why his dad's “no money, no honey” rule filters out time-wasters, how car rental became a nightmare when everyone tried to copy his model, and what happens when you realise 80% of your day is solving problems nobody sees.

Tune in for his framework on protecting £5 million worth of assets from drunk renters, why being driven beats driving in Dubai, and how staying connected to reality matters more than chasing the ultra-rich pulling up in Bugattis.

00:00 Introduction
02:10 Launching a yacht business and selling experiences, not just luxury
06:31 Learning business lessons from his dad's no-nonsense approach
10:10 Dubai’s flashy image vs actual wealth and real operators
18:06 Choosing who’s worth your energy and protecting peace
25:18 Building a personal brand with his dad’s guidance and rules
30:23 Owning the first Bugatti Chiron for rent in the world
35:54 Why the car hire business was more about brand than profit
39:46 Why the UK rental game lost its spark and profitability
43:39 Starting a chauffeur business in Dubai and why Escalades win
46:25 Dubai’s oversupply problem and setting a higher service standard
49:26 Expansion plans and pivoting toward yacht brokerage
53:10 The massive costs and logistics of moving a superyacht
56:49 YouTube gaps, self-doubt, and needing the right team around him
59:14 Stepping up as a businessman and leader in Dubai
01:03:53 When to say no, avoid time-wasters, and play the long game
01:07:26 Lessons in building legit businesses in Dubai with red tape
01:17:18 Why real happiness isn't found through money alone
01:20:06 Navigating Dubai’s social distraction and staying focused
01:24:45 Women in Dubai as masterful operators and tacticians
01:27:21 Taking breaks, evolving creatively, and avoiding content burnout

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
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Instagram: https://www.instagram.com/lordaleem_official/?hl=en

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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After building a massive mental health platform and hitting a midlife crisis at the peak of success, Dr K proves that doing hard things and feeling accomplished isn’t the same as knowing what you want from life.

You'll hear why content creation is an endless hamster wheel you can't escape, how he left millions on the table to keep things affordable, and what happens when you wake up one day, realising you've built someone else's version of success. We discuss knowing when enough is enough and how internal conflict about money and purpose affects even the people helping others figure out their lives.

00:00 Introduction
03:34 The emotional toll of constant content creation
06:14 Why progress feels good but rarely leads to contentment
11:24 How living in Dubai affects self-image and motivation
13:28 Body image, self-esteem and why Mike doesn’t spiral
18:38 Why self-love feels off-limits for certain men
22:46 Regret, efficiency, and the pressure of lost time
27:13 How subtle justifications mask deeper dissatisfaction
34:35 The fear of wasting potential and staying stuck
36:08 Why peak hedonism didn’t bring happiness
40:00 What peace really feels like for high achievers
44:05 Exploring joy in the unknown vs controlled luxury
49:54 The quality of company vs the cost of experience
50:57 The signs of burnout and recognising overwork early
57:04 Why men struggle to understand their own feelings
01:01:29 Learning how to name emotions to stop being ruled by them
01:07:42 The fear of being seen and how it shapes identity
01:13:42 Relationships, emotional safety, and being misunderstood
01:24:57 Why men fear losing their edge and becoming “the loser” again
01:35:38 Building self-awareness and making space to feel things
01:48:46 How meditation helps process thoughts and reduce noise
01:53:33 Dr. K’s own midlife crisis and redefining success

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» Transform your physique: https://www.thrstapp.com/
» My clothing brand, THRST: https://thrstofficial.com
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• 40% off your first month of Bioniq GO
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Instagram: https://www.instagram.com/healthygamer_gg/
Podcast: https://open.spotify.com/show/6VaJwyS2KXxiXqR77jqzmP
X: https://twitter.com/HealthyGamerG
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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship and cognitive optimisation
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Kevin Levrone spent 30 years chasing the Olympia title — and he's here to show you why the platform you build matters more than the trophies you didn’t win.

Most people think success is only measured by first place.
Kevin proves your legacy is defined by how you treat people on the way up, and what you do with your influence once you have it.

You’ll hear the mental shift required to go from training for aesthetics to training for sustained performance and what happens when you stop chasing perfection and start embracing simplicity.

00:00 Introduction
02:13 Training together and pushing past mental limits
04:11 Shifting from physique to full-body conditioning
08:57 Balancing intense travel schedules with fan dedication
12:43 Being overlooked and using it as lifelong fuel
16:00 Childhood trauma and the real roots of ambition
20:33 Discovering martial arts and visualisation after losing his dad
24:27 Competing from a place of pain and survival
27:46 When your life feels broken, it’s actually building
30:00 Why not winning Mr Olympia was a gift
34:46 The crushing stage that creates long-term purpose
38:24 Struggles with emotional expression and acceptance
42:03 Hitting your peak later and not fearing age
45:38 Life as a contracted pro bodybuilder in the '90s
49:17 Travel stories, rivalries and beating Ronnie Coleman
55:07 Ronnie’s willpower after all the muscle is gone
58:59 Natural lifters and ageing with strength intact
01:03:26 Why kids today need more real guidance
01:04:42 Fatherhood as the completion of your journey
01:09:02 Being a role model for the next generation
01:12:07 Perfectionism and missing life’s real moments

» Escape the 9-5 and build your dream life: https://www.digitalplaybook.net/
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» My clothing brand, THRST: https://thrstofficial.com
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Richard M Dolan started researching UFOs to answer one simple question for his PhD work, and thirty years later, he still can't look away from what the declassified documents are telling him.

In this episode, you’ll hear why mainstream historians ignore military reports from the 1940s that explicitly state these objects aren't Soviet or American technology, what “high strangeness” means and why even sceptical researchers can’t dismiss it, and how the 2017 New York Times articles changed everything about who’s allowed to discuss this publicly.

00:00 Introduction
03:13 How the 2017 New York Times article changed everything
07:24 Declassified documents that made it impossible to look away
13:15 Belief in a non-human intelligence with its own agenda
16:07 Questioning ancient aliens with a historian’s lens
20:57 Why UFO sightings skyrocketed after the 19th century
23:22 Earth’s potential draw for advanced civilisations
25:10 Why aliens might not even be able to talk to us
29:32 How WWII possibly triggered deeper alien involvement
32:51 The logic behind the Roswell crash actually happening
36:33 Would they intervene in a nuclear war, or let us burn?
44:08 The psychological chaos true disclosure might unleash
46:05 Could public alien contact lead to totalitarian control?
50:21 Why democracy isn’t what we pretend it is
58:06 Internal battles are slowing disclosure attempts
01:03:31 The Tic Tac encounter and why no one followed up
01:13:56 Richard’s favourite UFO case from 1936
01:22:29 Why advanced propulsion breakthroughs remain hidden
01:33:43 Finding focus in a noisy, hype-driven UFO media world
01:37:30 Inside his upcoming book series on USO encounters
01:46:48 Which book to start with if you're new to Richard's work

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X: https://x.com/I_D_Official
Website: https://i-sml.mtrbio.com/public/smartlink/richard-dolan-intelligent-disclosure

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Leana Deeb deleted all her content and started over because she realised she was performing a version of herself that wasn't real.

After years of posting what the algorithm wanted, she wiped everything and rebuilt from scratch — this time focusing on authenticity over engagement.

In this episode, you'll hear what triggered the decision to delete everything, how she navigated starting over with zero content, and what changed when she stopped playing to the algorithms.

00:00 Introduction
04:20 Going viral overnight and handling sudden fame
09:35 The lonely chapter after blowing up online
13:47 Leaving old circles behind for growth and ambition
15:58 Reconnecting with faith and shifting to modesty
20:54 Deleting past content and the fear of losing it all
26:56 Finding peace through spirituality and time alone
31:11 Pressure to appear perfect and the fear of vulnerability
37:50 Creating modest fitness wear in a male-led industry
43:00 The Gymshark partnership and building true representation
48:57 Mixed gyms, filming struggles, and distractions for women
51:00 Training motivation after covering up her body
56:44 Balancing faith, modesty and showing her personality
59:53 The cost of chasing engagement over alignment
01:02:38 Leaving Dallas and New York burnout
01:06:43 Dating as a public figure and protecting relationships
01:14:39 Leana's experience giving an Oxford speech
01:23:39 Navigating modern feminism and traditional roles
01:26:37 The definition of female empowerment today

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TikTok: https://www.tiktok.com/@leanadeeb?lang=en
Upliftyou: https://www.upliftyou.com/

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Adam Radcliffe sailed from the US to the UK in 56 days, and he's here to show you how to live a life of freedom and adventure while staying in shape, because most people think you have to choose between the two.

After spending weeks at sea with minimal resources and unpredictable conditions, Adam proves you can chase wild goals without sacrificing your fitness or health. You'll hear why the mental game matters more than physical preparation, the daily routines that kept him sane and fit during isolation, and what happens to your body when you're stripped of comfort for over a month. Tune in for his training framework for doing hard things you can't fully prepare for, how he maintains fitness while travelling and adventuring, and why living a life of freedom doesn't mean letting your body go.

00:00 Introduction
01:45 Leaving corporate life to pursue adventure full-time
06:47 Realising he was depressed and needed drastic change
09:49 Starting with solo skydiving and pushing personal limits
13:41 Sketchy skydiving jump and learning lessons in freefall
16:42 Using adventure to prove mental and physical toughness
19:34 56 days rowing across the North Atlantic begins
21:29 Mental lows of knowing you can’t escape the boat
23:29 Getting capsized by a rogue wave and surviving it
29:05 Solitary confinement in storm during 36-hour downpour
34:31 Testing resilience in relationships and partnership dynamics
41:33 Letting go of being perfect at everything
45:49 Facing fear and respecting dangerous ocean waves
47:42 Why knowing your why beats external motivation
54:05 Disordered eating habits and building better food systems
58:32 Upcoming challenges in Kyrgyzstan and Arabian deserts
59:49 Starting a new relationship while living a nomadic life
01:04:01 Capturing raw moments without ruining the experience

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Website: https://adamradclifts.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Dan Martell is using AI to replace what used to require entire departments, but most founders are implementing it completely wrong.

After building multiple businesses the traditional way with large teams, Dan's discovered AI can handle 60–70% of what he used to hire people for, from customer success to content creation to research. You'll hear his framework for deciding what to automate first, why most founders waste time on the wrong AI implementations, and the specific prompts and systems he uses to run leaner teams that move faster.

Plus, his take on which roles AI will eliminate in the next 12 months and why resistance to AI in your company is actually a gift, showing you who's thinking long-term.

0:00 Introduction
01:35 Why Dan loves Dubai’s safety and privacy
03:02 Travelling the world while raising and “world-schooling” kids
06:20 Building a team that runs with you, not behind you
11:24 How deep trust transformed company culture
17:42 The real reason most founders bottleneck their team
20:39 Dan’s framework for handling mistakes and underperformers
23:22 Separating friendship from leadership with healthy boundaries
26:15 Why insecure founders sabotage growth by hiring “yes” people
30:11 The buyback rate concept for valuing your time
33:07 Four skills that build unstoppable leverage
36:02 Learning vs shipping and what’s actually stopping you
41:23 Why doing things before you’re ready still works
43:20 Personal productivity hacks using everyday AI
46:04 How Dan uses AI to replace thinking, not just tasks
51:38 What robot-powered superintelligence could trigger globally
57:47 Why the AI creator economy will collapse old models
01:04:14 What really matters in a world of infinite content
01:13:53 Preparing your team for full AI automation
01:19:00 Living with full freedom and choosing how to serve

» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
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Website: https://www.danmartell.com/
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Dr Gabrielle Lyon has spent her career studying muscle as the organ of longevity, and her research reveals why most people are approaching health optimisation backwards by focusing on fat loss instead of muscle gain.

While doctors focus on treating disease, her approach is about building muscle as the foundation for living longer and better. The results show massive improvements that traditional medicine completely misses. Now she's created National Muscle Health Month to spread the word about why building and keeping muscle matters so much.

00:00 Introduction
01:40 Gym as a daily ritual and gateway to health
04:15 Why muscle should be central to the health conversation
08:25 Cardio versus weights and why both matter
11:51 Muscle mass and erections linking fitness to performance
17:42 Fat marbling inside muscle and hidden metabolic issues
21:22 Dr Lyon's weekly training schedule and barf sessions
24:44 Maintenance versus gaining and smart training while travelling
28:59 Why beginners should start with machines over free weights
32:58 Men vs women in training and where the differences lie
36:08 Core strength, injury prevention, and the foundational five
41:10 National Muscle Health Month and starting a movement
46:40 Forget weight loss goals, focus on preserving lean mass
48:20 Muscle activates mindset shifts and builds mental strength
50:45 Building standards, not goals for lasting consistency
54:45 Growth through friction, pressure, and controlled adversity
56:52 Too much pressure and the cost of overpushing
01:00:25 Cold plunges, cortisol, and creating capacity for stress
01:05:35 This decade’s hopeful shift toward personal responsibility
01:10:10 Anchoring your mindset to stay strong into your 50s

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Website: https://drgabriellelyon.com/
PRE-ORDER The Playbook: https://drgabriellelyon.com/playbook/

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In this episode, the British supermodel David Gandy joins the show. The man who defined an era of male modelling reveals why he walked away from guaranteed money to build something bigger. After watching female models launch empires while male models remained stuck as "clothes hangers," he made a calculated bet: turn down the certain payday, take back ownership of his image, and build a business that would outlast his modelling career.

Now, at the top of his game, he runs his own brand "Wellwear" which has seen enormous success over the last few years, and it's only on the rise. David dives into his take on why AI will devastate the modelling industry and the coffee brand strategy that's generating more long-term value than any campaign ever could.

00:00 Introduction
01:30 Getting scouted late and breaking into male modelling
03:52 Early modelling stigma and the shift toward aspiration
07:44 Struggles with sample sizes and building a unique fit
11:36 Gym injuries, competitive edge, and learning to scale back
15:28 Training, longevity, and dedication through every era
19:20 Campaign prep, appearance tricks, and dietary tweaks
23:12 Behind launching a clothing line and early business lessons
27:04 Why fashion’s a brutal industry for newcomers
30:56 Collaborating without conflict and owning your brand image
34:48 Exiting M&S, brand evolution, and staying relevant
38:40 Modelling’s unpredictability and carving your own path
42:32 AI models, declining rates, and the future of modelling
46:24 Debunking modelling myths and why few succeed
50:16 Moments of doubt and surviving early rejection
57:59 Embracing discomfort, training consistency, and hard truths
01:01:51 Crafting a personal brand by staying selective
01:05:43 Designing legacy beyond his own image
01:09:35 Mentorship, new faces, and passing the torch
01:13:27 Aging, grey hairs, and why 30s are underrated
01:17:19 Escaping social media and the battle for attention

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
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Instagram: https://www.instagram.com/davidgandy_official/?hl=en
Website: https://www.davidgandywellwear.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Cory Richards, National Geographic photographer and professional climber for 25 years, walked away from both careers at 40 after his nervous system broke from constantly visualising his own death on mountains. After realising his value had become tied to proximity to mortality, he faced a truth: the "fuck you, watch me" energy driving his achievements stemmed from believing something was fundamentally wrong with him since his bipolar diagnosis at 14.

You'll hear his single-word framework for defining purpose, why he believes all love is self-sourced rather than received from others, and why mental health diagnoses describe behaviour patterns rather than fundamental deficits.

00:00 Introduction
01:30 Why Cory left the mountains to start over in Venice
04:17 Contrasting freedom in LA with safety in Dubai
10:20 Reducing news and social media to protect happiness
13:00 Changing your life starts with changing your story
15:06 The Everest Snapchat that sparked public vulnerability
17:02 What bipolar disorder actually is and why labels matter
20:19 Learning to manage depressive waves with self-compassion
23:20 Social isolation vs pushing yourself into connections
27:15 Confronting mortality while climbing Everest
30:53 Consciousness, nature, and the idea of energy
34:20 Psychedelics as a hard reset and mental health tool
41:02 Finding purpose and fulfilment through service
49:24 Why compassion, not performance, is Cory’s core value
54:05 Money as freedom units, not status signifiers
55:32 Replacing risky climbs with entrepreneurial adventure
58:49 Navigating authority, expectations and independence
01:00:42 Generational tension between safety and freedom
01:04:09 Online role models, influence, and bad advice
01:11:06 Cultivating a strong heart and filtering your circle
01:14:15 Heartbreak, resilience, and learning from pain
01:19:54 Is love self-sourced or something we find?
01:28:41 Cory’s career with NatGeo and letting it all go
01:33:02 Capturing moments vs being trapped in the shot
01:35:48 Tech, suicide rates, and the illusion of connection

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Sabri Suby, founder of King Kong agency and Shark Tank investor, went from making 600 cold calls daily selling Sky TV to building a marketing empire by applying one principle: take what works face-to-face and scale it to the masses.

After burning through multiple businesses and hitting rock bottom with $600 in his bank account following his wedding, Sabri rebuilt by cold-calling 150 business owners daily from his bedroom. Tune in for his specific framework for transitioning from selling one-to-one to selling one-to-many.

00:00 Introduction
01:20 Starting in LA, the energy and entrepreneurial spirit
04:36 Why Australian culture can stall ambitious people
08:26 Having three daughters and choosing to travel anyway
11:27 Cold calling ink cartridges at 16 in a shipping container
16:06 The moment of desperation that rewired his sales script
19:17 Sales lessons that can’t be taught in books or videos
24:01 Moving to London and becoming Sky’s top salesperson
29:00 How rejection taught him to embrace hard things
34:53 Dropping out of uni after building a profitable agency
39:15 Broke after his wedding, back to cold calling with $50
45:34 Building King Kong from his bedroom into a real office
51:41 Scaling with a lean team and long-time staff
56:38 From individual sales to direct response ad mastery
01:00:35 What makes his YouTube ads stand out and convert
01:05:12 Copywriting inspiration from legendary advertisers
01:10:13 Rolex sent a cease and desist over one of his videos
01:12:22 How luxury brands engineer desire and loyalty
01:14:03 Tactics he's borrowed from high-end retail brands
01:17:57 Keeping it focused: agency, SaaS, Shark Tank investments
01:19:31 Shark Tank versus YouTube for personal brand growth

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YouTube: @SabriSubyOfficial
Instagram: https://www.instagram.com/sabrisuby/?hl=en
Website: https://selllikecrazybook.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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David Kipping studies exoplanets and the search for life beyond Earth, but he's grounded about what we actually know versus what we hope for. He's spent his career looking for moons around distant planets, while most astronomers thought it was a waste of time.

In this conversation, we unpack why finding microbial life on Mars would actually create more questions than answers, how the "doomsday argument" suggests humanity has less time than we think, and why competition might be both the driver of technological progress and the cause of our extinction.

00:00 Introduction
03:14 How rogue planets drift through darkness
06:09 Earth's billion-year countdown to doom
09:46 Why bigger stars blow our minds
12:21 What came before the Big Bang?
16:43 The haunting question: why does anything exist?
21:06 Life appeared fast but we can't recreate it
26:13 Could aliens hide under Jupiter's moons?
29:14 How we actually detect distant planets
34:20 The challenge of confirming alien life
39:46 The Fermi Paradox gets worse with Mars life
44:18 Accelerating toward our own extinction
50:45 Our obsession with the present over survival
56:26 What a trillion-dollar NASA could achieve
1:00:12 Ancient civilisations on Earth before us?
1:04:38 Why space hoaxes thrive
1:13:26 Debating alien spacecraft theories
1:22:38 Could we nuke a comet to survive?
1:27:28 Mars versus Moon colonisation
1:30:07 Sci-fi that gets the science right
1:38:06 How talking science improves research
1:42:21 What David wants to be remembered for
1:44:21 What finding aliens would really look like

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YouTube: @CoolWorldsLab
Instagram: https://www.instagram.com/cool.worlds/?hl=en
X: https://x.com/david_kipping?lang=en

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Michael Franzese was pulling in $10 million a week from a gas tax scheme that made him one of America's most powerful mobsters. Then he did something almost nobody survives: he walked away alive.

In this conversation, Franzese strips away the Hollywood mythology and breaks down what real power looks like when your life depends on reading people correctly. We unpack the brutal stress of criminal operations, why most "tough guys" don't last, and how the negotiation tactics that kept him alive now close business deals.

00:00 Introduction to Michael Franzese
03:49 First arrests and early surveillance from law enforcement
06:08 Building businesses and the multimillion-dollar gas tax scam
08:00 Knowing it wouldn’t last and how the scheme eventually collapsed
11:04 What he misses about mob life and the lifestyle
12:40 Cleaning millions in cash and dealing with foreign banks
15:30 Whether the mob still operates in New York and Italy today
18:10 Reputation, respect, and fearing the people above you
19:33 Reflections on Frank Costello and doing business without violence
22:02 Applying mob skills to legitimate business and negotiation
23:31 Taking a plea deal and liquidating assets before prison
26:30 Solitary, diesel therapy, and finding faith behind bars
29:06 Rumours, witness lists, and suspicion after leaving the life
32:14 The few mobsters who actually walked away successfully
34:49 Becoming a global speaker and finding purpose in storytelling
39:20 Pizza, vending machines, and building a new empire
51:05 How the Armenian wine business unexpectedly took off
57:16 Delegation, treating people well, and earning respect
01:02:51 Missed opportunities, like skipping Starbucks stock early on
01:05:46 Wanting peace, purpose, and more freedom in his 70s
01:11:36 The weight of regret, purpose, and giving advice to youth
01:16:44 Faith, fear of hell, and the path to redemption
01:29:47 Beating the odds while nearly everyone else ends up dead or jailed

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YouTube: @michaelfranzese
Instagram: https://www.instagram.com/michaelfranzese_/?hl=en
Wine: https://franzesewine.com/
Community: https://michaelfranzese.com/family/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Dan Koe has built a reputation around deep thinking and high output, but in this conversation, he strips productivity down to its fundamentals. No hacks, no hype, just a grounded breakdown of how to create focus, structure your time around creativity, and make work feel meaningful again.

We unpack how identity shapes output, the cost of always chasing growth, and why doing less (but better) is often the smartest move. If you’re overwhelmed, distracted, or feel like you’re always “on,” this one offers a sharp reset.

00:00 Introduction
01:30 Arriving in Arizona and first impressions of Scottsdale
03:25 College life, switching majors, and chasing business ideas
06:11 Trying seven business models before finding traction
08:57 Learning to build an audience while selling services
11:14 Posting content without a product figured out yet
13:49 The challenge of being a young coach
15:42 How to build authority when you're inexperienced
21:15 Daily routine, writing-focused business, and content flow
25:43 Avoiding big teams and staying hands-on with content
27:19 Authenticity vs optimisation in the creator economy
32:09 Why people connect with your deeper philosophy
36:15 Dialling in diet and the illusion of progress
39:07 Writing consistently without relying on motivation
43:04 The real value and stigma around online courses
54:18 Clarity comes from doing, not waiting to find purpose
58:07 Buying flashy cars and getting over material status
01:00:28 Business is the ultimate vehicle for self-development
01:06:11 Rebuilding his software startup from scratch in Japan
01:10:56 Turning down ideas like starting a dream gym

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YouTube: https://www.youtube/com/DanKoeTalks
Instagram: https://www.instagram.com/thedankoe/
Website: https://thedankoe.com/

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Hudson Leogrande is the founder of Comfrt, a rapidly growing apparel brand that’s rethinking the way creators build businesses. In this episode, we unpack how he’s scaled a brand to seven figures while staying almost entirely behind the scenes, and why he believes most creators are missing the mark when it comes to monetisation.

Hudson shares hard-won lessons on building a product people actually want, crafting content that drives sales without being salesy, and the mindset shift from influencer to entrepreneur. A must-listen for anyone serious about turning creativity into real commerce.

00:00 Introduction
01:20 Kicking things off in NYC with viral hoodie success
04:40 Finding the right manufacturers and negotiating better terms
07:36 Using mentors and AI to scale smarter and faster
10:52 How AI automates content and creator approval
13:36 Purely White’s rise through Snapchat before pivoting to TikTok
16:45 How changes in algorithms nearly sank the business
19:17 What makes a good media buyer and how to track performance
22:26 Scripting influencer content and learning from audience behaviour
25:15 Street interviews and podcast clips as powerful ad formats
28:52 Getting copied by Gap and taking it as a compliment
32:11 Learning from global brands to prep for international expansion
36:10 Why Europe, UK, Canada and cold climates are next
39:34 What they look for in creators beyond follower count
42:05 Why talking on camera builds stronger consumer trust
47:09 TikTok Shops vs Meta for content and sales strategy
50:00 Testing blankets, tees, snack hoodies and what to avoid
53:25 Why top creators rarely leave to start their own brands
56:56 In-house hires over agencies and building a loyal team
60:00 What his day-to-day actually looks like as a founder
62:11 Scaling Nude while keeping focus on what’s working

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Instagram: https://www.instagram.com/itshudson/
LinkedIn: https://www.linkedin.com/in/hudson-leogrande-112891231/
Website: https://link.me/itshudson

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Daniel Priestley returns to the show for a timely conversation on what he sees as the single most disruptive force facing entrepreneurs today: the AI wave. With his signature clarity and founder-first mindset, Daniel breaks down how AI is rapidly reshaping the business landscape, from product creation and hiring to client acquisition and competitive positioning.

If you’re a business owner still on the fence, this episode will challenge you to adapt fast or risk falling behind. Packed with practical insights, it’s a sharp reminder that the way we build, grow, and think about businesses is changing quickly.

00:00 The return of Daniel Priestley
01:30 The podcast tipping point and monetising with PE deals
04:33 How big podcasters use influence to build real wealth
08:44 Fail-forward culture, AI bonuses, and Stephen’s team structure
11:06 Using AI to stress-test your business before it’s disrupted
15:29 Vitality vs functionality and putting AI around the human work
20:42 Loops and groups mindset for post-AI entrepreneurs
25:50 Scaling teams with the 2-4-8-30 framework
29:00 Why writing a book unlocks creativity and closes chapters
32:56 Splitting your fitness phase and longevity phase with books
36:01 When to kill a business vs betting on its exponential upside
41:48 Why Prime Energy missed the long tail and lost relevance
45:43 Lighter fluid vs hot coals and surviving beyond the hype
49:00 Why Neutonic could work where others failed
52:42 Beverage market landmines and the path to $1B exits
55:19 Meme culture and TikTok attention hacks
58:25 LinkedIn’s underrated leverage and 1% post advantage
01:01:31 Building equity by trading influence, not just capital
01:08:15 Millionaire migration trends and why the UK is bleeding
01:14:27 Who’s buying up Britain and what it really costs the country
01:19:01 Why left-leaning policy sounds good but wrecks economies
01:26:35 What Daniel would do as PM?

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LinkedIn: https://www.linkedin.com/in/danielpriestley/
Website: https://danielpriestley.com/

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Russ Cook (AKA Hardest Geezer) is the first person in history to run the entire length of Africa, over 16,000km through deserts, mountains, war zones and everything in between. But this episode isn’t just about the miles. It’s about the mindset behind them.

We dig into how Russ built his pain tolerance, what it really took to push through the darkest moments, and how ordinary people can unlock extraordinary levels of discipline. It’s raw, honest, and wildly motivating, exactly what you’d expect from the Hardest Geezer.

00:00 Introduction
01:40 Kicking off in London and where “Hardest Geezer” came from
03:15 Growing up in sleepy Worthing and building resilience through banter
06:45 The early gym days and getting roasted for self-improvement
08:05 Reigniting running after a rough patch of drinking and gambling
10:10 Running as a mental battlefield more than a physical one
13:00 Influences like Goggins and Gooch and redefining mental toughness
14:01 When the idea to run the length of Africa was born
15:32 Meeting a world-travelling cyclist and deciding to run instead
17:24 Running 66 days from Asia to London with a hammock and little money
20:24 Wild solo travel stories including wolves, prostitutes, and relentless hunger
22:50 The allure and quiet intensity of running alone with your thoughts
25:34 British culture, team sports, and outgrowing binge drinking
28:46 Staying shredded with gym consistency and knowing your limits
31:07 Body dysmorphia, competing, and finding a healthier relationship with fitness
33:54 Life after success and why fulfilment beats chasing numbers
36:40 Realising chasing status symbols like cars and watches means little
41:48 Planning the Africa run and navigating dangerous, unstable regions
46:57 Starting in South Africa with £10k and no sponsors
51:33 Hostage situation in Congo
54:11 Crossing the Tunisia finish line and feeling true fulfilment
58:09 What comes after Africa and why pole-to-pole might be next
01:11:15 Launching Hardest Adventures to help others transform through challenge
01:14:11 Rediscovering discipline, soft patches, and mental toughness post-Africa

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Instagram: https://www.instagram.com/hardestgeezer/?hl=en
Website: https://linktr.ee/hardestgeezer

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Brandon Carter (AKA King Keto) isn’t just about aesthetics. He’s built an empire helping men master their bodies, finances, and mindsets. In this episode, we unpack the philosophy behind his intense approach to discipline, why modern men are struggling with consistency, and how building a strong body is often the gateway to building a strong life.

From entrepreneurship training, we explore the mindsets that fuel long-term success and how Brandon thinks about masculinity, influence, and leaving a mark.

00:00 Introduction
01:00 Growing up in Chicago during the murder capital era
04:36 Military school, discipline, and escaping a destructive path
06:06 His dad’s rise to millions and sudden collapse
08:39 Losing his father during the 2008 financial crisis
09:51 Working multiple jobs and chasing stability in New York
11:50 Starting online fitness before it was a thing
14:03 Blending intermittent fasting and HIIT on YouTube
16:19 Impostor syndrome and early content struggles
18:28 The rise of fitness vlogs and content evolution
20:06 Living in New York vs Miami in terms of opportunities
22:51 Miami’s wealth, reputation, and spotting authenticity
30:52 Outgrowing nightlife and shifting to long-term discipline
34:00 Getting on TRT and the shift in energy, sleep and mood
36:38 Managing sex drive, relationships, and time like an entrepreneur
40:44 Regretting time spent chasing women over building legacy
47:06 Natty debates, genetics, and what people don’t understand
54:31 The truth about Miami, party scene vs focused lifestyle
1:02:56 Why he trains his son and lives to impress a 7-year-old
1:10:44 Avoiding novelty traps and dopamine addictions
1:13:26 Embracing clean living, structure, and delayed gratification

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Instagram: https://www.instagram.com/kingketo/?hl=en
Website: https://event.webinarjam.com/login/m9986u74t8srsgsg